Shownotes
If you are a Canadian therapy practice owner who keeps being told to "just raise your rates" but senses that isn't the real answer, this episode is for you. Cecilia breaks down how to increase revenue without raising rates by restructuring two things most established practice owners never question: free consults and the unpaid work happening outside the session hour. This is the Profit pillar in action, and it is the piece most practice owners skip entirely because they assume their pricing is the problem when their structure actually is. Whether you're a solo practitioner or a group practice owner, this episode is for you.
In This Episode:
Why your clients are never paying for the 50-minute hour, and what the session is actually a container for.
The reason "just raise your rates" is the wrong fix when the real issue is how your services are structured.
The real annual cost of free consults: how 10 consults a month at a $200 rate quietly drains roughly $11,000 a year.
What happens to your bottom line when 60% of consult-seekers book a paid first appointment instead, and why strong website copy makes that conversion possible.
How packaging assessments and between-session work as opt-in à la carte add-ons recovered $30K–$40K a year for one client, without raising rates across the board or working more hours.
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