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Shawn DuBravac | The Future of Technology - AI, Robotics, and Quantum Computing Insights for Forward-Thinking Leaders
Episode 5228th May 2024 • The Last 10% • Dallas Burnett
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Welcome to "The Last 10%" podcast, where we dive into inspiring conversations about finishing strong. In this episode, host Dallas Burnett welcomes Shawn DuBravac, a futurist and technology expert, to explore the transformative power of artificial intelligence, robotics, and quantum computing. DuBravac shares insights on how AI can enhance human experience, the integration of AI with robotics, and the potential of quantum computing in complex environments like drug discovery.

The discussion delves into the rapid pace of technological advancement and the importance of preparing for the future. Join us as we unravel the impact of technology on organizations and leadership, with a spotlight on the evolution of synthetic media and its exciting potential to revolutionize content production and distribution. Stay tuned for a thought-provoking conversation on the intersection of technology and human innovation!

Learn more about Shawn DuBravac - https://shawndubravac.com/

Connect on LinkedIn - https://www.linkedin.com/in/shawndubravac

Mentioned in this episode:

1on1 App Information

https://www.thinkmovethrive.com/1on1-app/

Transcripts

Speaker:

dallas-burnett_14_05-24-2024_121537: Hey everybody.

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We're talking to Sean Dubrovak today.

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What an amazing guy.

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He's a futurist and trendsetter who writes frequently on

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disruptive technology shifts.

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He has some incredible stories about how the world is changing.

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He's a great new friend of mine.

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You don't want to miss this incredible conversation.

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Welcome to the last 10%.

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Your host, Dallas Burnett, dives into incredible conversations that will inspire

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you to finish well and finish strong.

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Listen as guests share their journeys and valuable advice on living in the last 10%.

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If you are a leader, a coach, a business owner, or someone looking to

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level up, You are in the right place.

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Remember, you can give 90 percent effort and make it a long way, but it's finding

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out how to unlock the last 10 percent that makes all the difference in your

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life, your relationships, and your work.

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Now here's Dallas.

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Welcome.

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Welcome.

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Welcome.

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I am Dallas Burnet sitting in my 1905 Koch brothers barber chair.

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In thrive studios, but more importantly today we have an amazing guest.

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He is a New York times bestselling author.

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He's a speaker and a thought leader on all things, future and technology.

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Welcome to the show, Sean.

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squadcaster-e732_1_05-24-2024_121538: Dallas.

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It's great to be here with you.

Dallas Burnett:

Oh man, this has been, this has been one that I've

Dallas Burnett:

been excited to get to on the calendar because, I'm a little bit of a futurist

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junkie and a technology junkie.

Dallas Burnett:

And so, man, I've been excited to hear, but first let's, just tell the

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listeners a little bit of background on you and your story, because you

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have this background in, And as an economist and now you're in futurism and

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technology, how does those two things, how does that make a peanut butter

Dallas Burnett:

squadcaster-e732_1_05-24-2024_121538: Yeah.

Dallas Burnett:

So my, training, my education is in economics and finance.

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I have a PhD in economics and, I ended up doing a lot of work

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in technology after I graduated.

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I was the chief economist for the consumer technology

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association for many years there.

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Best known

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as the owners and producers of CES.

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While I was there, I wrote a book called digital destiny.

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That's the book that became the New York times bestseller all

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about where the future was going.

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And I felt like I saw things developing, materializing in

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ways that others probably didn't.

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weren't really paying attention to, and that we're going to

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have a pronounced impact on us.

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And that's really what motivated the book.

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But I've always been interested in why we do things, how we do things.

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and so it's a natural fit between economics and studying, decision making,

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and then also, the technology that we end up using as we move into the future.

Dallas Burnett:

dallas-burnett_14_05-24-2024_121537: You've already hit on some high points.

Dallas Burnett:

CES is a bucket list item for me.

Dallas Burnett:

I've watched plenty of YouTube videos after it's over with.

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I'm always watching YouTube videos of all the cool stuff that

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comes out of it, but I've never actually walked the aisles at CES.

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And so I just need to take the plunge and book it.

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Is it still in Las Vegas?

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I think

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It, is.

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It's still

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squadcaster-e732_1_05-24-2024_121538: it is.

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in Las Vegas?

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every January, and it is

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definitely a must attend event.

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It's a, just a

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phenomenal, incredible, event when it comes to technology and seeing where

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technology is going, but also seeing where brands are going because brands

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are increasingly using technology.

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To tell their stories, to help serve their customers.

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And so it is a technology show at its roots, but it's also become

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an important show about the future of business and the future of how

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we're going to interact with brands.

Dallas Burnett:

dallas-burnett_14_05-24-2024_121537: Do you feel like that experience

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when you were working with , the consumer technology association,

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did that experience in working just being completely absorbed in it?

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As that, chief economist, did that change your perspective at technology?

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Or did you already have this idea of where technology was going and you were trying

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to gravitate towards that organization because that passion about technology and

Dallas Burnett:

squadcaster-e732_1_05-24-2024_121538: Well, I think I've always been

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interested in technologies.

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You know, I was the kid who would take apart the boom box

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to figure out how it worked.

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I didn't end up becoming an engineer.

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So I could break the boom box by taking it apart, but couldn't

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necessarily put it back together.

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But I, I was always, I've always been interested in how things

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work, why they work certain ways.

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What are the implications for, businesses and for organizations, what

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are the implications for, for humans?

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and, so it was just a natural move.

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I started my career actually at the department of justice doing antitrust

Dallas Burnett:

dallas-burnett_14_05-24-2024_121537: Oh,

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squadcaster-e732_1_05-24-2024_121538: In that space, ended up working on

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some pretty big technology, cases.

