Mastering Sales Through Human Connection

For so many entrepreneurs who are starting out, it can seem

daunting to figure out how to make a sale without being salesy. It is essential

to understand that selling is serving and how to do it in a way that does not

push people into anything. Your job in sales is to build a human connection and

help people to make a decision.

Embracing Human Connection in Sales

The first thing to learn about sales is that sales are not

transactional. We are learning how to engage people to do something that they

may not want to do, but that gets them the result they are looking for. People

are not buying the thing we sell; they are buying the outcome and the result.

Building a human connection and listening to what people are looking for allows

you to help people decide whether to engage or not.

The Power of Listening

As salespeople, the goal is to step back from being overly

interested in showcasing what we have to offer and instead focus on being

interested in what the client needs. We want to be interested in them, not show

off how interesting we are. The conversations are not about you and what you

have to offer; they are about the client. By asking the right questions and

building a genuine human connection, you discover what truly matters to them

and position your offer as a solution to their specific needs.

Coaching Through Conversations

Sales conversations mirror coaching sessions in many ways. Both

require the ability to guide individuals through uncertainties and help them

reach clarity. You are not pushing someone towards a yes or a no. You are

supporting them in exploring what feels most aligned with their goals. You want

to help them make a decision that they feel good about.

About Nic Cramer

Nicole Cramer is a distinguished Sales Conversation Coach,

Keynote Speaker, and Corporate Sales Trainer, celebrated for transforming sales

through human connection and strategic language. As the former #1 sales

executive nationwide at a Fortune 500 company, Nicole now channels her

expertise into coaching, where she empowers sales professionals and

entrepreneurs to excel. Her approach focuses on integrity and the art of

conversation, enhancing clients’ ability to close deals and build lasting

relationships. Based in Nashville, Nicole leads TNC Speaking and Coaching, and

hosts both a popular YouTube channel and a podcast, making her a prominent

voice in sales and wellness communities

Nic’s Website

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