What happens when a new mom moves to a town and can’t find the family-friendly resources she needs? If you’re Jen, you create your own!

In this episode, we’re chatting with Jen, the heart and mind behind the Castle Rock Families Instagram account, a go-to resource for parents in Castle Rock, Colorado. What started during the pandemic as a simple way to connect with her new community has since blossomed into a thriving hub of local events, activities, and must-know recommendations.

Jen shares the key to her success: balancing 80% family-friendly content with 20% personal and lifestyle posts to build trust and connection. She opens up about how showing her face and sharing her family helped her audience see the “real” person behind the page—and why authenticity is essential to engagement. If you’ve ever been camera-shy, Jen has tips to help you overcome that hesitation and start showing up for your audience.

We also dive into the power of repurposing content, a simple but effective way to save time while maximizing reach. Jen shares why real relationships are at the core of her success, whether partnering with other businesses, collaborating with influencers, or creating events. Instead of just DM’ing, she encourages face-to-face connections and advises coming to the table with clear ideas that show how a partnership will benefit both parties.

For events, Jen stresses the importance of setting clear expectations so customers know what to expect while creating urgency to keep people engaged. She is all about building authentic connections by supporting local businesses, stepping into their spaces, and cross-promoting them as much as possible.

If you’ve been looking for ways to grow your community, build authentic relationships, or partner with influencers who get results, this episode is packed with actionable advice to help you get there. Tune in and get ready to be inspired by Jen’s journey and practical insights!

Links:

Instagram; https://www.instagram.com/castlerockfamilies/

Website https://www.castlerockfamilies.com/

Jen Thyrion: Hey there. I'm Jen Thyrion, and I'm so glad you're here. I'm a former nine to fiver that dove into entrepreneurship eight years ago with zero business experience. I'm a wife, mama of two young girls, boutique owner, jewelry designer, and now the proud owner and coach leading Goldie Links, permanent jewelry.

I have a passion to empower fellow business days. This podcast is made to equip you with everything you need to succeed. From actionable marketing steps to digging deep on your mindset. I know firsthand the heart, hard work, and let's be real at times of struggle that makes up this amazing journey. You want to know what has enabled me to shine the brightest coaching plus community here at Goldie Links.

We share openly educate and lift each other up, expect to get Links with fellow PJ owners that will do just that sprinkled with plenty of fun along the way, competition is an old school thought and connection is the way get ready to feel inspired. Welcome to the Goldie Links podcast.

Hey there. Did you know that we offer handmade permanent jewelry supplies? Go to GoldieLinksupplies. com to view our beautiful chains, connectors, bangles, and more, including our non permanent stretchy bracelets that are available to you for wholesale. Everything is created by our tribe of mama makers.

What is a mama maker? Stay at home moms that create on their own time between raising their children, serving as a self care creative outlet and supporting their families. Your items come with signage on how these supplies are made, along with gemstone property info, as each gemstone has a special meaning.

If you want to level up your business with handmade supplies, not made by a machine, but made by hand with love, then check it out at goldilynxsupplies. com. Now onto the show, let's talk social media influencers and connecting with your community. Jen is a local influencer here in Castle Rock, Colorado, with Castle Rock Families.

I reached out to her last year to collaborate on a fun event featuring local small businesses, and we just had our fourth successful event together. Jen is so knowledgeable on social media and marketing. Stay tuned to hear it all. I know you're going to learn something new and walk away inspired. Hey, Jen.

I'm so glad you're here. We're sitting down physically together, which is always nice. Always a real treat. I know. Let's tell everybody who you are. What do you want to share about yourself?

Jen Kaminski: Well, I am Jen. I run Castle Rock Families. Uh, it's a local resource for parents to kind of find things to do in the area.

I create calendars of events and things like that to do, like for the weekends or for certain holiday free stuff, things that are around. the city around the whole front range, just different events, different activities like museums and play places and, uh, really cool playgrounds and all that. So I'm kind of finding all that for them and kind of curating these, you know, experiences for them like a day in Denver or a day in Calceroc, a day in Colorado Springs.

And then, you know, if you go to this playground, where are you going to eat afterwards? So really just providing things to do for families so that, you know, sometimes Google can seem daunting, just. a tried and true experience from those.

Jen Thyrion: Yes. You can say you're a local influencer for sure.

Jen Kaminski: Yes. Like I never set out to be an influencer.

I really was just, you know, trying to provide information to people. And I really started out doing like a lot of infographics for people. And then once I started showing like my face and my kids and what we were doing, it really took off.

Jen Thyrion: Okay. Well, let's start. I would like, I want to go further with that, but let's start like, how did this even start?

Like what made you think to start? Like Castle Rock families and like, what's your background?

You know, being in a new town, I was like, I really want to like immerse myself in everything. Yeah. I also came from a small town where I knew everything to do. I knew everybody. I was very social. I liked kind of just like being in the know. And I think that like coming from such a small community and then moving somewhere new, I was like, this gives me a chance to really like throw myself at everything and kind of, you know, discover what there is and become a local expert.

I never tried to be a local expert, but like for me personally, I just wanted like for myself, my husband is the same way. We like, we want to know what's going on in town. We want to be there. We're going to be in the middle of everything. We want to go to every event. We're both. Just like that. We like, we

Jen Thyrion: like, we're both like that.

I know me and my husband are like that. I'm more like you ish I'd say and Jordan's opposite. So you feel like there's always like the yin and yang, but you guys are both like, let's do all of

Jen Kaminski: the things he wants to do. We both want to do all of the things. And I'm much more social than he is. He's kind of a man, a few words.

We do love going to the grocery store and running it like, you know, we like knowing people. I don't know. I mean, every once in a while I'm always like, don't look at me because like I have, don't you ever have a day where you don't want to see anyone, you know, I, oh yeah, all the time. And then, but then my kids will run into people they know from school or all the things.

Um, and so, yeah, but anyway, I guess like I just sort of started documenting it because I was staying with mom. I had stopped working when my youngest. born and it was kind of just became a little project for me to use like my marketing skills to sort of create this list like kids eat free in Castle Rock.

And really the early days of it was like what breweries are kid friendly that was open in the early days. And so like. what libraries were open, what breweries were available that allowed kids, um, what parks didn't have tape around them, um, just what trails were good. Uh, and so things like that. And then like, as things were started back up, like I would say, Hey, this place is open again, or this place is taking reservations and all of that.

And so, um, You know, early on, it started out with like a lot of just like design things. And again, then once I started going to a restaurant, I would post like one picture of my kid eating at the restaurant and it really made it a reality for people like, Oh, there's a face behind this. It's someone who's really enjoying it.

It's not just like a faceless entity. It's not, not that AI was really a thing then, but like it, there was a trust that was built with it. You know, there's a real person, a real family. Those are real kids who are smiling. They, they seem to be young enough. Those are real smiles. They're not faking it. Yeah.

Yeah. That's basically how I got started. How I kind of started like becoming more of this influencer role was I, once I started seeing like kind of what was performing better, I was again, putting a face to all of it. And as a marketer, you know, I worked in corporate marketing for so long, like data is king.

And so seeing like, okay, posts of my face are getting more likes than posts. without any faces. And so that's really, you know, just following the trends and following all that. It's been an evolution, but it's been a lot

Jen Thyrion: of fun. That's so cool. So like a couple of things, like, I feel like it's so cool because you started this because honestly it was a need of yours, which obviously if it's a need of yours, you're going to assume there's a need of others, right?

Like, yeah, really fulfilling something. Cause honestly. Before I actually knew, knew you, obviously found you on Instagram somehow. And it was like, literally, and then Kristen, who was on a social media photographer, that she was also new. She moved here a year and a half ago, probably. And I remember she found you as well.

And she's like, yeah, I literally look to be like, what am I doing this weekend with my kids? Like, you know, like, Literally because I'm not the person like you that's going to hunt for it. Like I want someone just to tell me like what's going. Yeah. So

Jen Kaminski: yeah, it was fulfilling a need for me for sure. I think I like some of those feel to tell people that I'm like, oh, I got into those board and I have this, these skills and all that stuff.

But really it's because I was looking for it too. And where I used to live, there was. Um, a community calendar website, not social media, but there was this community calendar for families where I was just pre populated. So you can go on any day or any week and find everything on there. And when I moved here, I was like, there's nothing like that.

There's things from my local chamber. There's things from the town government. There's things from parks and rec. There's things from all these different. Entities, but like there's nothing for families and people with kids. And so just trying to serve that, because I mean, that's the phase of life that I'm in, and I'm going to be in for a while.

Sure. And so, you know, just creating that resource for people. And, you know, for me, I was like, well, if it doesn't work, if people don't like it, then it's. Yeah, it doesn't matter. It's fine. It was fun for me. And, and it's kind of like this, like living, breathing diary of all the things that we've done. And, but you know, it worked out well and other people found use out of it.

And so here I know,

Jen Thyrion: I know. And that speaks to like, you obviously do target a very like demographic, right? Cause obviously like, I don't know people of a certain age or even like maybe people in high school aren't gonna be looking at your, you know, cause it's like more geared towards young families with kids and like.

So that either speaks to that. You're not going to like going back to, you know, marketing and business. You're not going to appeal to everybody. You're going to everybody. You're appealing to nobody kind of concept because like, here you are, it's like very specific young families, right? I mean, the grandparents might look on there to see if like we're to bring their grandkids, but otherwise, I mean, like it's pretty,

Jen Kaminski: yeah, it is pretty niche.

And over the years it's suddenly expanded a bit. Like as my kids have gotten older, you know, when I started, they were just turned two and five and now they're. Six and nine. And so like, Hey, I've got an elementary school kid who's getting into different things. And so, you know, I am grabbing more of those families now, but all the families have grown with it, but I do get people all the time.

They're like, this is a great resource. My kids are a little bit older. I sometimes say, stay tuned. I'm going to have more of that stuff that for your middle schooler. Cause I kind of kid is kind of entering that age. And so I am sort of starting to grab some of those people, but I still keep the people with babies too, because a lot of why still doing appeals that people with babies.

