In this episode, Ben Amos explains why he has launched a brand new video podcast for his video production business. He discusses the changing landscape of podcast and video marketing, emphasising the importance of quality content over quantity. Ben also highlights the rise of both long-form and short-form content and the growing popularity of podcasting as a format. He shares his goals for the video podcast, which include building relationships with high-value business guests and establishing expertise and trust. Ben discusses the workflow and tools used for podcast production and the benefits of a seasonal approach to podcasting.

Takeaways

• Quality content is key in the changing landscape of podcast and video marketing.
• Both long-form and short-form content are on the rise, and platforms are favoring high-value content.
• Podcasting is a growing format, offering opportunities to cut through the competition.
• Building relationships, adding value, and establishing expertise are important goals for a video podcast.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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