On today's Location Matters episode, we're joined by Filip Eldic, the Co-Founder of the innovative geofencing platform, Bluedot, and Senior Account Manager at Liveli, Dion Fleming. We find out what geofencing is, how the likes of McDonalds and Dunkin Donuts are using this technology in current campaigns and we debate the co-existence of location data and privacy with the likes of the Netflix documentary, Social Dilemma, so topical at the moment.

Bluedot

Privacy Declaration

What is geofencing?