Today on the podcast I am talking to Chloe Hannay, founder of Willow & Bert Interiors. Chloe is an interior designer and soft furnishings consultant who also creates bespoke beautiful handcrafted curtains, blinds, cushions, and other soft furnishings, which are always finished with a Willow and Bert signature flourish.

I absolutely love talking to Chloe. She's the first guest I've had on who offers products and a service all in one. IT was a really interesting conversation learning about the world of Interior Design, and how Chloe evolved her business from making items herself, to running a team of makers who support her business. 

I really hope that you also find it enjoyable and you learn from it and are inspired too.

Listen in to hear Chloe share:

• An introduction to herself and her business (01:32)
• How she came to set up her business 8 years ago (02:26)
• How she started out making everything herself (03:33)
• Why she started to look for other people to make items for her, and building her team (04:08)
• How she learnt how to reupholster items (06:33)
• Adjusting to not making the items herself (08:18)
• Combining a product and a service (10:28)
• Pulling together a scheme with Willow & Bert bespoke pieces & high street purchases (17:37)
• Managing fabric supplies post Covid (21:03)
• Working as an interior designer through the pandemic (22:54)
• How she built her team of makers (25:25)
• Learning to delegate when you run a small business (27:18)
• Her number one piece of advice for other product creators (29:58)

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Willow & Bert Interiors Website

Willow & Bert Instagram

Willow & Bert Interiors Facebook

Willow & Bert Interiors Houzz

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Welcome to the Bring Your Product Ideas To Life Podcast, practical

advice, and inspiration to help you create and sell your own physical products.

Here's your host Vicki Weinberg.

Chloe Hannay is the founder of Willow and Bert Interiors.

Chloe is an interior designer and soft furnishings consultant who also creates

bespoke beautiful handcrafted curtains, blinds, cushions, and other soft

furnishings, which are always finished with a Willow and Bert signature flourish.

I absolutely love talking to Chloe.

She's the first guest I've had on who, what she offers is I would describe it

as a products and a service all in one.

Um, I was fascinated by that.

Um, I don't know much about the world of design and interior design, particularly.

Um, it was a really interesting conversation and I really hope that

you also find it enjoyable and you learn from it and you're inspired too.

So I'd love now to introduce you to Chloe.

So hi Chloe, thank you so much for being here.

No, not at all.

It's really nice to talk to you Vicki.

So can we please start with you giving an introduction to

yourself and your business, please?

Yes, of course.

Hi there.

I'm Chloe and I live in Edenbridge in Kent with my husband and five children.

Um, we are part of a big, crazy blended family and it's fair to say life is quite

chaotic with five teenagers in the house.

So, um, Willow and Bert started about eight years ago, and it really grew,

um, from a passion that I've always had for interior design or interiors.

Um, as a child, I watched my parents doing up various houses,

um, and enjoy kind of looking and seeing what they were doing on it.

It was really quite fun when the builders were in and things were moving around.

Um, I also remember going to antique fairs with my family as

well, and looking for things.

My parents always used to have lots of kind of coffee table books, which

I remember sort of weekend mornings flicking through and just kind of

wondering how it all came together.

And, and, and how houses became the homes that they are.

So I've always had that long held interest.

I think my big passion as well as a child was the Laura Ashley catalogue.

And I would spend hours planning how I wanted every room in my,

you know, my future house to be.

Um, there isn't any Laura Ashley stuff in my house, I have to say.

I think it definitely planted a seed inside me at a very young age in terms

of interior design and looking at how things hang together in the home.

Amazing.

So can you please, um, tell us, well, first of all, maybe when you

started Willow and Bert and then just give us a really brief summary

of what it is that you do please.

Yeah, sure.

So the business um, as I said started about eight years ago and

it's evolved very, very quickly.

Um, and I would say that when I initially started the business, I,

um, had a partner at that point.

At the moment it's, it's just me, but we would sync solely making curtains

and blinds and soft furnishings.

