Shownotes
Indulge your curiosity about the life of Semira Nikou, the CEO of “Better Sour” gummy candy, bringing globally-inspired flavors from the Middle East and the Asia Pacific to the US market. Join Shahrzad Noorbaloochi and Milana Karayanidi as they explore Semira’s journey from sanctions associate to an entrepreneur and share views on facing adversity, overcoming personal challenges, raising capital for a start-up, and taking risks.