In this episode, we dive into the world of quizzes and how they can be a game-changer for your business.  Jen sits down with quiz expert and Kajabi guru, Deidra Helmig, who unravels the power of quizzes and how they can help you grow your email list and elevate your business.  They explore the importance of crafting intelligent questions that captivate your audience without overwhelming them. 

Learn from real-life examples as Deidra shares success stories of businesses that have leveraged quizzes as lead magnets. Explore how a well-crafted quiz can address objections, offer personalized solutions, and ultimately entice your audience to take action. Jen and Deidra also uncover the common pitfalls of poorly designed quizzes that lack value and fail to engage users.  By the end of the episode, you'll be armed with the knowledge and inspiration needed to create your own compelling quizzes that attract leads and foster meaningful connections with your audience.