Shownotes
Tim and Michelle from Patch Ops join Kaylee and John on State of the Second to tell the story of how a single patch grew into a business. It started in 2018, when the couple wanted to send their kids to private school and Tim calculated they needed to make $50 more a day to afford it. Tim, a Marine, had been introduced to patches by an Army friend, and there was nothing on the market for Marines at the time. He made an 0331 MOS patch because he wanted one for himself, sent it to his fellow Marines, and the demand kept climbing. About three months after they launched, the Marine Corps put Velcro on its gear, and the market for Marine Corps patches opened up fast. Patch Ops turns eight years old in a couple months and has grown every year, starting from a $3,000 nest egg.
The conversation moves into how the company operates and why staying close to the community matters. Tim says he is part of his own customer base, so if a design makes him laugh, he trusts that others will feel the same. The team works fast on pop culture moments, posting a Let's Go Brandon design within two hours of the moment. They test ideas as stickers and shirts first, and the ones that get a response become patches. Michelle, who came from the corporate world and left it during COVID to run day-to-day operations, explains the value of having both trickle sellers and fast sellers so the business stays afloat between hits. Tim describes their model as profit by volume rather than chasing one big order, and says he won't sacrifice his values for profit.
Much of the episode is a broader talk about activism, media, and standing up for the Second Amendment. Tim argues that likes don't equal rights and pushes influencers to influence their own communities first. Kaylee points to GOA's tools, including emailing your congressman in about 30 seconds and a voting scorecard that helps people check a representative's actual record. Both sides warn about bills written to play on emotion, with firearms regulations hidden inside unrelated legislation, and about a media environment that rewards outrage over reason. They also push back on cancel culture and the loss of humor, and on judging people on their own side by how they look. Patch Ops closes by sharing new NFC-chip patches they filed a patent for, their custom and retail focus, and the piece of candy that comes in every order.
Questions this episode answers
How did Patch Ops get started, and what was the original goal behind it?
Patch Ops began in 2018 when Tim and Michelle wanted to send their kids to private school and calculated they needed to make about $50 more a day to afford it. Tim, a Marine, made an 0331 MOS patch he wanted for himself, sent it to fellow Marines, and demand kept climbing from there.
Why was there a gap in the market for Marine Corps patches when the company launched?
When Patch Ops started, there was nothing on the market made for Marines. About three months after launch the Marine Corps put Velcro on its gear, which opened the market for Marine Corps patches almost overnight.
How does Patch Ops decide which pop culture moments are worth turning into a patch?
Tim treats himself as part of the customer base, so if a design makes him laugh he trusts others will feel the same. The team moves fast, posting a Let's Go Brandon design within two hours of the moment.
How does the company test new designs before committing to producing them?
Patch Ops tests ideas as stickers and shirts first, and the designs that get a strong response become patches. This lets the team see what lands before committing to a full patch run.
What does Tim mean by profit by volume, and why won't he chase the big single order?
Tim describes the model as profit by volume rather than chasing one big order, with both trickle sellers and fast sellers keeping the business afloat between hits. He says he won't sacrifice his values for profit.
Why does Tim say likes don't equal rights, and what does he want influencers to do?
Tim argues that likes don't equal rights and pushes influencers to influence their own communities first rather than just chasing engagement. The point is to turn online attention into real action for the Second Amendment, or 2A.
How do lawmakers hide gun control inside unrelated bills, and how does Gun Owners of America help people see through it?
Both sides warn that firearms regulations get hidden inside unrelated legislation written to play on emotion. Kaylee points to Gun Owners of America tools, including emailing your congressman in about 30 seconds and a voting scorecard that shows a representative's actual record.
What is the new NFC-chip patch technology Patch Ops filed a patent for?
Patch Ops shared new NFC-chip patches they filed a patent for, alongside their custom and retail focus. The episode notes a piece of candy comes in every order.
Chapters
- 00:00 — Welcome and meet Tim and Michelle from Patch Ops
- 00:19 — The 2018 origin story and the $50-a-day goal
- 01:28 — Velcro on Marine gear opens the market
- 02:12 — Betting the $3,000 nest egg and women in the 2A
- 04:53 — From military patches into pop culture
- 08:55 — Memes, trends, and turning designs around in two hours
- 11:18 — Trickle sellers versus fast sellers
- 13:51 — Staying close to the community over chasing the dollar
- 17:52 — Be the example and influence your own community first
- 20:53 — Momentum and emailing Congress in 30 seconds
- 28:32 — How bills hide gun control and play on emotion
- 38:07 — From the Soapbox: comedy, cancel culture, and taking a joke
- 42:52 — Welcoming people in instead of pushing them out
- 46:50 — NFC-chip patches, custom work, and the candy in every order
About the guest
Tim is a co-founder of Patch Ops and a Marine Corps veteran who served in the infantry as a machine gunner, with the MOS 0331. He started the company in 2018 after an Army friend introduced him to patches, beginning with a Marine MOS patch he wanted for himself. He also runs another company as an engineer. Michelle co-founded Patch Ops and runs the day-to-day operations. She came from the corporate world and left it during COVID, about four years before this episode, to work for the company full time, and she is married to Tim. The couple is active politically at the local and state level.
