Why companies with towering visions fail and how to avoid it … 

Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog

Mentioned in this episode:

My new book is out now

You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and disheartening? And what to do about it? Find out in my new book “The PATH to Strategic Impact”: https://geni.us/the-path

New book

Welcome back to

“Irresistible Communication”.

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Two minutes, twice a week.

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No nonsense advice on

leadership communication.

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Ultimately, the course of an organization

is determined by the sum of thousands

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of choices that each member in the

organization makes each and every day.

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Some of them are tiny, others gigantic.

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From the intern jotting down minutes

to the CEO, making big acquisitions,

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everyone plays a role in the journey.

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Each choice, each action, collectively

determines whether the ship sails

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smoothly or veers off course.

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Now, how often do we see organizations

with strong visions crumble?

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Not because of external threats or market

turbulence, but from the discord within.

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The failure, often isn't in crafting

the vision, but in aligning the

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thousands of daily choices towards it.

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It's a myth that the course of an

organization could be shaped by a

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handful of boardroom resolutions.

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It's more likely to be the result

of an intricate web of choices

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that spans the whole organization.

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Aligning those choices across the

organization and empowering each

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member to make the right choices is

the actual purpose of a strategy.

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And it can only work when it's easy to

translate it into how choices are made.

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It's what I call lighting the path.

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And it's one of the most

powerful tools a leader can have.

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Now, how do you align

choices in your organization?

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Keep lighting the path and

share this with a friend.