00:00:35Welcome to the third pedal, podcast recorded at the Vandal Lounge. In beautiful Southeast Portland, Oregon, why the third title? Because even the most badass entrepreneurs, get stuck up in Business Management. Consultant, Jennifer McFarland is your third paddle. Helping you get unstuck. Welcome back to the third paddle. I'm joined today by Benjamin Bell. Benjamin is the founder and CEO at missing letter missing letter, create strategic automated social media campaigns. The Drive traffic for an entire year. Leaving you to focus on what's really important. Benjamin is passionate about empowering businesses, and brands with tools to help them succeed. Benjamin is joining me today to discuss the upper case conference and online conference by missing letter. Dedicated to helping you learn grow and transform your business. With over 100 speakers taking place over two weeks. This is a conference, You Don't Want to Miss Benjamin before we start talking about missing letter and the uppercase conference.

00:02:35I know you was born from just needed to solve this problem. He'll know, we needed to get out of the marketplace. We needed to help me find ways of thinking about this answer. And what I want to underscore for you is the idea that when you're approaching your customers problems and you hit upon a pattern, something you see over and over and over again, that is an opportunity for you to develop a product to address the problems for broader audience. In the case of my guests, Benjamin tell his comfort zone, is addressing Problems by developing online software products. This is because

00:04:15Benjamin's answer. Led me to ask the following question. What sequence of events led? You just found missing letter. Was it a particular Gap in the market or personal experience that led you to where you are today? Here's what he had to say. It was a combination of a couple of things in the first part of that is taking us back to the agency. But I was running the agency. And we would see the time our clients would write blog posts for that. For that businesses. We wouldn't believe them to be published in the spice. Must you be so stubborn.

00:06:1591% of businesses at all to them off the street. I'll be published every single day. So we saw not only people with failing to promote the blog post that they were publishing. But button combination lock without the need for actually just so that you can get your head above the water or not. She starts really getting your voice heard of your block list, and answer the business owner blogger and podcaster. It's so true. We only have so much time and it's such a crowded space. It's imperative that we consistently Market. What we are doing. Otherwise I get drowned out, but everyone else is marketing.

00:08:01The important thing to remember here is that missing letter is self-funded. They only have a staff of four people and yet they engage in customer service best practices. I say this is someone who reports issues and ask questions and always finds the missing letter staff lending, a hand and making changes to the product works even better. Just letting me to ask Benjamin whether it's his customer service approach. That led him to develop. So many customer resources, like guest blogging on missing, letter Benjamin had to say is I always been a massive I suppose all.

00:09:42I need to buy the fuel core products in the first place. Helping businesses succeed. Then you can really help them Beyond just giving a nut products. Did you see how brilliant this is? Benjamin sees the need for bloggers to promote creates a product. But also a platform for writing writing, which he knows will be promoted, which will lead to more people visiting his sight and potentially buying his product. It's a true win win because bloggers love to write, and are always looking for guest blogging opportunities. When you think about your own business, how can you create these sorts of win-wins for you and your customers?

00:11:32And then I looked around at some of the other webinars out there in some other online Summits. The people have done me straightaway, when looking at the Landscapes on the plane, the opportunity they were doing maybe two or three speeches, but they looks like they will be presented baby, sounded cookie chocolate web. Press will. They was thinking of some very much in the lines of a traditional offline, real Wells Conference. And the whole day. I'm going to get upset, you just come and watch them go away.

00:13:32Victor's goals evolved quite rapidly, just by delivering it reaching out to those first bunch of people say, hey, would you like to speak quickly? Did you hear that? Only 3 to 4 weeks ago. He had an idea to hold a conference. He very rapidly realized additional gaps in the marketplace and decided to go for it. How many times have you gone from idea to execution to delivery in about six weeks? Cuz that's the timeline Benjamin is talking about here.

00:14:26You might be saying to yourself. Yeah, but Benjamin has a team of developers and they could just whip out the platform online. I can't do that. I don't even know about technology. How can I possibly do with this man is doing? You might even be wondering if I ever put my money where my mouth is. I mean, it's easy for me to say. When am I taking a risk? Right? Well, I do, I take risks all the time. And actually the uppercase conference is a perfect example of this. Regiment put out the call for speakers. I knew I had a great idea but I never done a webinar before it seems like lunacy to have my first-ever webinar at a large conference, but I threw my hat in the ring because the topic was so important for bloggers and that's how my presentation 5, simple ways to guard. Your blog against hackers came into being

00:15:54It's a funny. Is that a powerful? It is to actually have something but it's just genuinely volume volume is no should have hidden agenda. It's just something is free to attend. So it has no cost to attend because you will see the brands that I sent it to help. Anthony start up my tranny complete, the Irish, meaning of the founders of these companies. Many people ask me about being stopped running down in Pokemon Phenom, singing and chanting Melissa credible. The quality of people who have their it's just check it out.

00:17:42At Bendell. And if you need a program to help you create campaigns for your block or podcast, that go beyond that one time, you remember to promote, please do check out missing letter online at ww.w., Missing letter. Calm. And again, the second Ian letter, is the missing letter will put all the links in the show notes. For those of you for wondering. I'm not an affiliate missing letter. I'm not being paid to speak at the conference and my comments are genuine. As a customer of missing letter for over a year. I hope you found this episode inspirational and I hope she take action on all of his great ideas. You've scribbled down in a notebook somewhere. I know it was out. I have a lot of ideas, but I'm rethinking or thinking about for the first time, and don't forget to join me next week, when I sit down with Katie Collins, who specializes in helping business owners, overcome sales, fears and obstacles. Thanks for listening. Thank you for listening to the third title podcast.