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Catheryne Shuman: The Hidden Structure That Sets Trapped Entrepreneurs Free
Episode 7312th May 2026 • Power Movers • Roy Castleman
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EPISODE OVERVIEW

Duration: Approximately 35 minutes

Best For: Trapped entrepreneurs who know they need systems but feel overwhelmed by complexity

Key Outcome: Understand how the right business structure eliminates the mental load keeping you chained to your company

She spent a decade training opera singers to perform at the highest level. Then she discovered something that would change how business owners escape their own companies.

THE BOTTOM LINE

You built this company to have freedom. Now you are up before dawn answering emails, your health is slipping, and you cannot remember the last time you were fully present with your family. The thing is, massive corporations figured out the secret decades ago. They have structure, systems, and clarity that lets them scale without the founder doing everything. Catheryne Shuman has spent years distilling that corporate skeleton down to its barest bones, creating something any trapped entrepreneur can implement. Her work with the BOS UP methodology has helped business owners go from 14 hour days to five hours a week. That is not a typo. Structure creates freedom. And once you understand the skeleton that holds a business together, you will finally see how to step away and know everything still runs.

WHY THIS EPISODE MATTERS TO YOU

You will discover how to stop wearing every hat in your business, which means you can finally focus on what you actually do well

Learn the exact system that took Roy from 14 hour days, seven days a week, to five hours weekly across two companies

Understand why 99.1% of London businesses are under 10 people, and how that changes your approach to scaling

See the real cost of not having structure: your health, your relationships, and the freedom you started this business to create

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

The skeleton principle changes everything. Every business, from solo entrepreneur to massive corporation, needs the same fundamental structure. When you can see that skeleton clearly, you stop reinventing the wheel. You stop exhausting yourself trying to figure out what to do next. The framework already exists. You just need someone to show you the bones.

Trust is the foundation of true delegation. Catheryne describes her working relationship with Scott Abbott as one built on trust. He lets her do what she does well with full creativity. When you trust your people to deliver, you free up brain space for the work only you can do. When you micromanage, you remain the bottleneck forever.

You cannot read the label from inside the jar. Roy spent quarter of a million pounds on Facebook to make 30,000 more. He worked 14 hour days in two companies because he could not see his own mistakes. Every trapped entrepreneur needs someone on the outside who can call them out and show them the shortcuts others have already paid for.

AI multiplies your output, but only if you remain the architect. Catheryne has done more in six months with AI than she could have done in five years without it. The secret is clear communication, giving the AI a role, being specific about your intentions. Treat it like a team member who needs proper briefing, not a magic button.

Structure creates freedom in every area of life. Once you have systems in place for your work and even for your home, you free up that space in your brain. That is when the two hour dog walks happen. That is when you actually take holidays. That is when you become present with your family again.

GOLDEN QUOTES WORTH REMEMBERING

"Structure creates freedom." - Catheryne Shuman

"You can't read the label from inside the jar." - Roy Castleman

"I've done more in the last six months than I think without AI, I could have done in five years." - Catheryne Shuman

"As a solo entrepreneur, you have to do everything. And so you have to partition your brain into different sections." - Catheryne Shuman

"We only have the one life. Do what you love doing." - Catheryne Shuman

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Meet Catheryne Shuman, the architect behind BOS UP's curriculum

02:30 - The Power of Trust: How real delegation transformed the company's growth

05:15 - From Opera Singer to Business Educator: The unexpected path to helping entrepreneurs

09:45 - The Teaching Revelation: Why watching students succeed became more fulfilling than performing

12:30 - The Entrepreneur's Learning Addiction: When constant learning becomes a trap

16:00 - Small Business Impact: Why 99.1% of London companies are under 10 people

19:20 - The Corporate Skeleton: Distilling enterprise systems for any size business

22:45 - Wearing Every Hat: The solo entrepreneur's biggest challenge

26:00 - AI Reality Check: The gap between what is possible and what people actually do

30:15 - Communication Clarity: What AI teaches us about giving instructions

33:00 - Structure Creates Freedom: The one insight that changes everything

GUEST SPOTLIGHT

Name: Catheryne Shuman

Bio: Catheryne is an expert educator and instructional designer who serves as the lead architect of the BOS UP curriculum. With over a decade of experience as a professional opera singer and music teacher, she brings a unique perspective on performance and pedagogy to the BOS UP Solution and Academy. Her commitment to student success is rooted in her dual background in the arts and business education.

