Shownotes
In this episode, I’m sharing two strategies that make sales feel way easier, especially for moms in business who don’t have unlimited time, energy, or capacity to be “selling every day” the way the internet tells you to.
The first one might sound obvious, but it’s real: be good at what you do. Not just “have a cute brand,” but actually have a clear framework, a real process, and the skill to get results. Because when you’re not confident in your work, you can hear it in your voice, and buyers can feel it too.
The second strategy is one of my favorites: relationships. When you build real connections and nurture people with integrity (even when they don’t buy), sales becomes easier because you don’t have to do all the heavy lifting. Referrals, introductions, and trust transfer will do a lot of selling for you.
I also talk about why buyers are more discerning now, how to spot a skill gap, and how these “slow” strategies can keep you in the game, even in seasons where you’re not posting much.
If selling has been feeling heavy, awkward, or like you’re forcing it, this one is going to bring you back to the basics that actually work.
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Get the show notes here:
Links and Resources
- The Dear MamaCEO Sustack
- Kay Hillman Photography - Branding or VIP Experience
- Follow me on Instagram: @mrskayhillman
- Follow the podcast on Instagram: @momsdobusinessdifferent