So. I'm expanding a bit more than I did, and it's, it's fun to see kind of like more people like coming to the phone and realize like, this is not just for someone with preschoolers.

Jen Thyrion: Well, yeah, again, but the thing is, people are like you said, growing with you because if they started following you around the time that their kids were your kids age, theirs are growing too.

Jen Kaminski: Or so I get parents too, who are like, okay, I'm having my first baby and I'm. Finally, like dialing into this, like I followed you for a while, but now I'm, I get to experience it. And so it is funny, like seeing those people kind of come back around too. And then like also people who are like, I've been following you for years.

My kid's finally five and can do this one thing that you said you have to be five to do. Right. And I'm like, wow, you've been hanging around for like four years, you know, like, and I love when people come back and tell me that kind of stuff. And I'm like, Oh, I love it. Cause I've been, they've

Jen Thyrion: been hanging on.

So, but what's awesome too. And that can, like, we can speak to this with our events we do together, but it's like. Of course, these, these are parents too. So you're, you're talking to like the kid, you know, their kids, right. What to do with their kids, but also like the moms, you know what I mean? Yeah. Like, like the moms can do for themselves and like whatnot.

Jen Kaminski: Yeah. So I do have people without kids who follow, and it tends to be younger, a younger demographic of people who like want to have kids eventually, or plan on having kids. Or maybe are around kids. Like I have some people who are like, I don't have kids. I have a lot of nieces and nephews. Yeah. So, but like they, they come to get those ideas for when they are around kids or they just come for some of the parent content, you know, things like this is a great date night.

That's a great spa day. So once I started kind of like showcasing stuff to take care of mom and dad, I also did get more people who are like, I don't have kids, but I love this other stuff. You know, I love this 10 percent of just parents stuff that you do. And so being able to like, kind of. I'm not trying to appeal to everyone.

Like you said, you feel to everybody, you feel to no one, but having kind of a wide variety of things I featured, it's not just story time at the library. It's not just this town of Castle Rock. Like, you know, if you're willing to drive a half hour, I found this really cool spot. And so, you know, and there's a little bit of.

something for everyone. I really, I, I believe that. I mean, I believe even if they have high school kids, they could find something on there. I don't necessarily appeal those people, but I feel like if they really dug in, they could find something that they like. Yes. And that's, that is kind of what I'm going for is that light, this lighthearted vibe of like, here's what there is to do locally, mostly for families.

But you know, there might, you might find something fun and secretive in there.

Jen Thyrion: Exactly. Yeah. I love that. So what do you feel? because obviously everyone, most people listening are either in permanent jewelry or want to be in permanent jewelry. We talk a lot about social media and it was funny. I actually interviewed um, someone who offers a training yesterday and she had, I said, what is the number one thing you feel your students struggle with?

And she's like, honestly, social media. Okay. So what do you feel is like, I don't know. First of all, what do you feel is the most like the biggest mistake I guess people make in social media or the misconception or something.

Jen Kaminski: I do think that I don't want to say oversharing because I think there's a lot of value in authenticity.

And that's something that some people really struggle with authenticity because like they feel like they might be oversharing about their lives. And some people also struggle with it because they do overshare and they're making their business too much about. their personal life and the day to day and they stop providing value to the audience.

And I try to toe the line between like being respectful of my respectful of my family and not like trashing my kids or shaming them or doing showing anything embarrassing about them, but also showing like, this is life. This is parenting. This is, this is reality. Like it's, I'm not perfect. They're not perfect.

Like we don't live perfect sunshiny rainbow lives, you know, like we have bad days. And all that, but like, I do think that like making, like refocusing the business about what it is that you're trying to achieve. And so for me personally, for my page, it's about things to do with your families. And then there's this like little 10 percent of our lives sort of sprinkled in there that show like a family in Castle Rock.

Enjoying these things and the funny things that happen along the way as a parent of kids, you know, and so that like, you know, if we're at this really cool park, I'll show the funny thing that happened at the park and not them laying on the ground throwing a tantrum, you know? And so like, it can be funny and it could be maybe mildly embarrassing and hilarious, but like, if it's, you know, I try to, I try to overstep, overshare, like impede on their lives.

You know, and I think that's, that's a whole other conversation about like boundaries, about like what to share about your kids. That's a whole different like topic for another day that people can talk about. But like, so back to your, your original question, like what's the struggle with social media? The thing is just like staying focused on the business.

I always like like to do the 80, 20 rule. I just said 10 percent because that just tends to be like my comfort zone. Sure. But, um, I think 80, 20, like make it like 20 percent you know, kind of lifestyle 80 percent about your business and you can always find your sweet spot. I think like some people have become so worried about finding like that perfect balance.

Yeah, I think that that's a good guideline to start with. And even like you can even do 60 40 if that like makes sense to you, but finding what works and what people react to. I think is like a, is a good way to do it. I always tell me, I'm like, just try and you got to try. You won't know until you try and you can always take something down or you can just say, okay, we'll try again later because I don't always get it right.

I sometimes think I'm going to post the funniest thing in the world. I post it up there and it's crickets or I don't like you're not funny. Stop being funny. Like, and as long as I post something like just so dumb that like, so it's just like a funny observation and I get so much love or so many emojis.

It's back on it. So you just never know. And you never know unless you try. And that's kind of social media too. It's like, it's such a guessing game. So much of the people, people swear they've cracked the

Jen Thyrion: code and I don't think there's no, I don't think so. And the thing is, when you think it's then something changes, it's like, it's always changing.

Always. So, so what do you say to people who are like afraid? Cause it's funny. You go back to when you were saying like. When you show your face, you start noticing like things were like speeding up with like, just getting, I don't say getting more personal, but just showing up human behind and not just showing like the restaurant, but showing your child eating at the restaurant.

You know what I mean? Like, what do you say to people who are afraid to like show their face or they don't want to?

Jen Kaminski: I feel like I've only ever seen positive results from that. I think like people are worried that they're going to get dragged for like their appearance or their voice or like that. They're just making it about them.

But I think that's like, that's the heart and the spirit of social media in general is about like sharing things about your lives. I mean, it's right. I think about like Instagram and tick tock, it's personal sharing. Facebook's kind of become this like sort of information sharing hub. Like you see a lot of articles and people are sharing information and not that it's not about sharing your life, but it's definitely trended that way.

Um, in recent years, whereas Instagram and tick tock remain. about people's lives. That's why like influencers still perform really well on there. Um, is it because people want to know the reality, they want to see the, the dirty, the nitty gritty, they want to see everything. And so when things become too sterile, there's a lack of trust.

And so, and I've definitely seen that before where like, when I follow pages of like, I don't know anything about that person. Am I viewing this as simply a business or is this a person? And I, and sometimes it can blend for sure. But once you start. Show your face. I think it does create a trust about it, especially like for your business.

Like you are so much of your business, like being able to show your face and who you are and in your life. I think like that was, we'll see that like, there's a, this sunshiny person behind it and it creates trust. Like you're the person doing their permanent jewelry. Yeah. And is that just like a random assignment of some person that just happens to be in the office that day?

Yeah. That's bad, but it does create like this trust. And for me, I think like it reminds people that like, I'm a person with feelings and emotions. And I'm going out and testing all this stuff for you guys. And it tends to give me, people give me grace and patience and understanding. And it's like, it's like this mutual relationship.

And so for people who are worried about. Showing their face. It's like, that gets really deep, right? Like when you say all that stuff, you're like, it creates trust. Like just simply from showing your face, but it is, you think about like marketing one on one and all these things that go with it. It's like, how are you creating trust between you and the consumer?

The person consuming your content or your business or whatever it is that you're selling. Yeah. We got to find what works. And so. For me, it, it was, it was my face and it was showing pictures of us enjoying the stuff because it made it a reality for people. It wasn't just stock photography and because think about it, people know when they're looking at stock photography, they know when it's not real.

And I have an extra keen eye on that stuff because I worked in marketing so long I can tell when something's staged and some people might not be able to as well, but most people can tell like when something is staged and not real and like when things don't match. And so if you're using just stock photography all the time and it's not matching the few times you are taking pictures.

of your business, people are going to start to notice like, well, wait, what's real? What is like, what is actually happening at this business or with this service or whatever? Right. So I think like, once you start realizing that, let's start showing your face more or you doing the service or selling the product.

I think people will be surprised at the results that they get, that they're not going to care really that much about what your face looks like or what you're wearing or anything. They're going to just. Be like, okay, it's real.

Jen Thyrion: Cool. Got it. I like this business. Yeah, I agree. If you just think about it and you put yourself in this, again, I always say this because it's really hard to think about your own businesses in this way.

But if you were to go to other people's social medias and just like kind of get a vibe and just, just choose different ones. If you're seeing like, if I were to go to Cass Rock families, for example, and say it was just all these pictures of just businesses, but not you and your family or like any of you, that'd be a totally different feel.

Then if I were to see what I see now on your Instagram,

Jen Kaminski: it would feel like, you know, like a local entity, like a government entity, I was going to say,

Jen Thyrion: like, it's like almost a town of Casa rocks, like, you know what I mean?

Jen Kaminski: And I do. And sometimes people do blur the lines, but that's like a really specific thing.

But yeah, I think that like people realize that it's. It's less formal and my brand is not formal. Yeah. Um, it's a, it's a less formal feel. It's fun and it's light. And so being able to show the person behind it and the family behind it does like kind of create this, like, like it's, this is a, this is a safe place, you know, like this is like.

Now this buttoned up formal government entity, like people can approach it. It's approachable. Yeah. Approach me. They can. And again, I never try to make it about me. It's about family fun. And so, but like people feel like they can interact with the brand. And so my engagement is really high because of that, because people know that they can come on and they stop.

They can. Send me a message saying, Oh my gosh, thank you so much for recommending this playground. They could ask me questions because like, they know I'm not just like, like a AI program or that I'm not like this office full of people who has like a 48 hour reply rule or anything like that. So again, like there can be boundaries set with all that, but I love that people feel like they can engage with Paige because they know the person behind it.