Connect with Catheryne:

Website: www.bos-up.academy

LinkedIn: https://www.linkedin.com/in/catheryne-shuman-890b2734/

YOUR NEXT ACTIONS

This Week: Identify the three hats you wear most often in your business. Which one drains you the most? That is the first one to delegate or systematise.

This Month: Map out the skeleton of your business. Write down every role that needs filling, whether you are wearing all those hats or not. Seeing it clearly is the first step to escaping it.

This Quarter: Find someone outside your business who can read your label. A coach, a mentor, a peer. Someone who will call you out and show you the shortcuts you cannot see from inside the jar.

EPISODE RESOURCES

BOS UP Academy: www.bos-up.academy

Lexicon AI Agent: Mentioned as BOS UP's AI assistant for learning and course support

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

Transcripts

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Good morning, good afternoon, good evening, wherever you are in

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the world. Today, we've got a real treat. Catherine Schumann

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is the nuts and bolts that holds Boss up together.

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She works with Scott Abbott. She creates all the amazing

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content that the coaches work with. She keeps us all

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in line. She's been in this game for a long

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time, this business operating system game. Welcome to the podcast,

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Katherine. Thank you for having me. So tell us a

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little bit about your history in Bossup and then we

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might go a little bit further back. Bossup started, I

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think we're going on three or four years now. We

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started a few years ago and it was the brainchild

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of Scott. Scott and my father worked together for 30

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plus years and they were looking for somebody who could

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handle the educational side of things and pulled me in,

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camera, tapped me in for that. It grew from there.

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So I took Scott's old decks and all of his

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materials and ran with it. And the great thing about

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Scott is he lets me do whatever I want. So

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I have full creativity from the get go, I've had

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full creativity and can do essentially whatever I want with

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it. And I took that, started with a deck and

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grew it, but to where it is now. So I

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think we have seven guidebooks and decks ranging from beginner

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level to advanced level, and an entire community, courses,

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everything. So what an amazing opportunity that touches on delegation.

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Right. You know, if Scott had sat there and micromanaged

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you, you wouldn't have got anything done, right? Absolutely. But

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seeing the potential in someone, seeing the power, seeing letting

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them do what they do well and then prob direction,

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that's the power of a good manager. So very true,

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very true. And it makes my job easier too, because

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there's a lot of trust. There's a lot of trust

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in the company and in my relationship with Scott. There's

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a lot of trust in that. He trusts that I

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will do what I think is appropriate and what I

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think is right. And I think there has to be

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a lot of trusted manager and employee relationship as well.

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But let's go back now. You like making a noise?

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A good noise. Yeah. So tell us a little bit

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about that journey. I think there's something in the spirit

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of entrepreneurialship that we will go and we'll do something

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to such a high level. Right. I'm bundling you into

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this journey because you've been there from the beginning. I

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think you have as much entrepreneurial spirit as anybody. And

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yeah, go into that. Tell us about your passion, you

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love. So I started singing and started taking lessons When

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I was six years old, really little, Took piano lessons,

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started playing the flute, and played the flute all through

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high school. So music was always a huge part of

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my life. My parents were really supportive of that. It

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was always such a huge part of my life. My

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singing teacher in high school was like, you could probably

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make a career out of this. So I thought, okay,

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cool, why not? You're 17, 18. I got nothing better

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to do. Love doing it. And so I went to

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school for it, got my bachelor masters, both in singing.

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From there, the career path for an opera singer is

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to go from school into training programs, young artist programs.

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And so I was able to start apprenticing,

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which in the opera world is a lot of understudying

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and chorus work. Right. Because they're using the young artists

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for dual purpose. So I did a lot of that

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all around the US and then I did

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my fair number of competitions and all of that stuff.

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So from all the metrics, I was very, very successful.

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Right. And starting the potentially to launch a pretty decent

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career about 2018, all simultaneously to singing because you're doing

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gig work, so it's not necessarily a full time position.

