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Who Are You Speaking to in Your Content? with Guest Jen Vertanen 6/2 Emotional Manifesting Generator

In this episode of Unjaded, Vickie Dickson dives deep into the world of resilience and self-discovery with special guest Jen Vertanen. If you've ever struggled with feeling stuck or overwhelmed, this conversation will reveal powerful insights and practical strategies to help you break free from old patterns and create the life you truly desire. Expect to walk away with actionable tips on how to embrace vulnerability and turn your past experiences into fuel for your personal growth.

Before we get started… I love hearing from you! 💙 Is this episode inspiring you? Did you get an insane take away? Know someone who would also love it? Take a screenshot and tag @vickie.dickson on your IG story and I’ll shout you out!

In this episode, you will hear:

• How to create content with intention (and aligning your messaging with your authentic self) so that you create more impactful and engaging connections with your audience.
• The importance of acknowledging and embracing every part of your journey, even the difficult moments, as they shape who you are and contribute to your growth.
• How the transformative power of intentional content creation (as discussed in the "Content by Design" course) helped Jen to create with purpose so that she could attract the right audience.
• Practical mindset shifts that can help you move past self-doubt and fear so that you step into your power.
• How Jen turned her darkest moments into stepping stones for personal growth and how embracing vulnerability played a pivotal role in her transformation.
• The key steps to break free from limiting cycles and the importance of self-awareness in creating a life that aligns with your true desires.
• Some actionable tips for staying grounded, focused, and motivated as you work toward your goals.

By the end of this episode, you'll have a fresh perspective on how to speak to your ideal client - and how to create the content that speaks to them. Hint: the answer is enrolling in Content by Design!

Get on the Content by Design Waitlist NOW → https://vickiedickson.com/waitlist

You Can Find Jen Here:

• Website → https://jenvertanen.com
• Instagram → https://www.instagram.com/jen.vertanen/
• LinkedIn → https://www.linkedin.com/in/jenvertanen/

Links Mentioned in the Episode:

• Download your Human Design Chart for free → https://vickiedickson.com/free-hd-chart
• Book a Personal Human Design reading → https://vickiedickson.com/personal-reading

Let’s Connect!

• Send Vickie a DM on Instagram with your Human Design questions → https://www.instagram.com/vickie.dickson/
• Check out Vickie's website and current offerings → http://www.vickiedickson.com

Remember! 🔔 Follow the Unjaded podcast on Apple Podcasts or Spotify and leave a review!

 Life is gonna kick you around. Stay Unjaded! ✌️

💙 Vickie

Episode Transcript:

Host, Vickie Dickson:

Welcome to Unjaded today. My guest is Jen Vertanen. And Jen is a 6/2 Emotional Manifesting Generator, and she's going to be talking with us today about her experience in the content by design course. So if you have been looking at thinking about contemplating taking content by design, here is a real live person with a real live human design who has taken the course and is creating content based on our human design.

Intro:

Welcome to unjaded. I'm your host. Vickie Dickson, this is a podcast with a human design spin on building the life, the relationships and the business that you were made for. Let's dive in.

Host, Vickie Dickson:

So welcome Jen.

Guest, Jen Vertanen:

Thanks so much for having me. I could talk all day about this, course, so I'm excited.

Host, Vickie Dickson:

Oh, yay. Well, and I could talk all day to you, because I think that you just do such interesting work in the world, and it's interesting because your hustle right now is a side hustle, and you're completely happy to keep it off side hustle. You have a full time gig.

Guest, Jen Vertanen:

Yep. And I love I'm one of those unusual creatures. I feel very, very blessed.

Host, Vickie Dickson:

Yeah, and manifesting generator too, right? You get to do multiple things and be lit up by those things.

Guest, Jen Vertanen:

Yeah, even in my role at my day job, I have a very traditional role of engineering project manager. But I do everything from planning off sites to getting our E team to make big decisions to leading strategic projects, to ordering T shirts. So I do a lot of different things.

Host, Vickie Dickson:

And we will have your picture on the artwork for this podcast episode. But I think it's so fun when I get to be in a room with you, because you are so funky and so individual looking. And that is even an expression of your human design. That's your gate eight coming out in your human design. It's so cool, because many people shy away from that energy in their design, but you just embrace it.

Guest, Jen Vertanen:

Well, that's funny, because, and this it is relevant to my human design. Is that my 20s, my 30s, my 40s, I was very much about black, white, gray, with pops of red.

Host, Vickie Dickson:

Wow.