Key quotes
"we needed to make $50 more a day to afford the private school system" — Tim
"we're part of our own customer base" — Tim
"I'm not going to sacrifice my values for profit" — Tim
"likes don't equal rights" — Tim
"Encourage creates courage" — Michelle
"The Constitution restricts the government, not the people" — Tim
Transcripts
Welcome to Gun Owners of America State of the second podcast.
Speaker A:I'm Kayleigh.
Speaker B:And I'm John.
Speaker B:And today we're joined by Tim and Michelle from Patch Ops.
Speaker B:How are you guys doing?
Speaker C:Pretty good.
Speaker C:How are you guys doing?
Speaker B:You know, living the dream, a day at a time.
Speaker D:Good.
Speaker D:Good.
Speaker B:Okay, let's go ahead.
Speaker B:Listening to it.
Speaker B:Tell us how Patch Ops got started and a little history about the company.
Speaker C: Well, back in: Speaker C:We saw the writing on the wall with the public school system, so we wanted to send our kids to private school.
Speaker C:And I calculated it down, and we needed to make $50 more a day to afford the private school system.
Speaker C:And I had an army friend who first introduced me to patches.
Speaker C:And then there was another.
Speaker C:He's now a former friend, but he owned a local patch company, and he kind of taught me the ropes.
Speaker C:There was nothing out there for Marines at the time.
Speaker C:And I wanted.
Speaker C: My MOS was: Speaker C:And I'm like, I don't know.
Speaker C: ,: Speaker C:So I. I did it because I wanted one.
Speaker C:The MOS patch, and then I sent it to all my Marines, and then the other half of our platoon was O352s, and they all wanted one, so I made that.
Speaker C:And then the rest of our company, they wanted their MOs.
Speaker C:And, you know, just about three months after we started, there was nothing for Marines because they didn't have Velcro on their uniforms like the other branches.
Speaker C:But about three months after we launched Patch Ops, the Marines put Velcro on all their gear and their cammies and stuff like that.
Speaker C:So there became a pretty quick, large demand for Marine Corps patches.
Speaker C:So we kind of, you know, the $50 a day that was in the first week, and now if we only did $50 a day, I'd probably drop.
Speaker C:Drop over.
Speaker C:But it's been.
Speaker C:It's been cool.
Speaker C:It's been a wild ride.
Speaker C:Nothing like we expected, but it's been.
Speaker C:It's been a lot of fun, that's for sure.
Speaker C:So, yeah, we turn years.
Speaker C:We turn 8 years old in a couple months, and it's.
Speaker C:It doesn't seem like that.
Speaker C:And we've grown literally every year up to this point, so it's been.
Speaker C:Been a lot of fun for us.
Speaker D:Yeah.
Speaker D:When he first had the idea to open a patch company and start investing, like, all of our Nest egg.
Speaker C:And our nest egg was $3,000, by the way.
Speaker D:Yeah, it was like, what are you talking about?
Speaker D:What are.
Speaker D:Like, I'm not in the military.
Speaker D:I'm, you know, just married to a veteran.
Speaker D:And I'm like, what is this?
Speaker D:So niche.
Speaker D:It was so niche.
Speaker D:And I'm like, are you crazy?
Speaker D:Like, do you know who we are?
Speaker D:We're not those people.
Speaker D:But we became what we wanted, so.
Speaker D:And we put our kids through.
Speaker C:Timed up very well, too, because Michelle had just started getting into shooting, so she went and got her ccw.
Speaker C:And then.
Speaker C:So one of the things that we focused on when we first launched was women in the 2A, because, like, my own wife, she's now into it, and there's ways that we need to support that and get other women into it so that we don't have victims out there.
Speaker C:So it's.
Speaker C:There was, like, a whole lot of things that all just came together to make it all happen, and it's worked out pretty well.
Speaker C:And I think we've built our company and our platform the right way, and we use our voices to constantly advocate.
Speaker C:Like, technically, we're a First Amendment company, but the First Amendment is supported very strictly by the Second Amendment because we sell artwork on a patch.