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So I would sing, I would be away doing a

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show or doing a program for six to 10 weeks

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and then I would come back and I would work

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retail. I had a decent position where they would let

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me go away for six to 10 weeks and then

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come back. There's some security there. Anyway, about 2018, I

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just got really sick of working the retail part and

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I started teaching. I started teaching music, I started teaching

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singing and a little bit of piano. I'm not the

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greatest pianist, but for a beginner, I know enough. I

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started teaching and I truthfully fell in love with teaching.

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Singing is fun. It's great, it's lovely. But there was

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something about seeing my students succeed and improve and

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bloom. It's an incredible feeling to know that you have

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mentored and worked with somebody. It's almost like a lump

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of clay and turning it into a beautiful piece of

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pottery. And so that's where my path took me.

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I was talking to my husband about this a few

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weeks ago and he said since he's known me, we've

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been married for almost 10 years now. I've always been

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learning. I'm the type of person who's always learning. I'm

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always learning. I just love education. He said, if there

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was a kind of distinguishing trait for

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you, it would just be learning, it'd be education. So

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it kind of. That's an entrepreneurial train. I See almost

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everywhere. Yeah. Myself, I've. Every single day I'm

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learning something. And if I'm not learning something, then I'm

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depressed. I'm down a bit. I'm like, okay, what's the

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next thing? And that's one of the things you have

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to watch out for. Right? Yeah. I spent three years

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in AI now, and I learned about 500 different tools.

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Know. Yeah. Wow. When I stopped and said,

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okay, actually, what's going to move the needle for me?

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Stop learning the tools. Stop playing with tools all the

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time. Stop trying to. Yeah. This whole concept that AI

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is going to do 90% of the work for you

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and it never is. It's only ever going to be

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a 60% tool. When you put it in properly and

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you use it properly and you remain the architect, you

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can work out what the problem is and fix the

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problem and find the right tool to fix the problem.

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We don't get caught by shiny shit. I call a

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shiny shit. I have shiny shit. Itis and test all

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the cool new toys. We talk about this in the

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community. Is it going to take me towards my vision?

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It's going to take me towards my goal. Yeah. Applying

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this all on that basis. I think that is something

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that a lot of entrepreneurs have. The new greatest cool

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thing. With my background, I lived in a world for

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30 years where I essentially was performing old stuff too.

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So I don't necessarily. It's attractive, but I feel like

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my background in training has let me sever that a

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little bit. So I'm not quite as. Ooh, Something new.

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I am. I get excited, but there's a little bit

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more parsing through of things, I think. So now you've

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come into this boss up world of ours, and you

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must have seen some astounding stories of transformation through that

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period. Yes. I think seeing Angelo,

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Suzanne, there are a number of coaches who I've seen

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just this incredible growth and incredible transformation. And it's

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interesting because I feel like sometimes I'm on the fringes

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of things. Like a little bit I'm in my own

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little universe of materials. You are the universe. Fair.

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Fair. The glue. The glue that holds it all together.

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Thank you. I've also seen some things with some of

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Scott's clients, and we've been working with a nonprofit wing

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of the Kelly School of Business out of Indiana University,

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working with small businesses in Indiana to help them grow

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and help them scale their businesses. And that has been

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such a beautiful transformation to see to seeing clients

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the client side of things. Because I'm personally a Firm

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believer that small business makes the world go round. It's

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so important and I think people talk about it a

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lot. But a couple of things that really blew my

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mind. I'm in London and I worked in Central London

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and 99.1% of companies in London are under

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10 people. That's crazy. Wow, that's incredible. That's

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so foundational. Every single one of those business owners has

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a family, has people they support, all the staff that

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come to them, they all have people. The impact that

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small business owners have on the world is so underappreciated

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by government, by everybody else. As entrepreneurs, we go into

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the world and we have a vision. We're going to

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fix a problem we see out there. Only 1 to

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2% of the people in the world will ever start

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their own company. That's crazy. Maybe it's just because my

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mom was an entrepreneur growing up. She painted murals in

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people's homes and had a really successful business doing that.

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Then she wanted to change and she started her own

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dog grooming company and grew that too. It was booming.

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She essentially had to say, I can't take any new

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clients. Pulled in a couple of new people and then

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they were completely full. But it was a huge business.

