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Building The Case For Change Through Transparency And Empathy
Episode 117th August 2021 • Survive & Thrive • Jennifer Ayres
00:00:00 00:35:13

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No matter how big or small the change, the very first step is building the case for change. As we discussed in both Season 1 and Season 2, that means defining the purpose of the change and the reason people should care. In order to do that successfully and efficiently, you’ll need to get everyone on the same page and marching in the same direction with the same end goal in mind. Easier said than done, right?

That’s the expertise of this week’s guest, Kevin Campbell, the CEO of Syniti, who joins Jennifer Ayers to discuss building the case for change. Kevin shares how he’s been able to relate to others and even find potential issues before they happen through transparency and empathy. If you’re building the case for change, Kevin’s experience and insights are sure to put you on the right path.

Learning why a change is necessary:

Introducing Kevin Campbell (3:29)

Kevin introduces himself and shares some of the highlights from his career, as well as his experience in change management.

The good, bad, and ugly in change (6:42)

As someone who knows that people dislike the way things are as well as change, Kevin has dealt with a lot of people and a lot of changes. He shares the hard lessons learned along the way

Understanding and empathizing:

Understanding others (12:16)

What you communicate and how you communicate to the rest of an organization can have a large impact on the change itself. Kevin explains his process of understanding others and how that influences his messaging.

Empathizing with negative people (15:20)

It can be easy to see every change from a place of excitement and hope but not every person is having a great day or is ready to commit to a change. Kevin puts himself in a bad mood on purpose to better understand how naysayers might look at things so he can better empathize and communicate with those people.

Building the case for change:

Building trust through transparency (18:38)

Kevin has found that being transparent about the tension people have felt, he’s been able to diffuse it and build trust. Kevin explains how his authenticity and humility have only helped him as a leader.

Building the case for change (22:02)

If you’re building the case for change within an organization, what should you include in your messaging and how should you put it all together? Kevin shares the ingredients he feels are necessary.

Finding common ground:

Leadership challenges (25:46)

Kevin details an example of encountering a challenge with leadership, forcing him to step in and make the call. He also explains how relying on a consensus sounds great but is often too slow for a fast-paced change.

Thriving, not just surviving (28:56)

Kevin relays what he believes will help businesses, leaders, and organizations not only survive, but thrive in change.

Links mentioned:

Concinnity - Website

Humanizing M&A by Jennifer Ayers

Syniti - Website

Syniti - YouTube