Your host, Liudmila Kiseleva, talks with the CEO of Funnelytics, Mikael Dia. Mikael Dia is not just a tech founder, but a seasoned digital marketer with over a decade of experience in converting strangers into customers. He started his journey in 2015 with a marketing agency where he built marketing funnels for clients. However, he faced a significant challenge in visualizing his strategies to clients and understanding the data from tools like Google Analytics. This challenge led him to the idea of Funneytics, a digital whiteboard where users can visually map customer journeys and overlay data to understand how people flow through the steps.

Mikael launched the first version of Funnelytics in 2018, marking the beginning of a six-year journey. When asked about the old tech stack (version 10), he revealed that they had recently transitioned to a new tech stack (version 20) and shut down the old version. This transition was not without its challenges. They had to figure out what to build in the new version and how to address the churn in the old version. They used the jobs-to-be-done framework to determine the key features to focus on in version 20.

One of the key topics discussed was how Mikael shaped the vision for his ideal customers and determined the focus of the platform. They wanted to be data-driven but found it challenging without proper data analysis tools. They decided to create a command center for planning, measuring, and optimizing customer journeys. However, they initially made the mistake of trying to cover all these aspects without mastering any of them. In version 20, they decided to focus on measurement first before moving on to planning and optimization.

To learn more about Mikael's work, click HERE and HERE.

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