“Why do you pick up your phone for five minutes… and suddenly lose two hours?

Why do some stories completely pull you in while most people lose your attention almost instantly?

In this episode of Speaking With Authority, master storyteller Jim Koetting shares a short, powerful story — then breaks down exactly what happened inside your brain while you were listening.

You’ll discover how dopamine, curiosity, emotional tension, pattern interruption, cortisol, oxytocin, and serotonin influence attention, storytelling, and even social media addiction.

This episode explores:

• why your brain creates mental movies from words,
• why great storytellers are unforgettable,
• why screens are so hard to put down,
• and how your attention can slowly be hijacked without you realizing it.

Part storytelling masterclass.

Part neuroscience.

Part wake-up call.

If you’ve ever wondered why your phone keeps pulling you back in… this episode will help you understand why.”