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So it's interesting because I come from a world where

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my dad worked in corporate America essentially and my mom,

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she's a small business owner always. I think this is,

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this is for me the reason why I'm so invested

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in Boss Hub methodology. I did EOS beforehand. I was

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coached in eos and that opened my eyes to the

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potential of a business operating system. From there on, I

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became an EOS coach for a while and the methodology

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didn't work for me. It was focused for bigger companies.

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It was very rigid, very strict. You have to say

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this, you have to say that. And when I was

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looking on the 90 website and I saw the coaching

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program, I signed up before Scott had got going and

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they said, you should speak to Scott. I think I

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was number seven or number eight that joined the program.

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The potential in this for me is that we can

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take this 99% of companies not charge them the 100,000

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pound ticket that you need to pay to get an

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EOS coach and give them the tools that are there

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in the world that make their lives easier. My vision

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is to help business owners live the life they love.

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I'm always in a different country. I'm always skydiving here

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or freediving there or doing something else. And that's what

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I want, for people to be able to carry on

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what they're doing for their companies, to run, for the

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companies to grow up and to mature and to be

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able to do exactly what they wanted, need to do

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and then move on to the next thing and just

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bring that energy into the world. And I think that's

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all of the coaches are entrepreneurs, right. They've all got

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their own businesses and we're all living the life that

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we're trying to tell people, this is what we want

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to do, this is what you can have. Right? Exactly.

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Yeah. And to that point, a good system will create

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freedom in your life. So if you have that system

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in place for your work and even a system for

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home life, for the housework you have to do, once

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you have those in place, it lets you free up

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that space in your brain and that time to do

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the fun stuff, the stuff that you want to do

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or spend time with your family. My dog gets two

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hour walks every day, walking around always. But let's delve

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into this business operating system and explain to people. It's

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summarize for us. Give us the layman's version. Yeah. So

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that people can actually understand what we're talking about here.

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Essentially what I do is I'm taking all of these

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corporate ideas. If you think about a huge corporation, they're

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going to have a structure, they're going to have the

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C suite and they're going to have their middle managers,

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they're going to have their structure, they've got their vision

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down, at least at the top, they're going to have

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solid goals, they're going to have all of these things

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that roll down throughout the company. And so we're taking

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that structure and that system and distilling it down

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to its lowest common denominator. It's barest bones. And then

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once you have that, once you can see the skeleton,

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you can see how that can apply to every single

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company. So it's that skeleton that it takes to run

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a company and to build and grow a company. Yeah.

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Sorry to interrupt. Yeah. The reality is, if you're a

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solo entrepreneur, you still need the same system, Right? Exactly.

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And this is where it gets quite confusing. If you're

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a solo entrepreneur, you're the visionary, you're the operator, Right.

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You're making it all happen. Then you're doing the marketing

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and you're doing the sales and the operations and delivery,

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you're having to manage the accounts, you're having to manage

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all the administration. All of these boxes need to be.

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You're wearing all these hats, Right. The problem Is as

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humans, we do this thing right, we do the things

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we are good at and we like doing way more

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than the things we're not so good at and we

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don't like to. That's part of the reason why moving

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into Boss upping away from the music thing, I feel

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like it suits me really well because I don't have

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to do the marketing. I'm not responsible that. Because that's

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exactly right. I just, I have no desire to be

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on social media marketing myself, which you have to do

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these days. No desire to be on LinkedIn. I have

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no desire for any of that. Have in a sense,

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opted out of it as much as possible. So I

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didn't want to wear that hat. I didn't. And so

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it's nice that I'm in a place where I can

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create that skeleton. I don't have to wear all the

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hats. But yeah, as a solo entrepreneur you have to

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do everything. And so you have to partition your brain

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into different sections. And we use a system with the

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nine core competencies and we look at these competencies in

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more detail. And being able to step out of working

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in the business and working on the business becomes so

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foundational. I was working in the business 14 hours a

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day, seven days a week. I had two IT companies,

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right. And I had the opportunity to buy the very

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first IT company I worked for. And it just, it

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was like, there's no more me to go around. Yeah,

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yeah, no more me to go around at all. And

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did the 100,000 pound EOS coaching and was able to

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go to five hours a week for those two companies

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in a matter of six to eight months. And fundamentally

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what I learned about the process was where I was

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doing it wrong. And you can't read the label from

