Artwork for podcast Lead with Culture
Building Sales Through Authentic Relationships featuring Larry Levine
Episode 139 • 13th January 2026 • Lead with Culture • Kate Volman
00:00:00 00:39:51

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Shownotes

“Sales is about influence, and every day we’re having influential conversations, both in our personal and professional lives.”

In this episode, Larry Levine, author of Selling From the Heart, joins Kate Volman to share how genuine connection and trust can transform the way we sell.

After being “career adjusted” at 50, Larry discovered his purpose in helping others sell with authenticity and heart. Together, Kate and Larry explore how trust-based selling mirrors trust-based leadership — both are built on human connection, empathy, and accountability.

In this episode, you’ll discover:

  1. How to break free from self-limiting beliefs
  2. How soft skills yield hard dollars in business
  3. The connection between trust, authenticity, and long-term growth

Invest in a coach to achieve your dreams: https://www.floydcoaching.com/

Discover how to implement The Dream Manager Program:

https://www.thedreammanager.com/

Things to listen for:

(00:00) Intro

(01:52) Starting over at 50

(07:23) Overcoming self-limiting beliefs

(12:47) The importance of investing in people

(17:50) Managing sales teams: data, analytics, and coaching

(21:32) Common sales mistakes and how to avoid them

(27:22) LinkedIn and professional networking

(31:56) Assess your sales team with these simple questions

(34:57) Podcast recommendations and mentoring

Resources:

  1. Floyd Coaching
  2. The Culture Assessment
  3. Matthew Kelly’s Books
  4. Floyd Coaching’s Blog

Connect with the Guest

  1. Larry Levine’s LinkedIn
  2. Selling From the Heart

Connect with the Host & Floyd Coaching:

  1. Kate Volman’s LinkedIn
  2. Floyd Coaching on LinkedIn
  3. Floyd Consulting on Facebook
  4. Floyd Consulting on Twitter
  5. Floyd Consulting on YouTube
  6. Floyd Consulting on Instagram

Transcripts

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