This is the talk that I gave at LinkedSummit in Odense, Denmark this year.

We know that the content that perhaps should really be on Facebook does well on LinkedIn, but it's not going to generate business and pay the bills! On the flip side, neither is boring business content that fails to engage and is seen by very few.

So we need to find the sweet spot! 

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This show was created by the original host of the show, Mark Williams.