What does good demand gen look like in 2023?

We scrolled through our archives and analytics to discover that episode 5, ‘What Good Demand Gen Will Look Like in 2022’ is one of our best-performing episodes. So, here we are. Doing it all over again for 2023.

On this episode, Mark Huber, Head of Brand & Product Marketing and Jason Widup, VP of Marketing at Metadata, discuss the demand gen landscape for the year 2023.

They explore doing more with less after budget cuts, giving buyers total visibility, the new face of in-person events and so much more.

Find out:

• What budget cuts could mean for marketing teams
• The ins-and-outs of conversion rate optimization
• Why we should run campaigns that target whole buying committees

0:00 – 3:29 - Introduction (and Jason’s hair is different AGAIN)

3:23 – 7:25 - Doing more with less in 2023

7:25 – 8:52 - Can we forecast?

8:52 – 15:55 - Conversion rate optimization

15:55 – 22:42 - The power of word-of-mouth

22:42 – 26:57 - Complete visibility for buyers

26:57 – 30:47 - Campaigns to target WHOLE buying committee

30:27 – 37:22 - People buying from people

37:22 – 45:20 - The return (and new face) of in-person events

45:20 – 46:31 - Outro