Welcome to "The Last 10%" podcast, where we dive into inspiring conversations about finishing strong. In this episode, host Dallas Burnett welcomes Shawn DuBravac, a futurist and technology expert, to explore the transformative power of artificial intelligence, robotics, and quantum computing. DuBravac shares insights on how AI can enhance human experience, the integration of AI with robotics, and the potential of quantum computing in complex environments like drug discovery.

The discussion delves into the rapid pace of technological advancement and the importance of preparing for the future. Join us as we unravel the impact of technology on organizations and leadership, with a spotlight on the evolution of synthetic media and its exciting potential to revolutionize content production and distribution. Stay tuned for a thought-provoking conversation on the intersection of technology and human innovation!

Learn more about Shawn DuBravac - https://shawndubravac.com/

Connect on LinkedIn - https://www.linkedin.com/in/shawndubravac

Mentioned in this episode:

1on1 App Information

https://www.thinkmovethrive.com/1on1-app/

dallas-burnett_14_05-24-2024_121537: Hey everybody.

We're talking to Sean Dubrovak today.

What an amazing guy.

He's a futurist and trendsetter who writes frequently on

disruptive technology shifts.

He has some incredible stories about how the world is changing.

He's a great new friend of mine.

You don't want to miss this incredible conversation.

Welcome to the last 10%.

Your host, Dallas Burnett, dives into incredible conversations that will inspire

you to finish well and finish strong.

Listen as guests share their journeys and valuable advice on living in the last 10%.

If you are a leader, a coach, a business owner, or someone looking to

level up, You are in the right place.

Remember, you can give 90 percent effort and make it a long way, but it's finding

out how to unlock the last 10 percent that makes all the difference in your

life, your relationships, and your work.

Now here's Dallas.

Welcome.

Welcome.

Welcome.

I am Dallas Burnet sitting in my 1905 Koch brothers barber chair.

In thrive studios, but more importantly today we have an amazing guest.

He is a New York times bestselling author.

He's a speaker and a thought leader on all things, future and technology.

Welcome to the show, Sean.

squadcaster-e732_1_05-24-2024_121538: Dallas.

It's great to be here with you.

Oh man, this has been, this has been one that I've

been excited to get to on the calendar because, I'm a little bit of a futurist

junkie and a technology junkie.

And so, man, I've been excited to hear, but first let's, just tell the

listeners a little bit of background on you and your story, because you

have this background in, And as an economist and now you're in futurism and

technology, how does those two things, how does that make a peanut butter

squadcaster-e732_1_05-24-2024_121538: Yeah.

So my, training, my education is in economics and finance.

I have a PhD in economics and, I ended up doing a lot of work

in technology after I graduated.

I was the chief economist for the consumer technology

association for many years there.

Best known

as the owners and producers of CES.

While I was there, I wrote a book called digital destiny.

That's the book that became the New York times bestseller all

about where the future was going.

And I felt like I saw things developing, materializing in

ways that others probably didn't.

weren't really paying attention to, and that we're going to

have a pronounced impact on us.

And that's really what motivated the book.

But I've always been interested in why we do things, how we do things.

and so it's a natural fit between economics and studying, decision making,

and then also, the technology that we end up using as we move into the future.

dallas-burnett_14_05-24-2024_121537: You've already hit on some high points.

CES is a bucket list item for me.

I've watched plenty of YouTube videos after it's over with.

I'm always watching YouTube videos of all the cool stuff that

comes out of it, but I've never actually walked the aisles at CES.

And so I just need to take the plunge and book it.

Is it still in Las Vegas?

I think

It, is.

It's still

squadcaster-e732_1_05-24-2024_121538: it is.

in Las Vegas?

every January, and it is

definitely a must attend event.

It's a, just a

phenomenal, incredible, event when it comes to technology and seeing where

technology is going, but also seeing where brands are going because brands

are increasingly using technology.

To tell their stories, to help serve their customers.

And so it is a technology show at its roots, but it's also become

an important show about the future of business and the future of how

we're going to interact with brands.

dallas-burnett_14_05-24-2024_121537: Do you feel like that experience

when you were working with , the consumer technology association,

did that experience in working just being completely absorbed in it?

As that, chief economist, did that change your perspective at technology?

Or did you already have this idea of where technology was going and you were trying

to gravitate towards that organization because that passion about technology and

squadcaster-e732_1_05-24-2024_121538: Well, I think I've always been

interested in technologies.