Speaker C:But, you know, the creative side has been just having free rein.
Speaker C:And, you know, I mentioned before we started filming, like, cancel culture comes for anything with a gun in it.
Speaker C:Like, the worst that's going to happen with one of our patches, I could throw it really hard at you, and it might sting a little bit, but put that on social media.
Speaker C:And all of a sudden, you know, your posts are getting taken down, your pages are getting banned.
Speaker C:You have a very hateful crowd come to try to cancel you out and stuff.
Speaker C:But I get those calls.
Speaker C:Well, I want to speak to the manager.
Speaker C:I want to speak to the owner.
Speaker C:And I'm like, oh, I got bad news for you, because that's who you're speaking to.
Speaker C:But, you know, right when we launched, we linked up with Chris Paranto from Benghazi.
Speaker C:And then Dana Lash, at the time was the spokeswoman for the nra.
Speaker C:And just on Twitter, I reached out to her and Chris and started working with them right away.
Speaker C:And I love her quote, we just never bend a knee to the rage mob.
Speaker C:And it's kind of, you know, we've been controversial at times.
Speaker C:We take shots at people, but, you know, we take shots at everybody every once in a while.
Speaker C:So we're never too far in.
Speaker C:In any direction.
Speaker C:And it's just It's a lot of fun.
Speaker C:It's a weird, we call it a weird little patch company, but we're not so little anymore.
Speaker B:So what was the natural progression going from military patches now into pop culture?
Speaker C:It was just a demand.
Speaker C:And you know, 3am is where most of these ideas come up.
Speaker C:And it's always kind of funny.
Speaker C:Like Michelle would be like, that idea is so dumb.
Speaker D:So dumb.
Speaker C:Don't do it.
Speaker C:But you know, we have a very talented graphic arts team.
Speaker C:So I, I'll wake up at 3am the Marine Corps took away my ability to sleep.
Speaker C:So I wake up at 3am and I'm like, that'd be funny.
Speaker C:So I'll send like a little stick figure to our art team.
Speaker C:And by the time we're opening up for the day, they already have designs and all that stuff.
Speaker C:So they work the real magic.
Speaker C:But it's just really stuff that I like and stuff that I think is funny.
Speaker C:And I always look at it as, you know, we're part of our own customer base.
Speaker C:So if, if it makes me laugh and it makes you laugh, hey, although we might be a little different, there's other people out there with that same little thing.
Speaker C:So I think the coolest part is all the meeting and all the followers that come with it and all the interactions you get.
Speaker C:Because there was a time especially we launched this company right before the whole Covid thing.
Speaker C:And Covid made people feel very isolated, even in their views, because the goal was to keep everybody separated.
Speaker C:The bars close at 10.
Speaker D:Like what?
Speaker C:The virus didn't go away at 10, but what did go away is the conversations after 10pm that people were having.
Speaker C:So we kind of removed the isolation through social media to reinforce that there are other people out there like us.
Speaker C:And it was called the silent majority for many years.
Speaker C:And we just can't afford to be silent anymore.
Speaker C:Silence has eroded our rights pretty much pretty consistently.
Speaker C:So I think bringing more people together and more like minded people, we get less and less haters now than we did, maybe because we blocked most of.
Speaker A:Them, but.
Speaker C:It's been pretty cool.
Speaker D:Yeah, I'll just follow on that.
Speaker D:Because a lot of our designs, our pop culture, is people asking like, hey, I want to see this.
Speaker D:It's not just one person's idea putting for some thought and request for artwork.
Speaker D:It's people that are like, hey, you should do this, or what about this?
Speaker D:And so it's kind of, it's, it's pretty expansive with the variety of things, like dogs on their patches, like everybody loves their Dog.
Speaker D:If they see a patch of the type of dog they have, they want it.
Speaker D:You know, just stuff like that.
Speaker C:And we operate a lot in parody.
Speaker C:There's very seldom anything very serious from us.
Speaker C:And it's kind of wild.
Speaker C:Like some of the responses that you get on some of the designs you do and you never really know what's going to hit or miss.
Speaker C:It's like, hey, I think this one's going to be great.
Speaker C:And then nothing.
Speaker C:And then you're like, oh, this one's dumb, but I find it funny.
Speaker C:And, you know, you sell a thousand of them, so it's definitely a hit or miss in the industry.
Speaker C:But we're always open to ideas because we want to know what other people like.
Speaker C:And if you send me an idea, if I like it, boom, it's done.
Speaker C:We'll give it a try.
