If you're an aspiring or experienced real estate entrepreneur, then you know that generating leads is essential to your success. And what better way to generate leads than by using books for marketing and lead generation?
That's right - books!
Books are a great way to show potential clients that you're an expert in your field.
So how do you go about using books for marketing and lead generation? First, you need to find the right book. It should be relevant to your target market and it should be something that will pique their interest. Once you've found the perfect book, all you need to do is get creative with your marketing.
You can use books in a variety of ways to generate leads. For example, you can host a book club meeting at your office or invite potential clients to a book signing event. You can also include books as part of a larger marketing campaign, such as mailing out postcards with excerpts from the book or giving away copies at open houses.
There are endless possibilities when it comes to using books for marketing and lead generation. So what are you waiting for?
Unlocking the Power of Book Marketing for Real Estate Entrepreneurs with Alice Briggs
In this episode of the Remarketing Podcast, Jerome Lewis interviews Alice Briggs, a business owner, publisher, writer, teacher, and artist. Alice shares her journey from a background in fine art to becoming a successful indie publisher. She discusses the importance of writing and publishing books for business owners, particularly in the real estate industry, and how books can serve as powerful marketing tools.
Conclusion
Alice Briggs emphasizes the value of writing and publishing books for establishing authority, generating leads, and educating clients. By leveraging the perception of expertise that comes with being an author, real estate entrepreneurs can enhance their credibility and attract more business. Alice’s insights highlight the practical benefits of using books as marketing tools, from lead magnets to client training resources.
Key points
🎯 Alice's Background: Transitioned from a fine art background to indie publishing, using her design skills to help authors with covers and interiors.
📈 Journey into Publishing: Started by writing a book as part of a business class project, eventually expanding her services to help other authors.
📊 Importance of Books: Explains how publishing a book can establish authority, generate leads, and serve as a training tool for new clients.
🛠️ Creative Solutions: Shares how she transformed client handouts into a published book, enhancing the perceived value and effectiveness of the information.
📚 Public Perception: Highlights the public perception of authorship as a significant accomplishment, which can boost credibility and authority.
🚀 Using Books in Business: Discusses the practical applications of books in business, such as opt-in bribes, educational tools, and referral aids.
💬 Referral Tools: Mentions how books can be used as referral tools, encouraging clients to share copies with friends and family.
🔍 Efficiency in Publishing: Provides tips on efficient book creation, including transcription services and repurposing existing content.
🧠 Continuous Learning: Stresses the importance of continuous education and adaptation in the publishing industry.
🤝 Mentorship and Growth: Highlights the role of mentors in her journey and the importance of learning from experienced professionals.
Summary
- Introduction: Jerome introduces Alice Briggs, detailing her background in fine art and transition to indie publishing.
- Journey into Publishing: Alice shares her journey from writing a book as part of a business class to becoming a successful indie publisher.
- Importance of Books: Explains how books can establish authority, generate leads, and serve as client training tools.
- Creative Solutions: Shares how transforming client handouts into a book enhanced their value and effectiveness.
- Public Perception: Highlights the public perception of authorship as a significant accomplishment.
- Using Books in Business: Discusses practical applications of books in business, including opt-in bribes and educational tools.
- Referral Tools: Mentions how books can be used as referral tools to encourage client sharing.
- Efficiency in Publishing: Provides tips on efficient book creation, including transcription services and repurposing content.
- Continuous Learning: Stresses the importance of continuous education and adaptation in publishing.
- Mentorship and Growth: Highlights the role of mentors and learning from experienced professionals in her journey.
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