You know, I was the kid who would take apart the boom box

to figure out how it worked.

I didn't end up becoming an engineer.

So I could break the boom box by taking it apart, but couldn't

necessarily put it back together.

But I, I was always, I've always been interested in how things

work, why they work certain ways.

What are the implications for, businesses and for organizations, what

are the implications for, for humans?

and, so it was just a natural move.

I started my career actually at the department of justice doing antitrust

dallas-burnett_14_05-24-2024_121537: Oh,

squadcaster-e732_1_05-24-2024_121538: In that space, ended up working on

some pretty big technology, cases.

And then from there, it was a kind of a natural step to stay in that technology

realm and, and then just continue looking out where things are going.

It really is about.

Picking up signals on, on the horizon and weaving them together

into a narrative to look at, what possible futures might look like.

dallas-burnett_14_05-24-2024_121537: So when you wrote your book, and I would

love to talk a little bit about that.

Can you give the listeners kind of an idea of the book and kind of the

premise of what you were writing about

squadcaster-e732_1_05-24-2024_121538: Sure.

I mean, the,

the premise of the book ultimately is that there is this inevitability

that we were pushing towards a world where data was going to become a

defining resource in the world.

if you look at the last, call it 20, 25 years.

It's largely been about shifting from analog to digital in the

1990s.

We lived in a very analog world, even as

late as 2000 in the United States.

Only 3 percent of us had broadband connectivity.

Only 40 percent of us had home computers.

we were still living a very analog

world.

Both you and I Dallas can remember.

going online, like saying, I'm

going to go online.

Right.

It was a different activity.

Now we're of course,

just always online.

We sold the very first digital television in 1998.

And then with that, we saw in quick succession, a replacement of a lot of the

analog products with digital products.

And

at first, not a lot.

We didn't necessarily see a lot change.

It didn't change the type of content we were watching.

For example, it didn't change when we were watching it, how we were

watching it, but then slowly over time, we started to see pronounced

changes in all of these spaces where.

where digital was rearranging the value where it was rearranging the

interactions all of this process, all of these digital environments were

creating data, what I call data exhaust.

And

now organizations are starting to realize that data has value and we can use that

data to understand our customers better to understand our employees better.

We can use that data to make better informed decisions.

And I think

that's really the defining feature over the next two decades.

I think we're at a massive inflection point.

Now we're moving from digitization to datafication, and I think that's going to

have significant implications for every organization, for every business, for

every team, because it's going to change.

The makeup of those teams, it's going to change the services that those

organizations or businesses deliver.

and I think that will be the defining theme, just like digitization has been the

defining theme for the last two decades, I think the move to datafication will have

the same impact over the next two decades.

Now, obviously that doesn't mean we're done with digitization.

We're still in a process of digitizing physical environments

and digitizing services.

But I think, the next big shift is upon us now.

dallas-burnett_14_05-24-2024_121537: You know, when you talk about that

and I'm trying to think through it as what that looked like growing,

up and working in the early 2000s.

And I just remember being in, when I was in college, that was

the boom and bust of Napster.

You remember that?

Napster and cause all these share following.

And when you talk about digitization, like it, that was the early

days where the music industry is grappling with, What to do.

And I think a lot of different industries were affected in that way.

It's there's this pushback of this is how we did it.

I don't know about this new technology.

and they were slow to adopt.

And then all of a sudden you've got millions and millions of people

downloading these songs that, have, rights are not getting,

paid out and all these things.

But it's fascinating because the.

See the market and how it shifted into that.

Once it moved into that digital space.

Now it's like when you're saying that exhaust, they were so worried about

people stealing the data by downloading a song, they missed the opportunity,

which was eventually capitalized on by, first Pandora and now Spotify and

all these other people where it's like, Oh, I can watch you download this.

And then know what kind of songs you like.

And then I can market to you through the songs that you're actually

wanting to see in live real time feed, instead of worrying that you're

going to steal and we just got to put the systems in place for that.

So I think that to your point, that's, it's so true.

I'm very interested to see now because.

I feel like from a business standpoint, like when we were talking

about work, that was a fun example.

I feel like that we've had this data overload.

So the businesses for the last few years have just been producing

massive amounts of data as things have been moving more digital.

You've got all these emails and Slack channels, and it's just these streams

of data, but it's so much, I don't feel like that organizations have

been able to, you Functionally and like efficiently organize and use it.

