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Why you should create content for each part of your customer’s journey
3rd November 2022 • The Learning Lounge • LikeMind Media
00:00:00 00:07:13

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For years, the concept of a sales and marketing ‘funnel’ has been prevalent in many marketing consultant’s (‘gurus’) arsenal of weaponry to get businesses to move prospects to the point or purchase. It’s an outdated practice. In this article, I’ll discuss why you should ditch the concept of a funnel and create content for each part of your customer’s journey – however they travel.

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