Data-Backed Decisions
Data-backed decisions have an air of authority and legitimacy about them that shooting from the hip definitely does not. But today’s guest, Ruben Ugarte, author of Data Mirage, says too many companies fail to use their data properly. Is this happening in your organization?
What You’ll Discover About Data-Backed Decisions (highlights & transcript):
* How to be more strategic in collecting data for data-backed decisions [01:31]
* Best way to think about data to improve data-backed decisions – a framework [02:37]
* How KPIs can be misleading [04:30]
* 3 Common problems that thwart data-backed decisions [05:56]
* What small business owners need to consider to improve data-backed decisions [08:35]
* What The Data Mirage teaches about data-backed decision making [11:31]
* How small business owners can get more disciplined and focused in their data-backed decisions [13:13]
* How to trust your data for better data-backed decisions [16:36]
* And much MORE.
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Guest: Ruben Ugarte
Ruben Ugarte is founder of Practico Analytics, providing expertise in data analytics. He has worked with companies on five continents and in all company stages, helping them to use data to make higher quality decisions, boost performance, increase profitability and make their teams world-class.
He maintains a popular blog with more than 100,000 readers. His new book is The Data Mirage: Why Companies Fail to Actually Use Their Data (Business Expert Press, January 22, 2021).
Related Resources:
Connect with Ruben on LinkedIn, Twitter, and YouTube. Also read his popular blog.
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