As the Global Digital Transformation Manager for Unilever, Myriam Estanboulie creates the link between complex tech work and business strategy. The key to her success is keeping things simple and concise, making sure that all concepts can be explained clearly and quickly.

The same goes for Myriam's marketing advice: she advises brands to simplify things to make sure their message registers and resonates. Listen to why and how to do this, in the latest episode.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net