In this episode of Festival Soup, host Mike Baxter chats with Mitch Maxine from BAM Mascots about the power of custom mascots for festivals, fairs, and events. They explore the appeal of mascots, the process of creating a custom mascot, and why investing in a unique character can significantly boost your event’s brand recognition and engagement. From practical tips on choosing the right actor to the latest advancements in mascot technology, this episode is a must-listen for event professionals looking to elevate their game.
Key Points:
- [0:00] Introduction to the Power of Mascots
Mike introduces the episode's theme—why mascots can be a game-changer for events—and welcomes Mitch Maxin from BAM Mascots.
- [3:20] The Lasting Impact of Mascots
Discussing how a mascot can serve as an ongoing marketing tool, not just an event novelty, similar to the Disney model.
- [7:26] Custom vs. Off-the-Shelf Mascots
Exploring the benefits of custom mascots and why they offer greater value and uniqueness than generic options.
- [11:56] The Creation Process
Mitch explains the process clients go through when creating a custom mascot, from initial ideas to final design.
- [13:19] Advances in Mascot Technology
New technologies in mascot design, including better ventilation and lighter materials, make them more user-friendly.
- [19:55] Tips for Selecting a Mascot Performer
Important considerations when choosing and training an actor to bring your mascot to life effectively.
Quotable Moments:
- [0:00] "If you have [a mascot], you really need to think about it." — Mike Baxter
- [3:20] "It's ongoing marketing. We use it as a marketing tool." — Mike Baxter
- [7:03] "You get what you pay for. There's no doubt about it." — Mitch Maxine
Links Mentioned:
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