Well,

Jen Thyrion: yeah, I'm sure when they see you in public too, they're like, Oh my God, cancerous.

Jen Kaminski: Yeah, they do. Yeah. So. Which is fine. And, uh, you know, my kids start saying like, why does everybody know you? And, and then my daughter started asking, you know, are you famous? Who told you that? Who told you I was famous?

And so those are, those are funny interactions. But yes, my husband, like sometimes, like as soon as he sees someone getting ready to approach us, he actually just walks the other way. Cause again, he's like, he's more shy than I am, but he's like, I'll let her handle it.

Jen Thyrion: Right. Yeah, I think going back to like what to share, because I think some people think too, like, Oh, I don't have anything like interesting about me or well, you know, but it's honestly like what you share to raising is like very intentional.

Like even the personal stuff you share, like, yeah, you can go maybe off subject here and there. Right. Whatever. If you want a tangent of some sort, right? Totally. Like that's okay. But it's like almost, it's kind of goes back to a little bit to branding. You know what I mean? It's like branding is more than just obviously like colors in your logo.

Totally. It's like, who are you? What, what are you trying to make people feel? What is your whole brand about? And it could be like, even if it's permanent jewelry, it could be. that part of it is that you have this love for cooking. I don't know. And that could be like sharing that. And that can be like something people expect.

Like what recipe is she making this week for dinner? Like, you

Jen Kaminski: know, I

Jen Thyrion: think something people is expecting a little bit.

Jen Kaminski: And so, you know, people have caught on that. I'm a, I'm a big beer snob, not even a snob. I just, I'm an enthusiast of beer. Yes. And so I recommend a lot of breweries and that's not for everyone.

You know, I get so many questions. In my DMS about breweries all the time, because I know me as a local expert, that's not necessarily a family thing, but you know, I can tell everybody where they can take their kids or which one's better for a date night. And so kind of finding that like little thing that like I post about, and sometimes like I'll be at a park opening, like a grand opening, and they'll have a beer tent and I'll be like, good thing they've got beer here.

Cause like some of the moms love it. And like. People always react well to that. Yeah. I never knew early on, like how people would react to that. Cause like there are feelings about like, you know, mommy wine culture and mommy drinking culture, all that stuff. And so like, I have to like tow that line carefully for sure, but it's gone really well for me, you know, because I'm not overdoing it.

I'm not being like mommy's drunk at the park, you know, like, you know, like shirts off. Yeah, exactly. Or like have a kiss at the bar at 10. Yeah. I'm like, you know, like, like there's not, it's not it. I always try to keep a taste. In general. And so, and the other thing is that like, people know that like, I have this like strong love of like European food culture, like German and Polish and Lithuanian.

And I'm never posting about Italian food or things that are like outside my element. Cause we have no Italian people in my family. So like, I'll be like, I like pasta, but I know nothing about pasta. Like I like, I like Chef Boyardee too. And so like. But people will tell me like, Oh yeah, you talked about German restaurants before.

Can you tell me a good one that's in North Denver? And so like just little things like that, like making it personal, like, cause I just thought about what you said, like the love of cooking, like people know that I love German food and Polish food and that I love beer. And so like, those are just things about my personality that I've infused in there that like also benefit people.

Like, I know like if I went in there and said, I don't like any food and I feel like I'm not going to go to her about food questions. It's not that I can't recommend an Italian place, but like, don't come to me about like the most. Just the best Italian food in Denver because I don't know it. I'll tell you what I like, whereas like someone talks to me about German food, I'm like, let me tell you everything, you know, let me tell you about all the spots.

And so, yeah, so yeah, like it's, it's, it is a benefit to people

Jen Thyrion: for sure. And again, it's like people feel like, I guess going just piggyback on one last thing about that is like, they feel like they just know you better. Like, you know, when you're sharing these little things about yourself and that's something like.

Okay. We met Jen and I both take the adult hip hop class. So I post the stories and literally I was just in Michigan and someone's telling me like a friend, they're like, I love your videos every week. I'm like, Oh my gosh, I know I haven't posted one a few weeks. I should probably post a good. A past one and be like, here, here's like, yeah.

But it's funny how many times people come to me, to popups and like, they either mention my girls because I do post all about my girls. Mm-Hmm. and like funny things or the hip hop dance class.

Jen Kaminski: Yeah. I, I know it is like when I posted about the hip hop dance class, I was like, had to like take a deep breath because I'm like that this is a new level of vulnerability that I am not ready for.

Yeah. But like, I was like, okay, I'm sure. And I could not believe the love.

Jen Thyrion: No, seriously, because some people probably see you and then they're like, wow, like, because they want to try it. I get so many messages, people like, I want to go, I'm like, please come. But they're like, so scared.

Jen Kaminski: I know. And I think like, because I'm not very good and I'm not saying that I'm not saying it to be like self deprecating, but like, I'm, I'm not naturally a very good dancer.

Like it's always, it's outside of my comfort zone, like learning choreography. And like, it's, always been very hard for me. Like, like I was a musician and learning music. Memorizing music was so easy for me learning dance. I don't know. Somebody doesn't compute, but I always have so much freaking fun. I know it's fun.

And so I think people seeing maybe that is like, oh, okay. She's trying it. She's doing her best. Like people maybe see themselves in it. Like, okay. Someone who doesn't know anything about dance, like my one out there and I was like, freaking killing it. They'd be like, I'm not going to that class. Cause you're, I'm going to get me embarrassed.

But like, at least people can see like that I'm having fun and I'm enthusiastic about it. But yeah, every time I share it, every time I share it, I always sound like so uncomfortable. But like, I know that like the marketing works really well and like, I'm not going to get hate for it either. If I was sharing something that I was uncomfortable with and I was getting like trash for

Jen Thyrion: it, then I'd scale back.

Sure. At this point, let's talk about that too. Like engagement actually, like I can tell you like what posts and they're always personal. First of all, yeah, they're always personal. The ones like in my stories, I should say not so much posts because I feel like I get the most engagement for myself and stories, especially if I let my stories expire and I post a dance video, you better believe I'm getting like three times the views and people are commenting like and sending me DMS like crazy.

And so it's like, I know what to expect with certain types of stories. So how do you feel about that? Like, what do you, do you know when you're about to post something that if it's, that one's going to get a lot of engagement or, you know, like what works for you? I

Jen Kaminski: can generally tell because, and to your point about like letting your stories expire, that's like, those are like kind of the semantics of social media that continue to change and we learn how to post, how regularly to post.

How many stories to post, when to post, all those different things that you kind of learn in time, like what works for you? Yeah. Like I know that if I post too much, like my engagement goes down and I post like a little bit like it, it'll stay pretty good. So, and that's like, those are like more like social media one-on-one questions.

Yeah. But in terms of like, yeah, like knowing what's gonna do well, yes. My dance videos are always gonna perform well. I'm gonna get a lot of clicks. Like if I post a link to like sign up here, I know it's gonna do well. Yeah. And. There are times where I'm like, I have no idea, you know, like, uh, for example, I posted yesterday about my kids swim classes.

I posted about my kids swim classes for the last almost four years. And I don't always get like this giant wave of people inquiring about it. Sometimes they do, sometimes they don't, but like I posted it yesterday. And I got so many messages and I did not expect it. I did not expect that at all because I'm like, guys, I've been posting about this place for four years.

Like, what, like, why now? You know, you never know. And so like, sometimes you are surprised, um, about like the response you get. And sometimes I'm like, I'm just going through the motions. I'm just going to put this thing up there. And then sometimes I post things and I'm like, this is going to crush it. And then I'm like surprised that nobody's interested in it, but like, that's just the game you have to play.

You have to try things you never know. And you have, and you can't have this all the time. Sometimes you can't read into things too much about why something didn't perform well. And I tell that to businesses all the time when I'm like, kind of consulting with them. I'm like, sometimes it just didn't work.

And it doesn't mean that like you suck at social media or taking pictures or that your caption was bad, whether you posted the wrong time. Like sometimes it just is what it is because that happens to me too. And it can be really disappointing when you're like, I know that's like the. Best real I've ever made.

Why didn't everybody love it? And some of

Jen Thyrion: these, you just like, don't know. But it could be the algorithm sometimes. Cause sometimes I feel that way too, depending on like, and I'm sure maybe you notice, I think in this also, that's why it's so hard to answer this question. Like what's the best time and day to post?

Like it's different for everybody. I think your business is different than mine, but that's true.

Jen Kaminski: Because like, how many times have I posted at 9am, which Instagram tells me is my prime time to post. That's when all my followers are online 9am on Tuesdays. I post it and I get no love and then I am fulfilling an obligation for someone and they're like, I have to post it today.

Oh my gosh, it's 10 30. I have to post it. I post it and it blows up. And I'm like, what? Like everyone should be in bed. My Instagram tells me everyone is in bed right now. Like, well that they're too tired to be on their phone. And yet for some, Some reason it does really well. You just, some of these, you just don't know.

And so then I'm like, great. Ted 30, my sweet spot. I post the next night that, you know, so like sometimes the algorithm really doesn't, that, and so that's kind of what I'm saying. It's like, sometimes there is no real reason other than the algorithm. Yeah. And so sometimes like people like, just like, like tear themselves apart about it and it's like, you really could at that point, like try again, like sometimes people do, they take it down because like, I can't like this, this is an embarrassment.

I can't leave it up. I'm going to take it down. I'm going to try again next week. I don't recommend doing that all the time. Cause Instagram does sort of like. How does she for doing that constantly or, you know, like posting, putting the same exact thing back on the same caption, same hashtag, same everything.

They don't love it, but you know, some of those people do it and it's like, then all of a sudden something's changed or they go back and they kind of retool it a little bit, change some things because it later, or they just like put the same post up, but like. Maybe a different order with a different message, like a different aesthetic.