And that was great.

It was really rewarding and it was great to work alongside someone

at that, at that point in time.

And the business, as I say, evolved quite quickly.

And it became clear to me when I was talking to people, and visiting

their houses, actually they didn't just want one blind, some

cushions, a curtain, a headboard.

They actualy wanted a bit more, is actually how, how to, how

the rooms could hang together.

And so the interior design side of the business has grown, um, probably

more so over the five, six years.

And that's been hugely enjoyable just to kind of branch out in a slightly different

direction from how I originally envisaged the business growing, I would say.

Oh, that's amazing.

So originaly you were making everything yourself, is that right?

Yeah, that's right.

So that was, that was brilliant.

I always wanted to do something creative.

I had a former former career in the city, um, and then subsequently married and had

kids and it just wasn't gonna be feasible.

to continue that.

But I was always really keen to do something creative.

And at the time we were also doing up our own house as well.

So it was, it was really enjoyable to kind of think about how to do that.

And I, yes, originally um, I started out making all the items myself, which

was, which was great, really rewarding and a really, um, good creative outlet.

Um, it then became evident to me that there was more work coming in

than I could really keep up with.

And the key things happened.

I moved house.

I didn't have room for a workshop in my house anymore.

Um, which meant it was kind of a challenge to fulfill the work.

And unfortunately at the same time I developed, um, tennis elbow on my

right hand and actually right arm and actually became quite difficult to

even thread a needle at that time.

So I had to start to look elsewhere.

So the business, the quantity of work coming in was growing

and I couldn't really keep up.

So I started to look elsewhere to find support from other makers.

And that's how I suppose I've been able to grow the business, um, quite quickly

by having other people to support me.

And, and again, that's been really nice as well.

Because I've then been able to have a team alongside me and it feels

a bit more, more of a collegiate approach, which I have to say.

I really enjoy.

And I miss that from my old life working in the city.

Oh so that's amazing.

So that's something I wasn't actually aware of.

So you now have peep makers supporting you to kind of make the things that

you're designing for your clients.

Is that the right way of saying it?

So, yes, it's really enjoyable having, having a team of

people behind you and knowing that they're working hard to fulfill your

brief and your vision for clients.

Um, it's, it's, it's worked really well and I've enjoyed working

alongside lots of different, different specialists in their field.

So upholsters, um, people who are very good at making headboards or specific

types of curtains and there's a lot of expertise out there and it's been really

enjoyable to work with other people.

Yeah.

And I guess it also has meant that you can expand on what you're able to offer your

clients, because presumably you couldn't make all of these things yourself.

So yes, it's been good to work alongside other people and

not to have all the mess contained in my own house because, um, upholstery

is a, quite a dirty, messy business.

And certainly with curtain and blind making as well there's a lot

of, um, lot of materials required, a lot of fluff that floats around.

And when that's not just all kind of coming to rest in your own home, it's

nice that it's outside and an external place, and you can shut the door and

work at the end of the day and just enjoy being in your own, in your own home.

That makes it, you know, I never thought about it

being dirty and messy before, but I guess, yeah, there's lots of bits.

I guess there's lots of thread and as you say stuffing and things floating around.

All sorts of gubbins and I couldn't tell you that the

nasty surprises you sometimes find on the back of the sofa.

So, um, yeah, it's good to have that away from the home.

I have to say.

It makes a difference.

Yeah, that makes, oh, I didn't even think about that.

So of course we see you were reupholstering furniture as well.

Yeah.

Yeah.

I started um, I suppose when the, this whole, I hate to say the word

journey, but the whole journey started for me back in 2007.

Um, just after my daughter was born and I was really keen to, while I was on

maternity leave, I was really keen to do something creative that would get me out

of the house once a week for a couple of hours and just fulfill that need to

do something for myself a little bit, whilst in the throws of early motherhood.

So I started doing adult education, upholstery course in Tunbridge Wells

once a week, which I absolutely loved.

