Artwork for podcast The Google Ads Podcast
New Hack to Create SUCCESSFUL PMax Feed Only Campaigns
21st December 2022 • The Google Ads Podcast • Solutions 8
00:00:00 00:07:34

Share Episode

Shownotes

Are you running Performance Max but not seeing the success you once had with Smart Shopping? Then this hack might be the answer to your problems!

John shares his new hack that can help you create successful PMax Feed Only campaigns from your dormant Smart Shopping campaigns.


Listen this episode now to discover how you can start seeing better results with Performance Max. Implement these simple steps today and see for yourself how they can help improve your business!


PS: This episode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍


Related resources:

The Performance Max Standard Operating Procedure for eCommerce: https://sol8.com/performance-max-sop-...

📜 General Account Build SOP for eCommerce: https://youtu.be/uDbje0ey75Q

🧠 How to Structure Your Performance Max Feed Only Campaign | PPC Talks: https://youtu.be/UmrWbJl7l2A



Catch Kasim and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads.

Be a member of our channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...


This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU


Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...


🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/

Are you running Performance Max but not seeing the success you once had with Smart Shopping? Then this hack might be the answer to your problems!


John shares his new hack that can help you create successful PMax Feed Only campaigns from your dormant Smart Shopping campaigns.


Listen this episode now to discover how you can start seeing better results with Performance Max. Implement these simple steps today and see for yourself how they can help improve your business!



💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/


👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

--------------------------------------------------

👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads #googleadsperformancemax #googleperformancemax #smartshopping

Transcripts

Speaker:

I don't know.

Speaker:

Very strange.

Speaker:

I know.

Speaker:

That's why I was like, can I try something like gets a test , I was tracking that.

Speaker:

It doesn't, make sense at all.

Speaker:

Virginia, I wanted to let you know that.

Speaker:

Cause I thought it was kind of cool.

Speaker:

Cause yeah, that was that was right here.

Speaker:

It was just like nothing.

Speaker:

And then a conversion.

Speaker:

I've done this 10 times now and it's, never failed.

Speaker:

I don't know why.

Speaker:

Well, I do know why it runs off the same four inventories as smart,

Speaker:

having used to whatever that means.

Speaker:

Oh, Regina, I wanted to kind share with this with you.

Speaker:

Yesterday we had a 2.7 row as in Wow.

Speaker:

That's magical.

Speaker:

I was only one to say, oh, but still, it was only the second day , but we went

Speaker:

from no sales, sales and boo it popped up.

Speaker:

for whatever reason.

Speaker:

I can't explain it, but a feed only only works well, I guess I would say, when it's

Speaker:

an upgraded from smart shopping campaign.

Speaker:

Not to Pax, not when it's a brand new Pax.

Speaker:

and upgraded from smart shopping to Performance Max.

Speaker:

Then as a feed only, that will work if we try to use a feed

Speaker:

only brand new smart shopping.

Speaker:

It doesn't remarket all the previous users, so someone's like, yeah, I

Speaker:

used to have this amazing account performance when I was on Smart Shopping.

Speaker:

The only way to keep that is to take that upgraded from smart shopping.

Speaker:

Pax and I upgraded it for him.

Speaker:

I actually took an old PAX campaign or an old smart shopping

Speaker:

campaign that was working.

Speaker:

I upgraded that, stripped all the assets that ran it, and then

Speaker:

yesterday we had two point something.

Speaker:

I don't know.

Speaker:

Very strange.

Speaker:

I know, that's why I was like, can I try something like it's

Speaker:

a test , I was tracking that.

Speaker:

It doesn't, make sense at all.

Speaker:

I wanted to let you know that.

Speaker:

Cause I thought it was kind of cool.

Speaker:

Cause yeah, that that was right here.

Speaker:

It was just like nothing.

Speaker:

And then boo a conversion.

Speaker:

Two conversions it looks like.

Speaker:

Wow.

Speaker:

Just.

Speaker:

yeah.

Speaker:

So what was interesting is that like went from nothing and then all of

Speaker:

a sudden, ooh, same ad spend that This was on here too, by the way..

Speaker:

Actually you look at the cost Change one of those to the cost.

Speaker:

You'll see what I mean.

Speaker:

It was actually increased that same day.

Speaker:

I put this one at a million.

Speaker:

I know, which it had been set to earlier that day.

Speaker:

If you change one of those blue or red to cost, you'll see what I mean.

Speaker:

During that time period, the cost was really low.

Speaker:

Like change the blue or the red line.

Speaker:

Oh, oh, oh, I see what you're saying.

Speaker:

To cost.

Speaker:

you can see it dipping and going up.

Speaker:

this one here, the one that I started has upgraded it started off at a million.

Speaker:

Right.

Speaker:

And the Pmax campaign that you chose that number from had been changed

Speaker:

to that like three hours before.

Speaker:

Got it.

Speaker:

That's what I was wondering by the client , what was it before though?

Speaker:

It was half I don't know, because we lowered it at the end of the month.