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And then from there, it was a kind of a natural step to stay in that technology

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realm and, and then just continue looking out where things are going.

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It really is about.

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Picking up signals on, on the horizon and weaving them together

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into a narrative to look at, what possible futures might look like.

Dallas Burnett:

dallas-burnett_14_05-24-2024_121537: So when you wrote your book, and I would

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love to talk a little bit about that.

Dallas Burnett:

Can you give the listeners kind of an idea of the book and kind of the

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premise of what you were writing about

Dallas Burnett:

squadcaster-e732_1_05-24-2024_121538: Sure.

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I mean, the,

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the premise of the book ultimately is that there is this inevitability

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that we were pushing towards a world where data was going to become a

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defining resource in the world.

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if you look at the last, call it 20, 25 years.

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It's largely been about shifting from analog to digital in the

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1990s.

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We lived in a very analog world, even as

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late as 2000 in the United States.

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Only 3 percent of us had broadband connectivity.

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Only 40 percent of us had home computers.

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we were still living a very analog

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world.

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Both you and I Dallas can remember.

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going online, like saying, I'm

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going to go online.

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Right.

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It was a different activity.

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Now we're of course,

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just always online.

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We sold the very first digital television in 1998.

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And then with that, we saw in quick succession, a replacement of a lot of the

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analog products with digital products.

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And

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at first, not a lot.

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We didn't necessarily see a lot change.

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It didn't change the type of content we were watching.

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For example, it didn't change when we were watching it, how we were

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watching it, but then slowly over time, we started to see pronounced

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changes in all of these spaces where.

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where digital was rearranging the value where it was rearranging the

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interactions all of this process, all of these digital environments were

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creating data, what I call data exhaust.

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And

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now organizations are starting to realize that data has value and we can use that

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data to understand our customers better to understand our employees better.

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We can use that data to make better informed decisions.

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And I think

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that's really the defining feature over the next two decades.

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I think we're at a massive inflection point.

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Now we're moving from digitization to datafication, and I think that's going to

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have significant implications for every organization, for every business, for

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every team, because it's going to change.

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The makeup of those teams, it's going to change the services that those

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organizations or businesses deliver.

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and I think that will be the defining theme, just like digitization has been the

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defining theme for the last two decades, I think the move to datafication will have

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the same impact over the next two decades.

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Now, obviously that doesn't mean we're done with digitization.

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We're still in a process of digitizing physical environments

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and digitizing services.

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But I think, the next big shift is upon us now.

Dallas Burnett:

dallas-burnett_14_05-24-2024_121537: You know, when you talk about that

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and I'm trying to think through it as what that looked like growing,

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up and working in the early 2000s.

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And I just remember being in, when I was in college, that was

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the boom and bust of Napster.

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You remember that?

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Napster and cause all these share following.

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And when you talk about digitization, like it, that was the early

Dallas Burnett:

days where the music industry is grappling with, What to do.

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And I think a lot of different industries were affected in that way.

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It's there's this pushback of this is how we did it.

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I don't know about this new technology.

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and they were slow to adopt.

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And then all of a sudden you've got millions and millions of people

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downloading these songs that, have, rights are not getting,

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paid out and all these things.

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But it's fascinating because the.

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See the market and how it shifted into that.

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Once it moved into that digital space.

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Now it's like when you're saying that exhaust, they were so worried about

Dallas Burnett:

people stealing the data by downloading a song, they missed the opportunity,

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which was eventually capitalized on by, first Pandora and now Spotify and

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all these other people where it's like, Oh, I can watch you download this.

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And then know what kind of songs you like.

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And then I can market to you through the songs that you're actually

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wanting to see in live real time feed, instead of worrying that you're

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going to steal and we just got to put the systems in place for that.

Dallas Burnett:

So I think that to your point, that's, it's so true.

Dallas Burnett:

I'm very interested to see now because.

Dallas Burnett:

I feel like from a business standpoint, like when we were talking

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about work, that was a fun example.

Dallas Burnett:

I feel like that we've had this data overload.

Dallas Burnett:

So the businesses for the last few years have just been producing

Dallas Burnett:

massive amounts of data as things have been moving more digital.

Dallas Burnett:

You've got all these emails and Slack channels, and it's just these streams

Dallas Burnett:

of data, but it's so much, I don't feel like that organizations have

Dallas Burnett:

been able to, you Functionally and like efficiently organize and use it.

Dallas Burnett:

So it's like the data's there.

Dallas Burnett:

We've digitized a lot, but then it's Oh, we hadn't used it.

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But now I feel like that's, you see that radically changing over the next few

Dallas Burnett:

squadcaster-e732_1_05-24-2024_121538: I think if you look at organizations

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today as they've moved from digitization to datafication and they're now

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capturing all of this information in a digital way, are drowning in

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data, but starving for insights.

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They are trying to decipher what's going on.

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What does all of this mean?

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How can we use it?

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How can we leverage it?

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Where's the signal and all of the noise?

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And I do think that's a big piece of this shift from digitization.

Dallas Burnett:

A datification is finding signal in the noise, helping decipher what the

Dallas Burnett:

insights are in all of the data that now organizations are swimming in.

Dallas Burnett:

dallas-burnett_14_05-24-2024_121537: have you seen organizations that

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do that well, or do you have some examples of people that are leading

Dallas Burnett:

the way in that category or either?

Dallas Burnett:

squadcaster-e732_1_05-24-2024_121538: Yeah.

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I think one of the big things we're seeing now with technology companies, especially

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when it comes to AI is creating AI agents that can help us make quick sense of data.

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So you're seeing early prototypes and pilots from companies like Microsoft and

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Google and others that want to embed.