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inside the job. Exactly. Without having that coach there saying,

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actually no, but yeah, if you do that and that

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then doesn't this will happen. So then you go, you're

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aware of it, you look at it and you say,

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huh, Geez. And it's about the shortcuts, right? How do

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you shortcut all these pain points that somebody else has

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suffered so that you don't have to make the same

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mistakes. Exactly. That's fundamentally what Boss up has done. That's

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fundamentally what coaches do. Walking you through this process and

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being able to sit there and be a challenger and

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to say, actually no, I'm calling you out on this

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one. That's such an interesting one. Yesterday, potential client I'm

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getting on with and he's a classical entrepreneur, he's a

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WIM HOF instructor. And that's one of the things he

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can do quite well. And then he's looking at AI,

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he's looking at Biofuel in the uk, he's looking at

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some big contract in Greece. He's got all these tabs

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open in his head. And I said, look, okay, do

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one thing, but you need to have five grand a

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month coming in three months time. If you do what

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I'm asking you to do, that's the best chance you've

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got of getting it. Stop all of that stuff. Get

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rid of all this shiny. Get rid of it. Just

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focus on the WIM HOF workshops now for the next

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two months. But make the business systems for that. Right?

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Understand what you're doing, understand all the pieces you're doing.

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Don't just hand that off to a meta person that's

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gonna just fill things up. It doesn't work like that.

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And I need to understand who you're talking to. You

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need to understand what their pain points are, what the

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messaging is. You need to understand all of these things.

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Put it in place. And it took me about 45

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minutes to get through to him for him to say,

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ah, okay, yeah, if he can fill up two workshops

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a weekend. So if you can have 20 people on

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two workshops a weekend, you can make making 10 grand

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a month. Yeah. Why wouldn't you do that? Then

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we had another conversation. I was like, okay, so how

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are you going to pull this up? I'm going to

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pay meta. How many people on your WhatsApp? What if

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you asked every one of those people, if you called

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them up and you said, hey, I need you to

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do me a favor. People love doing a favor. Yeah.

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Much more reciprocal. I'm trying to find people that have

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this problem, this one. Do you know three people? Yeah.

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I said, if you called every single person on your

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phone and you asked them that, how many leads would

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you get? Oh, lords, then you don't have to pay

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the meta person, you don't have to pay the ad

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cost. You don't have to go for the cold marketing.

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You, you can go for the warm or the hot

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marketing and get that done. It's a lot easier for

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me to sit on the outside and do this because

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I've made so many mistakes. I spend quarter of a

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million pounds on Facebook to make 30,000 more. Right? Yeah.

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I've spent the money. I've come through these pains and

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hopefully a little bit wiser. I love that. Like you

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were talking about before, you see the light coming on

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somebody's eyes and you're like, yeah, they get it and

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then they go and test it and it works. Then

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they get really excited. Yeah. And then they go off

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another way. So let's pivot a bit and let's talk

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about the biggest subject in the world right now. AI,

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Right, yes, AI. And I want to talk about the

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difference between perception and reality. I

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speak to 10 people in a day and seven of

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them will say, yeah, I'm using AI. Three of them

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will say, no, it's going to steal all my information.

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But the reality we live in right now is that

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everything still your phone, steals all your information, talk about

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something, and suddenly you start seeing meta ads for the

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same time. And time and time again, we haven't connected

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the dots yet. Your Siri, your Alexa, all these things

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collect information inside them. A tangent. But as we go

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through this, we think about AI doing things in a

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90% way. Right. We think about a. I go to

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ChatGPT, I want it to do everything for me. So

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we tell us something and it basically gives us paid

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rubbish. Yeah. What do you think the journey of mastery

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is? Unconscious incompetence, unconscious competence. Conscious incompetence, conscious

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competence. What is that journey? I know you've been using

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AI. Yeah, yeah. What's that been for you? So

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for me, I also trained AI for a little bit,

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so. And that was a whole different interesting world. Right.

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So I would say it was early adopter, especially since

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I was helping to train it and I did a

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lot of fact checking. That was my favorite task to

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do. And through that I learned what makes a good

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prompt, how you're going to get the structure you want.

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But for me, it's about having a very clear conversation,

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knowing full. I'm not necessarily having a conversation with a

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human being, but I need to be clear in my

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intentions. I need to communicate my intentions clearly for the

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AI to give me what I am looking for. Right.