So it's like the data's there.

We've digitized a lot, but then it's Oh, we hadn't used it.

But now I feel like that's, you see that radically changing over the next few

squadcaster-e732_1_05-24-2024_121538: I think if you look at organizations

today as they've moved from digitization to datafication and they're now

capturing all of this information in a digital way, are drowning in

data, but starving for insights.

They are trying to decipher what's going on.

What does all of this mean?

How can we use it?

How can we leverage it?

Where's the signal and all of the noise?

And I do think that's a big piece of this shift from digitization.

A datification is finding signal in the noise, helping decipher what the

insights are in all of the data that now organizations are swimming in.

dallas-burnett_14_05-24-2024_121537: have you seen organizations that

do that well, or do you have some examples of people that are leading

the way in that category or either?

squadcaster-e732_1_05-24-2024_121538: Yeah.

I think one of the big things we're seeing now with technology companies, especially

when it comes to AI is creating AI agents that can help us make quick sense of data.

So you're seeing early prototypes and pilots from companies like Microsoft and

Google and others that want to embed.

A.

I.

Agents within your normal work environments within the way

that information naturally flows through your organization.

for example, they might sit in your email or they might sit in your slack channels.

And then from that, you can get quick information about what's

happening in those environments.

So for example, Imagine you have a chat channel that's focused on a

given project and you want to know if certain things have been done.

today you might have to go review all of that data yourself.

You might have to go talk to somebody and figure out what the status is on that.

Or if you have agents who are monitoring those environments for you constantly,

continuously, then you could just go ask that agent who's Part of that

group who sits in that, that, in that channel, you could just ask that

agent, Hey, are we closer to launch?

Are we, is the marketing been done for this launch?

where can you give me a quick status update?

You could ask it questions like that.

It will then decipher the information and predict an answer.

Ultimately, it will take what it understands about that project from

all of the information that has been shared and provide an answer.

Now, in many cases, you might still want to go validate that answer with others,

but it puts you in a different position.

It provides you a way of having a very different conversation.

So I think that's really the next big step in this evolution of how do we cut

through all of this data to real insights?

How do we move conversations forward using all of this information that we have?

And I think AI agents are going to appreciate that.

Play a significant role in that.

dallas-burnett_14_05-24-2024_121537: I think the AI agency is

definitely what it feels like.

Everything's moving to very quickly at this point, not everything, but like

a large, push in that, that, space seems to be moving to that because

it's so useful and it's interesting, like AI changes by the day, at least

it goes through iterations.

Unbelievable amount of progress in such a short period of time.

And just to look back, what we were amazed at last year to what its capabilities

are this year and then I was reading something like, yeah, but by the end of

this year, it's going to be laughable.

What you saw in the first quarter this year, I'm like, Oh, I don't know if

I can take this speed of increase.

But one of the things that you said that I wanted to jump on, because I

think our listeners, maybe some of our listeners would be thinking this.

And that is.

Hey, I hear you about the AI agency and the whole AI thing, but maybe

I'm not a hundred percent on board.

And what you're talking about feels like this dystopian big brother.

How do you perceive the progression of AI?

I for example, like this past week, open AI is like safety team, just all

bails, on, at least I saw that in the, there was, they had closed that out.

and I'm not saying that to be this naysayer.

I'm just saying, when you look at it.

As we move forward, what's some things that you're excited about, and maybe

that, that, what's some things that you are concerned about in terms of that?

squadcaster-e732_1_05-24-2024_121538: definitely excited at the

ability for technology to augment the human experience, to

help us cut through some of the clutter to help us, refine the questions that

we're asking to, to maybe be able to have deeper conversations, whether

that's in our personal lives or whether that's at work, we can, rather than

getting status updates, maybe we can let.

AI agents give us the status updates, and then we can

have a richer conversation about what the project actually looks like, or what

the, if we're building a new service, what that's actually going to look like,

how are we going to empower people?

So I.

I'm optimistic at, technology's ability to really augment the human experience.

And I'm really excited for that.

Dallas, you mentioned the speed at which AI is transforming.

And I think there's two important things happening here.

Not only is the rate of change.

Seemingly accelerating, but we're

also seeing that because companies are competing, they're willing to roll out

early tests, early pilots, prototypes.

And so we're getting a glimpse of some of this research and

some of this work,

perhaps more quickly than we might have in the past because they want to show.

What's possible and what we can do

here.

