276 - How to Change Membership Platform After You’ve Launched
Have you launched your membership and then found yourself regretting your choice of technology that runs your website? Or maybe you haven't yet launched but you live in fear of that turning out to be your reality.
“What if I make the wrong choice and then in 6 months’ time I discover I’m stuck with it?”
Because of this we see a lot of people have a lot of anxiety about deciding on which platform or plugin is right for them. In this episode I reveal everything you need to know about switching your membership platform.
Essential Learning Points:
The questions you need to ask yourself before deciding to switch platforms
Why data migration is the most crucial aspect of switching
How to communicate this big change to your members
What you need your members to do, and how to get it
The reality of what switching platforms can cost you
“This isn't something you do on a whim, or because a new tool sounds cool and has got a lot of buzz. This isn’t a small decision...”
When communicating, make sure you address the question that's going to be in their minds. “What's in it for me?” Focus your message on how the new system is going to benefit them.
“At all times in all memberships there will be a percentage of the member base who are only there because of inertia. The only reason they’re still members is because they keep forgetting to cancel their subscription.”
“Don’t start switching over, then run a couple of tests and regret the change you’ve made. Test first and test thoroughly, before you do anything else.”