Speaker B:Stockpiling ammo can be a daunting task and cost a lot of money.
Speaker B:Bulk buying all at once, it just kills the savings account.
Speaker B:Well, now Ammo Squared's got you covered.
Speaker B:Just like a savings account, you can put a specific amount of money towards the type of calibers and type of ammo you want and build up an ammo savings account.
Speaker B:They have a climate controlled facility with over 70 different calibers.
Speaker B:Guys, this is as simple as just plug and play and forget.
Speaker B:And guys, if you don't need that ammo anymore, you can sell it back to Ammo Squared for a profit.
Speaker B:Go to Ammo Squared right now to start your ammo savings account.
Speaker B:So the, the pop culture thing, you know, memes and, and the Internet is a big thing right now.
Speaker B:Where do you guys go?
Speaker B:Okay, well, is this going to actually last?
Speaker B:Do I need to make a patch of this, like airplane woman?
Speaker B:That was hilarious.
Speaker B:That's not real.
Speaker B:You haven't seen that.
Speaker B:And then we've got Afroman sitting right here.
Speaker B:Where do you guys find the line of like, hey, is this gonna last?
Speaker B:Do I want to make a patch or is this gonna die off quick?
Speaker C:So our team works so quickly, like the let's go Brandon.
Speaker C:For example, like, I watched that live and I cracked up when the crowd was saying, they weren't saying let's go Brandon, but the reporter did.
Speaker C:So it made me laugh.
Speaker C:We literally had a design posted within two hours of that.
Speaker C:So the way that we operate is we make it a sticker and a shirt first and we put that up on our website and if it doesn't get a lot of response and it potentially is just a flash, then it doesn't become a patch.
Speaker C:But we can turn around things very very quickly.
Speaker C:In fact that's one of the things that we're known for most is how quickly and how on top of the pop culture stuff.
Speaker C:And I spend a lot of time, I call it researching.
Speaker C:She'll be like, you're always on Twitter, market research.
Speaker C:So I just have my finger on the pulse of some things.
Speaker C:But some things do are before their time and we have still done them.
Speaker C:But it's marathon, not a race overall.
Speaker C:So I know that something over over the year the that MFER isn't real girl.
Speaker C:Like we did our shot show with those gun laws aren't real and it just lined up perfectly and it was still on top of it.
Speaker C:And the Afroman stuff, you know that was just last month and you know we had a design out immediately and we did it as a pre order and that was a very popular patch.
Speaker C:But to answer that question directly, we never really know.
Speaker C:But it's like send it, we'll give it a try.
Speaker D:Also John, when it comes down to it, I don't really have a background in business but I've learned through the ebbs and flows of this company that we started that it's important to have things that just trickle sale and then you have the other things that quickly sell because those trickle sales kind of keep you afloat, you know when maybe you don't have that hot selling item.
Speaker D:So it's kind of good to have things that are from the low end to the high end of bestsellers.
Speaker C:Yeah, I want to clarify that because although she didn't she came from the corporate world but during COVID she got sick and we were only a couple years old, three years old at the time and she woke up one day and was like I'm not going back to the corporate world.
Speaker C:I'm going to work for Pat Shop.
Speaker C:So although she didn't have that training, you know that was four years ago and she runs the day to day operations and she does an amazing job.
Speaker C:So we are self taught business business people.
Speaker C:I've never had formal classes but I know what works on me.
Speaker C:Like so if you think of ads and you're on Facebook and I'm a sucker for those 3am ads too but like if it works on me like so I just again reemphasizing.
Speaker C:I'm part of my own target audience so I'm actually an engineer.
Speaker C:So I have another company that does that.
Speaker C:But with patch ops it's just so different because it's fast moving and it's our own ideas, and it's like it's our baby.
Speaker C:Like, we built that.
Speaker D:And if it's a flop, we give it away at shows.
Speaker D:It's like, that's not gonna.
Speaker C:That becomes our sample marketing.
Speaker B:I mean, from Shot show, those gun laws aren't real.
Speaker B:I think a few of us may have posted pictures in front of the ATF booth.
Speaker C:There's a couple of us, we always do a contest with our shot show patches for free patches.
Speaker C:But the winner absolutely had that in the front of the ATF booth.
Speaker C:So it was.
Speaker C:But it's like that type of.
Speaker C:It's fun and we joke about it, but there is some seriousness behind it.
Speaker D:So.
Speaker C:And that's where you're operating on that fine line of parody.
Speaker C:But I think, you know, we all believe the same things when it comes to the Second Amendment and the Constitution.
Speaker C:So there's different approaches to get that message across.