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I've been using AI quite a lot, at least in

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the last month or so, to create images for me

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because I wanted a whole cohesive illustration thing to do.

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With our new courses, we've got our AI agent named

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Lexicon. I said, hey, this is our AI agent, her

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name's Lexicon, gave the AI some details and I said,

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make me an image of her. And then I took

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that image and I said, okay, I like this style

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of illustration and make me an image of her in

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these situations. Through that I've gotten a pretty cohesive set

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of images, but there was some trial and Error. And

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I was specific, but I probably could have been more

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specific with my prompting. But for me, part of the

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fun is playing around with it. When we learn, we

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don't necessarily learn what we think we're learning, right? Yeah.

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So what I've learned and a big subject for me

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is around communication, right? Because we think, yes, business owners

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are the worst for this. Right. We have all this

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stuff squad. I'm sure we have all this stuff in

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our head, right? And we say, hey, Catherine, can you

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just do this? Presuming that you know what goes on

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in here, right? We don't even know what goes on

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here. We just have a feeling for it and then

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we dump that on you. And when we dump it

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on you, then you, yeah, if you're confident enough, you'll

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say, stop, just tell me, give me more. But if

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you're not, and this is such a common problem, I

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see you go and try and do it and then

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you'll come back to me and you'll say, here you

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go, you got the thing you wanted and you're like,

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what the hell is this? You built this whole problem.

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And for me, I. Has taught me. Yeah. That I'm

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not such a good communicator because shit in and out,

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right? Put in rubbish and you get rubbish out. So

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you have to be very clear. You have to set

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the context that the audience correctly. What are your requirements?

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What are your expectations? Care framework. It really teaches you

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every time that something bad comes out. Yeah, it was

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probably you because there's no one else to blame. He

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has all the intelligence in the world and you're not

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asking me. That's really been a formative thing. Yeah. And

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on that subject too, I've had to learn how to

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be a very clear communicator as far as teaching goes.

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Right. Because that is what teaching has taught me is

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like, how do you explain harmony to a five year

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old? You ask Chat GPT. You could. Yeah.

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But it's just one of those things where it's like

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when you have to learn to communicate with other people.

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When I'm working with AI, I treat it almost like

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I'm having a conversation with somebody who I'm working with.

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I'll give it a role. One of the most important

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things you can do is give your AI a role.

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I need you to be a marketing expert. I need

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you to pretend to be one of our coaches. What

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are you going to see from this? Tell me, what

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are you going to take from this? I do a

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lot of that too. I want The AI to pick

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apart what I'm saying, I call it the yes, ma'.

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Am. If you go through life and you're like, oh,

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I've got this great idea. I'm going to go out

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and I'm going to do this over there, it'll say,

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yeah, boy, that's a great idea. But when you then

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turn around and you say, okay, now I want you

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to be a critical thinking partner, I want you to

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analyze all the opportunities I've missed, then you get a

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different answer. I think the point I started with is

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the gap between what's possible and what people are doing.

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So you've got these seven people that are saying, hey,

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I'm using AI. And almost without fail, when I dig

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into it, they're using AI to help them write emails.

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And I'm not joking when I say I'm doing years

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::

of work in weeks, literally years of work in weeks

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::

and years of work at a level I could never

430

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have done it. But I have to remain the architect.

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I have to understand what I'm like. You're saying, what

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do I want out of this? And all these. If

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you can do that, I think there's something like 4

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or 5% of people in the world are actually, even

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on a large language model platform, 65% of the world

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::

isn't even on there. Of those 4 or 5%, only

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::

2% have actually got a paid subscription. That's a ridiculously

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::

low. So you're not late, you're early, but use it

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::

every single day. The only way you're going to get

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::

there by going and doing it in one shot. Right?

