Jordan Morris represents a new breed in agriculture: the first-generation farmer who's building something from nothing in an industry where most inherit their start. From playing with toy tractors as a kid in Iowa to running Midwest Feeders LLC and helping producers manage risk through innovative cattle coverage programs, Morris has carved out his place in agriculture through grit, relationships, and a willingness to embrace both opportunity and failure. In this conversation, Morris opens up about the realities of custom cattle feeding, the importance of risk management tools like LRP and LGM, and how joining Empire Ag has expanded his vision for what's possible. He also shares the personal side of farming—balancing the demands of building a business with being present for his five boys and staying grounded through the inevitable ups and downs of agricultural life.

In this episode, we cover:

• First-generation farmers face unique challenges but bring fresh perspective to agriculture. Morris started with negative $19,000 in equity in 2013 and built his operation from scratch. Unlike generational farmers who inherit land and relationships, first-gen operators must build everything—from credit to customer networks—while learning the business in real time.
• Risk management isn't optional in today's high-stakes cattle market. With feeder cattle costing $2,200-$2,400 per head compared to $700-$900 just a few years ago, producers need tools like LRP (Livestock Risk Protection) and LGM (Livestock Gross Margin) insurance to protect against market volatility. These subsidized programs allow farmers to set price floors and protect margins without limiting upside potential.
• Success in agriculture depends heavily on relationships and customer service. Morris built his custom feeding operation by personally knowing every customer and being available when they need him. In an industry where reputation travels faster than trucks, maintaining trust and delivering consistent service separates successful operators from those who struggle to fill their facilities.
• Being present for family requires intentional choices, not just good intentions. Morris learned early in his parenting journey that working longer hours doesn't necessarily create better outcomes. He now prioritizes involving his five boys in the operation when possible and making their activities as important as his business commitments.
• Having a support network and mentorship transforms both business and personal outcomes. From his early mentor Pat Hammes who trusted him with a tractor, to joining Empire Ag's community of farmers, Morris credits his growth to relationships with people willing to share knowledge, provide accountability, and offer guidance during challenging times.

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Connect with guest Jordan Morris:

• Instagram: @overdrawnjmorris (https://www.instagram.com/overdrawnjmorris/)

Connect with Your Ag Empire:

• Follow on Instagram @youragempire
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• Check out our website

Resources & Links:

• Learn more about the Elite Mastermind and how to become a member
• Protect your livestock investment with Empire Ag’s risk management solutions
• Join The Dirt email subscription
• Book Jonathon as your next speaker

Mentioned in this episode:

Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.

Empire Financial Services