It was just brilliant being immersed in this sort of slightly kooky underground

worlds of older ladies should we say.

Who were just having a lovely time together and, and, you know, having fun.

Um, so from there the passion grew, and then I realized that I wanted

to do more than just upholstery.

And so that's continued my studies with, um, with the city and guilds

diploma, and then also looked into the curtain of blind making.

Um, and so kind of expanded my, my knowledge that way.

Yep.

So it's all fairly recent then isn't it that you've been doing?

I mean, I know from what you said earlier, you've obviously had an

interest interiors for a long time, but I guess you're actually sort of

learning how to make it yourself.

It's still fairly recent.

Yeah, I suppose, um, it feels recent to me, but I have to

say, I started just after my daughter was born and she's approaching 15.

So actually when I look back on it, on that, in that sense, it does, it feels

like I've been going for a long time.

Um, but yeah, no, it's, it's something that I, I really enjoy and I feel

really lucky that I'm able to do it.

I've been able to always work in this field since the children were

really small and it's really rewarding and it fits in, um, around them.

That's the key part of it or.

So now that you've sort of changed your business slightly and

you have other people working with you.

Are you missing the sort of hands-on side or not so much?

Massively, massively.

Um, that that's exactly where I wanted to start.

That's exactly why I started.

And, um, I still do small bits of sewing and, uh, and I, I love that.

I love the chance to kind of get everything, you know, get all the

tools out again and make a bit of a mess, um, and try and keep it contained

into one, one room at home now.

Um, but yeah, it's, that's the part I miss.

So I suppose the making things was one part of the creative process and the

other part now, which is fulfilled through the interior design is putting together

schemes and plans for the clients.

And so I suppose I get my fix in that sense, but I do miss actually

kind of threading, threading a needle and pinning fabric and looking at

how, what now, how it all needs to lie in and smoothing things out.

And that I think I do miss that.

I kind of feel like I've been able to expand the business into a

direction wich is fulfilling, even if I can't make any longer, because

unfortunately I still have tennis elbow so it's a bit boring in that sense.

I think that makes perfect sense.

As you said, I think it's a really good business decision because sometimes,

I think that lots of makers come up against is you only have so many hours

in the day or the week or whatever it is.

And so there comes a limit to what you can actually produce yourself.

So I think business wise, it does make total sense, but I can also see how you

would really miss being so hands on.

Yeah, the creative fix.

Yes.

It definitely, it definitely means that I've been able to scale the

business up in terms of volume.

Um, as I said, my, my, my family life is quite crazy with the seven of us.

And, um, and it does, it does take up a lot of time running it, running a

house and a family of seven at times.

So actually the way that it works now, it fits in with the family.

I'm quite adept at the early morning start or the late finish,

or try not to work too much at the weekends, but certainly evenings.

Um, I do often need to put the hours in, so it, it fits in well with family life.

I'm here when I need to be obviously completely focussed, but also

my I'm able to quickly duck into work mode if I need to aswell.

Yeah, that makes sense.

So one of the reasons I'm obviously so interested in talking to you

Chloe, is that what you offer is, I guess, both a product and a service,

I guess, more of a service, it's a service and the product, isn't it?

Um,because I was really fascinated by that.

So would you mind talking a little bit about what it is that you offer?

So if I came to you and said, oh I'd like my room designing.

Um, as you can probably tell, I've never worked with an interior designer.

Let's say I came to you and said, I'd like this room designing, what,

what is the process you go through.

Just give people an idea of how it all ties together.

That'd be great.

Yeah.

So I think the key thing is always, um, it's always, I'm always keen to know

how, how someone finds me if it's word of mouth, if it's any of the advertising

that we do, if it's social media.

That's often a part of it.

And, um, the main thing I'm always really keen to do is to try and

meet a client face to face, um, ideally as soon as possible.

And that makes a huge difference.