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We have to make these areas we have to go

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::

through. And the sooner you get in that letter, the

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::

sooner you're actually going to be able to understand where

444

::

to use it and how to use it and what

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to use it for. Something I love to use AI

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for is recommendations. Say, I love these books. These are

447

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my favorite books. Give me something. This is what I'm

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looking for. I want a book that has this feel

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or vibe or whatever and give me some options. And

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I will tell you when I've done that. For a

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handful of things, AI is spot on. When you tell

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them what you like, what you are in the mood

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for. Like, I'll be like, I want to be captivated

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::

by something. I want something so interesting that I don't

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::

want to put it down. And it's interesting using it

456

::

in a completely different use case. Right. I've done something

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::

recently and myself and my partner, Laura, we go traveling

458

::

A lot. And she said to me, right, we go

459

::

and see sacred sites, we go and see historical sites.

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And I'm from South Africa, we don't have much history.

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::

She's in the U.S. you guys don't have much history.

462

::

When you go and see something that's old, it's always

463

::

quite deep. And she said to me, it'd be so

464

::

cool if we could have a sacred sites app where

465

::

as you're driving down the road, you can search for

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::

what's happened in this area, what are the mystical things,

467

::

what are the UFO sightings, what are the. And about

468

::

a year ago I had a vibe coding app that

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::

I was playing with and she was taking me to

470

::

the airport and I literally built the app version one

471

::

in the car, right? Since then it's been a whole

472

::

journey to get there. Now we're getting closer to the

473

::

real launch version. We were in Prague just recently. So

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::

I said, okay, just give me all the locations in

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::

the Czech Republic with us. And I found 400 different

476

::

locations of things that you won't find on Google Maps.

477

::

This is where humanity becomes more human. When we're using

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::

these tools to go out and do things that connect

479

::

us with each other, that allow us to experience the

480

::

stuff that we haven't experienced before. Because we've got time,

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::

right? Because that's 70 of the stuff we never wanted

482

::

to do or had to do. That 70% we can

483

::

give up. I'll finish this podcast with you. I'll take

484

::

this file, I'll remove some arms and R's and stuff.

485

::

My daughter will do that for me. I'll drop in

486

::

the folder and it'll literally go and do two and

487

::

a half days worth of work and get it on

488

::

all. I don't need to do that anymore. For me,

489

::

that allows me to do another podcast. Instead of one

490

::

every three weeks, I can do two a week. And

491

::

still I think that's where people are missing the points.

492

::

I've been learning and working towards more of instructional design

493

::

sort of stuff, the technical aspect of building online courses

494

::

and online resources. I've done more in the last six

495

::

months than I think without AI, I could have done

496

::

in five years. It's an incredible time saver. And then

497

::

when I'm not on the clock, I can go and

498

::

read. My vision is that you have a 10 person

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::

company and that 10 person company, if you can 10x

500

::

their output with the business operating system, with the AI

501

::

understanding of what's possible, and you can have those 10

502

::

people doing four hours a day and that four hours

503

::

is all about connecting with other humans. If you can

504

::

really bring the human back, that company is going to

505

::

stand out so much more than any company that's just

506

::

saying, oh, let AI do it all. Yeah. And I

507

::

think you hit the nail on the head with the

508

::

human part of things. Right. It's so important. And I

509

::

think the conversation around AI to this point has been

510

::

a lot of like, how can it create more efficiency?

511

::

How can it almost replacing workers or replacing jobs with

512

::

AI And I don't personally see it that way at

513

::

all. It can make the people more efficient so that

514

::

they can have a better quality of life. For me,

515

::

that's what it's all about is helping people have a

516

::

better quality of life because we only have the one

517

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life. Do what you love doing. And on that note,

518

::

I want you to think about. Let's go back to

519

::

boss. If you were to give me one of the

520

::

foundational things that you've learned through this process with Bossup

521

::

and you think of what's made the biggest change in

522

::

the clients lives, what would that be? I

523

::

think it's structure. I think it's having those structural elements

524

::

so you don't have to think about them. Having those

525

::

foundational elements so you don't have to think about them.

526

::

For you guys as coaches, helping you with that aspect

527

::

of things. Right. You don't have to go out and

528

::

build your own system. I've done that for you. Thank

529

::

you. You're welcome. But it saves you time, it saves

530

::

you brain power and I just think that's. I'm going

531

::

to come back to that again and again. Structure creates

532

::

freedom. Love it. What a wonderful way to end. Thank

533

::

you for joining us. And I will put all your

534

::

details on the system so that everyone can get hold

535

::

of you if they need to and we'll do this

536

::

again in a couple of months. Sounds good. Thanks.

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