Yeah. And just try something different. And because we do, I do that too. Like, yeah. I'm like, I'm going to try again next week. Cause I know that like, everybody's going to

Jen Thyrion: care about this. Well, it's true. Like, I think I look at myself too. Like I think like anybody I go through periods with social media.

Like sometimes I'm not on it for a full week. We had fall break last week. I tried my hardest not to go on Instagram, you know? So it's like, if you had posted something last week and I didn't happen to see it and like, but you repurposed it and like, you know, shared the same thing two weeks later, then for some reason, of course I saw it.

Jen Kaminski: I know. And I used to, I used to think that like sharing something twice or three times was like just so redundant and people were going to be like, well, she's out of ideas. And it is so not true because like I have posted about like these. Certain Halloween things happening. I posted about them like in mid September and I'm like, okay, great.

In my mind, I thought everyone saw it. And so there's no reason to post about it again. But then I post about it again. People, and then it does better. I'd be like, why didn't I see this before? Because I don't, because people don't live on their phones. No. And they're not living for your content. Exactly.

You know, I have to like always remember that. So like, like I'm going to look like I'm going to look stupid or like I'm out of ideas, but people don't think that they just want to know what to do and they don't care how

Jen Thyrion: often you post. No, they really don't. You know, I feel like that's, that's why I go back to even with like people getting scared to share themselves.

Like we go, we get so stuck in our own heads and worried about like how we're seeing it, you know? Cause again, we're so close to ourselves. Right. But it's like, not everyone is like waiting on pins and needles for our posts and like judging how we look and like people are more worried about themselves.

Okay. So it's literally about like. Again, I think I always go back to this mindset when I have like times where I feel self conscious or whatever. I'm like, it's not about me. You know what I mean? It's not about me. It's about what I want to say. And if I look at crap today, it is what it is.

Jen Kaminski: You know, I know.

I know. And sometimes I do, I'll sit there and go like, everyone's going to judge me if I look like shit today. Like, I always think that like, it's going to throw the brand off. And like, really, I think people are like, Oh God, thank you. That somebody else is like, right. Like, yeah, it's not just me, you know, and like, yes, to your point, like I, I did have to realize early on, like my, these people are not my friends and I'm not saying that like they're there for the man.

It's like, these are, these are not like, this is not my circle of friends. Like these are people who are here to get information from me because of me. And they like me, like they probably, I don't know. Maybe they do. Maybe they don't. Maybe, maybe they just want my content and they don't want to look at my face ever.

But like, you know, people feel generally favorable towards me or else they would unfollow me or never engage in my content. But I'm set there like draw a line or remember, like, these are not necessarily like my friends. These are not, this is not my village. These are not my people. And so to remember that too, like kind of with making overshare or I think about like, what's going to benefit them.

Like, and sometimes like just. being funny or lighthearted or like purposeful in the content. And that's kind of like back to like what I was saying at the very beginning is like to kind of just think about like, what is your sharing? Don't overshare. Don't make it just about you. Don't hinge like your life on your, what you're posting online because like, they're not like if you, they're not going to come and save you.

And I don't mean like that, like that weird phrase, but like, I think just like being purposeful and intentional and sharing, like kind of like the what's in it for them. Right. Cause like that's. That's how people consume, like what's in it for me. And so, you know, again, like lighthearted, fun content makes them feel good.

It makes them feel a certain way. And so like that, that doesn't mean that if I'm having a bad day, I couldn't share about my bad day because people are engaged with the brand and the content and care about me to a degree. But you know, like sometimes if you're making people feel terrible about themselves and, you know, like by looking at your content, right.

You know, then I think we've had that discussion before. And so like, I think like you do have to sort of like, it doesn't mean be fake. Or be inauthentic, but when you're running a business, when you're, when your page is about making money or getting something in return, you do have to consider your brand and those things and not overstep.

Jen Thyrion: Yeah. Like I said, like always going back to intention, you know, cause even sometimes like recently I saw a small business that I love and they posted it like kind of like a mini rant about how customers can be. Okay. And just like their expectations and whatnot. And like, Hey, I'm one person kind of thing.

And it's like, that's okay. Because honestly, this is, this isn't someone that goes on and rants about that every day. Yeah. But again, this is like, these are real feelings. It's a real person. It's to remind people. And there's an intention behind that I feel. Okay. This is to remind people that there's a real person behind this business.

Just like there's a real person behind your business. And it's not always perfect. And we try our best. And you know what I mean? To kind of remind people of that fact and then move on. Okay. You know, but like, it's not just based on that, but there is, what is your intention behind, you know what I mean?

Like. You know what you're seeing and what you're putting out there. Totally. You know, Hey, busy entrepreneur, . As you know, being a business owner, you have to wear all the hats. You're a social media manager, marketer, graphic designer, accountant, photographer, videographer, web designer, business code scheduler, and the list goes on.

I know how overwhelming it can be, and this is why I created the Golden Link Society. It's our monthly permanent jewelry membership. We have a weekly call to talk about all the things, but not only that. including monthly photography and video to use for your social media and marketing, Canva templates, monthly business expert, monthly training, support group, discount and first dibs on Goldilocks supplies and more.

My intention is to create a beautiful community of permanent jewelers that want to level up their businesses together by creating lasting friendships and having fun. This is what I wish existed when I started my business almost 10 years ago. If you want to know more, check it out at GoldieLinksSociety.

com or at AllTheThingsPermanentJewelry. com. I hope to see you there. Okay. So let's talk, because you being someone, an influencer in this area, like someone in permanent jewelry might want to like be able to reach out to you and be able to do a collaboration or something like that. So what would you like recommend how to reach out to someone?

Jen Kaminski: So when I'm going to say something again, I said before, but it's like kind of like the what's in it for me. Right. So when people reach out. To me, like, I love to partner up with people who kind of see a mutual benefit, right? Like, this is my time that they ultimately could be asking for, um, when they want to, when they want to collab with me or work with me on something or have something shared on my page.

And sometimes it's really as simple as like, this is a great idea. I'd love to share it on my page. I think when people like kind of come at, come to me, like, I want to work together. Can we like talk about it or like kind of what is your expectation? And they've got to take my feelings into consideration because again, the brand is about resources Then in Colorado to do, um, and it's, it's not, but it's not, it's about my family too.

It's not just kind of like this government and to be, because sometimes people may like, let me simplify it. So most people kind of treat it as a submit a form, like, like here's my event. Can you please do, do what you do? And I say, okay, like, I don't. I don't know you, like, I don't, I don't know you, like, I don't really know anything about your business.

Like, that's not kind of really how this works. Like, I don't like, I never try to come at people like that. I'm like, I'm always like, Hey, excited to see like your business or your promo or whatever it is. Like, I'd like to learn more about your business. Like, can you kind of tell me a little bit more about, about that?

And sometimes it doesn't necessitate getting together in person, but a lot of times, like when I'm promoting, because I go back to that authenticity, my kids enjoying the product, my kids enjoying the class or service, um, me using it. I like to showcase that. And I do tell a lot of businesses that I say, Hey, like this performs exponentially better when I show me doing it, I'm just resharing a picture of your.

Thing or your service. It's not going to work as well because people have built this trust because then if I can't speak to my experience with it, but people are like, Oh, you're just getting paid to promote it. Right. I do. And, and the people don't say that necessarily, but like when I have to tell people, like, I haven't actually used this product or I haven't gone to this class or this restaurant.

Like if I say that, like people are kind of like, Oh, and then they don't engage. And when I'm able to say I had a great time at it, my kids loved it. We signed up for it because we liked it so much. Or I can say it was really fun. We didn't sign up because it didn't work with our schedule, but I totally recommend it.

And I can answer questions about it because like that, when I do go to a business or something like that and I ask a million questions, I say, okay, if somebody asks this, what should I say? You know? And I, and I work with them to help market their business. It's like, it's really like. They're paying me to market for them or they're compensating me in some way to market.

Sure. So when people say here, just go ahead and promote this, you know, um, right. And I say like, I, I need a little bit more information and we need to kind of work together because like, again, like if, if I haven't tried it, like it, it doesn't just dilute your message, but it dilutes my brand too. So we both got to like find value in this or else it's a waste of your time.

It's a waste of my time. And I have to explain that to people. I don't always get the best reaction from people. And it's about really setting that boundary because like I've had people literally write back, LOL. Okay. And like, never hear, I never hear like when I edit someone, it was like, I just want you to promote this camp that I'm doing.

And I said, okay, I don't just promote the camp. Like I promote so few camps. In the summer, because I only promote the ones that like I'm working with, that my kids like, and that my kids have been to. And even if they've been to it once, like, I'm like, they're not able to come to that, but we can work together again to promote your camps or whatever, or classes, or whatever it is.

I'm happy to work with you again, because I at least know enough about it. But like, you know, when I get someone who's like, You want to send your kids here, like, or you want me to pay you or whatever it is. And they say, LOL. Okay. I'm like, okay, you literally had no idea how any of this work. Like I'm not a town entity or any of those things.

And so like, I think like having that discussion with people, I know this is really long winded, but like really having those discussions with people, people who are open to working together in like kind of a. like fun way or like respecting like the way that I work. That's what is going to get me to respond to you.

Let's get back to your original question. Like if somebody is wanting to work together. So like for you, you're like, we should do an event together. And like, we just kind of got talking and I was like, yes, I think this would work. I think this is. I just thought like we should talk more about that. And you know, it was like beyond like me just having a permanent jewelry party at my house because again, that's a boundary that I said, I don't ever have things in my house.

I don't want people to come into my house. I don't want people to know where I live necessarily and all that. And so, but like we worked together and we found some of that. Yeah. That worked for us. That benefited both of us big time. And so because you were willing to have that conversation because I have had other people who not just in permanent jewelry, but kind of in that same space who are like, here's my event.

Can you promote it? Well, this

Jen Thyrion: is my thoughts. Yeah. Like a couple of things, because I think like knowing already, first of all, I just, I I think people don't realize obviously the time and everything that it takes on your end and whatnot. And so for me, when I, I first like had reached out to you and I did say like, first of all, you're always going to want to offer something to the person.