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A.

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I.

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Agents within your normal work environments within the way

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that information naturally flows through your organization.

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for example, they might sit in your email or they might sit in your slack channels.

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And then from that, you can get quick information about what's

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happening in those environments.

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So for example, Imagine you have a chat channel that's focused on a

Dallas Burnett:

given project and you want to know if certain things have been done.

Dallas Burnett:

today you might have to go review all of that data yourself.

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You might have to go talk to somebody and figure out what the status is on that.

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Or if you have agents who are monitoring those environments for you constantly,

Dallas Burnett:

continuously, then you could just go ask that agent who's Part of that

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group who sits in that, that, in that channel, you could just ask that

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agent, Hey, are we closer to launch?

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Are we, is the marketing been done for this launch?

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where can you give me a quick status update?

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You could ask it questions like that.

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It will then decipher the information and predict an answer.

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Ultimately, it will take what it understands about that project from

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all of the information that has been shared and provide an answer.

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Now, in many cases, you might still want to go validate that answer with others,

Dallas Burnett:

but it puts you in a different position.

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It provides you a way of having a very different conversation.

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So I think that's really the next big step in this evolution of how do we cut

Dallas Burnett:

through all of this data to real insights?

Dallas Burnett:

How do we move conversations forward using all of this information that we have?

Dallas Burnett:

And I think AI agents are going to appreciate that.

Dallas Burnett:

Play a significant role in that.

Dallas Burnett:

dallas-burnett_14_05-24-2024_121537: I think the AI agency is

Dallas Burnett:

definitely what it feels like.

Dallas Burnett:

Everything's moving to very quickly at this point, not everything, but like

Dallas Burnett:

a large, push in that, that, space seems to be moving to that because

Dallas Burnett:

it's so useful and it's interesting, like AI changes by the day, at least

Dallas Burnett:

it goes through iterations.

Dallas Burnett:

Unbelievable amount of progress in such a short period of time.

Dallas Burnett:

And just to look back, what we were amazed at last year to what its capabilities

Dallas Burnett:

are this year and then I was reading something like, yeah, but by the end of

Dallas Burnett:

this year, it's going to be laughable.

Dallas Burnett:

What you saw in the first quarter this year, I'm like, Oh, I don't know if

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I can take this speed of increase.

Dallas Burnett:

But one of the things that you said that I wanted to jump on, because I

Dallas Burnett:

think our listeners, maybe some of our listeners would be thinking this.

Dallas Burnett:

And that is.

Dallas Burnett:

Hey, I hear you about the AI agency and the whole AI thing, but maybe

Dallas Burnett:

I'm not a hundred percent on board.

Dallas Burnett:

And what you're talking about feels like this dystopian big brother.

Dallas Burnett:

How do you perceive the progression of AI?

Dallas Burnett:

I for example, like this past week, open AI is like safety team, just all

Dallas Burnett:

bails, on, at least I saw that in the, there was, they had closed that out.

Dallas Burnett:

and I'm not saying that to be this naysayer.

Dallas Burnett:

I'm just saying, when you look at it.

Dallas Burnett:

As we move forward, what's some things that you're excited about, and maybe

Dallas Burnett:

that, that, what's some things that you are concerned about in terms of that?

Dallas Burnett:

squadcaster-e732_1_05-24-2024_121538: definitely excited at the

Dallas Burnett:

ability for technology to augment the human experience, to

Dallas Burnett:

help us cut through some of the clutter to help us, refine the questions that

Dallas Burnett:

we're asking to, to maybe be able to have deeper conversations, whether

Dallas Burnett:

that's in our personal lives or whether that's at work, we can, rather than

Dallas Burnett:

getting status updates, maybe we can let.

Dallas Burnett:

AI agents give us the status updates, and then we can

Dallas Burnett:

have a richer conversation about what the project actually looks like, or what

Dallas Burnett:

the, if we're building a new service, what that's actually going to look like,

Dallas Burnett:

how are we going to empower people?

Dallas Burnett:

So I.

Dallas Burnett:

I'm optimistic at, technology's ability to really augment the human experience.

Dallas Burnett:

And I'm really excited for that.

Dallas Burnett:

Dallas, you mentioned the speed at which AI is transforming.

Dallas Burnett:

And I think there's two important things happening here.

Dallas Burnett:

Not only is the rate of change.

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Seemingly accelerating, but we're

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also seeing that because companies are competing, they're willing to roll out

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early tests, early pilots, prototypes.

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And so we're getting a glimpse of some of this research and

Dallas Burnett:

some of this work,

Dallas Burnett:

perhaps more quickly than we might have in the past because they want to show.

Dallas Burnett:

What's possible and what we can do

Dallas Burnett:

here.

Dallas Burnett:

So I think there's some real, awesome opportunities that are forming.

Dallas Burnett:

another example I just saw from Google is helping build an itinerary for a travel.

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So you think about you book your flights, you book your hotel.

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If that information sitting in your email.

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Then you can use that information to build itinerary.

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So it might say,

Dallas Burnett:

Hey, we noticed you're flying to Miami.

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Here's when you land.

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what type of restaurant are you looking for?

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I'd really love a great taco bar.

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I really want a good seafood.

Dallas Burnett:

We're going to Miami.

Dallas Burnett:

Let's get seafood.

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And so

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it could say, okay, based upon Where you're staying and when you arrive,

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here's a great option for dinner.

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Do you want me to make a reservation for you?

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And so being able to offload some of those mundane tasks to agents and also being

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able to surface new ideas, I think is an

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, incredibly promising.

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opportunity in here.

Dallas Burnett:

And that's one of the things we've seen from generative AI is

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how creative the technology seems to be, how creative it feels.