Sometimes when clients approach me just by email and they want a quote for this and

here are the measurements, it's very, very difficult to convey what we do and the

processes and talk through the nuances.

Obviously, if their space, especially if they're just

sending through a few photographs.

So I do find that the key thing is to try and get a meeting in the

diary as quickly as possible with the clients and go out and visit

them and have a look at the space.

Um, I'll then take a set of measurements and photographs, as long as they're

happy with me to take photographs, which generally everyone is.

And then the key thing is then just to put together an estimate of what, um,

what it is that they are asking for and what it is that I can, you know,

how I'm going to fulfill that brief.

Um, it's always nice as well, during that first meeting to sit and chat

through what a client's tastes are, what the colors are that they like,

the patterns they like, dislikes.

Um, look at the rest of the room, are there other furniture,

paintings, the flooring.

Key thing as well as to look at where the light is coming in from

the room and where that, where that sort of falls, um, in the space that

you're looking to to help furnish.

So there's lots of things which I suppose I'm thinking about when

I'm in a room talking to a client that they won't necessarily know.

Um, but I'm kind of gathering as much information as possible

. Um, and if the meeting is going well

a positive outcome, I'll often ask the client then to fill in a briefing

document, which gives me a really good steer on their likes and dislikes.

Because it's very hard when you go into someone's house in the first instance

to necessarily know why they chose certain colors or why they haven't chosen

certain colors and pattern as well.

So it really helps to build up a clear picture of what that

client likes and dislikes.

And I think that's really important.

So the other thing, I guess that's really, really key is to know if you're

going to, when you do meet them, is if you know you're going to get on.

Um, I worked with a great person, fitterr, who always says to me, Chloe,

just listen to your inner voice.

And if the feeling is that we're not going to get on, um, as a, as a

designer and client, then I do try really hard to make sure that, you

know, that's not the case, but sometimes you just don't gel with everybody.

And I think I've come to learn over the last eight years or so

that actually, sometimes I'm not the right fit for someone or they

might not be the right fit for me.

Or maybe I just can't meet their deadlines sometimes.

Clients do have tight deadlines.

So I think that first meeting is key and it's about being honest with

yourself and with the client, but usually it's a really easy process.

And once I've sent through an estimate and the client will get

back in touch and sort of say yes or no, and then we'll go from there.

We'll start looking at fabrics and scoping out the project.

Um, and it becomes, obviously it's a two way street, I don't

try and impose any particular style or, or kind of preferences

that I have, um, on, on a client.

Obviously it's not my space.

I don't live in it, but I do try and guide clients, um, with sort of sensible

decisions and explain the nuances of some of the things I'm sort of suggesting.

Um, and hopefully then we can start to create a space that is going to

add value to their home and that they're going to want to spend time in.

Yeah, that's brilliant.

Thank you for explaining that.

And so are you looking at, say, if you're looking at a room, are you

looking for maybe things like the colours on the wall or the paper on the

wall to the flooring, to the furniture?

Um, I guess it depends on the scopes.

I suppose some people might already have lovely flooring that they want to keep.

But in theory you're looking at a room overall and suggesting all

of the elements that go into that.

It depends.

Um, definitely that's part of what I'm absorbing when I walk

into a space for the first time.

I'm even, if they're not asking me for ideas about carpet or, or lights

or lamps or anything like that, or, sorry, lampshades, um, I'm,

I'm still absorbing kind of what it is that they've got in their room.

And then as the conversation goes on, I'll ask them if that's what they

want to keep or they want to take out.

Sometimes we're guided by a particular painting or a piece of furniture.

So it is key to kind of look at the place and what they've got.

Um, in terms of, in terms of the actual kind of clients and how they work.

A lot of them, I've sort of, I suppose I've segregated my clients

into three different types and, um, It's interesting, kind of to, to,

to do that because it helps sort of focus the mind and understand, and

really listen to what they want.