So I think there's some real, awesome opportunities that are forming.

another example I just saw from Google is helping build an itinerary for a travel.

So you think about you book your flights, you book your hotel.

If that information sitting in your email.

Then you can use that information to build itinerary.

So it might say,

Hey, we noticed you're flying to Miami.

Here's when you land.

what type of restaurant are you looking for?

I'd really love a great taco bar.

I really want a good seafood.

We're going to Miami.

Let's get seafood.

And so

it could say, okay, based upon Where you're staying and when you arrive,

here's a great option for dinner.

Do you want me to make a reservation for you?

And so being able to offload some of those mundane tasks to agents and also being

able to surface new ideas, I think is an

, incredibly promising.

opportunity in here.

And that's one of the things we've seen from generative AI is

how creative the technology seems to be, how creative it feels.

And I think there's lots of places that we could see that creativity,

show up now, what are the things that

worry me?

I worry about.

Us using these technologies in ways that don't augment the human

experience that don't make us

feel more human.

And I think that is a very delicate line because we don't know what those are yet.

I think it's

only going to be discovered through experimentation through exploration.

I think it's important, though, at the end of the day.

That we claw back the things that we want to continue to do that we, at the end of

the day, get to make decisions about what are the activities that we wanted to do?

What are the conversations that we want to have?

and then what are the things that we don't want to do?

Those are the areas that are best suited for things like artificial intelligence.

But if there are things that really make us feel human, I think we should retain

those, and we should continue to do those.

dallas-burnett_14_05-24-2024_121537: I love that perspective.

I love how you said augment, like augment our reality.

And really it's augment and enhance in my opinion.

that's the highest and best use at this point in time of artificial intelligence.

And I think about it personally.

And as an entrepreneur, as business leaders, It's like you're saying we're,

we have all this digitization, but we're drowning many times in data.

We're just drowning.

And even if it may be not be, when we say data, it's not necessarily spreadsheets

and just having this data.

It's like literally the amount of emails.

I know that the listeners are probably sitting there going, Oh yeah.

Why am I even listening to this?

I got 150 emails that just came in this morning, my inbox.

I need to clear this out.

And so it's just the amount of advertising in emails and just things

that we have to process every day.

I do think that, I think that artificial intelligence can help

us organize and also, like you said, gain insights through that.

And that will help us hopefully, augment And enhance our experience

because then we can be more human because we're less tied to having to

go through all this digitized data.

So it really is.

I think the way you've said it really is interesting because we've seen

this technology shift to, to, to.

digitization and using and getting all this data, but where it's almost

like a necessary thing that we have to come up with some way to

be able to handle and process all this data because we can't do it.

And so artificial intelligence is oh, yeah, that makes sense.

this is the tool that we can use to do that.

What do you see about the intersection?

These are the three things I've seen this kind of.

Making leaps.

Artificial is obviously the fastest, but I also see robotics,

making some amazing steps.

And then also you hear about quantum, computing and things like that.

Do you see those technologies merging anytime soon?

Or how, what's your thoughts on those other kind of technology realms?

squadcaster-e732_1_05-24-2024_121538: Dallas, you mentioned three incredible

technology trends, ones that are playing out now, but also will continue to

be impactful over the coming decades.

when it comes to robotics, we have seen tremendous advances in robotics

and we're moving, I think, into a realm of very sophisticated robotics.

So in the past, we've seen.

Where we used robotics, we really cordoned them off.

we put them in cages, even inside of manufacturing facilities because they

couldn't work right next to humans.

So you typically had an environment where a human might do something.

And then it was passed off to a robot later in a production line,

or we were using robots in dangerous environments that, or places

where humans didn't want to work.

I think what you're going to see is robots showing up in more and more environments.

'cause we've learned how to create them in a way that they can operate in

environments where humans already exist.

And so, obviously many of the listeners probably have robotic vacuums.

And so we're already starting to see, some simple robotics show up in homes.

but I've seen.

Prototypes of robots that will come in and set the table and do the dishes.

And, we really start to get a glimpse of the Jetsons playing

out during our lifetime.

And these are robots that just 10 years ago, maybe, five years ago, would

have been difficult to have within.

The same environment as humans because they were, they might do something

that was unexpected, or they might do something that created damage.

They were obviously heavy.

They didn't have fluid movement.

So all of the mechanics of the robots have gotten better.

But we're also using artificial intelligence to

make those robotics, smarter.

And so you asked about the blending of those two things.