Speaker:

Then we increased at the beginning of the month, but we didn't increase it enough.

Speaker:

Then the client increased it more on the same day that you did it.

Speaker:

So, it's all in I D R, so I have no idea what the numbers are.

Speaker:

So this budget change here that happened, decreased and increased

Speaker:

one three minutes later to 360.

Speaker:

So this was 360 starting here, and the cost was, 1 30 86.

Speaker:

2 15, 2 0 3, 1 12.

Speaker:

I sent mine to a million and it goes at 1.4 like the next day.

Speaker:

And the reason why I wanted to track this is because the previous smart

Speaker:

shopping campaign still has all those audiences that it knows where to go.

Speaker:

It's called the four Inventories and Google can tell me what it was, but they

Speaker:

said, yeah, smart Shopping campaigns that are upgraded Performance Max

Speaker:

still retain those four inventories and.

Speaker:

what are those four inventories like?

Speaker:

I don't know.

Speaker:

. I'm like, okay, but when, you turn on one that has those inventories still

Speaker:

available, it's like, oh, you mean I wanna go back after everyone that I

Speaker:

used to go after on smart shopping and those type of people that are on the

Speaker:

website here for like the last week.

Speaker:

I'm like, yes, it's 1.4 million.

Speaker:

It overspent when it it couldn't even get two budget.

Speaker:

That's a difference.

Speaker:

I don't get it.

Speaker:

it would be really interesting for an economist to like measure

Speaker:

the impact that Pmax had on the.

Speaker:

like over the past months.

Speaker:

Like can you imagine it's the reason for inflation , right?

Speaker:

it's probably not like the main thing that's going on, but I'm

Speaker:

just saying small business is how you have a healthy economy.

Speaker:

You have a lot of small businesses, and P MX comes out, obliterates small business

Speaker:

profit for several months in a row.

Speaker:

No one can figure it out.

Speaker:

We're the best Google Ads teachers of the world.

Speaker:

We still can't figure it out.

Speaker:

It's been months and . No one's like talking about it.

Speaker:

like Google has so much influence over the economy right now.

Speaker:

It's really scary.

Speaker:

that's a good rule thumb though.

Speaker:

But I know we're talking, you're like, Hey, we always run feed on campaigns.

Speaker:

I promise you switch and it doesn't matter.

Speaker:

Here's the scary part, and this is where, this, where, and everyone should

Speaker:

probably see this cause this is not gonna make sense to pretty much any of

Speaker:

us, but this Performance Max campaign.

Speaker:

That I upgraded from that started, let's just say two days ago.

Speaker:

I upgraded this one from a smart shopping campaign.

Speaker:

. This is not a glitch.

Speaker:

I'm interrupting the video you're watching because I need to remind

Speaker:

you that I'm always looking for people to join our team.

Speaker:

So if you're passionate about Google Ads and you wanna work with the best

Speaker:

Google Ads agency on the planet, please go to so late.com/apply.

Speaker:

Speaking of working with the best Google Ads agency on the planet, if you're having

Speaker:

trouble with Google Ads and you want professional help, that's what we do.

Speaker:

You can go to so late.com, that's s o l eight.com to apply for your

Speaker:

free, no obligation action plan.

Speaker:

And if I've.

Speaker:

Any level of value at all.

Speaker:

Maybe think about giving me a thumbs up and subscribe to our channel.

Speaker:

That's how we juice the YouTube algorithm so they actually know

Speaker:

that I know what I'm talking about.

Speaker:

If you have questions, comments, concerns, or confessions, hit me

Speaker:

below in the comments, and now back to your regularly scheduled program.

Speaker:

since May 30th.

Speaker:

So the smart shopping was running May is stopped, so Resters of May, so June, July,

Speaker:

August, September, October was dormant.

Speaker:

October it starts the next day.

Speaker:

Boot conversion.

Speaker:

I don't know, it's weird.

Speaker:

you can take any previously dormant smart shopping campaign.

Speaker:

Let's make this very, very well known, cuz I, hope I don't have to say this

Speaker:

again cuz this powerful, so I wanna make sure everyone's paying attention.

Speaker:

Any previously dormant smart shopping campaign that was running well

Speaker:

can be turned back on as a smart shopping campaign by converting.

Speaker:

Stripping all the assets out, turning off Euro expansion and

Speaker:

just running the feed in that.

Speaker:

If you have a performance max or smart shopping campaign that's already been

Speaker:

converted, had a whole bunch of assets added to it, failed and then died, you

Speaker:

can strip out all of those assets again.

Speaker:

Relaunch that same thing, just turn it back.

Speaker:

And then we'll come back.

Speaker:

I've done this 10 times now and it's never failed.

Speaker:

Well, I do know why it runs off the same four inventory as smart

Speaker:

shopping used to whatever that means, but for any feed only campaign.

Speaker:

And how about this?

Speaker:

Here's a good rule.

Speaker:

We should never run a feed only campaign that's not been

Links