And I kind of, at first, the first type of client, I would say I've got, is when

I go and visit someone and they know, they know exactly what they want and they know

how they want to do it, or that they know how they want me to do it, I should say.

And it's just, it's a very simple, straightforward process.

They just want help with the execution and also encouragement.

You know, they've built a Pinterest board or they've got some ideas and they just

want someone else to say yes, that's going to work because of these reasons.

So that's sort of one, one key client type.

The second type., I'd say are clients who have ideas, but they're not quite

sure how to do it, or will it work or is it a bad idea because of X, Y, Z.

And so, um, you know, we'll then start building, building a picture

and sort of putting all those ideas together and a mood board or looking at

samples and just working out exactly, am I going to be able to deliver the

vision that's in there, in their head.

And then I'd say that the kind of the third type of clients I've

got, um, kind of know nothing.

And they're not really interested in interior design, but they know that they,

you know, they have a home and they want that home to be comfortable and they

want that home to be practical and to work for all members of the household.

So, but they just don't know how do it.

So they're keen to kind of hand over the project and they're generally, as I'd say,

most of my clients are very open to ideas.

And so it's, it's nice to have sort of three different types of

clients and, and go from that.

Um, in terms of which direction anyone wants to pursue.

Yeah, thank you for explaining it.

Because I know there must be so many nuances.

There's never going to be just a black and white answer as there probably

isn't going to be to my next question.

So I'm really curious about, so obviously you mentioned that you work

with lots of different makers, so I'm really curious as to whether the

things you suggest, the clients use.

So is it all, um, uh, bespoke pieces that you work with makers to create?

So cushions and curtains, or are you also looking at things that

you can source from other places?

I'm just genuinely curious about how that all works, because it's, I guess

it's such uh, project, isn't it?

How everything in the room comes together.

Absolutely.

And it's a minefield and of course the other thing you've got to be careful about

and be guided by is the client's budget, um, you know, sometimes clients can be

quite kind of, um, shocked I guess, by the cost of bespoke curtains and blinds.

But then when you explain the difference and you show them the

difference in terms of quality of the work that we're delivering or hoping

to deliver, they understand exactly what it is they're going to get for.

And it's not a sort of one size fits all from any number of high street retailers.

Not that I'm slacking off high street retailers, but in terms of

sourcing items, um, we do a mixture.

So I work with, uh, the lighting companies and, and we'll buy lighting from them.

But we might then personalize that, that lamp base with a, with a lampshade

and a fabric that works better for the client's room and matches the curtains,

for instance, in some way or compliments the curtains I should say in some way.

So I think it's really important just to always understand what the budget

is to look at where they want to spend money and to, um, look at what could

be reused as well from within the room.

Sometimes, you know, it's a case of just repainting something or changing,

changing, handles out, repositioning actually furniture within a room

makes a big difference and also potentially changing the lighting.

If you light a painting really well, then that can kind of completely

change it's the perception in the room.

So I would say that, um, there's a variety in terms of what we do.

It's not, um, it's not always bespoke, happy to kind of source client cushions

from a number of places, but equally there is, you know, if you, if you have a set

of cushions made, which are fabric that you've chosen with a trim that you've

chosen, they're completely unique to you.

And a lot of the clients that I have, they want that, they

want something that's completely unique to them and to their room.

And that's what will make their home perfect.

Thank you for explaining that.

And it's so interesting.

I think, because I guess.

When you talk about the products side of your business, I guess

there are these two elements to it.

So there's what I guess your designing to actually create.

I want to say from scratch, maybe not from scratch, but maybe you're looking at a

chair and thinking' oh we could, we could upholster it like this', for example.

And then there's, you know, thinking about the things that you can

potentially, things that already exist, that you can source or

maybe, or maybe modify as you said.

There's a, a lot involved.

There is a lot involved and also it can be

quite a lengthy process as well.

So I think sometimes one of the first questions I always ask clients

is, you know, what are you, what are your timescales for this?

You know, have you got a deadline?