We're definitely seeing AI and robotics come together and create really an

entirely new class of technology.

Delivering all new experiences, all new products.

I've seen robots, you know, that are using AI and they can

then observe an environment.

and observe a human doing something and then ultimately step in and

perform those tasks themselves.

for example, they might learn how to become a barista simply by

observing a barista, learning how they're making certain drinks.

And then once they've seen enough, repetition.

They can step in and do it themselves.

So there's some really interesting uses of A.

I.

When it comes to voice, for example, being able to interact with a robot in

a more natural, intuitive way, speaking, your natural language as opposed to

having to, Issue very specific prompts, I think will also propel robotics forward.

And so generative AI will play, I think, an important role there and

allowing us to have very natural conversations with, with robots.

And then

when you think about quantum computing has the ability to help

us figure out very complex things.

So for example, how to model.

molecules of certain drugs or certain chemicals being able to really

understand how these are made up.

I think it has huge potential when it comes to drug discovery, and helping us

to really treat some of the most deadly diseases that we have on the planet.

I think quantum computing will play a big role there.

We'll also see it.

Roll out and be used in other things, but the ability to model very

complex environments to solve very complex, difficult problems is the

sweet spot for quantum computing.

And so I think we're gonna

really see a lot more unfold there in the future.

Yeah,

dallas-burnett_14_05-24-2024_121537: Man, that is a lot.

Oh, thanks for sharing your insights on that.

I feel like that it's interesting because artificial intelligence seems to be

able to, like we talked about, enhance and sort through all this digitized

data, but then when you pair that with robotics, it takes it out of the digital

environment, which is like an agent looking at my meeting or my emails.

To literally watching someone make drinks and be able to support that person

making drinks and, that's incredible.

So it's moving it to the physical space at that point is

a support and enhancement there.

So very fascinating when someone hears your ideas and.

Your vision for what's coming.

And it's, it is moving in that direction very quickly.

I think some people get overwhelmed because they're like,

I don't know how to, program AI.

And I don't have, what am I supposed to do with all this?

Because the world seems to be speeding up and I'm, I'm stuck in 1995, it feels

So how do I, what, how, what advice do you give to most people as it relates

to things like artificial intelligence?

It's what should they be doing?

To better prepare for the future.

That seems to be accelerating towards us.

squadcaster-e732_1_05-24-2024_121538: that's great insights, Dallas.

I think it's important to remember that technology moves slowly until

suddenly it doesn't until suddenly it's

upon us.

And I think that's what we all feel.

We all feel like, Oh, I've been hearing about, self driving

cars, for example, for years.

And it's never going to happen.

And then quickly, suddenly.

It's upon us.

And it, if you're in Phoenix or if you're in parts of California, it isn't uncommon

now to see self driving cars, roaming the streets, picking up passengers.

And so

you start to see a glimpse of what that future might look like.

I think one of the greatest challenges facing.

Employees facing teams, facing leaders today is recognizing

that what they do today may not be what they're doing tomorrow.

And so they have to start building

the skill sets that they're going to need.

In the future, they need to start building the organization.

If you're the CEO, you're the leader.

You need to start building the organization that you're

going to lead in the future.

But you have to do that while you're still focused on this

month, this quarter, this year.

And Leaders are inherently facing competing priorities and competing time

horizons, and so they really have to

figure out how to lead during these competing time horizons.

They need to be thinking simultaneously about today and tomorrow, but also

five years from now, 10 years from now and start to build those options.

Into their businesses, and I think the ones that will be successful over the

long run over a much longer period will be the ones that can deliver what needs

to be delivered today, but also start to build the workflows and the procedures

and the processes that will be relevant 10 years from now, 15 years from now.

dallas-burnett_14_05-24-2024_121537: Oh, that's great.

And I think that is a very difficult balancing act for many leaders, because

you've got some that may be late adopters on the technology and they're like, I

don't want to invest a lot of time into it right now because it's still new

and I don't know how I would use it.

I don't understand it.

And yet they might be behind the curve within just a few

years or, at this point in time.

This pays by next year in terms of their ability to compete.

You've got other people that are, maybe on the front side,

they're like, Oh, gobble it up.

Let's figure out how we can use AI.

And they may be exposing their company's data to, outside of their organization

when they don't want to, so it may be data security issues that they're experiencing

just because they're in the wild west.

And so I think that is a balancing act, but I do think you're exactly right.

