On today's deep dive special edition episode, Martin Bissett of the Accountants Influencers Podcast interviews John Thompson AKA the Advisory Guy on how accounting firms best move beyond compliance.
John is widely recognised as the primary thought leader on the practicalities of growing advisory services in an accounting practice. He is Head of CAS The Complete Advisory Solution for the UK and Ireland, working with accountancy practices both large and small to enable them to successfully grow advisory services by providing them with the CAS Advisory Delivery Platform and advisory training.
Formerly an Advisory Partner with a Top Ten Firm where he trained over 100 partners and managers, he was previously the New Business Director of a regional practice that tripled GRF in 2 years before selling the practice for several million pounds. John holds several consultancy and NED roles in sectors as diverse as construction, manufacturing and professional services. When not working, he lets Newcastle United play havoc with his blood pressure and chills out with his wife and family in Hampshire.
Key shownotes from the whole interview include:
➜ What 'The Advisory Guy' actually does for accountants and the accounting firms they work in
➜ How a qualified chartered accountant became an advisory expert for accountancy firms
➜ The 3 things that separate the good advisory accounting firms from the great ones
➜ Why advisory for accountants has not evolved over the last 50 years as much as it should have
➜ Why clients will never ask their CPA or accountant for 'advisory services'
➜ What best practice for advisory services looks like in an accounting practice
➜ Tips for handling an advisory-led conversation with clients to go beyond compliance
➜ The part empathy plays in better advisory conversations and why accountants can be coached
➜ How basic client relationships form the foundation for accountants to position advisory services
➜ What the accounting firm of the future looks like when it comes to winning more advisory work
➜ The role of technology in delivering advisory services for accountants and CPAs
➜ How accountants can write themselves into the future of their accounting firm clients
➜ Business wisdom for success in the accounting and fintech profession
➜ How virtually anyone can be taught to do virtually anything
➜ How gross recurring fees create apathy and complacency with some accounting practices
➜ What is most exciting about the next few years in the accounting profession
➜ Tools and next steps for accountants who want to take the next step with advisory services
➜ Why there are no accountants who cannot do advisory and how all can advise clients better
This is a full-length interview (usually 20-30 mins long) from which the highlights show earlier in the week was taken. You can listen to this on a previous episode.
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