David and Sarah discuss how change and challenges are inevitable in SEO, and what to do about this.

Talking points include:

How often is it changing?

How often do rankings change?

What trends do we need to look for?

Should we bother with chasing algorithms?

What is Google changing about the SERP?

What do we do when Google takes something away?

AI – challenge, people worried about taking jobs - what are the solutions?

What do SEOs need to get familiar with when it comes to AI?