I think you can't be afraid of it.

And that you should be at least continuing to deliver your.

current service or product offerings, but definitely investigating in a

great way what the trends are and where this thing is going and how you can

use it to benefit your organization.

Because I think it is now, we're on the cusp of that.

You talk about leaders.

What are some of the tools or how have you seen people use technology, effectively

to lead teams and organizations?

Well, I think it's key to remember that technology is a tool.

It isn't always the answer.

I think sometimes we

look at technology as the answer, especially when it comes

to artificial intelligence.

We want the quick, we want the quick answer.

We want the quick solution, but it is just a piece of a much bigger story and a

much more complex, series of interactions.

And so.

I think it's important to recognize that, technology can

augment the human experience.

It can help you as a leader.

It can help your organization, but it isn't what will ultimately drive

the outcome of your organization.

And so you

need to be making investments in technology that really align.

The overall objectives of the organization that align well with how

you want to lead that organization.

You need to really be thinking about technology as it aligns

with the values and principles of that, of that organization.

I think We're often see that this flashy technology that he's

exciting new developments, and we want to, to use them quickly.

And so we try to shoehorn them into an existing infrastructure

that doesn't always work.

It doesn't mean that an organization shouldn't be evolving and changing.

It certainly should be evolving and changing.

I think.

We need to have that change come from within the organization, from the leaders,

from the teams and not be driven by, the winds of change, not be driven by New

technologies, frankly, not even be driven exclusively by things like competition

from your peers or what's happening,

you have to be paying attention to all of those.

You need to be deciphering what all of those things are

happening and putting it together.

But at the end of the day, it's individuals who will drive

organizations forward and who will.

Help organizations succeed.

It isn't the technology.

It isn't, what your peers or your competitors are doing.

And so you really have to value technology from within the lens

of the value of the organization.

dallas-burnett_14_05-24-2024_121537: I love that.

Yeah.

I love that.

You have to see it through the lens of the organization.

That's a great quote.

I love that.

That's really good.

And very true.

And I think that's, it can give, I hope, our listeners some solace.

If you haven't gone out and bought your shiny new subscription to some AI

product for your organization, that all is all over social media, that's going

to change the game for you or whatever.

it's okay.

Because.

As fast as AI is moving, it still has to, it still has to compliment what you're

doing as an organization and a team.

I think your advice there is spot on.

Very solid.

what would you say the next big thing is, you're a futurist and obviously

everybody's talking about ai and it may be ai, but what would you

say is a futurist in this space?

And there are definitely lots of technologies and new innovations

percolating, on the horizon, within a I.

I think there's lots of very interesting developments that

will be extremely impactful.

One of the ones that I'm actually pretty excited about is synthetic media.

Now, there's also

nefarious applications in the U.

S.

We, we refer to those as deep fakes, creating copies of other

individuals, copying their voice, copying their likeness.

And so I think we still need to guard against some of the

nefarious applications of deep

fakes.

But I think if you look at some of the more Positive outcomes, the promise

of deep fakes, of synthetic media.

I think there's some really interesting opportunities.

So for example, being able to hear information in your

native language is a, Huge

promise of artificial intelligence.

And we've seen some really fascinating demos in just the last

couple of weeks where we're using AI to do real time translation.

I think that potential is huge.

And so you think about the ability to have conversations

across languages in real time.

It is phenomenal.

the ability to.

Deliver information to your organization or to your constituents.

I think there's some real promise there as well.

So I think that's, that's pretty exciting as well.

dallas-burnett_14_05-24-2024_121537: think that's interesting.

so you're saying you've seen a demo recently where let's say I

have a, you've got a book out.

We had a book come out in October and our book is in English and it's

an audio book in English as well.

But you're saying that we could in, in reasonable amount of time, maybe

have that audibly translated into another language, without too much

You could have that translated not only into another

language, but you could have it read in that other language in your own voice.

So that technology is here today.

And I think we'll see it become more pronounced.

And obviously it means that we'll likely see an explosion Of content.

We're going to see a lot more content.

because the price of producing that content is going down now.

you don't have to, to hire someone to read that.

there obviously is workforce implications there, but you can have it

read in your content.

and your voice in whatever languages you might choose.

So I don't speak Spanish, but I could have my book translated

into Spanish and read by me.

I could do it the same

for Japanese, Chinese, or French.

So I think there's some really

exciting opportunities for disseminating information.