Speaker C:And sometimes you have to use levity because if you're always serious and you're always shouting it down the wall only gets more reinforced against you.
Speaker C:Like, people stop listening.
Speaker C:But if you can open it up with a little bit of humor and stuff like that, and they call it sprinkling a little bit instead of dumping the whole bottle of your opinion and your views on somebody, you can be much more successful in that.
Speaker C:And I think that we've done a good job doing that.
Speaker A:Yeah.
Speaker A:Well, I love what you guys kind of stand for as far as, like, community based.
Speaker A:You've already talked about how customers will message you with ideas.
Speaker A:And a lot of times there's some.
Speaker A:Sorry.
Speaker A:A lot of times that resonates with.
Speaker A:With you and.
Speaker A:And then it becomes something that you have in your catalog and online.
Speaker A:I think so often in the.
Speaker A:The grand scheme of things.
Speaker A:Right.
Speaker A:The companies that we support always kind of feel kind of out of touch.
Speaker A:Like, there's so many levels, especially as you guys have gotten bigger, you've remained incredibly close to the community that you're building.
Speaker A:And I think that's super unique.
Speaker C:Yeah.
Speaker D:No.
Speaker C:And I think it's probably the most important and what makes us stand aside.
Speaker C:We're never going to sacrifice who we are for the dollar.
Speaker C:And I think so many businesses get very caught up in chasing the dollar.
Speaker C:And it's just like, I'm not going to sacrifice my values for profit.
Speaker C:Like we call it.
Speaker C:I was a machine gunner in the Marine Corps.
Speaker C:So we have a philosophy of we send a lot of range, a lot of rounds down range and hope that one hits.
Speaker C:I look at it as profit by volume.
Speaker C:So, you know, if we make $10 on 100 orders, $10 a piece, you know, that's $1,000 instead of trying to make, you know, $1,000 on one order.
Speaker C:So I saw that happening with many different businesses, but I just don't think it needs to be that way when you grow organically and you can still be a profitable business without sacrificing, because you're not going to please everybody.
Speaker C:Some of the hate messages we get are pretty entertaining.
Speaker C:I'll publish those at one point.
Speaker C:But we're aware that we take arrows from all sides.
Speaker C:Anytime you speak out for anything you believe in, be prepared to take an arrow.
Speaker C:It's not easy.
Speaker C:I mentioned we listened to Dai Mueller's podcast that you guys had her on.
Speaker C:She's one of our friends.
Speaker C:But it's not easy.
Speaker C:It's not easy to stand up.
Speaker C:It's not easy to take a position because you're gonna make some people mad with that.
Speaker C:But most of those people are the.
Speaker C:The keyboard warriors that are out there.
Speaker C:And I say all the time, like, man, you would never talk to me like this in person.
Speaker C:And I'm always respectful, and I. I try to maintain that, but I do go zero to marine pretty quickly when I have to.
Speaker C:But it's like nuance is dead in this world where people are, you know, the frustrations, it's at a tipping point, but it's coming from both sides.
Speaker C:But it's up to us to maintain who we are so that we can be successful in promoting the things that are important to us.
Speaker D:Encourage creates courage.
Speaker D:Like, if your neighbors aren't standing up for what's right in either, you know, the schools or just like a pedophile living down the road, then what will make you stand up?
Speaker D:Or, you know, you sometimes have to start that momentum for other people to get courageous.
Speaker D:And we're fine with being like, the first person.
Speaker D:Even if somebody doesn't agree with us, we can stand on that and dig our heels into the things that are right.
Speaker C:And, like, one of the things I, when I give speeches or whatever, I talk about being the example, like, throughout.
Speaker C:Like, I don't want to keep talking about COVID but it's a pretty powerful example to what happened in this country.
Speaker C:But there were times I was standing at the health department by myself.
Speaker C:But if I'm not standing up to speak, my next door neighbor, who isn't outspoken, they're certainly not going to stand up and speak, and they're going to.
Speaker C:And that's when we let things happen and we let the erosion of our rights and it's because people aren't standing up.
Speaker C:So we'll never not be those people.
Speaker C:Always comfortable.
Speaker C:Open myself to debate.
Speaker C:And I think that when we live in an online world, the debate's not really there.
Speaker C:It's just shouting and arguing and you're not getting anywhere.
Speaker C:You're not changing minds by throwing insults and stuff like that.
Speaker C:So when you can be the example and be solid in your views and your positions on really any issue.
Speaker C:We're active politically in our local community and our state level.
Speaker C:But the reason for that is because at times I feel like I have to be the voice for the voiceless just because I know not everybody is comfortable.