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And I think there's lots of places that we could see that creativity,

Dallas Burnett:

show up now, what are the things that

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worry me?

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I worry about.

Dallas Burnett:

Us using these technologies in ways that don't augment the human

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experience that don't make us

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feel more human.

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And I think that is a very delicate line because we don't know what those are yet.

Dallas Burnett:

I think it's

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only going to be discovered through experimentation through exploration.

Dallas Burnett:

I think it's important, though, at the end of the day.

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That we claw back the things that we want to continue to do that we, at the end of

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the day, get to make decisions about what are the activities that we wanted to do?

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What are the conversations that we want to have?

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and then what are the things that we don't want to do?

Dallas Burnett:

Those are the areas that are best suited for things like artificial intelligence.

Dallas Burnett:

But if there are things that really make us feel human, I think we should retain

Dallas Burnett:

those, and we should continue to do those.

Dallas Burnett:

dallas-burnett_14_05-24-2024_121537: I love that perspective.

Dallas Burnett:

I love how you said augment, like augment our reality.

Dallas Burnett:

And really it's augment and enhance in my opinion.

Dallas Burnett:

that's the highest and best use at this point in time of artificial intelligence.

Dallas Burnett:

And I think about it personally.

Dallas Burnett:

And as an entrepreneur, as business leaders, It's like you're saying we're,

Dallas Burnett:

we have all this digitization, but we're drowning many times in data.

Dallas Burnett:

We're just drowning.

Dallas Burnett:

And even if it may be not be, when we say data, it's not necessarily spreadsheets

Dallas Burnett:

and just having this data.

Dallas Burnett:

It's like literally the amount of emails.

Dallas Burnett:

I know that the listeners are probably sitting there going, Oh yeah.

Dallas Burnett:

Why am I even listening to this?

Dallas Burnett:

I got 150 emails that just came in this morning, my inbox.

Dallas Burnett:

I need to clear this out.

Dallas Burnett:

And so it's just the amount of advertising in emails and just things

Dallas Burnett:

that we have to process every day.

Dallas Burnett:

I do think that, I think that artificial intelligence can help

Dallas Burnett:

us organize and also, like you said, gain insights through that.

Dallas Burnett:

And that will help us hopefully, augment And enhance our experience

Dallas Burnett:

because then we can be more human because we're less tied to having to

Dallas Burnett:

go through all this digitized data.

Dallas Burnett:

So it really is.

Dallas Burnett:

I think the way you've said it really is interesting because we've seen

Dallas Burnett:

this technology shift to, to, to.

Dallas Burnett:

digitization and using and getting all this data, but where it's almost

Dallas Burnett:

like a necessary thing that we have to come up with some way to

Dallas Burnett:

be able to handle and process all this data because we can't do it.

Dallas Burnett:

And so artificial intelligence is oh, yeah, that makes sense.

Dallas Burnett:

this is the tool that we can use to do that.

Dallas Burnett:

What do you see about the intersection?

Dallas Burnett:

These are the three things I've seen this kind of.

Dallas Burnett:

Making leaps.

Dallas Burnett:

Artificial is obviously the fastest, but I also see robotics,

Dallas Burnett:

making some amazing steps.

Dallas Burnett:

And then also you hear about quantum, computing and things like that.

Dallas Burnett:

Do you see those technologies merging anytime soon?

Dallas Burnett:

Or how, what's your thoughts on those other kind of technology realms?

Dallas Burnett:

squadcaster-e732_1_05-24-2024_121538: Dallas, you mentioned three incredible

Dallas Burnett:

technology trends, ones that are playing out now, but also will continue to

Dallas Burnett:

be impactful over the coming decades.

Dallas Burnett:

when it comes to robotics, we have seen tremendous advances in robotics

Dallas Burnett:

and we're moving, I think, into a realm of very sophisticated robotics.

Dallas Burnett:

So in the past, we've seen.

Dallas Burnett:

Where we used robotics, we really cordoned them off.

Dallas Burnett:

we put them in cages, even inside of manufacturing facilities because they

Dallas Burnett:

couldn't work right next to humans.

Dallas Burnett:

So you typically had an environment where a human might do something.

Dallas Burnett:

And then it was passed off to a robot later in a production line,

Dallas Burnett:

or we were using robots in dangerous environments that, or places

Dallas Burnett:

where humans didn't want to work.

Dallas Burnett:

I think what you're going to see is robots showing up in more and more environments.

Dallas Burnett:

'cause we've learned how to create them in a way that they can operate in

Dallas Burnett:

environments where humans already exist.

Dallas Burnett:

And so, obviously many of the listeners probably have robotic vacuums.

Dallas Burnett:

And so we're already starting to see, some simple robotics show up in homes.

Dallas Burnett:

but I've seen.

Dallas Burnett:

Prototypes of robots that will come in and set the table and do the dishes.

Dallas Burnett:

And, we really start to get a glimpse of the Jetsons playing

Dallas Burnett:

out during our lifetime.

Dallas Burnett:

And these are robots that just 10 years ago, maybe, five years ago, would

Dallas Burnett:

have been difficult to have within.

Dallas Burnett:

The same environment as humans because they were, they might do something

Dallas Burnett:

that was unexpected, or they might do something that created damage.

Dallas Burnett:

They were obviously heavy.

Dallas Burnett:

They didn't have fluid movement.

Dallas Burnett:

So all of the mechanics of the robots have gotten better.

Dallas Burnett:

But we're also using artificial intelligence to

Dallas Burnett:

make those robotics, smarter.

Dallas Burnett:

And so you asked about the blending of those two things.

Dallas Burnett:

We're definitely seeing AI and robotics come together and create really an

Dallas Burnett:

entirely new class of technology.