If I'm the

mayor of a city, I could have messages delivered to my

constituents from video and it might

look like I really said it, but it could just be something that was

typed by somebody in my organization.

Now, obviously there are, again, there's nefarious applications.

Somebody else could use your likeness and have things said

that you didn't really say.

So we do need

to guard against those, but the ability to share messages with, friends or family

share messages with the people that you work with, share message with customers.

I think there's some really fascinating opportunities there.

And that technology is only going to get better.

dallas-burnett_14_05-24-2024_121537: Wow.

you say that you could literally customize it to the person, but it's, because

if you're in, instead of sending out this email, cause right now, if you

want to send out this mass email, it just says, Hey, and then imprints these

name, first name, whatever, and then it will substitute that person's name in.

But you could literally do that with.

A video and say, Hey, Susan, that's incredible.

That's insane.

the personalization in terms of messaging and also the translation.

I will say, so the listeners of the last 10 percent know that I'm a little

bit of a music junkie and had a past life in and around the music business.

I was a songwriter back in my twenties.

And so what's crazy is though, now I remember I had this song produced in

Nashville, it was a song we talked about on the show, but anyway, we

had produced it and to get the song back that I had written with just

guitar and me and hear the full production of the song was amazing.

I just got Coacheals.

I'll never forget.

I'll never get that moment.

It's 11 o'clock on a Thursday night.

I was like, Oh my gosh, this is amazing.

it's like hearing it on the radio.

Right.

And then this like last couple of months, I'll find these sites and

there's a couple that are, you can literally create songs out of thin air.

And.

It's insane the quality and it's a fully produced version and you can specify

the genre the type You can mix a couple types together and the speed at which

it does that it's got me inspired again because i'm like, oh, I got some ideas

and now instead of me going Oh, okay.

I'll ding it out on guitar and then you know, what am I going to do with it?

Like it's just going to rest there.

So maybe I write maybe I don't maybe I don't have time Now I can put

those ideas in and they come to life right in the in just a few seconds

And then I can start tweaking.

Professional finished version of the raw product is, it's mind blowing.

And so to your point, I think that you're exactly right.

Because a non music professional, I'm not in the business could create

content again, in a way that was really on par with some of the, a

lot of the stuff that's coming out.

Professionally it's, and it's just now getting started.

So I can't even imagine in the last three months, how much better they've gotten,

what is the next three years going to do?

So that's really exciting.

I think you're exactly right.

the ability to generate content quickly and the level of quality of

that content is just, it's increasing.

So man, that's awesome.

I love it.

I love it.

All right.

I want to just.

See, if you could, if you have, we always ask the listeners of the last

10%, if they have a person or someone that they would like to see or hear on

the last 10%, who that would be, it may be somebody, it may be somebody that

you have no idea, you just would love to hear them on the last 10%, but is there

anybody that comes to mind as someone you would like to hear on the show?

squadcaster-e732_1_05-24-2024_121538: I love listening to executives of, of

major corporations and just hearing their journey and how they, how

they think about leading big teams.

I love hearing from, entrepreneurs who have started.

new businesses and how they, came up with ideas and fought for those ideas.

So I, there's lots of people that I think would, be great guests, on this.

I can think of a lot of people that I know, even working in, doing

perfect professional keynotes.

That would be great guests for you to have talk about

the future of teams and where that's headed.

dallas-burnett_14_05-24-2024_121537: I love it.

I love it.

All right.

we want to make sure that we connect our listeners to you.

Where can they find you and buy your book and connect with you if they want

to connect with you off the platform.

squadcaster-e732_1_05-24-2024_121538: Yeah, you can find me at Sean

Dubrovak dot com and pretty much Sean Dubrovak on all platforms.

find me out on LinkedIn, connect with me, find me on Instagram or, some of the

other social channels as Sean Dubrovak.

And I'd love to hear what you're working on and where you see the future going.

dallas-burnett_14_05-24-2024_121537: Oh man, Sean, this has been so much fun.

Oh, I just love this episode.

This has been great.

I know the listeners have loved it and have enjoyed hearing your perspective on

the future of technology and where things are headed, and it is a great perspective

and I think that it's given a lot of people insight on how to move and how

to relate to all this crazy technology coming out, so we just appreciate

you and thanks for being on the show.

squadcaster-e732_1_05-24-2024_121538: Glad to be here with you, Dallas.

Really enjoyed it.

Thanks for joining us today on the last 10%.

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