Right. So I think I did originally say like, Oh, if you want to come get a piece of jewelry or like, so that was kind of how it started. And then we did see each other at physically at an event that I was doing. That's what it made my wheels turn. Cause you're like, well, yeah, I don't want to have some of the people come to my house.

I'm like, yeah, totally. And then there was a woman there who came up and she recognized you from, yeah, it's our families. And she actually said to me later, because she came to another pop up I did later. And she was like, you know what? You guys, you guys should really do something somewhere else. Because like I'm new to the area, I don't know any moms.

And like, I was like, okay. And I'm like, I'm always, as I always advise people, listen to your customer. Yeah. But also when it comes to reaching out to someone like you, who I know you have a bigger reach, of course, in this area than I would ever. So it's like, that's a great idea. And that sounds like a need.

Okay. And this, of this person who's just new to the area, which is so common in this area, it's growing. And I was like, so I took it upon myself literally the next day. I was like, where could we host an event? And I called this place. across the street from literally where my shop is. And they were, they responded right away.

Surprisingly, they were totally down. So I actually did the work prior to like, I didn't ask you like, Hey, help me. I, they said yes. And then I was like, then I reached out to you right away. I'm like, Hey, they're actually cool at doing an event. Do you want to join with me and like do this? And you're like, yeah.

And so then, because again, it's like, you're going to want to reach out to people and give them, you want to make it as easy as possible. If they're going to be promoting your business and helping you market, how can you like, You can't expect us to be like, Hey, I have a permanent jewelry business. I'm brand new.

Can you just promote me? Like, yeah, it doesn't

Jen Kaminski: work that way. I think people forget the hustle that it took for me for years to build this like very engaged following. Right. And I think people want a piece of that, which is fine. I, you know, that's, that's good. But like then when people kind of expect it and that's when I get.

Sort of like backup. I'm like, okay, like I worked really hard. I spent a lot of time, effort and money. My kids have spent a lot of time with it too. Like, I mean, they benefited greatly because they're having all the fun, but you know, like kind of like when people don't see the value in it, they just want it.

Yeah. They kind of just. feel like their own it is when, and that doesn't happen often. I shouldn't say that that's like a common occurrence, but when people want to meet me halfway, at least that's what I tend to respond. And I, I generally, most people understand that once we sort of get talking, but when people sort of back up and are like, Oh, you don't just do this for people.

And I always think like. I am not Mother Teresa, like I am a mom with kids and we have a schedule, we have a life and like, please respect my time on this and, and like respect what I've built here because like I don't just post anything, you know, like if it's got to live on my page, it's this evergreen concept that's going to be on there forever.

Like let's work together so that it makes sense for my brand. But like, again, like I think some of these people, it's just like, I just, I just get to be on there. Again, not a common occurrence, but I do, I do think like, I have to remind people, like that I've worked really hard on building this audience.

And so in order to get access to that, in order to, for my, my audience to continue to trust me, like we have to work on this, like this doesn't just happen now. So like when it comes to like, Really cute kid events that are happening here in town. A lot of times I'm like, sure, yes, I will. I will post it because it benefits my audience.

If I was gatekeeping 100 percent of the information only to people who were paying me or compensating me in some way, the page loses its value to people because it's just, it's just my. Yeah, you know, and so I don't want to ever get to that point, but I do think like, as long as I can try a product out, try a service out, work with that person, I can at least speak intelligently about the product and speak personally about the product and be able to tell people like, really mindfully how I feel about it so that they do continue to trust me.

And so, I mean, much of my content is like free stuff to do in the area. Yeah. But everything else is like, let's work together to build a relationship so that I can continue to promote you and speak

Jen Thyrion: positively about. Yes. And that's why I have to say it's going back to that. So kept coming in my mind when you're talking relationship.

Okay. Like picture, like starting a relationship with your significant other or a friend and just going up to them being like, you should give me this and you should give me this. Like, who's going to be friends with that person? Okay, this is about relationships. So it's like, me knowing this, and like, knowing that, like, partnering with Jen, who I already felt like I kind of knew through her social, is like, yes, it would be amazing, and I thought it would be fun, and I had all these, like, because I always love throwing events, and I just like, really like, Lights me up.

So I was like, but who would be a good person to part with? Obviously, number one was you, but it's like, I'm not going to go out to you and be like, Hey, let's do this event together. Can you like reach out to venue? Like, no, it's my idea. And I know that, like, I don't want to say I'm going to benefit, but of course, like that is a huge, like a, it's something, again, I'm really passionate about doing, but also that's a huge marketing thing for me.

Yeah. So it's like, it doesn't make sense for me to expect you just cause you have this following to do all the work.

Jen Kaminski: I think that like, but a lot of small businesses need to remember to do is try to find as many ways to cross promote as possible. Yeah. I tell you that all the time. Like if you're working with another business, make sure you're tagging them and working together.

It doesn't have to be like this, like fancy collab, but like. it at the very least helps get you more visibility because you're like, gosh, tagging someone on social media, they reshare it. It gets more eyeballs on them or whatever. And so it's not this magic wand that like, Oh, you tag someone all of a sudden you're, you're going to explode, but it does, it's helpful.

And it's hopefully getting new followers

Jen Thyrion: and

Jen Kaminski: therefore new eyeballs.

Jen Thyrion: This is why it's helpful to talk to you because you are like, so in the community, whereas permanent jewelers honestly have to connect with their community. Like, yeah, it is an in person service. This isn't something that I'm offering, like my handmade jewelry that you can buy anywhere in the country.

You know, having said that, like, yes, something just like social media, it might not be immediate. Like you post consistently for two weeks. You're like, Oh my God, why? Like it's really a long game. Right. And it's like. Even tagging people and like, you know, stepping into businesses where I tell them who I am and we need to talk chatting because I just like chatting with people too and like, like connecting, but it gives me more of a reason doing permanent jewelry almost in a way.

And so they might not say like at that moment, like, Oh, we should do an event together, but they'll probably think of me later because we met, I talked to them and like, I took a picture of my girls in their store and I tagged them and I, I supported them by buying something from a small business, like.

It's all about like what you put out is what you get back

Jen Kaminski: completely. And so your point to like, it's not just about tagging other social media pages. It's really, it's like you said, the relationship stopping the business and supporting them so that they remember you, they like you or generally like what you're about and want to work with you.

Cause I mean, really it goes back to those basics, like building relationships. And so that's what I try to tell people, like, I don't want to just simply share your content. I want to get to know you. I want to know your product so that like I can again, speak mindfully about it and that people actually would like to go and meet you too, or use your business.

And I think like there is a lot of work that businesses need to do in networking and getting to know other businesses and working together so that like they can continue to build their empire by working in a, like in a community, in the business landscape. And, and so like, I think that like people do forget that they think they can just handle it all online.

And so if you're looking for, I think, like influencers or people like what I do to work with, like, I think it's important to find people who are, who have good engagement and are like kind of getting out and about. So like for you and I working together. Like, you know, that I work with a lot of different businesses.

I talk to a lot of people, like I have pretty good engagement on my page. Like I'm not just someone and I'm not, this isn't like a negative to people who do it this way, but it's not someone who's sitting in their house, like just recommending products. Sure. You know? And so, and some of those people do really well, you know?

So like some people kill it recommending things on Amazon. They're like to know it and they're different things that they use to sell products. But what I do is a little different because it's, it's more hyper local. And so being able to work with local businesses rather than just like products on Amazon, it's different.

And so like local business is going to work with me because I am so involved locally. And that's where they're going to get the bulk of their business is people here in town. So you got to think about like who you're reaching out to. Don't just reach out to just any influencer or any person of influence, I should say, like, because not all of them are going to be able to effectively.

Sell and market for you. Yeah. Some people like just have a big broad audience, but they're kind of just selling like the things in their house and the things that they're wearing. Right. And so that doesn't, that doesn't necessarily always work for a certain brand. Now, if you were just selling your permanent jewelry online.

I would say that's probably a better strategy if you were like just selling nationally online on your website. I think that'd be a better strategy, but for people who are selling locally in homes, in businesses, in their town or in the surrounding towns, you got to get to know the people who are out and about in the community that have influenced.

Over the people on the,

Jen Thyrion: and I'm just not even thinking about that immediate like relationship to. It's like, I think we're, we're even like you in the younger generation more so than us. But I still feel like we're the, we're just as guilty as wanting immediate, like satisfaction with everything. Like Amazon prime, literally I get so excited when Amazon prime delivers like the same day.

Right. I mean like, we all want that. Like right now we want that with our marketing. We want that with our success. We want that with everything. Right. Right. Exactly. But it's like, you know, even establishing relationship with you, yes, it's the relationship with you, but also to look the residual of, right.

Because if someone, if someone were to come up to you and ask about permanent joy, mostly hopefully you would say to me, yeah, I mean, I'm just saying like, and that person could lead to another thing. Another thing. It's all, it's like a, it's a huge web that you can't even see after a long time when you're starting to create those relationships, you know?

Jen Kaminski: It's so true because like no other, and for me personally, no other permanent jewelry has really ever reached out to me. And so I, I really only recommend you cause you and I built like a relationship and that's the same with a lot of different things. I mean, no other swim school has reached out to me.

And so like, I recommend what I know and I built loyalty to the people who. Um, and so I think like, yeah, I think it's like, sometimes people like expected, I'd say, here's my, here's my event or here's whatever it is. And they never want to get to know me or have me even get to know them. Like, why would I, why would I talk positively about it?

I'm not going to like trash. I'm not going to say, don't ever go to this other person because I don't know them. I have nothing negative to say, but like, give me something positive to say about you because I've experienced it and I know you. And I think that goes. Such a long way and not even just like for people like me who have a big audience.

I think it goes for everyone. Like you said, like networking, like when people have a good experience, they're going to go and tell their friends totally because there are other permanent jewelry businesses in Castle Rock in Colorado, all over the place. Sure. There's so many to choose from. Yeah. Like why are they going to pick you?

