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Cortés Had It Right Burn the Ships and Embrace ArchiCAD
Episode 8720th January 2025 • ArchIT Design Under Influence • Boris Rapoport and Alex Osenenko
00:00:00 00:13:42

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Willard:

Foreign.

Alex:

Hello, my dears.

Alex:

cad like Hernan Cortez did in:

Alex:

What did he do, Willard?

Alex:

What did he do that was so successful that resulted in the whole new, new country being opened up?

Alex:

Now, good or bad, that's not the judgments we're making today.

Alex:

But he did defeat Aztec Empire, the whole empire, with what he had as far as troops.

Alex:

What did he do that was so unique?

Willard:

Well, what he did is when he landed in Mexico, he instructed his troops to burn their ships.

Willard:

So basically they gave themselves no way to turn back and they had to progress on the journey that they had started many, many months ago, and they weren't going to turn back.

Willard:

So, you know, I think that does a lot of thing for Drive.

Willard:

If you know that you can't go back to your old ways, then you are going to.

Willard:

You're going to find a solution to the biggest troubles that you have.

Alex:

Yeah, there's so many analogies in this world for, you know, your back against the wall kind of a thing.

Alex:

And your back is against the wall because we talk pre show and you already know this.

Alex:

You just don't want to hear us say this.

Alex:

But we'll say this.

Alex:

AI, I mean, Willard and I just used ChatGPT to come up with all kinds of interesting, like bullet points for this conversation.

Alex:

We're going to try to convince you in 10 minutes or less that this is the time to burn ships, to do Cortez what Cortez did and make your business thrive for the next decade, multi decades, whatever.

Alex:

Right.

Alex:

Because what happens with AI?

Willard:

Will it.

Alex:

What are you thinking?

Alex:

Like within five years, are we going to still be designing in cad?

Willard:

No, I think in five years things are going to be totally different.

Willard:

I think that instead of us physically drafting out solutions, we will be giving parameters of what we want the solution to fit within.

Willard:

And yeah, I think that if you're not embracing AI or you're not necessarily keeping your finger on the pulse of AI, then you are already a little bit behind.

Willard:

And so you need to get out of your comfort zone and start exploring a little bit of what's out there, even at the most basic level and even like.

Alex:

So we're talking shifting to archicad.

Alex:

BIM is the way you need to run your company.

Alex:

And we're going to cover multiple things today really quick with you so you can get that taste, but you can go and look for our 10 steps like Willard and I spent months crafting Mostly, Willard, I was just here for prompting, like a good prompt engineer.

Alex:

I got a lot of stuff out of his head and onto the 10 steps of conversion to Archicad.

Alex:

It's deep.

Alex:

It can get little bit technical, but man, that's a manual, right?

Alex:

And it's free.

Alex:

You can Access it@getarchit.com But without spending hours and hours Right now, Willard, can we just kind of isolate a few kind of key decision points and like how you went from being a CAD engineer, designer, and a good one to like shifting and now realizing what benefits exactly in your own practice?

Willard:

Yeah, I mean, I think that one of the inherent benefits of shifting is the efficiency is the ability to do things more quickly.

Willard:

Now you're going from a inherently a system that wasn't designed to be as parametric or efficient, and now you're going to a highly parametric, highly efficient, highly optimized workspace that is conducive to both getting your team or yourself into like a flow state and getting, you know, your project into a state that's going to be actively generating solutions versus doing the two steps forward and then the two steps back, or one step forward and two steps back kind of mentality.

Willard:

And I think, you know, one thing that is the easiest part to not progressing forward is being comfortable.

Willard:

If you know what you're doing and you know how you have been doing it for many years or decades or whatever it is, then you're not going to necessarily feel comfortable in stepping out.

Willard:

And some of the best experience in life is when we do step out of that comfort level, you know, within, you know, a safety zone or within a safety net to understand that, like, it's okay to go, you know, into the parametric world.

Willard:

You're not going to lose.

Willard:

You're not going to lose projects, you're not going to lose time, you're not going to lose profits.

Willard:

What you are going to do is going to gain exponentially the ability to solve problems more quickly with a more rich and complete solution than you have ever done before.

Willard:

And so just like Cortez, you know, it's burn the ships, take.

Willard:

You know, I don't want to be drastic, but we were talking about this before the show, but, you know, one idea is just take out your hard drive and stick a screwdriver through it, and then, then you'll be definitely committed.

Alex:

To as an IT company.

Alex:

As an IT company that helps architects and engineers, which is strongly advised against this, do not do that screwdriver through a hard drive.

Alex:

But because you're going to need that hard drive for something else for like storing your pictures because you're going to be in the cloud.

Alex:

Well, actually, you know what, here's the thought process I have, okay?

Alex:

I want you to go and look up the following thing in Google.

Alex:

Tim Ferriss F E R R I S Fear setting exercise.

Alex:

Okay, go do that.

Alex:

And fear setting exercise allows you to write out your deepest fears you, you owe to yourself.

Alex:

Like, okay, fine, before you burn the ships, go do fear setting exercise.

Alex:

As Willard said, like, what do you have to lose?

Alex:

Like really, what is it that you have to lose?

Alex:

There might be stuff that you will write out that may seem, may, may seem costly and, and you have to be aware of those.

Alex:

But set, set up your fears and then burn the ships.

Alex:

And then what will it, what is, what is it on the other side?

