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Go Behind the Scenes of a Successful Content Marketing Program with Andy Smith
Episode 2218th July 2023 • Distribution First • Justin Simon
00:00:00 00:36:38

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If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

On this episode of Distribution First, we delve into the world of repurposing and content creation with guest Andy Smith from HatchWorks. Andy shares insights on starting a podcast, repurposing content, and building a sustainable content marketing program.

In this episode, you'll learn:

  • How to test ideas before committing to larger projects
  • The challenges in reaching targeted audience
  • The impact of employee advocacy on content marketing

CHAPTERS

[00:00:00] Introduction

[00:02:04] The importance of creating and repurposing content

[00:12:08] Why creating content can be challenging, even for marketers

[00:13:18] Balancing revenue and talent-focused content for different audiences

[00:19:05] How to prioritize and plan to repurpose content

[00:21:57] Focus on quality over quantity

[00:28:56] How to measure content success

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CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

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SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

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