Because I met you, you get out there, you know them and you get to know people. It's different. You've developed relationships with, like, I think many of the right people. I think, like, really in person networking still has, like, the biggest value. I know. About it and

Jen Thyrion: beyond social media. I know. And it's not, I think we go to, like, social media now and we, this is my thoughts.

I think that in person has become kind of second to social media. And it, yeah, it's, it's equally, if not more important. I know. Okay. So then, so someone reaching out to you, like, let's just say an influencer, like, going back to, And even a boutique owner, let's just say that because I know this got brought up actually in my membership and someone was asking, like they were making something and like reaching out to a boutique owner.

Cause again, you don't want to just like blind message people too. I feel like copy paste. It's so funny. I actually got a message from a permanent jewelry supplier that reached out to me and shared all the like supplies they made and a lot of the supplies they make I make. So they obviously didn't do any research to know that like.

Yeah, I'm making the same thing better. So it's like, it's things like that. When people like, you can tell they're just copy pasting messages. So for like, in order to reach out to you, like, I think if I were to do it all over again and reach out to another influencer, first of all, I'll be like, you know, of course offering you something, but also making it easy for the person.

You don't want to be like, Oh, well. Here's my schedule. Like, can you make something? I'd be like, what's convenient for you? Like you want to literally make it convenient, make it personalized, get to know the person. Like if you're literally just blind messaging influencers and, or you're not even looking at their page, you get to know them.

Cause I know you don't like, I don't think you share your daughter's names, but you share when their birthdays are. I could be like. Oh, I noticed your birth. Would you like to get a bracelet with your daughter's birthstones on them or like something you don't give them ideas or like, so that way it shows that they like know you a little bit.

It's not just a blind message where you're like, copy paste, they don't really care. They just want to get like the marketing and it's like, they're not really taking the time to get to know you. Oh

Jen Kaminski: yeah. You know how many messages I get from people that are like, love your content and your family is so cute.

I'm a vet office. We'd love to have your dog in. Well, that they looked at my page, like, see, I've never posted a dog. We don't have a dog. If you don't have a cat, we don't have a fish. You don't have anything. And so that's when I was like, you had, you literally did not do any research on, yeah. I mean, not that like I post, like don't have dogs, but you know, like it's just funny, like how they just, like, they just want to like get in on it.

I'm like, I don't have a dog. Sorry. And there was like, well, can we find a way to work together? I'm like, I don't know. Do you have a dog I can rent? Like, I know, like it's always a crack. me up when people like ask me if I want to like work with their like dog centric business. Yes. Um, not that I wouldn't get creative.

Like if somebody really was like, I really want to work with you and, and like, we could really do something funny together. Like I could probably find a way to bring a stuffed dog in and just, I know, like we could probably figure something out, right? And so like, but I did, I said, I'm gonna, do you have a dog I can use?

And they're like, well, no. And I'm like, well, then I don't know what to tell you . Like, I don't have a dog I can use if you don't have a dog. So like, I, you know, if they were willing to like, work with me, I don't know. I was like, because in my mind I was like, this could be really funny because like, they, people could, could benefit from like, vet information, but I Sure.

But I don't, I don't, a dog, I, I don't have anything to go off of, you know. And so like if I made it funny or like interesting, then maybe people will be like, ah, that's funny. I'll give them a call, you know? Um, and so anyway, I'm trying to remember what the original question was saying, like just reaching out and getting more like personal.

Oh, yeah. Oh yeah. I mean, yeah. So I mean, I can always tell when something's canned, you know, when it's a, like a, you know, copy and paste, nothing that means automatically that I'm going to turn it down like that. Cause like I, there are some. Big places, you know, some big, big brands that will reach out and it'll just be a generic message.

And, but I still want to work with them. And so I think it's kind of going back to make it convenient and easy. You, you kind of follow this like nice rapport with people where they're like, can you send me whatever information? I'm like, sure. I have a media sheet ready to go for people so that I can just send it to them.

I made my life easier for them. And then they have a form that they go, okay, cool. Here's this form. You got to fill out. Like, we're not like just talking back and forth forever because like, and big businesses for sure have that kind of stuff ready to go work with people regularly. They know how to market.

So when it comes to a smaller business that doesn't have that stuff ready and they haven't really thought through that, it's not like I automatically shut them down. But, you know, when people want to like sit down and have multiple conversations that take up my time, you know, then like sometimes it does get exhausting for me cause I'm like, come to the table ready with something for me to respond to.

And I can say yay or nay or this works because like, again, some of these people like just want to like, they want to brainstorm with me and I do get a thrill, a lot of helping businesses and have brainstorm sessions with them, but I'll also like in the end of the like. Thank you so much for your time.

You gave me so many ideas. I'm good though. And I'm like, what was that for? What did I get out of that? I got nothing out of that. A cup of coffee, maybe from you. You know? And so like, I think when people come to the table already with some ideas, ultimately it doesn't work out. It doesn't work out. Sure. You know, sometimes I, I do sometimes see that we're like, they just wanted my ideas and they like peace out, you know?

And so I have to, I, I try, I do try to see that in advance, like with people who want to brainstorm and, and, you know, shoot the shit, so to speak. And like, talk to me about like how we can work together. I've gotten better in my career doing this and like, kind of seeing like the potential for it and also come to the table with ideas.

But like, if I get the vibe of like, that's not going to happen, they're not going to meet me halfway on that. Like it becomes so much work for me to maybe end up with nothing. Right. And so like, I, I do say prepare some ideas for me. I'll be going to work together just so you know, like I'm very flexible on compensation.

Like. Sometimes people like to pay, sometimes people like to, you know, come see me with free products. Like, and I, and I have a discussion with that, you know, and so I'm pretty easy to work with. I'm pretty flexible. And so like when people like can't even meet me halfway on that, like then I'm like, okay, well then.

We don't have to talk about any of that. It's like, I could just use your business as a customer one day if it sounds exciting to me. But like, you know, I'm not like, I think most people just don't want to be taken advantage of.

Jen Thyrion: Yeah, I know. And I think that's one thing I just want to like, keep in mind for everybody reaching out, like even reaching out to a boutique owner or whatnot.

It's like DM isn't enough. That's how I feel. First of all, you can start there. But I always advise trying to see someone face to face, like trying to try to as much as you can. I'm a fan of the voice memo, as you know, but even like boutiques, stepping foot in there, introducing yourself, having something to hand to them.

Like, and I gave someone a great idea of like literally, you know, grab one of your quote unquote, cheaper chains, nothing crazy, put a clasp on it, bring, go into a boutique, give them that say, Hey, we can link this up and make it permanent. If you want, if I come do a pop up here, like have them, you know, be face to face.

Talk about how it would benefit them and their customer. Like, how does it fit into their customer base? You know, what, how is it beneficial to them? How is it beneficial to you to post? Like, how is it appealing to, like, again, you're appealing to a lot of, all these moms essentially obviously are watching your, so of course this is perfect jewelry for people like that.

Like I actually reached out to Castle Rock Nutrition. They're like a smoothie place here in town. about doing a pop up and it was up like over a year ago now and they were like, well, I mean, how would that like, does that fit into what we like the people coming in getting smoothies? I'm like, actually, yes.

Most of them are health conscious. I'm assuming like, this is perfect for active individuals because it is lightweight. It stays on all the time. It's non tarnish. And they're like, Oh my God, okay, cool. And then we developed a relationship and I've been there like four times since. So it's like, you know what I mean?

Like you want to like make it clear of like how it's serving them and their customer, you know, like

Jen Kaminski: how, like how it's going to help them too. Yeah. Like it's going to help them because like then they do more events like that now with other businesses that like kind of set up shop in this, in the smoothie shop now that like, you know, it kind of creates like this fun community, this atmosphere there and they're They're also community members too, that they're working with other businesses as well.

And that like, they're not just thinking about themselves. Exactly. And so kind of like also to your point, like you came to the table with an idea and you weren't like necessarily wasting their time. And I think about like the time that I came to the boutique that you're at, that like, we got the idea ready for me to come in and create a reel and me show a shopping experience and all that stuff.

I didn't have to come in multiple times to have a discussion with people, like, and just spin on wheels. Like we just like had the conversation ready to go. Yeah. Ally to do is really make one trip in. I'm not saying that's always the case, but like sometimes it's, it takes one trip in to prepare and then come back in again.

If I have to come into this whole place like multiple times to like kind of regroup and talk about it and all that stuff, then I'm like, what, what's my return on my investment time here? Like, you know, like now it's like, I'm just sort of spinning my wheels and I started thinking like, okay, now this is a lot of work, a lot of time, and I'm not really getting that much out of it.

And sometimes it is like in order to build a relationship, you do have to spend some time on it. I think it's like just the respect for the other person's time, the respect for the other person's worth. I think people do forget that. So for me, like the appearance, the outward appearance is that I'm a stay at home mom, but I do have a lot of work that I do on my page and then freelance work that I do.

Well, I think people forget that. And you know, so when I started to get the vibe, they're like, You've got nothing going on. Then I'm like, don't you love it? Yeah. I know. It's like a stay at home mom's easiest job

Jen Thyrion: in the

Jen Kaminski: world too. I always say, I always say like, okay, I get to make that

Jen Thyrion: joke.

Jen Kaminski: You don't get

Jen Thyrion: to make that joke.

Like, you know, like if anyone knowing this, like you doing a social media for your business, we all know this is why people struggle with it. It's not easy. It's not. It's like so funny. Cause here you are posting all the time and all the content you create. Like if you know, you know, maybe you probably see it.

Cause you're like, Oh, you're just not having fun, but it's still like making content is a lot of effort.

And I send them in the middle of the night and they're like, Oh my God, I didn't mean for you to make it like. Last night I was like, but when else would I make it? Like, when else would I make it? And it was, it was like totally fine. It was one of those things. I was like, uh, I could do it like sure. Cause it's, you know, it's a, it's a client that I work with.