Alex:

Like, Neo is like I know Kung fu, right?

Alex:

What matrix?

Alex:

What's on the other side?

Alex:

Will it.

Alex:

Can you paint a picture of how beautiful it's going to be, how much money they're going to make, how life is going to be easy?

Alex:

In your own examples?

Willard:

Yeah.

Willard:

I mean first and foremost, after you get through the kind of the most difficult parts of the learning of Neo, sitting up there for hours like training, you're going to have efficiency and productivity leaps that you haven't ever seen before.

Willard:

You're going to be able to, for instance, you potentially could go from, you know, a DD production set that took you 40 hours to something that took you 10 hours to create.

Willard:

You might go from being able to work on two projects at one time during a week to working on five.

Willard:

And so your ability to work on projects, your ability to be more efficient, be more accurate, to reduce kind of errors and omissions in the field, could be significant or rather than could be, will be far more significant than you've ever experienced.

Alex:

Let's talk about money.

Alex:

Sorry I keep breaking you from your train of thought because we have a 10 minute show on this one.

Alex:

This is a vignette.

Alex:

Uh, so I'm gonna, I'm gonna poke.

Alex:

Um, the poke I have is from a money perspective.

Alex:

You told me specifically the way when you did, when, when you're bidding your own projects.

Alex:

It's not ours.

Alex:

You're not like, let's, let's open that Pandora box a little bit because you told me something that takes you, you know, two hours with your templates set up and archicad, all your, all your stuff already almost there.

Alex:

So it takes you just, just a few hours to finish something and send it to a client versus someone else.

Alex:

In CAD, you have to bill for 10 to 15 to 20 hours.

Alex:

It doesn't mean you have to discount it, but means your profitability is now right.

Alex:

It's right there.

Alex:

So you need to tell me a little bit more about that, because I think we spent some time on that in previous shows, but not here.

Willard:

Yeah, I mean, I think that there's this historical approach to projects where we say, um, you know, it's going to take 10 hours.

Willard:

And the idea is that somebody is going to actually take those 10 hours to actually do what it is.

Willard:

And it might take more.

Willard:

You know, once you step into this archicad kind of universe, you know, parametric modeling, that thing that took you 10 to 15 hours, you know, could easily take you, you know, two to three hours.

Willard:

And especially if you have it set up, and then the repeatability and the ability to access multiple dimensions of information really quickly as well as accurately, you're going to be able to save significant amounts of time getting even to the same place, but even potentially getting further than you would in that same amount of time, or triple or quadruple the amount of time that it would have taken you in CAD to get there.

Willard:

So the benefits are significant.

Willard:

And I think one thing that we were kind of dabbling with is the person who is ready to pick up the phone and decide that they are ready to make that leap, but the fear of actually committing to it, and I think that's kind of what we, you know, we are trying to push here, is like you need to adapt or be left behind.

Willard:

You are, you are a dying breed.

Willard:

Even though you might be, there might be a lot of you out there still doing it in a certain way, it's pretty quickly, you know, once, you know, you don't adapt or you don't take the time to learn kind of a new processor application, you are surely going to be left behind.

Willard:

And I think another thing that there's also potentially a tangential kind of thing, which is just mental health, you are going to be a lot happier when you switch over once you transition over once you transition.

Willard:

So.

Willard:

Because you'll be collaborating without chaos.

Alex:

Yeah, yeah.

Alex:

And it's always cosmic with Willard, but.

Alex:

So here, here we go.

Alex:

I'm gonna, I'm just gonna, I'm gonna tell you this straight up.

Alex:

To be competitive in a very near future, somebody takes three hours to solve a project and deliver documentation and get the deal, you know, get, get, get the business.

Alex:

And your firm takes 12.

Alex:

There's just no way you'll be able.

Alex:

This will accelerate, get back to the competitive landscape, become one of those forward thinking companies.

Alex:

Let us help you.

Alex:

We're not just talking about it.

Alex:

We're doing it.

Alex:

Willard.

Alex:

Arc it.

Alex:

We have resources for you.

Alex:

Okay?

Alex:

So go to getarchite.com, send a form and say, hey, I'm ready to convert.

Alex:

Or I'm thinking about conversion to archicad.

Alex:

What resource do we have?

Alex:

How can you help me?

Alex:

Let's talk about this.

Alex:

You know, let's not sit around and dream about a better business and be busy.

Alex:

Being busy is not productive.

Alex:

Here's what I want to say.

Alex:

Being busy is not productive.

Alex:

Being.

Alex:

Being your strategic self and taking.

Alex:

Putting your strategic hat on and planning out your future, your success is what the leadership job is.

Alex:

This is how the companies grow.

Alex:

This is how employees, your best employees, stay with you.

Alex:

Okay?

Alex:

Because that's another thing we're gonna.

Alex:

For another day.

Alex:

But I'm gonna finish it right here.

Alex:

Give us a call@getarchit.com when I say call, mean click@getarchit.com let us help you think through the conversion.

Alex:

Plan the conversion, execute conversion and make all this money and have all this fun and be healthy mentally.

Alex:

Now that you have really put, put, put your company in the best place to succeed in the future.

Alex:

Any parting words of wisdom, Willard?

Willard:

No.

Willard:

Burn those boats, burn the ships.

Alex:

All right, thanks a lot for listening and watching.

Alex:

We'll see you on the next one.

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