Um, are we, are we trying to deliver this within some crazy crazy timescale.

And it's always a delight when someone says, no, I'm quite relaxed.

You know, this is something I want to start in the autumn or you

know, that there isn't quite such a time sensitive issue and I've

got a project on at the moment.

Um, and it's on a very tight time scale and it's been a bit kind

of, you know, um, harem scarem.

And, but it's also been really enjoyable because we've made quick

decisions, the clients very decisive and it's been really enjoyable.

So there's a good balance, I think in terms of how things, how things work.

Um, oh, I was going to say something else then but I can't think of what it wa.

Don't worry.

It sounds like you needs a lot of project management skills.

Yes, exactly.

And lots of project management skills are required.

And also an endless supply of post-it notes and my to do list never really

sort of seems to get any less.

But that's kind of, that's the way I work best, I think, with a,

with a never-ending to do this.

And I think the other thing that's obviously had an impact and it'd

been strange not to mention it, but it's obviously, it's COVID as well.

So the last two years have had a real impact, you know, work, um, was busy

before we went into lockdown and it has absolutely continued, which is fantastic.

But interestingly, now we're seeing more issues with supply.

Fabric supply of, of items that we've ordered for clients' houses.

And actually it started to get more frustrating kind of 18 months, two years

down the line in terms of deliverables than it was when we first started.

So it's, um, it's a constant state of kind of negotiation and

communication with suppliers and clients to get um, everything on track.

And I think also talking back to your point about timescales, um, this is also

an industry where people want to have things in place by certain, certain times.

So for instance, Christmas is always, or the run-up to Christmas.

You know, we all know how, how busy that is for anyone, um, trying to juggle

work and a family and all of that.

I would say in the interior design world is usually pretty manic

from about September onwards.

Um, so yes, any clients that want anything please start thinking about it now.

Um, because we do put this pressure on ourselves to have these perfect

houses for the, you know, the Christmas period, but my word, it can be

difficult to, to, to make that happen without plenty of planning beforehand.

Yeah, I can imagine.

And thank you for bringing up COVID as well.

Because that's something that in a way we sort of almost feel like we've started

to move on from it, but actually as you say, that, that the impact is still there.

And I know that there's a global shortage of just so many things at the moment, um,

which I think has impacted lots of people.

Out of interest though were you able to still continue during

COVID or did you have to adapt.

Um, I think I was really lucky.

I had quite a few projects underway and, um, had some, some clients

who were happy to continue.

Obviously we, we were on zoom quite a lot and phone calls a lot more, I

suppose, as opposed to site visits.

Um, and really work I would say that my work wasn't affected.

The quantity of work went up, and that was great.

But I think because, because materials were still available, we

were able to keep getting items made.

And we're obviously, we're very careful with any site visits that

we did once we were allowed to start doing site visits, you know,

after the initial first few months.

Um, so I'd say it hasn't, it didn't really had an impact.

Um, but I think what has happen now is that COVID gets the blame for

a lot of things, even though, you know, we're out of it, we don't have

any lock downs, you know, anymore.

I think the delays that the delays that we've incurred, they're now an

excuse for kind of things taking longer than they should do, and obviously

energy prices are pushing the cost of materials up and production.

So we're unfortunately, a lot of my costings have had to go up slightly

because we've got to pass all of those, these, um, those surcharges on.

So it's been a little bit frustrating in that sense.

And obviously the other thing that I think, um, has become a struggle sometimes

is also courier companies as well.

You know, we all know how hard push they are to deliver.

And I think that's something that we've been at the mercy at for the

last few years because of COVID.

So I guess it's being, understanding where you can, but also wanting to keep

everything on track as much as possible.

Yeah, that makes sense.

And I think as well, this is possibly an advantage of working with sort

of smaller makers rather than perhaps large, because I'm under the

impression, and tell me if I'm wrong Chloe, you're working with individual

makers in most instances, rather than big factories, because I guess those

people were able to still keep going.