Guest, Jen Vertanen:

And when I started my own healing at 45 all of a sudden I was like, No, I want to, like, I'm this vibrant person, you know, and it's just I gave myself permission to just start playing with color and having fun with it.

Host, Vickie Dickson:

I love it. I love it.

Guest, Jen Vertanen:

I mean, and I'm 54 now, so it's only been nine years of my life.

Host, Vickie Dickson:

And it just seems so you.

Guest, Jen Vertanen:

Yeah, yeah, exactly.

Host, Vickie Dickson:

So I know you can't see Jen as you're listening to the podcast, but I'm looking at her orange shirt and her pink hair and her giant pink glasses and like it's just all so beautiful and funky. I love it. I love that expression of that gate eight in your design. So tell me a little bit about your business.

Guest, Jen Vertanen:

Yeah. So I've had a tough entrepreneurial journey in that being the multi passionate, manifesting generator with only one undefined center. You know, it's like, am I health coach? Am I life coach? Am I a business coach? Because I could go so many different ways, right and where I've really landed on and I feel it. I feel it deep in my bones, is bringing together my project management and that strategic thinking of how we attack big problems and get things done with my natural coaching and mentoring that I've been doing my whole entire life. So combining those two together to really and my my ability to give myself permission to be me, right? And it all goes back to human design and understanding my human design for bringing all of that together and helping women like me who had big visions, big dreams, what have you, who maybe have followed a more traditional career path and are like, there's something more for me here. And they're, you know, they're just kind of ready to take off. And it's so it's, you know, helping women give themselves permission to do the big things that feel scary, and then helping them actually make it happen, that it's like my that's my magic, right? Is, how do we take this big, ambiguous, scary thing and actually make it happen? And for me, it's so much more about who you become in the process of following those dreams, right? If you think of the kind of bored, the kind of unfulfilled, unsatisfied, like happy, but not really happy, you know, woman, and it's like we have so much life and vibrancy in us, and how do we bring that out and do pretty epic things in the world?

Host, Vickie Dickson:

And I don't think there's a woman on earth who hasn't been in that happy but kind of unhappy place. Yeah, you know, we always think we're alone, but no, we're not.

Guest, Jen Vertanen:

We're not, yeah, it's one of the if you know, you know, yeah, exactly, yeah.

Host, Vickie Dickson:

And your superpower, I love all of this for you, because your superpower, as we know you said you have one undefined center new human design. And we will have a picture of Jen's chart in the show notes for you so you can take a look. But your one undefined center is your center for direction and identity. And here you are helping women with their direction and identity and your superpower. Gate is gate two, all about surrendering and bringing that feminine energy and more flow into your life. It's like you, you have taken the superpowers in your human design and just went and made a business, which is what we're supposed to do.

Guest, Jen Vertanen:

Yeah, but it's only within the last year, like I've probably been introduced to human. Design for at least six plus years, but it's only in the last year, and I think it, you know, it's that phase three of my life where things are like, clicking, and I'm like, This is magic.

Host, Vickie Dickson:

Yeah, yeah. So what Jen's referring to is her six line profile. So if you're a six line profile, or, you know, someone who is, then you have three distinct phases in life. So the first phase, up until you're about 30 is where you bump into life, and life bumps into you. You feel like you're making all the mistakes. People are shaming you for making mistakes, all those things. And then the second phase is, really, I have, I have heard from my six line clients that it is the most uncomfortable you ever are in your life. From 30 to 50, you integrate all of these lessons that you've learned, and you're not going to be super comfortable. It's called aloof and on the roof, is what we say in human design, because you feel like you're looking out at everyone, and everyone's getting it wrong, but nobody will listen to you. And then this phase that Jen is in now, once you're over 50, you become this role model, and you actually did that throughout the content by design course. This round, it was fascinating to me, because we had a lot of Six Line profiles, and a few of them were under 40. So it was neat to see there were a couple of Six Line profiles that were over 50, and then some that were younger, and you guys were just saying, It's okay. It gets better. It gets better. This is what I would have needed when I was your age, and I didn't know it, because I didn't know my human design, you know, I love seeing Six Line profiles show up as their role model selves. It's beautiful to see, yeah, and you probably do that in your business too. I would think.