Dallas Burnett:

Delivering all new experiences, all new products.

Dallas Burnett:

I've seen robots, you know, that are using AI and they can

Dallas Burnett:

then observe an environment.

Dallas Burnett:

and observe a human doing something and then ultimately step in and

Dallas Burnett:

perform those tasks themselves.

Dallas Burnett:

for example, they might learn how to become a barista simply by

Dallas Burnett:

observing a barista, learning how they're making certain drinks.

Dallas Burnett:

And then once they've seen enough, repetition.

Dallas Burnett:

They can step in and do it themselves.

Dallas Burnett:

So there's some really interesting uses of A.

Dallas Burnett:

I.

Dallas Burnett:

When it comes to voice, for example, being able to interact with a robot in

Dallas Burnett:

a more natural, intuitive way, speaking, your natural language as opposed to

Dallas Burnett:

having to, Issue very specific prompts, I think will also propel robotics forward.

Dallas Burnett:

And so generative AI will play, I think, an important role there and

Dallas Burnett:

allowing us to have very natural conversations with, with robots.

Dallas Burnett:

And then

Dallas Burnett:

when you think about quantum computing has the ability to help

Dallas Burnett:

us figure out very complex things.

Dallas Burnett:

So for example, how to model.

Dallas Burnett:

molecules of certain drugs or certain chemicals being able to really

Dallas Burnett:

understand how these are made up.

Dallas Burnett:

I think it has huge potential when it comes to drug discovery, and helping us

Dallas Burnett:

to really treat some of the most deadly diseases that we have on the planet.

Dallas Burnett:

I think quantum computing will play a big role there.

Dallas Burnett:

We'll also see it.

Dallas Burnett:

Roll out and be used in other things, but the ability to model very

Dallas Burnett:

complex environments to solve very complex, difficult problems is the

Dallas Burnett:

sweet spot for quantum computing.

Dallas Burnett:

And so I think we're gonna

Dallas Burnett:

really see a lot more unfold there in the future.

Dallas Burnett:

Yeah,

Dallas Burnett:

dallas-burnett_14_05-24-2024_121537: Man, that is a lot.

Dallas Burnett:

Oh, thanks for sharing your insights on that.

Dallas Burnett:

I feel like that it's interesting because artificial intelligence seems to be

Dallas Burnett:

able to, like we talked about, enhance and sort through all this digitized

Dallas Burnett:

data, but then when you pair that with robotics, it takes it out of the digital

Dallas Burnett:

environment, which is like an agent looking at my meeting or my emails.

Dallas Burnett:

To literally watching someone make drinks and be able to support that person

Dallas Burnett:

making drinks and, that's incredible.

Dallas Burnett:

So it's moving it to the physical space at that point is

Dallas Burnett:

a support and enhancement there.

Dallas Burnett:

So very fascinating when someone hears your ideas and.

Dallas Burnett:

Your vision for what's coming.

Dallas Burnett:

And it's, it is moving in that direction very quickly.

Dallas Burnett:

I think some people get overwhelmed because they're like,

Dallas Burnett:

I don't know how to, program AI.

Dallas Burnett:

And I don't have, what am I supposed to do with all this?

Dallas Burnett:

Because the world seems to be speeding up and I'm, I'm stuck in 1995, it feels

Dallas Burnett:

So how do I, what, how, what advice do you give to most people as it relates

Dallas Burnett:

to things like artificial intelligence?

Dallas Burnett:

It's what should they be doing?

Dallas Burnett:

To better prepare for the future.

Dallas Burnett:

That seems to be accelerating towards us.

Dallas Burnett:

squadcaster-e732_1_05-24-2024_121538: that's great insights, Dallas.

Dallas Burnett:

I think it's important to remember that technology moves slowly until

Dallas Burnett:

suddenly it doesn't until suddenly it's

Dallas Burnett:

upon us.

Dallas Burnett:

And I think that's what we all feel.

Dallas Burnett:

We all feel like, Oh, I've been hearing about, self driving

Dallas Burnett:

cars, for example, for years.

Dallas Burnett:

And it's never going to happen.

Dallas Burnett:

And then quickly, suddenly.

Dallas Burnett:

It's upon us.

Dallas Burnett:

And it, if you're in Phoenix or if you're in parts of California, it isn't uncommon

Dallas Burnett:

now to see self driving cars, roaming the streets, picking up passengers.

Dallas Burnett:

And so

Dallas Burnett:

you start to see a glimpse of what that future might look like.

Dallas Burnett:

I think one of the greatest challenges facing.

Dallas Burnett:

Employees facing teams, facing leaders today is recognizing

Dallas Burnett:

that what they do today may not be what they're doing tomorrow.

Dallas Burnett:

And so they have to start building

Dallas Burnett:

the skill sets that they're going to need.

Dallas Burnett:

In the future, they need to start building the organization.

Dallas Burnett:

If you're the CEO, you're the leader.

Dallas Burnett:

You need to start building the organization that you're

Dallas Burnett:

going to lead in the future.

Dallas Burnett:

But you have to do that while you're still focused on this

Dallas Burnett:

month, this quarter, this year.

Dallas Burnett:

And Leaders are inherently facing competing priorities and competing time

Dallas Burnett:

horizons, and so they really have to

Dallas Burnett:

figure out how to lead during these competing time horizons.

Dallas Burnett:

They need to be thinking simultaneously about today and tomorrow, but also

Dallas Burnett:

five years from now, 10 years from now and start to build those options.