Yeah, that's the case.

So we've worked with a few, a few suppliers in big factories, and

obviously they largely shut down and they shut down for longer.

Um, but I think they, they did pivot quite quickly.

Some of the fabric companies, when they realized obviously people

still wanted to place orders and were able to that still happen.

But I'd say a large percentage of the people that I work with are yes, people

who have, you're working at home.

So, you know, they were, they were fortunate in that sense as was I,

that they were able to still continue with work and just about able to

juggle that into, um, family life with, with, with homeschooling.

So yeah, not, not a lot of fun.

I would say for the most people but we got through it.

Yeah and good that everyone could keep going as well

to some extent, Out of interest, if you don't mind me asking, while,

while are we talking about this.

How did you, um, pull together your network of people, of makers to work with?

It's um, it's well, I suppose it's, it's kind of never ending

because, um, businesses change and people might decide that they don't

want to, um, they don't want to work with others, not for any dramatic

reasons, but just because their own, their own timings change or whatever.

Um, so I guess it's, it's a, it's a case of kind of constantly

networking and trying to find people who can help and who are willing

to help and who you get along with.

Um, that, that I'd say is a key thing.

Um, I, I've been a part of, um, various networking groups in the past, and that's

been a really good way of finding support and help, um, through kind of virtual,

you know, virtual assistants or, you know, a new upholsterer, that kind of thing.

Um.

Oh, photographers for projects or anyone to help with social media.

So I think it's just been, I've been lucky in a sense that social media

has provided the answer to a lot of, lots of the problems I've faced in

terms of finding support, which I think when you're a small business and

you've got to be Jack of all trades.

Um, you've, you've really got to work hard to find the people who

will support you and who you get along with and who understands you.

So I would say that it's, it is a constant process of making sure

you've got the right team around you and you're supporting them and

giving them the information they need to then help you in return.

Yeah, thank you for that.

And I hope you don't mind me asking.

I, I just, it just occurred to me that you're possibly the first

person I've spoken to on the podcast who started out purely, started

out doing the making yourself, but now have a team to support you.

Um, I don't think I've spoken to anyone else in that position, which

is why I wanted to ask the question.

Um, for anyone listening, who thinks, well, maybe I could have

someone, you know, helping me.

Whatever it, whatever it is.

Because I think sometimes when you run a small business and I have definitely

been guilty of this, you get into the mindset of, you know, you're,

you're the person who does it all.

Um, and I think a lot of us can, can spend a long time in that space

of just thinking you have to do the making and the admin, right.

Yeah, definitely.

And it's really hard, I think as well to delegate because when you're self

employed, it is, it's everything.

And I remember as a child, I, I had this, both my parents were self

employed and I really, really, really didn't want to be self-employed

because I could see how stressful it was, how hard they had to work.

Um, and how stressful it was at times.

And I was adamant, absolutely adamant that it wasn't something I was going

to do and to now be doing it um, I sort of look at myself and think, oh,

crumbs, why am I in this situation?

But it works really well in terms of family life.

And the logistical challenges of my life.

So I think it is one of the things you do end up having to realize that if you're

going to have a product and also you've got a service then, or any kind of small

business, where you've got to realize that that help is out there and just for

the business to succeed for people to buy your product or want to use your service,

you can't still be solely responsible.

For all your Instagram, all your social media, all your invoicing,

all the ordering, all the admin that goes on behind the scenes.

It's, you've got to start to ask for help.

And I think that was a really big realization for me that I, I cannot do

it all, especially, um, as I've alluded to with my family life, as well it's,

it needs, something has to give and asking for help is, is really important.

And also, I think then working alongside other people who are

helping you, it gives you input.

They have ideas and they are passionate about what you do as well.

Um, so I think that's been a really enjoyable part of the last few years

as the business has grown is actually has, has actually been delegating to

other people and understanding, you know, what goes on in the outside world.