Yeah. And so like, but it was, I think they probably had no idea. Like, cause from the time they texted me then to the time that I sent it, then I was like, I was working a lot the whole freaking time that you, yeah, I didn't, I didn't do anything else. I'll say. And I, yeah, I think that, and that's just like a funny story.

Cause I'm not even like mad about it. It was just like one of those things, but like, but yeah, I think people like, I just make a post. Yes. And it's like, no, I is, you know, people who to stay on brand and resp do. And yes, I do think l marketing professional an gonna say current, but li at least to work like, yo sure.

Jen Thyrion: stuff out and they don't care, but that's the thing. Your following shows that I think like in the end, like, don't be wrong. We can like put it together a post really quick if you feel any need to, but the more intention you put behind everything and it's like, it's just going to get returned.

That's why I truly totally like if you're just going to put up some. I don't want to say crap, but do you know what I mean? Like just something fast and then with no thought is not going to translate that way. Right. And usually, although

Jen Kaminski: everyone wants to buy, pop something up fast. Cause I'm like, I just need to put something up today.

Sure. I'd like that. Of course. That's the one

Jen Thyrion: that's the one I know. Right. Like I'm not even paid. Sometimes maybe, maybe when we don't put too much thought into it, then it's like, maybe better, you know, overthinking it. Exactly.

Jen Kaminski: Exactly. I know. I try to like always create like my, like my. Magnum Opus. And I'm like, that one got five likes.

Jen Thyrion: But yeah, I think at the end, like I said, I just can't emphasize enough, like to be respectful of someone. Cause also too, someone's going to want to work with someone and build a relationship that they feel respected, they feel understood and seen that whole thing. Like, you know, everyone's feel seen and heard.

And, you know, it's like, because if you just kind of, you almost feel like you're being used, like, Oh yeah, you're just here to market my business. But you're not respecting their time or making it easy for them. Like you said, what is the, the, the like probability of you wanting to just dying to work with that person again, you know?

Right. So it's like even like approaching a boutique that you feel maybe you could establish this like ongoing relationship that you could pop up there once a month, which is huge. Like again, where, where else could that lead to? It's like, okay, reaching out to them, stepping foot in, but also make it easy, giving them graphics, giving them pictures to share.

So they're not having to. Like ask you or thumb through your Instagram and try to steal pictures and post and you know, like make it easy, like give them things to share because that's not, I mean, that is something that they're like, man, they're on top of it.

Jen Kaminski: There is like, and that's simply something that I try to work out with people in advance and.

It goes back to getting things in writing. Like, even though like I am a very conversational person, like ultimately when I wear it, when I work out something with someone, whether it's an event or a post or whatever it is, I work a lot of that out. Because if they're like, you're not gonna be able to capture a picture of this one thing that I want you to talk about, because it's not seasonal or whatever it is.

I say, OK, great. Like, are you able to provide pictures for me? And like I ask those questions. And all that, so that like, we can work that out in advance so that like, there's no surprise is that like setting expectations for sure is helpful. And I've definitely learned along the way, like after a conversation, I like to recap things in an email or a text or whatever it is.

I'm like, okay, so just so you know, we talked about this, like, I'm going to provide you with this and you're going to provide me with this because like, I've been totally burned before. Like where they're like, okay, come into our restaurant. We're going to provide you with a meal and I go, okay, great. I get a babysitter cause it's a day night place.

I show up. They have no idea what I'm talking about. I show them the email. They was like, sorry, too bad. So sad. Like. I end up having to pay for her meal and then my babysitter and then I get no apology or sorry, that obviously happened. I

Jen Thyrion: know. It's like, this is obviously a story I need to hear about,

Jen Kaminski: but I mean, this has happened before where I've shown up places and nobody knows anything.

And so like I get it in writing and I get a very specific approval from the person in charge so that I can be like, actually, here it is. I mean, usually I haven't. less problems that way if I just get everything in writing and then same for just like when I'm working out something with people where they're like, I thought you were going to make three posts and I'm like, Oh, actually we agreed to two, you know, and I can go back and just refer to that so that like they can go, Oh, okay, my bad.

I, I guess I forgot or whatever. And usually it's just as simple as that. Like, just, I like to get everything in writing just to like, I have something to bet, to refer back to and that they have something to refer back to. So there's no. Disappointments or others like the expectations are totally set. And again, like maybe there is a disagreement in the end on the creative or how I perceive something.

But I mean, like with an influencer, you do sort of get like you, like, I will agree to speak positively about your business. But like this, I'm going to show my experience and so that's what makes it authentic. And so sometimes it's like, those are, those are things you have to talk about too when working on this.

Like, so for you, if you're working with an influencer, you're saying these are the key business highlights I'm trying to convey and they can agree or disagree with it, or you can work it out because I ask, try to ask businesses that too, I'm like, is there anything you really want me to communicate? And if they say something and I'm like, I don't think I'm going to be able to do that or like it's a discussion.

You know, it's, it's a negotiation. Right. And so I think a good influencer or marketer or whatever is going to ask those questions, or at least like take those things into consideration when building something, building content for you, you know, like what is it that you're trying to convey? What's the call to action?

Do you want them to go to your website? Do you want them to go to your Instagram page? Do you want to call you? Cause sometimes those things are like the thing that's glaringly lacking the most, like, is that people will say, well, who do I call? What do I do? Like, I want to, I like that bracelet that you're showing there and you say that like you like it enough that you're promoting it.

What do I do now? You know? And I'm like, Oh my gosh, I didn't even think to like put the website up or something, you know? And like, or I put the website up and then the business, like actually I didn't want people to go to my website. Cause I'm working on some things like that. Like just, cause that's like, just like really basic level things that like, I think businesses, permanent jewelry can think about like, where do you want people to go?

to do? You want them to book a party? Did you want them to come to your house? Do you want that? Like, what do you

Jen Thyrion: want them to do? Like, I know people need to be like direct. I feel totally, don't you think? Like, yeah, they almost want to be, cause I noticed that even people come get jewelry, it's almost like they want me to tell, tell them what chain to get.

Okay. Like what makes a good stack? I don't know. And I'm like, we'll just pick up one chain. And then I'm going to, I'm going to stick a bunch with you with that, that I know will look good. You know what I mean? Like people need guidance. They want to be

Jen Kaminski: told like, okay, like book a party or yeah. Come shop my line of jewelry.

Like let's, let's pick something out together. It's just as simple as like putting something like that in your marketing message, in your caption, like what it is that you ultimately want them to do. Or how to experience your business. Like it's a little can go a long way again. Cause like when I, when I'm promoting an event, I say buy your tickets here or reserve your spot, but it's free.

I say, reserve your free spot. Yes. And like, cause otherwise it's like, if I don't say that people are like, Oh, I could just show up. Maybe. No, you can't show up. You have to reserve a free spot or you have to buy a ticket in advance or get your time to entry. You have to be so clear with people because like.

They have no idea what they're getting

Jen Thyrion: into all the hand going back to like, you know, thinking that we're really, if we talk about something more than once, it's like, you know, we already talked about it. We throw, like we said, we, we put on this event, it's a ticketed event. Okay. Yeah. We start selling tickets a good month before probably.

So no matter how many times we talk about it, it's still amazing that people are like, Oh, like they always say, they look at my stories. We're like, you're doing an event. I'm like, Oh, I've talked about it so many times. This is why it's like, never think you're talking about enough. Or are we talking about like, okay, only two more days left for ticket sales.

And how many people do we have show up at the door? They want to buy tickets. People pay our last minute. And they are just, it's just the nature of the game. I don't know. It's like, it's something I can't. Brandon, when you're doing it, it's hard because I probably am going to be that person though.

Jen Kaminski: Yeah, no, I know.

Well, I think for ticket sales, I'm definitely the person who buys a day off. I do buy the day off. Yes. I am as a person. But like, there are times where like I see something that's like, we are cutting off ticket sales. And if I've never been with that business before, I've been to that event, I'm like, Oh my God, like I have to buy them today or they're sold out.

But I'm the person that the day off, I'll be like calling the business and be like, Can I still buy a ticket? You have no idea.

Jen Thyrion: what badly I wanna come to this. It's almost like maybe the, I don't know if it is like, I remember watching that, um, oh yeah, it was part of a movie, but it's like the drama of it almost like that we on wait till like last minute

I know. It's like when things are limited, you know, we feel like it's all like, I don't know. It's more exciting maybe. I know. Yeah,

Jen Kaminski: right, exactly. I know. And so, but like, some people like feel that way and some

Jen Thyrion: people don't. They're just so casual about it. Well, some people buy right away. I mean, there's definitely two different, maybe two different types of people, but like last year, it's like, you're that person who was like, yeah, right away.

I, cause I want to just make sure I'm in, you know, I want to know that I'm getting my

Jen Kaminski: spot. I think because we've kind of built this with our event, we were like, Oh, eventually you can probably come in anyway, but like people probably know at this point, we'll have you either way. But like, and that's not necessarily true with everything though.

Like, I think like, I mean, there have been events that I have done. Before other classes, like I do this caramel apple class and it sells out. And if people like, I really want to come, I'm like, you can't, there's no more room. Like there's no room. And so when I, so now with those classes, there's a sense of urgency.

When I have them, I like, there are only 15 spots, like, and cause they can't handle any more than that. There's no more room. Like it is what it is, you know? And I guess, so, you know, maybe I've built this reputation based on that. People have come to caramel apple parties. They know that our event, like they might be like, Oh my gosh, they're going to definitely run out of tickets.

Yeah. I think that like. Yeah. Setting the expectation for sure with, with the event and telling people what to do, like not only does it like help the business, but like, I think for people, like helps them feel safe. Yeah.

Jen Thyrion: It's

Jen Kaminski: a psychology. They know

Jen Thyrion: exactly what to do and what to expect. Oh, for sure. So when you were first starting, I was kind of going back, but like going back to like permanent jewelers, reaching out to the community and whether or not I know your business is a little.

different structure because your business is promoting other businesses, right? So obviously it's kind of like a win win. That's like a no brainer win win, right? When they're like, Oh yeah, of course I want you, but to promote, but when you were first starting, like, how did you like reach out and translate that, like the value of you partnering with them?

