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May the Fourth Be With You: The Connecting Power of Star Wars
Episode 914th May 2022 • This Shit Works • Julie Brown
00:00:00 00:07:23

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It has been more than four decades since the release of "Star Wars" -- and yet, we are still enthralled! 

May 4th is now commonly known as Star Wars Day. It’s a veritable holiday!

But, this internationally celebrated day is more than just a quote in the film, the day itself represents how George Lucas connected people in ways that others just could not. Studies show 62% of the American population say they like Star Wars! Why, though? What is it about this tale of a galaxy far far away that continues to capture generation after generation the world over and what are its lessons?

Drink of the Week: Baby Yoda

This episode is sponsored by Nickerson, a full-service branding, marketing, and PR and communications agency with team members in Boston, LA, Miami, and NYC.

Julie Brown: