Transcripts
Welcome to the mesmerizing marketing podcast, where we take a deep dive
Speaker:into the latest marketing trends, tools, and tips, and provide you with
Speaker:the top resources you need to thrive and make your marketing mesmerized.
Speaker:And now here's your host dimple.
Speaker:Dang.
Speaker:Hey everybody.
Speaker:Welcome back today.
Speaker:I'm super excited.
Speaker:I'm going to be talking to you about the 10 social media apps and tools that are
Speaker:going to help you elevate your business.
Speaker:All right.
Speaker:And everything that I mentioned today will be linked in the show notes.
Speaker:So make sure you go check out the show notes.
Speaker:So number one, Is a platform called one up this platform provides a simplest
Speaker:and easiest way to schedule and manage all of your social media posts.
Speaker:And the advantage of using this is that not only can you manage
Speaker:your Instagram and Pinterest and LinkedIn and Facebook and Twitter,
Speaker:but you can also manage your local Google, my business posts.
Speaker:And for those of you guys that do have an actual address for your business,
Speaker:and actually even if you don't, as long as you have like a phone number
Speaker:and an address that you can have the Google card sent to verify your
Speaker:identity, you can have a Google listing.
Speaker:And I highly recommend that if you don't have a local Google listing, that you'd
Speaker:go set one up because you guys, you want to be in as many places as possible.
Speaker:And, Google, local listings do rank high when it comes to, the search result page.
Speaker:And the one thing I love about one-up is that it also allows you to preschedule
Speaker:your post for a Google, my business.
Speaker:We take the blogs and we reshare them to, Google my business
Speaker:and it gets a lot of traffic.
Speaker:So the only thing you have to know about is like, once you post something.
Speaker:On Google on Google, local listings.
Speaker:It doesn't stay there forever.
Speaker:It expires after like a couple of days.
Speaker:And then you have to post it again.
Speaker:Or you can just keep posting, you know, new content and then recycle
Speaker:old content at a later date.
Speaker:So definitely try this tool out because it will let you repurpose your content
Speaker:as well, because they think that you can't just post something once.
Speaker:And then that's enough because everyone's not going to see it.
Speaker:If you post it one time.
Speaker:You have to post the same piece of content multiple times
Speaker:for enough people to see it.
Speaker:And that is why you can.
Speaker:Repurpose and recycle your existing content.
Speaker:And that also makes it easy because you don't always have
Speaker:to be coming up with new posts.
Speaker:Like if you posted something two months ago, you can post it again.
Speaker:If you're posting one post on average a day, you can post that again in 30
Speaker:days and people, you know, Note as it gets the same post, they're just
Speaker:like, oh, this is valuable information.
Speaker:Or, oh, this looks familiar, but you know, so just think of it that way.
Speaker:All right.
Speaker:So definitely go check out, the one-up app.
Speaker:I'm going to be putting all the links in the show notes for you guys.
Speaker:So the number two that I want to talk to you guys about is called mention and
Speaker:mention is amazing because what it does is it enables brands to monitor the.
Speaker:And to listen to their audience and manage social media.
Speaker:So you can set up different alerts for your brand and you can allow that
Speaker:key word to monitor social media.
Speaker:So it'll basically crawl different forums like.
Speaker:blogs and new sites and review websites and social media.
Speaker:And you can see what other people are saying about your brand.
Speaker:And that is something that you do want to know about when people
Speaker:are talking about your brand.
Speaker:Like if you get a.
Speaker:You want to know right away, right?
Speaker:You want to keep on top of that?
Speaker:Is it a good review?
Speaker:Is it a bad review?
Speaker:And you want to be able to manage your brand.
Speaker:You also can use this to, to check on what your competitors, what people
Speaker:are saying about your competitors.
Speaker:And I think that is always good because you want to know what they're doing.
Speaker:You want to know they're in the media.
Speaker:You want to know they just released a press release because you need
Speaker:to know and knowledge is power.
Speaker:So number two was mentioned.
Speaker:And again, it'll be linked for you guys in the show notes.
Speaker:All right, you guys, I'm going to talk about number three now.
Speaker:And number three is absolutely one of my favorites.
Speaker:I pretty much use it every day and it is called otter.ai and otter.ai
Speaker:is basically a platform that allows you to take notes in transcription.
Speaker:And it also allows you to.
Speaker:Upload files and it will transcribe them for you, but you guys will be blown
Speaker:away@howmanydifferentwaysyoucanuseotter.ai.
Speaker:So what I want you to do is I want you to grab a pen and paper
Speaker:right now, write this down.
Speaker:I'm going to link them in the show notes as well, but on the
Speaker:mesmerizing marketing podcast, I want you to go listen to episode 33.
Speaker:where I interviewed Simon Lau, who is a VP of product@otter.ai.
Speaker:And we'd talk about eight ways to use otter.ai to set up your
Speaker:business for success in 2022.
Speaker:And then also go and listen to episode 10, where we talk about the power of.
Speaker:Artificial intelligence meeting notes.
Speaker:And that was also another interview with Simon.
Speaker:And if you guys want to try out Otter for yourselves and get, a free trial and
Speaker:a discount, use my affiliate link in the show notes and definitely try it out.
Speaker:But I I'll tell you a couple of ways that I use.
Speaker:I use it for even zoom meetings with clients where I'm doing a VIP day,
Speaker:and I want to get all the notes.
Speaker:Well, I can record that.
Speaker:And in fact, you can even set it up where you can automatically have it record all
Speaker:of your zoom meetings if you wanted to.
Speaker:And then I also use it to record my own clubhouse rooms.
Speaker:I also use it to, record.
Speaker:Answers and responses like instead of emailing someone back, I will
Speaker:send them a detailed voice message.
Speaker:And the advantage of that, it saves me so much time, like versus trying to type out
Speaker:a long, detailed explanation of something that would be way easier to explain.
Speaker:By talking to someone don't you ever wish when people are, sending you an
Speaker:email back and forth that they would just literally pick up the phone and,
Speaker:everything could be sorted out in two or three minutes versus like going
Speaker:back and forth for hours and for days.
Speaker:Well, this is one way to expedite that process without
Speaker:having to pick up the phone.
Speaker:So give it a try.
Speaker:All right.
Speaker:So next, we're going to talk about number four.
Speaker:Number four, slack and slack is one that I have also personally used myself.
Speaker:And it is great to communicate with people within your office.
Speaker:It is great to organize.
Speaker:Things into, buckets.
Speaker:, you can provide uploads.
Speaker:It's just like a instant chat.
Speaker:Think of it that way, where you can communicate with your team very
Speaker:quickly and you can get answers.
Speaker:You can upload documents and files, but don't go too crazy with slack,
Speaker:with the documents and files, because they do have some better resources for
Speaker:you that we're going to share for the.
Speaker:On this episode, because if you do upload everything there, but you
Speaker:don't organize it to rest me, it's going to be a nightmare to find.
Speaker:And that's like my only pet peeve, but you can check out slack, you
Speaker:know, I think for your office, it's a great way to communicate,
Speaker:or even with your virtual assistant or, your team, things like that.
Speaker:Number five is one.
Speaker:I absolutely love it's Canva.
Speaker:So canva.com.
Speaker:Again, I'm going to link it in the show notes so you guys can get a free trial.
Speaker:So use my link and you'll be able to try it out for free, but
Speaker:Canva is absolutely amazing.
Speaker:I mean, it is a graphic designer, on your computer.
Speaker:And all of the amazing things that it does and the features that it has.
Speaker:I mean, they could charge a hundred dollars a month and I would pay
Speaker:for it because I have not seen too.
Speaker:Like Canva that provides so many different options and ability to create
Speaker:so many different types of social media posts and collateral and everything.
Speaker:And it already gives you the templates.
Speaker:It gives you the size dimensions and it also.
Speaker:Has the ability to remove the background.
Speaker:So when you see people that have like these wonderful website cover
Speaker:photos and you know, the background is removed and it's just a photo
Speaker:of them and maybe some words on it.
Speaker:Well, that's how you can create that without paying, you know, $500 to have
Speaker:it done by a professional graphic artist.
Speaker:So there's a tip right there.
Speaker:So definitely check out Canva.
Speaker:All right.
Speaker:So the next one I'm going to talk about is lumen five.
Speaker:So this tool allows you to repurpose your online content,
Speaker:such as articles, our blogs, and repurpose them as well as videos.
Speaker:So basically what you would do is you would take the URL and
Speaker:you would type it into the app.
Speaker:And what it's going to do is it's going to convert that article into a slide show.
Speaker:So it's going to come with a toolkit that has copyright, free
Speaker:music, special facts, and media.
Speaker:And, you will need a paid version if you want to do like the higher quality videos,
Speaker:but definitely check it out because repurposing content is the way that.
Speaker:If you have one piece of content and you can repurpose it many different ways.
Speaker:I think and it goes way further than having to always create, you know, so
Speaker:much content that you're exhausted.
Speaker:So definitely try that out because you can repurpose that, especially if your
Speaker:article or blog is very information focused on a how to, if you're
Speaker:teaching someone how to do something and it turns it into a slideshow.
Speaker:You know, that makes it really easy for people to consume that information.
Speaker:All right.
Speaker:We are going to go to number seven.
Speaker:This is for all my podcasters and podcast fans out there who
Speaker:like to listen to podcasts.
Speaker:So this one is called listen notes.
Speaker:And if you love podcasts, you're definitely going
Speaker:to want to check this out.
Speaker:It's basically like a search engine for podcasts.
Speaker:With Lissa nodes, you can create a playlist of specific episodes, and then
Speaker:it also helps you find related podcasts.
Speaker:If you're searching for a particular topic are even a particular person.
Speaker:Like if you know, someone's a podcast or.
Speaker:It's going to show you other podcasts that they have as well.
Speaker:And then the other way that I use listen notes, as you can type
Speaker:in a particular podcast and you can see how it ranks globally.
Speaker:And that gives you an idea of the popularity of that show.
Speaker:So the cool thing is you can go ahead and you can create a playlist and listen to
Speaker:notes, and then it's going to give you a URL and you can take that URL and you can
Speaker:put it into your favorite podcast app.
Speaker:So then you can listen to that particular playlist on your favorite podcast app.
Speaker:How cool is that?
Speaker:I love that actually.
Speaker:I am going to have to try it.
Speaker:That feature.
Speaker:Yeah.
Speaker:Is one.
Speaker:I haven't tried out.
Speaker:I used to listen to notes a lot, but I have not created a playlist.
Speaker:So I'm going to do that one.
Speaker:Yeah.
Speaker:All right, we're going to go to number eight.
Speaker:And number eight is a platform that I've known about for years and it is called
Speaker:I F T T T again, I F T T T again, I'm going to link it in the show notes for
Speaker:you guys, but I have TTT is amazing.
Speaker:It's an app that has gotten its name from the statement, if this, then that.
Speaker:So the software connects different apps, devices, and services from various
Speaker:developers in order to trigger automation.
Speaker:So for example, if you are a user of Google dry, And you want to automatically
Speaker:have files from your phone, go to your Google drive to a particular folder.
Speaker:You can create an automation for that.
Speaker:You can create an automation for Twitter to do different things.
Speaker:There's so many automations with Iott and it is not just even for business,
Speaker:you can even use it to create automations around the house, like for automatically
Speaker:having your lights turn on at a certain time and so many different things.
Speaker:So I'm going to link it, definitely check it out, create an account, try to create
Speaker:some what we call trigger automations and.
Speaker:All right, we're going to go to number nine.
Speaker:And this is another one of my favorites.
Speaker:Zapier Zapier is in my eyes.
Speaker:It's very similar to IFT T team.
Speaker:And it's one of my favorite tools that allows you to connect the
Speaker:apps that you use every day, and then automate those tasks.
Speaker:And.
Speaker:And automate those particular tasks and there's over 1500 apps that you
Speaker:can pick from to create automations.
Speaker:so that is huge.
Speaker:That's amazing.
Speaker:So there's so much you can do with Zapier.
Speaker:sometimes you just have to.
Speaker:Turn everything else off and geek out on this stuff.
Speaker:Because if you spend a little bit time to create these type of automations and
Speaker:all of these formulas, if this happens, you want this to happen automatically.
Speaker:You're going to end up being so productive.
Speaker:And when 2022 around the corner, like this is how you need to think.
Speaker:You need to be strategic.
Speaker:You need to think how you can get more done in less time, how you can leverage
Speaker:what you have, the resources, the tools.
Speaker:To create more content, right.
Speaker:And also to be more efficient, to be more productive.
Speaker:So that's why I wanted to share all of these tools with you today, because I
Speaker:think it's a great way to start using these and you will be blown away by
Speaker:all the things that you guys can do.
Speaker:All right.
Speaker:So number 10.
Speaker:Is one of my favorite Chrome browser extensions.