Are you that? So, yeah.

Jen Kaminski: Cause I mean, cause early on I was mostly reaching out to businesses. Cause like kind of when I started, I didn't really know what I was doing and I didn't really know where it was going, but like I started having a few businesses reach out to me right off the bat. And then I was like, Oh, okay.

I could keep doing more of that. And so when I started reaching out to them, I would just say like, this is my engagement rate. This is what people like expect to see. And I had like really saw myself, but like kind of giving them as much data as possible. Say with some people on there, this is my engagement rate.

This is my average amount of likes and trying to get as much as like, I was able to provide this many sales for this person. I was able to do that a little bit early on. And I'm still able to do that. That's why I created a media sheet. I can say, here's all the partners I've worked with. Here's like what my typical engagement looks like.

And here's what my audience looks like. It's mostly women. And then we'll see in this age, they mostly have this kind of, I actually like, I went down to like, this is kind of the income level of the area. Like we have people with money to spend. And so like, they, they, you know, like my audience is dialed in and they have, they're ready with money if they want to.

And like, and so sort of like being able to speak to that. So like for, on my end, I was able to tell that to people. So I think if you're looking for. Influencers to work with, I think just asking those questions like, what does your audience look like? Do you have any information on your engagement rate?

Not everybody has engagement rate information because it's hard to get. So like it's hard to quantify because yeah, like a lot of like meta and a lot of those problems they only go back like a year and if you want to go back further than that. You have to pay for it. And some people don't want to pay for it, you know, and instead always like super reliable.

It's hard to get that information. But like, if you have something generally ready, because I can say year, I've been trying to get year over year, year over year of this has been my growth. There's so many followers. I continue to get, this is my engagement. Like there's a typical amount of likes I can get on a post.

Yeah. Which continues to go up. And so like being able to share that information, I think it's important to ask those questions. It doesn't, if they don't have the information, I don't think it means that they are not efficient. But like, I do think that like permanent jewelers need to look at those.

influencers and kind of like browser page, see what else they're doing, how they're talking about businesses. Like, do they trash businesses? Like, I think like that's important to know. Like I kind

Jen Thyrion: of ended up having that experience. Right. But even if they're reaching out to other businesses to do like events or pop ups, like how, like, basically, I guess it goes back to what you're saying before, but obviously.

Even offering, because this is obviously anyone wants more marketing. Everyone wants to be seen more, you know? So even if you're following, isn't the greatest yet. I mean, literally it's like cross promotion too, is huge.

Jen Kaminski: Yeah. I think like looking at their business and seeing like what they've done before, like smoothie shop, for example.

Like it was like that, like what else have they done before? And maybe asking them like, how has that gone for you? What are your peak times that you have people coming in so that I know what's the best time for me? Sure. And they should be able to answer some of those questions because it is a mutual benefit because you, you might be able to bring people in.

smoothie shop. Exactly. They didn't know that it was there. And they might be asking you like, Oh, by the way, is that smoothie shop better because you're going there?

Jen Thyrion: And I have to say my following did increase a lot, especially like, cause when I, when we first started decided to work together, that was definitely less than a year that I was in the business and of doing.

permanent jewelry. And then same with Castor Nutrition and Castor Nutrition, which actually I would love to have around the podcast because they're really dialed into their social media too. They do an amazing job. And this is what goes back to like, Oh, you know, some people look at it like, Oh, I'm just, what do I post about it?

It's just chains. It's just bracelets, but they're, they're just doing making smoothies and they do an amazing job of social media and they do such a really engaged. They have a great community. They do. And once they posted about me. I, I did have a huge surge of followers from just their, their, like, their,

Jen Kaminski: their following is so down and they, the people are so committed to that place.

And they're regulars. I used to be a regular there. And then I was just like, I have to like, stop spending money at this place. Like now it's a good treat. Cause it's like, it's so good. It is good. But like they, and they get that kind of the, the luxury of being able to like, kind of create all these. funny reels, like the Tik Toks and things like that because their customers love them.

Yeah. Like they love seeing their faces. They love, like they are the brand, like they for sure they are the brand because there's a few people who work there and they get to make these funny videos and people like, I love seeing you do that. stuff. Yeah. They love laughing at what they're doing. And so like, they get the luxury of that.

And like, I do hear people say like, businesses say like, I'm just gonna make funny Tik Toks. I'm like, that doesn't, that's not always it. Like, I think that you gotta like sell yourself first. People gotta like you before you make funny stuff. Right. For sure. Otherwise they're going to be like, okay, funny person.

Like, what are you selling? What are you doing? What? Do you have a coupon right

Jen Thyrion: now? You know, like, I think they, like, you got to get them dialed in before you get to get, I agree. I think that is something simple as like smoothies, you know, can have such a great dialed in community. It's because it's more than just, it makes it more than just a smoothies of why they, you know what I mean?

Like, yeah. And most small businesses, again, this is so important with permanent jewelry. It's like, they are seeing your face. Yeah. Like you are, it's personal. I mean, but these are the people like that, you know, you're going to see when you go get your smoothie, you're going to see those people that are on the Instagram.

Right. Yeah. So same is like, you know, permanent jewelry. It's like, they, they're coming to see you.

Jen Kaminski: Yeah. Cause I get permanent jewelry from a number of other people in town. And so like they come to you cause they like you and their kids go to yours. It's your kid's school and they see other community and Oh, Jen recommended that.

I mean, so things like that, like I just think like, not just expecting it to happen simply by working with another business. I mean, you do have to like put the work in for sure. I learned that earlier with cast our families that like making, adding a little bit of me into it and making people like me is.

super helpful.

Jen Thyrion: Yeah. And I think like going back to like the work is like, I think there is a stage and again, small businesses always work, but there is a level and a period of hustle where you are like reaching out, reaching out, reaching out. Cause then people start approaching you. Like you're to the point where people are approaching you.

It's not like you're going out there still trying to find, I mean, you're sure you still do it, but I'm just saying like for the most part, you're probably getting DMS every single day about events and things. So it's like. You know, it gets to a point where the work that you do put out and like, whether or not you feel like, even if you feel like you're giving out free bracelets for a while, like, honestly, it does come back.

Yeah, I mean, I think there's a period where it feels like, Oh, God, nothing's happening. But it does start happening. Yeah, I mean, like the consistency of social sharing yourself getting out in the community, like there, it comes a point where it does start coming back to you, you know, like So

Jen Kaminski: yeah. And sometimes it's like, you don't know what that timeline is going to look like, but it's like, you do get what you put in.

Jen Thyrion: Totally. All right. Well, this was awesome. I love this conversation. Um, is there anything else you want to share? Like, what would you, what advice would you give to like a new business owner? I think

Jen Kaminski: it's just like, don't be afraid to try something, but really, you know, try something and then kind of look at and consider like what went well and what didn't, and not just expecting.

It's a work right away because like I have a whole list of failures of things that didn't work for me, but like I kept going and I always tell people like, you know, especially if they're like starting something that's kind of social media based and like give it at least six months before you decide not to do it anymore.

Like, you know, I think like for a career jewelry business, I'm sure even more than that, cause you're investing a lot into it, but like, I think like just keep going. Don't like decide to. Delete your page after one failure. Cause like every once in a while, I'm like, that's it. I'm deleting my page. I still like have those thoughts where I'm like, that's it.

I'm a failure. I'm deleting it. And like, I mean, I feel like that probably never goes away, but like that imposter syndrome and all that, but I think there's like kind of just keep going, keep trying new things and be ready to evolve and be nimble. because I, I, especially with social media, like I have to all the time.

Like I feel like I had completely reworked how I did my stories earlier this year because the algorithm changed meta changed a lot of stuff. I had to really sit down and reevaluate some things. And if I was not, if I didn't have the mindset of like being ready to change and being nimble and just go with the flow, you're going to, you're just going to spin your wheels and keep doing the same thing and it's not going to work.

And so I think, yeah, just like try new things. Just be nimble, you know, and stay positive. Okay. Where can we find you? Well, on Instagram, um, I'm castleworkfamilies, just adds castleworkfamilies. I'm building a website that's castleworkfamilies. com and it's going to be hopefully ready in the next few weeks.

And then on Facebook, castleworkfamilies. I know it's a woman of habits, castleworkfamilies.

Jen Thyrion: I know. She's a great person to check out just to see kind of like, well, now that you like listen to this, I'm sure you're going to want to check out her page and just kind of see what we're talking about. But I feel like Jen has a future in helping businesses with social,

Jen Kaminski: you know, yeah.

Check her out. I think, yeah, I mean, there's just like, some of it's just so easy. It's just like, just marketing one on one. Sometimes it's just like knowing your voice, knowing your brand, knowing your colors, just like things like that. Like, yeah.

Jen Thyrion: And so, but like, a lot of overthinking it in a way, like, you know what I mean?

You want to be intentional, like you said, like seeing what's working and whatnot, and just that's throwing spaghetti at the wall or pasta with the noodles, seeing what sticks. I mean, it's cocaine to try that, like see what sticks, but then also just be, if it's not working, it's not working kind of thing.

Yeah. At the same time, I think like, Not overthinking it, you know? Yeah. It's like completely. He says, it kind of comes down to like the simple basic things. Yeah. Yeah. I'll just try, try, document that and try some more. Yeah. I love it. All right. Well, thanks for chatting with us today. All right. Bye. Well, how do you feel?

I hope you found value in today's episode and you walk away feeling inspired. I would love to hear from you. Let's link up. You can find me on Instagram at GoldieLinksSociety. You can find out more about our permanent jewelry membership at GoldieLinksSociety. com. Our handmade permanent jewelry supplies of connectors, chain, and more at GoldieLinksSupplies.

com. Okay, I will see you next time. Have a golden day.