TITLE: 77 Transitioning From Craft Fairs To Selling Online with Barbara Keen, All Day Bags
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Today I am speaking to Barbara Keen, of All Day Bags. Barbara makes quality bags for people on the go, the colours of land and sky. Barbara uses UK based textiles - Harris Tweed and tartan from Scotland and Linton Tweed who have made textiles for Chanel for 100 years. Barbara makes a range of bags from tote bags for laptops and shopping, gadget bags so you don't leave your cable, mouse or battery behind, bags of lavender to ear bud bags.
We discussed how Barbara started making bags, her process and how she transitioned from selling at craft fairs to selling online during lockdown. Barbara takes a real pride in her product and process, and it was lovely to find out how she has evolved her business over the past year.
Listen in to hear Barbara share:
An introduction to herself and her work (1:28)
How she started making bags (2:08)
How she decided to turn a passion into a business (4:36)
Where her product inspiration comes from (7:56)
How she set up All Day Bags as a business, and sought out business advice and training (13:17)
Making the move from craft fairs to selling online during the pandemic (19:00)
The differences she has seen since she started selling online (24:17)
How she is promoting and marketing her business (32:29)
Her number one piece of advice for other product creators (35:28)