Guest, Jen Vertanen:

Absolutely, absolutely it's, you know, for the longest time. And I think this, this is what the course really helped me solidify in myself, is people look to me at the role model, that mentor, that coach, that confident or confidant. People have looked at to me that way for most of my adult life, but it didn't feel comfortable. And I think it's because I wasn't comfortable with myself, right? I hadn't, you know, you speak of the 30s and 40s like, those were the absolute hardest times of my life, where I just wanted to run away. I kept and I actually tried to burn it all down and, like, ruin my life so I could start over and rebuild it. You know, all that stuff in very unhealthy ways, getting off on a tangent here, but it's it felt uncomfortable, right? Because who they saw on the outside was not how I felt on the inside. And so stepping into it, learning in the (content by design) course, and just leaning into it and embracing it, it's like now I feel it. I feel the energy and the power of that. Yeah. So I am bringing that more into my business, the work I do at my day job, how I lead myself in my life, etc.

Host, Vickie Dickson:

And you through, through the content by design course, we kind of came, we came to the niche conversation, right? Like, I mean, good niche conversations do we have to have in our lives, right? But for you, and I try to to when I'm working with people, we want to look at the problems that we're solving for the people, like, it's not about the age. And for you, you really came into the like, Oh my gosh. I actually love working with 20 year olds and 30 year olds and 50 year olds and 60 year olds, and you've got such a broad but I think that's that six line profile where you're able to role model for those that are coming along, like, hey, it gets better.

Guest, Jen Vertanen:

Yeah, yeah. You know something. One thing that I had to kind of make okay in my head is, like, just because I am a quote, unquote role model does not mean I have to pretend like I have it all figured out, because I absolutely don't right. I think that role model is I'm willing to figure it out. I have the tenacity to keep going. I know that there's something more that I want, I you know, and it's how can I be content and grateful in my life right now, and I absolutely am, and be looking to the future and excited about the possibilities, the opportunities there, right? And so that's my flavor of role model. Is just this, this exploring the world around me and staying excited and engaged in life. And I think I have everything figured out.

Host, Vickie Dickson:

Hopefully never.

Guest, Jen Vertanen:

I know I know, like I don't want to that would be boring.

Host, Vickie Dickson:

Yeah. And there's got to be some sort of acceptance, I think, with six line profiles around the way that you have to learn absolutely the way that it is okay. So how are you using your human design in your message? Now that you've come through the content by design course, has something changed there for you?

Guest, Jen Vertanen:

Absolutely it's leaning. I'm definitely leaning a lot more into that expertise and that role model energy. And one of the things I loved and discovered in the course is that I'm actually meant to speak to people with six line, whether it's their profile or, you know, in their chart somewhere, or what have you. But that that that role model presence and that it just solidified what going back to niche, it solidified in my mind, who I'm here to work with, right? And it's, it's definitely women who want to do big things in the world. And, you know, when I say big, I don't mean it could be starting the next big nonprofit. It could be creating a new app that helps people live better lives. Like, there's, you know, it could be writing a book that only two people read, but it impacts their lives tremendously. Like, that's what I mean when I say big. Big, but they're called to to it's this burning desire, this calling, this mission, to do more. And that, to me, is the role model energy. So finding that out, I'm like, yes, these are my people. This is what I've been trying to say, I want to do, and now it's I just, it's like, embracing it, right?

About Content by Design:

It's coming. If you're tired of being a slave to the algorithm and you're really ready to claim your place in the online space, then this message is for you. I'm getting ready to launch another live round of the content by design course where you learn to leverage your human design so that you can create content that draws your ideal clients to you with ease, without feeling yucky or salesy and definitely without being a slave to the algorithm. We work on blog posts and email sequences and podcast episodes and social media posts and all of the things, because no matter what you're creating, it needs to come from who you are here to be what you're here to say, how you're here to say it, and who you're here to say it, to get on the wait list. The link is in the show notes for you.

Host, Vickie Dickson:

So I'm gonna just bring some human design speak in. So if you're new to human design, no, no, I love it. If you're new to human design and you're listening in, just kind of hang on with us. Get your chart, you know, pause the episode, go to https://vickiedickson.com and grab your chart, and you'll be able to look at these pieces. If you're familiar with human design, you're going to get this. And I want you to get this. Okay, so in content by design, we talk about not only your design, because I believe that our businesses start with us. I believe that we have to come from our gifts, our shadows, and bring all of those things, our profit gates all of those things into our business, because it starts with us. And we have to look at who are we actually here to serve. And that is in your human design as well. So what Jen's referring to is in the conscious side. So the personality side of your chart, the right hand side of your chart, and look at your nodes. Look at the not lines of your nodes. That's decimal. Whatever that number is, it's going to be between one and six. Those are the people that you're actually here to serve and impact in your life the most. And then we can look at the unconscious side into your Jupiter and see the people that are your fractal. They're the people that you know you you came here as a burst of stardust with a certain group of people. And once you start attracting those...