Speaker:And if you guys don't use the Chrome browser, definitely use
Speaker:Chrome because Chrome has so many advantages and benefits.
Speaker:And one of the things I love about Chrome is their app store.
Speaker:They have their own app store.
Speaker:So literally you can find an app for anything.
Speaker:And you know, the, the apps, as far as I know, like are free or at
Speaker:least the ones I chose are free.
Speaker:And there's one.
Speaker:Called the Chrome eyedropper extension.
Speaker:And I love it.
Speaker:And what it does is this.
Speaker:So if you have this extension downloaded to your computer, What happens is
Speaker:if you're on a website and you're looking at the colors of a particular
Speaker:photo on that website, our logo or anything, and you're thinking to
Speaker:yourself, oh my God, I love this color.
Speaker:I want this exact shade of red for my next logo.
Speaker:I want this exact shade of blue and you can.
Speaker:Open up this eyedropper and you can hover over a particular photo and
Speaker:it will give you the color codes to that photo are the other cool thing
Speaker:is you can actually put any URL.
Speaker:And then it's going to allow you to pick up the colors from that website.
Speaker:And you can just write them down.
Speaker:You can give them to your graphic designer, or you can go into Campbell.
Speaker:Like I said before, one of the tools I mentioned Canva, you can go and you can.
Speaker:Create any type of graphics that you want and you can, you know, have your
Speaker:own branded colors that you want to use.
Speaker:So you guys definitely go and check out all these tools are
Speaker:going to be in the show notes.
Speaker:I encourage you to download them, set up accounts and play around
Speaker:with them during the holidays.
Speaker:If you get any downtime because 2022 is around the corner.
Speaker:And don't wait until January 2nd to be like, oh, this is what
Speaker:I'm going to do for this year.
Speaker:Think about your marketing plan now and your strategy.
Speaker:And if you need help developing a detailed marketing strategy for 2022 and getting
Speaker:it implemented, reach out to me, I'm going to be putting a link in the show notes
Speaker:to schedule a free consultation with me.
Speaker:So feel free to fill that out.
Speaker:And I would be happy to talk to you and see if there's
Speaker:anything I can help you with.
Speaker:When it comes to developing a marketing strategy for your business,
Speaker:that's going to help you take your business to the next level.
Speaker:Next year and beyond.
Speaker:All right.
Speaker:You guys, if I don't see you before Christmas, I might do a
Speaker:special episode, but in case I don't need to celebrate Christmas.
Speaker:I wanted to wish you a very Merry Christmas.
Speaker:And I hope that you have an amazing time with family and friends and do all
Speaker:things joyful and, And just spread some love into the world because the holidays
Speaker:are not the happiest time for everyone.
Speaker:There's a lot of people that lost their family members, you
Speaker:know, and a lot of people lost family members also due to COVID.
Speaker:So things are just a little bit awkward right now.
Speaker:And I think that if you know that there's some people.
Speaker:That are alone, reach out to them because they will appreciate that.
Speaker:And, go have fun.
Speaker:Go take some time off for yourself.
Speaker:Go just relax for a day to just do nothing.
Speaker:It doesn't always have to be hustle and bustle.
Speaker:Sometimes you need to recharge your batteries.
Speaker:And when you recharge your battery, Guess what you're going to be able to go a whole
Speaker:lot faster instead of sluggishly going on little batteries and then it doesn't work.
Speaker:Right.
Speaker:All right.
Speaker:I love you
Speaker:guys.
Speaker:And if you are enjoying my podcast, make sure you leave me a five star
Speaker:review with some detailed content.
Speaker:And I do call those out from time to time on my podcast.
Speaker:So I'd love to hear from you and give you a shadow.
Speaker:All right.
Speaker:Talk to you guys later.
Speaker:Thank you for listening to the mesmerizing marketing podcast.
Speaker:If you found this episode valuable, please subscribe to the show.
Speaker:So you don't ever miss an episode and also share it with your friends.
Speaker:Dimple would be so grateful.
Speaker:If you could take a minute to leave a review and visit the podcast website,
Speaker:to check out all the latest episodes.
Speaker:At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com
Speaker:and follow a dimple on clubhouse.
Speaker:Her handle is marketing expert and also join her mesmerizing marketing
Speaker:club also on clubhouse for live rooms on top marketing strategies for
Speaker:entrepreneurs and business owners who want to mesmerize their marketing.