Dallas Burnett:

Into their businesses, and I think the ones that will be successful over the

Dallas Burnett:

long run over a much longer period will be the ones that can deliver what needs

Dallas Burnett:

to be delivered today, but also start to build the workflows and the procedures

Dallas Burnett:

and the processes that will be relevant 10 years from now, 15 years from now.

Dallas Burnett:

dallas-burnett_14_05-24-2024_121537: Oh, that's great.

Dallas Burnett:

And I think that is a very difficult balancing act for many leaders, because

Dallas Burnett:

you've got some that may be late adopters on the technology and they're like, I

Dallas Burnett:

don't want to invest a lot of time into it right now because it's still new

Dallas Burnett:

and I don't know how I would use it.

Dallas Burnett:

I don't understand it.

Dallas Burnett:

And yet they might be behind the curve within just a few

Dallas Burnett:

years or, at this point in time.

Dallas Burnett:

This pays by next year in terms of their ability to compete.

Dallas Burnett:

You've got other people that are, maybe on the front side,

Dallas Burnett:

they're like, Oh, gobble it up.

Dallas Burnett:

Let's figure out how we can use AI.

Dallas Burnett:

And they may be exposing their company's data to, outside of their organization

Dallas Burnett:

when they don't want to, so it may be data security issues that they're experiencing

Dallas Burnett:

just because they're in the wild west.

Dallas Burnett:

And so I think that is a balancing act, but I do think you're exactly right.

Dallas Burnett:

I think you can't be afraid of it.

Dallas Burnett:

And that you should be at least continuing to deliver your.

Dallas Burnett:

current service or product offerings, but definitely investigating in a

Dallas Burnett:

great way what the trends are and where this thing is going and how you can

Dallas Burnett:

use it to benefit your organization.

Dallas Burnett:

Because I think it is now, we're on the cusp of that.

Dallas Burnett:

You talk about leaders.

Dallas Burnett:

What are some of the tools or how have you seen people use technology, effectively

Dallas Burnett:

to lead teams and organizations?

Shawn Dubravac:

Well, I think it's key to remember that technology is a tool.

Shawn Dubravac:

It isn't always the answer.

Shawn Dubravac:

I think sometimes we

Shawn Dubravac:

look at technology as the answer, especially when it comes

Shawn Dubravac:

to artificial intelligence.

Shawn Dubravac:

We want the quick, we want the quick answer.

Shawn Dubravac:

We want the quick solution, but it is just a piece of a much bigger story and a

Shawn Dubravac:

much more complex, series of interactions.

Shawn Dubravac:

And so.

Shawn Dubravac:

I think it's important to recognize that, technology can

Shawn Dubravac:

augment the human experience.

Shawn Dubravac:

It can help you as a leader.

Shawn Dubravac:

It can help your organization, but it isn't what will ultimately drive

Shawn Dubravac:

the outcome of your organization.

Shawn Dubravac:

And so you

Shawn Dubravac:

need to be making investments in technology that really align.

Shawn Dubravac:

The overall objectives of the organization that align well with how

Shawn Dubravac:

you want to lead that organization.

Shawn Dubravac:

You need to really be thinking about technology as it aligns

Shawn Dubravac:

with the values and principles of that, of that organization.

Shawn Dubravac:

I think We're often see that this flashy technology that he's

Shawn Dubravac:

exciting new developments, and we want to, to use them quickly.

Shawn Dubravac:

And so we try to shoehorn them into an existing infrastructure

Shawn Dubravac:

that doesn't always work.

Shawn Dubravac:

It doesn't mean that an organization shouldn't be evolving and changing.

Shawn Dubravac:

It certainly should be evolving and changing.

Shawn Dubravac:

I think.

Shawn Dubravac:

We need to have that change come from within the organization, from the leaders,

Shawn Dubravac:

from the teams and not be driven by, the winds of change, not be driven by New

Shawn Dubravac:

technologies, frankly, not even be driven exclusively by things like competition

Shawn Dubravac:

from your peers or what's happening,

Shawn Dubravac:

you have to be paying attention to all of those.

Shawn Dubravac:

You need to be deciphering what all of those things are

Shawn Dubravac:

happening and putting it together.

Shawn Dubravac:

But at the end of the day, it's individuals who will drive

Shawn Dubravac:

organizations forward and who will.

Shawn Dubravac:

Help organizations succeed.

Shawn Dubravac:

It isn't the technology.

Shawn Dubravac:

It isn't, what your peers or your competitors are doing.

Shawn Dubravac:

And so you really have to value technology from within the lens

Shawn Dubravac:

of the value of the organization.

Shawn Dubravac:

dallas-burnett_14_05-24-2024_121537: I love that.

Shawn Dubravac:

Yeah.

Shawn Dubravac:

I love that.

Shawn Dubravac:

You have to see it through the lens of the organization.

Shawn Dubravac:

That's a great quote.

Shawn Dubravac:

I love that.

Shawn Dubravac:

That's really good.

Shawn Dubravac:

And very true.

Shawn Dubravac:

And I think that's, it can give, I hope, our listeners some solace.

Shawn Dubravac:

If you haven't gone out and bought your shiny new subscription to some AI

Shawn Dubravac:

product for your organization, that all is all over social media, that's going

Shawn Dubravac:

to change the game for you or whatever.

Shawn Dubravac:

it's okay.

Shawn Dubravac:

Because.

Shawn Dubravac:

As fast as AI is moving, it still has to, it still has to compliment what you're

Shawn Dubravac:

doing as an organization and a team.

Shawn Dubravac:

I think your advice there is spot on.

Shawn Dubravac:

Very solid.

Shawn Dubravac:

what would you say the next big thing is, you're a futurist and obviously

Shawn Dubravac:

everybody's talking about ai and it may be ai, but what would you

Shawn Dubravac:

say is a futurist in this space?

Shawn Dubravac:

And there are definitely lots of technologies and new innovations

Shawn Dubravac:

percolating, on the horizon, within a I.

Shawn Dubravac:

I think there's lots of very interesting developments that

Shawn Dubravac:

will be extremely impactful.

Shawn Dubravac:

One of the ones that I'm actually pretty excited about is synthetic media.

Shawn Dubravac:

Now, there's also

Shawn Dubravac:

nefarious applications in the U.

Shawn Dubravac:

S.

Shawn Dubravac:

We, we refer to those as deep fakes, creating copies of other

Shawn Dubravac:

individuals, copying their voice, copying their likeness.

Shawn Dubravac:

And so I think we still need to guard against some of the

Shawn Dubravac:

nefarious applications of deep

Shawn Dubravac:

fakes.

Shawn Dubravac:

But I think if you look at some of the more Positive outcomes, the promise

Shawn Dubravac:

of deep fakes, of synthetic media.

Shawn Dubravac:

I think there's some really interesting opportunities.

Shawn Dubravac:

So for example, being able to hear information in your

Shawn Dubravac:

native language is a, Huge

Shawn Dubravac:

promise of artificial intelligence.

Shawn Dubravac:

And we've seen some really fascinating demos in just the last

Shawn Dubravac:

couple of weeks where we're using AI to do real time translation.

Shawn Dubravac:

I think that potential is huge.

Shawn Dubravac:

And so you think about the ability to have conversations

Shawn Dubravac:

across languages in real time.

Shawn Dubravac:

It is phenomenal.

Shawn Dubravac:

the ability to.

Shawn Dubravac:

Deliver information to your organization or to your constituents.

Shawn Dubravac:

I think there's some real promise there as well.

Shawn Dubravac:

So I think that's, that's pretty exciting as well.

Shawn Dubravac:

dallas-burnett_14_05-24-2024_121537: think that's interesting.

Shawn Dubravac:

so you're saying you've seen a demo recently where let's say I

Shawn Dubravac:

have a, you've got a book out.

Shawn Dubravac:

We had a book come out in October and our book is in English and it's

Shawn Dubravac:

an audio book in English as well.

Shawn Dubravac:

But you're saying that we could in, in reasonable amount of time, maybe

Shawn Dubravac:

have that audibly translated into another language, without too much

Shawn Dubravac:

You could have that translated not only into another

Shawn Dubravac:

language, but you could have it read in that other language in your own voice.

Shawn Dubravac:

So that technology is here today.

Shawn Dubravac:

And I think we'll see it become more pronounced.

Shawn Dubravac:

And obviously it means that we'll likely see an explosion Of content.

Shawn Dubravac:

We're going to see a lot more content.

Shawn Dubravac:

because the price of producing that content is going down now.

Shawn Dubravac:

you don't have to, to hire someone to read that.

Shawn Dubravac:

there obviously is workforce implications there, but you can have it

Shawn Dubravac:

read in your content.

Shawn Dubravac:

and your voice in whatever languages you might choose.

Shawn Dubravac:

So I don't speak Spanish, but I could have my book translated

Shawn Dubravac:

into Spanish and read by me.

Shawn Dubravac:

I could do it the same

Shawn Dubravac:

for Japanese, Chinese, or French.

Shawn Dubravac:

So I think there's some really

Shawn Dubravac:

exciting opportunities for disseminating information.

Shawn Dubravac:

If I'm the

Shawn Dubravac:

mayor of a city, I could have messages delivered to my

Shawn Dubravac:

constituents from video and it might

Shawn Dubravac:

look like I really said it, but it could just be something that was

Shawn Dubravac:

typed by somebody in my organization.

Shawn Dubravac:

Now, obviously there are, again, there's nefarious applications.

Shawn Dubravac:

Somebody else could use your likeness and have things said

Shawn Dubravac:

that you didn't really say.

Shawn Dubravac:

So we do need

Shawn Dubravac:

to guard against those, but the ability to share messages with, friends or family

Shawn Dubravac:

share messages with the people that you work with, share message with customers.

Shawn Dubravac:

I think there's some really fascinating opportunities there.

Shawn Dubravac:

And that technology is only going to get better.

Shawn Dubravac:

dallas-burnett_14_05-24-2024_121537: Wow.

Shawn Dubravac:

you say that you could literally customize it to the person, but it's, because

Shawn Dubravac:

if you're in, instead of sending out this email, cause right now, if you

Shawn Dubravac:

want to send out this mass email, it just says, Hey, and then imprints these

Shawn Dubravac:

name, first name, whatever, and then it will substitute that person's name in.

Shawn Dubravac:

But you could literally do that with.

Shawn Dubravac:

A video and say, Hey, Susan, that's incredible.

Shawn Dubravac:

That's insane.

Shawn Dubravac:

the personalization in terms of messaging and also the translation.

Shawn Dubravac:

I will say, so the listeners of the last 10 percent know that I'm a little

Shawn Dubravac:

bit of a music junkie and had a past life in and around the music business.

Shawn Dubravac:

I was a songwriter back in my twenties.

Shawn Dubravac:

And so what's crazy is though, now I remember I had this song produced in

Shawn Dubravac:

Nashville, it was a song we talked about on the show, but anyway, we

Shawn Dubravac:

had produced it and to get the song back that I had written with just

Shawn Dubravac:

guitar and me and hear the full production of the song was amazing.

Shawn Dubravac:

I just got Coacheals.

Shawn Dubravac:

I'll never forget.

Shawn Dubravac:

I'll never get that moment.

Shawn Dubravac:

It's 11 o'clock on a Thursday night.

Shawn Dubravac:

I was like, Oh my gosh, this is amazing.