It's not just my own little silo that I sit in day in, day out.

Yeah, that makes total sense.

And I think because as well as you've alluded to, I guess if you have a

business where that is, you know, as yours is, which is a service and

a product, you know, you have, you offer both, um, I guess there comes

a point where you physically cannot be the person doing both if you want

to expand beyond a certain point,.

Definitely a hundred percent.

It just out, there just aren't enough hours in the day and, you

know, weekends are there to have a break in the working week.

So it's yeah, it's, it's, it's so important to stop I would say.

Absolutely.

So I have one final question Chloe if that's okay.

And it's a question I ask all of my guests, which is what is

your number one piece of advice for other product creators?

Okay.

Well, I had a hunch this question might be coming up.

So I did have, I did have a think about it.

I am not very good at just sticking to a rule.

And so I've actually probably got about sort of three or four bits of advice.

And so I'm hoping I'm allowed to share those because I think it's, I've

had some really valuable learnings on this kind of, oh I hate the word

journey, but that's what I'm on.

So I think the key thing I would say is to know your customer and when you go

and visit them, take the time to listen to them and what they're asking of

you, why, why have they approached you?

And there must be something that you've done that they like, or that they say

there must be something that they've they've heard or they've seen or viewed.

So I think it's always good to kind of ask the question and reassure them

that you can still provide that same level of service and expertise for them.

Um, the, I suppose the second thing we talked about a little bit is, um, as

a small business, you are relying upon suppliers and this, this is really hard.

And I think it's really good to ensure that you've got the people,,

the right people around you and that you are working with them

and with their timescales as well.

It's quite difficult, you know, you're not going to make any

friends if you're demanding about people fullfiling your timescales.

You've got to, it's got to be some flex in the world.

I think that's really been really important for me.

So, um, knowing, knowing who's helping you and looking after them is

a really good is a really good, um, sort of thing to have in the back of

your mind, we're all human and we've all got kind of demands on our time.

I think it's also good to always ensure that you try and tell your

clients when things aren't going to be delivered on time and to communicate

that as quickly as possible to them.

And I think the last two years have shown how key that communication is.

So I think also the other thing I would say is take on clients you like and think

will work well with you and vice versa.

And we can't be expected to get along with everyone in the world.

And I think I've, I'm definitely guilty of saying yes, to all

business that comes my way.

I have a fear of the work drying up and sometimes I've taken on projects

and I've thought, oh gosh, I hope we're not going to run into you.

Hope this is all going to go smoothly.

And 9 times out of 10, it does.

And it's brilliant, but I do sometimes worry that, you know,

that that might not be the case.

And I'd say the last thing, um, for any, any business owner really, um, create

your own products, um, provider is be re be really realistic about your logistics.

You know, um, my home life is quite demanding and so I have to be careful

about how much time I actually spend traveling, um, travel time to me, it kind

of kills creativity and that to do list in the back of your mind only grows as you

drive further and further away from home.

So I think sometimes just be really mindful of what you can actually

give in the hours that you need to spend sitting at your desk.

The schemes for clients and putting together that designs because

actually that's what matters.

It doesn't matter that you're chasing a client, who's an

extra 20 miles down the road.

If it's not really a project that's going to give you, um, kind of a

spark of enthusiasm and excitement.

Um, so I think it's really key to start to think about your logistics and, and,

and organize your time effectively.

Thank you and absolutely no problems giving more

than one piece of valuable advice.

So thank you so much for that.

And thank you for being so prepared.

Well, I tried.

I'm getting a real sense of what it must be

like to work with you Chloe.

You're very, I can tell you're very organized.

Well, thank you so much for absolutely everything that you've shared.

I've found it fascinating talking to you and yeah.

Thank you.

My pleasure.

It's been lovely talking to you, Vicki.

Thank you so much for listening right to the end of this episode.

Do remember that you can get the full back catalogues and lots of free resources

on my website, vickiweinberg.com.

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