Speaker C:Not everybody is comfortable taking arrows from all sides.
Speaker C:I think when I talked to you, John, at the Gundies, which is one of my favorite events, the Gundy's End shot show in the 2A community.
Speaker C:But it was how I want to see influencers start influencing their local community a little bit more.
Speaker C:And like, I get it, it's not easy.
Speaker C:But likes don't equal rights.
Speaker C:So you can have, you know, 10,000 likes on a post with a gun.
Speaker C:But if you come up and tell me, oh, I don't do anything in my community because they're not into guns here, it's like, whoa, you're an influencer.
Speaker C:Influence in your community first, because that's where it all starts.
Speaker C:And it's very easy to get away from that and very easy to try to please both sides, especially for the influencers that, you know, use this as a source of income.
Speaker C:They don't want to make anybody mad because they don't want to lose followers.
Speaker C:But we're never going to be successful.
Speaker C:Like, if you, you can influence, I mean, you go home, you have your family, you have your close circle of friends.
Speaker C:Everybody is an influencer when they're outspoken and uncomfortable in their views.
Speaker C:And it's just you have to exercise that.
Speaker C:And whether it's at the dinner table or if it's out having drinks with your friends, if you're not discussing the things that are most important to you, then we all fail.
Speaker C:And then we get the consistent erosion of our rights nationally.
Speaker A:I think that's so important because one, it shows that we, the people actually have the power.
Speaker A:And I think so often we forget.
Speaker A:The second thing is everybody's activism journey looks different, as well as how much time they have to realistically devote to that activism.
Speaker A:And that's something that we at GOA talk about.
Speaker A:A lot and take very seriously.
Speaker A:And that's why, you know, you can go to our website right now and you can email your congressman.
Speaker A:And it takes, I timed myself, it took about 30 seconds just to type in your name.
Speaker A:And it automatically populates who your representative is at the state level, at the federal level, so that you can make those points of advocacy possible for someone who's living a busy life because it's a momentum builder.
Speaker A:And I think that a lot of times we discount the power of momentum, but we've seen what can happen when people actually show up, email, call, attend a lobby day, go and stand at a forum and ask a question at a debate.
Speaker A:Like, whatever ability you have to create conversation, to let people know and remind them that you care about your constitutionally protected rights, it is so valuable because the momentum it creates is truly an unstoppable force.
Speaker A:And you're going to talk about what you did.
Speaker A:Like, the great thing about it is there is a level of dopamine that happens because it's like, you know what?
Speaker A:I actually did talk to my representative.
Speaker A:I actually did let them know where I stood on an issue.
Speaker A:I actually made sure that they knew that somebody who votes in the election is really upset at the bill that was introduced or is really concerned that their congressman didn't co sign.
Speaker A:It's like, wait a second.
Speaker A:In your ad, you said you were for the Second Amendment, you told us that you were for the second Amendment, and yet all of this stuff is happening to the second Amendment and you're completely quiet.
Speaker A:Actually, you work for me.
Speaker A:And that momentum creates a tremendous amount of power.
Speaker A:And really, I'm on my soapbox, per usual, but there is a very, I think, bad, I don't want to say necessarily bad, but there is a very troubling ideology right now.
Speaker A:And it's.
Speaker A:We've conflated political people as leaders instead of servants.
Speaker A:And what I mean, servants is they are supposed to serve their community.
Speaker A:They are supposed to represent their community.
Speaker A:They are not the ones that are supposed to be, you know, going and leading and setting, you know, the tone and coming up with everything on their own.
Speaker A:They're supposed to be a direct reflection of the people who represent who they represent.
Speaker A:And that's why we can't afford to be silent.
Speaker A:And so.
Speaker C:No, absolutely.
Speaker C:I say that exact same thing all the time.
Speaker C:Exactly.
Speaker C:And people have gotten.
Speaker C:But it's gotten to the point.
Speaker C:And the media plays such a big role.
Speaker C:I had made a post a couple weeks ago on my personal Facebook page.
Speaker C:You guys can name the AOCs of the world.
Speaker C:Ilhan Omar, Gavin Newsom.
Speaker C:But can you name all of your own representatives in the state?
Speaker C:Because if not, they're all in my phone.
Speaker C:I make a point to go out.
Speaker C:And it's not just getting these people elected, it's after they get elected, you also have to hold their feet to the fire.
Speaker C:So that very easy for somebody to get to your state capitol or into Washington and become influenced only by the lobbyists and forget that they're supposed to be a direct reflection of the area that elected them.
Speaker C:So we live in a very red.
Speaker C:I think President Trump won our area by like +18 or something.