Shawn Dubravac:

it's like hearing it on the radio.

Shawn Dubravac:

Right.

Shawn Dubravac:

And then this like last couple of months, I'll find these sites and

Shawn Dubravac:

there's a couple that are, you can literally create songs out of thin air.

Shawn Dubravac:

And.

Shawn Dubravac:

It's insane the quality and it's a fully produced version and you can specify

Shawn Dubravac:

the genre the type You can mix a couple types together and the speed at which

Shawn Dubravac:

it does that it's got me inspired again because i'm like, oh, I got some ideas

Shawn Dubravac:

and now instead of me going Oh, okay.

Shawn Dubravac:

I'll ding it out on guitar and then you know, what am I going to do with it?

Shawn Dubravac:

Like it's just going to rest there.

Shawn Dubravac:

So maybe I write maybe I don't maybe I don't have time Now I can put

Shawn Dubravac:

those ideas in and they come to life right in the in just a few seconds

Shawn Dubravac:

And then I can start tweaking.

Shawn Dubravac:

Professional finished version of the raw product is, it's mind blowing.

Shawn Dubravac:

And so to your point, I think that you're exactly right.

Shawn Dubravac:

Because a non music professional, I'm not in the business could create

Shawn Dubravac:

content again, in a way that was really on par with some of the, a

Shawn Dubravac:

lot of the stuff that's coming out.

Shawn Dubravac:

Professionally it's, and it's just now getting started.

Shawn Dubravac:

So I can't even imagine in the last three months, how much better they've gotten,

Shawn Dubravac:

what is the next three years going to do?

Shawn Dubravac:

So that's really exciting.

Shawn Dubravac:

I think you're exactly right.

Shawn Dubravac:

the ability to generate content quickly and the level of quality of

Shawn Dubravac:

that content is just, it's increasing.

Shawn Dubravac:

So man, that's awesome.

Shawn Dubravac:

I love it.

Shawn Dubravac:

I love it.

Shawn Dubravac:

All right.

Shawn Dubravac:

I want to just.

Shawn Dubravac:

See, if you could, if you have, we always ask the listeners of the last

Shawn Dubravac:

10%, if they have a person or someone that they would like to see or hear on

Shawn Dubravac:

the last 10%, who that would be, it may be somebody, it may be somebody that

Shawn Dubravac:

you have no idea, you just would love to hear them on the last 10%, but is there

Shawn Dubravac:

anybody that comes to mind as someone you would like to hear on the show?

Shawn Dubravac:

squadcaster-e732_1_05-24-2024_121538: I love listening to executives of, of

Shawn Dubravac:

major corporations and just hearing their journey and how they, how

Shawn Dubravac:

they think about leading big teams.

Shawn Dubravac:

I love hearing from, entrepreneurs who have started.

Shawn Dubravac:

new businesses and how they, came up with ideas and fought for those ideas.

Shawn Dubravac:

So I, there's lots of people that I think would, be great guests, on this.

Shawn Dubravac:

I can think of a lot of people that I know, even working in, doing

Shawn Dubravac:

perfect professional keynotes.

Shawn Dubravac:

That would be great guests for you to have talk about

Shawn Dubravac:

the future of teams and where that's headed.

Shawn Dubravac:

dallas-burnett_14_05-24-2024_121537: I love it.

Shawn Dubravac:

I love it.

Shawn Dubravac:

All right.

Shawn Dubravac:

we want to make sure that we connect our listeners to you.

Shawn Dubravac:

Where can they find you and buy your book and connect with you if they want

Shawn Dubravac:

to connect with you off the platform.

Shawn Dubravac:

squadcaster-e732_1_05-24-2024_121538: Yeah, you can find me at Sean

Shawn Dubravac:

Dubrovak dot com and pretty much Sean Dubrovak on all platforms.

Shawn Dubravac:

find me out on LinkedIn, connect with me, find me on Instagram or, some of the

Shawn Dubravac:

other social channels as Sean Dubrovak.

Shawn Dubravac:

And I'd love to hear what you're working on and where you see the future going.

Shawn Dubravac:

dallas-burnett_14_05-24-2024_121537: Oh man, Sean, this has been so much fun.

Shawn Dubravac:

Oh, I just love this episode.

Shawn Dubravac:

This has been great.

Shawn Dubravac:

I know the listeners have loved it and have enjoyed hearing your perspective on

Shawn Dubravac:

the future of technology and where things are headed, and it is a great perspective

Shawn Dubravac:

and I think that it's given a lot of people insight on how to move and how

Shawn Dubravac:

to relate to all this crazy technology coming out, so we just appreciate

Shawn Dubravac:

you and thanks for being on the show.

Shawn Dubravac:

squadcaster-e732_1_05-24-2024_121538: Glad to be here with you, Dallas.

Shawn Dubravac:

Really enjoyed it.

Shawn Dubravac:

Thanks for joining us today on the last 10%.

Shawn Dubravac:

We hope you found today's content engaging and encouraging.

Shawn Dubravac:

Remember to subscribe to the podcast to hear the latest episodes and help

Shawn Dubravac:

us out by rating and reviewing us so others will join our community.

Shawn Dubravac:

We release new episodes every other Tuesday.

Shawn Dubravac:

This podcast can be found globally in any podcasting app, including Apple Podcasts,

Shawn Dubravac:

Spotify, Google Podcasts, and Amazon.

Shawn Dubravac:

Subscribe today.

Shawn Dubravac:

Plus visit our website, join our email list and discover resources and info for

Shawn Dubravac:

your business and team at thinkmovethrive.

Shawn Dubravac:

com.

Shawn Dubravac:

Thanks again for listening to the last 10%.

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