In this episode, I’m chatting with the “Video Godfather,” Lou Bortone. We discuss the evolution of YouTube (he’s been here since the beginning!) and where TikTok may be heading. Lou shares his 5 Pillars of Video Marketing. He discusses the differences between quick videos and keeper videos, how to decide where to share your videos, and why you simply must use video in your marketing. 

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Links mentioned in the episode:

Lou Bortone website

Lou on YouTube

 Link to this episode 

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Music by Zen Man