Speaker C:Our local congressman has voted against some things that are very important to in that the entire community would have voted for.
Speaker C:And it's like, man, we've lost direction in that and who you're accountable to once you get elected.
Speaker C:So it's very important to have those relationships.
Speaker C:Everyone that I have met, every person in office, they're not even used to somebody coming up.
Speaker C:And so they're more than open to it.
Speaker C:It's just people kind of, you know, hey, my vote is the end of it and stop the communication.
Speaker C:And then we allow those types of forward actions that our elected officials do without us in mind.
Speaker C:And it's just gotta change.
Speaker C:The Constitution restricts the government, not the people.
Speaker C:And that whole mindset has to change.
Speaker C:And I think that we've lost focus on that across the board and across the country.
Speaker C:But it's more media driven.
Speaker C:People live very busy lives, have their own world of concern.
Speaker C:So they're only catching these snippets on the news or headlines that are clearly biased, but they're absorbing that as their own position as if they did research on their own.
Speaker C:Like, no, you're listening to somebody, you're just repeating a talking point at that time and you're voting based on that talking point and not even questioning it.
Speaker C:But there was never an announcement in the media that was like, hey, we're going to start lying to you guys now like that.
Speaker C:So people who relied on the media for so many years, you know, they don't even question it.
Speaker C:But we've seen, I mean, I could rattle off, you know, from Russia inclusion to Covid, we've seen the media consistently lie.
Speaker C:And I try to point it out to people, but they're, it's like one of those laser pointers that they're on to the next thing and with no reflection that holy crap, we were just fed a whole bunch of nonsense and, and people Believed it and it caused a lot of division.
Speaker C:But people believing it without question, I think is an extension.
Speaker C:And just to your point, on your more local representatives, we hear constantly in the media.
Speaker C:President Trump, President Biden, President Obama, all that focus on the presidency allows the Congress to continue to operate under the radar.
Speaker C:And Congress has much more control than the President of the United States, except for when we're using auto pens and pens, which eroded our rights, too.
Speaker C:But we can touch on that in a little bit.
Speaker C:The bump stock ban, like, I'm still kind of salty about how that all went down, but it's every elected official and all of our codified rights come from Congress.
Speaker C:But nobody is ever like, you guys probably haven't even heard our congressman's name.
Speaker C:Like, I know who he is.
Speaker C:But it's those people that the people are electing to represent them that are really failing.
Speaker D:Yeah.
Speaker A:I was listening to a podcast the other day that was going through all of the polls because it's the midterm election, and everybody is saying this is the most important midterm and this is the most important election.
Speaker A:And it's the same kind of tired bet, but it's not inaccurate.
Speaker A:Just because it's tired doesn't mean that it's inaccurate.
Speaker A:And they were talking about Congress's approval rating, and it's awful.
Speaker A:But if you ask the same question about their congressman, oh, he's doing great.
Speaker A:Oh, she's doing great.
Speaker A:And they're like, well, what is the cognitive dissonance?
Speaker A:And the cognitive dissonance is they target with ads, with appearances and with fluff in their own districts.
Speaker A:Oh, I support the Second Amendment.
Speaker A:Oh, I, you know, I'm fighting for you.
Speaker A:And they say all of the things and you trust them because they're in your own community, but you're not necessarily verifying it.
Speaker C:Yeah.
Speaker C:Check their voting record.
Speaker C:I love that.
Speaker C:That's awesome.
Speaker A:Yeah, that is.
Speaker A:That is.
Speaker A:I love that you brought up our voting scorecard.
Speaker A:Because it's hard to put all of the pieces together, especially if you don't have time to look at, well, what do the bills actually mean?
Speaker A:Because, man, you want to talk about some creative marketing, go read what the title of some of these bills are.
Speaker A:And it's like, read the details on.
Speaker C:They don't match.
Speaker A:It's completely opposite, disconnected from reality by design.
Speaker C:It's not like it's by design to make it complicated.
Speaker C:So when somebody steps in like Goa and can kind of consolidate it and translate it, the value is immeasurable.
Speaker C:Because what are these like thousand page bills.
Speaker C:What the Pelosi is like, we have to pass it to see what's in it.
Speaker C:Like that's not how it's supposed to work.
Speaker C:But it's the pork and those little line riders that they put in them that none of us would support.
Speaker C:And they still get passed because the broader picture might, with the title sound like something that we would support.
Speaker C:And we are supposed to be able to rely on our congressman to vet that stuff.
Speaker C:And it just doesn't happen.
Speaker C:And they get these bills like 2 days before or 24 hours before they have to vote on it.
Speaker A:And it's like, oh my gosh, you have no idea.
Speaker A:So GOA has a phenomenal legal team and a phenomenal federal affairs team.
Speaker A:And I thank God every day I'm not on either one of them.
Speaker D:Because.
Speaker A:That is not my strong suit.
Speaker A:But I constantly like, something will get introduced or this is going, this is moving to the floor, this is happening.
Speaker A:And it is so.
Speaker A:They're so cunning and they're so smart and they will change the wording and they will, you know, put a space in the word gun or they'll put something else in there to try to make it so that you can't find the information.
Speaker A:They'll hide stuff in things like the, you know, Defense Authorization act or, you know, something that is completely unrelated.
Speaker A:And it's like, oh, here, by the way, here's all these firearms regulations that we're just going to slide in here.
Speaker A:And it's like, no, no, no, you need to be upfront with what you're doing because you know that if you were up front, we the people would be really upset.
Speaker A:Yeah, and so you don't wanna face the music and therefore you feel emboldened in lies and deceit.
Speaker A:And that is a significant problem.
Speaker A:And then we wanna talk about like the erosion and the party divide and oh, we've never been more divided.
Speaker A: , in plain sight that is in a: Speaker A:And it's like, actually no, you're the problem, we're not the problem, it's you.
Speaker D:Everyday people should be able to interpret.
Speaker C:That, hey, shout out to Elon Musk and Grok and stuff, because he is working towards that where you can get an actual analysis pretty quickly on the entire Billboard.
Speaker C:But you're exactly right.
Speaker C:And then they use the media to play on emotions.
Speaker C:Oh, hey, Republicans blocked this bill, like even the border bill, or I mean, you can name any.
Speaker C:Or Democrats block this.
Speaker C:Well, there's a piece in there that we're all very against, but emotion and reason is like oil and water.
Speaker C:So the media is very keen on playing on the emotional, the outrage of the day to make it seem like it's such a bad thing when a lot of people would agree with removing a piece of it.
Speaker A:And I would go so far as to say that the emotional aspect is bleeding over into how they market in even the way that you vote.
Speaker A:I think one of the clearest examples of that is what just happened in Virginia where, you know, they're restoring fair elections by disenfranchising 50% of the state.
Speaker A:And the vote for the bill or for the ballot measure was like, basically 50, 50.
Speaker A:And now you have, you're going from, I think, three Republican seats to one.
Speaker A:But yes, we totally, we totally restored fair elections.
Speaker A:And it's like that is first of all, and it's not just because, oh, well, you know, you're only saying that because it's your side.
Speaker A:No, that was salacious way in which they wrote that so that it played on your emotions.
Speaker A:It wasn't about, hey, we're going to change how we redistrict things.
Speaker A:And, hey, we know that this was passed into law, but now we're going to change everything about it.
Speaker A:The way that they wrote that ballot measure was intended to play on people's emotion and to count on ignorance.
Speaker D:That's so true.
Speaker C:And you can go back to the WikiLeaks and the John Podesta emails, and in one of those was, we've been very comfortable and reliant on an ignorant and complacent society.
Speaker C:And it's true, and it is absolutely takes place.
Speaker C:And then there's a lot of projection that goes in that, because although I've read in the last day or two, the Virginia Supreme Court has blocked that.
Speaker C:But if it had gone down, what the left's view would have been, oh, the right doesn't want free and fair elections.
Speaker C:Like, that's projection.
Speaker C:Like, literally what you just put on the ballot claiming to be free and fair elections was anything but.
Speaker C:So you see these games and it's like they have a handbook because we see them time and time again.
Speaker C:Think about all the ISPs out there, racist fascists.
Speaker C:Like, these terms have now become diluted.
Speaker C:Like, I mean, nobody who knows me would call me any of those things.
Speaker C:But holy cow, do I get called them online.
Speaker C:And it's like, you guys are really.
Speaker C:I give this reference a lot.
Speaker C:All those zombie apocalypse shows over the last 10 years.
Speaker C:I feel like we're there because eyes are flashing, tilt, and they're just regurgitating something they heard in the media without any thought behind it and without looking into it further.
Speaker C:And it's like they want to eat your brain.
Speaker C:Because if you disagree, holy cow, they hate you.
Speaker C:And a lot of my points are more pointed and targeted towards the left, but the extreme right and extreme left are really no different than me.
Speaker C:Both of them are kind of ridiculous, and they're louder on both sides.
Speaker C:And what happens is the reasonable people that are in the middle kind of get drowned out along the way.
Speaker C:But, I mean, go out into your own communities, and it's not like what you see on the news and the divides that you see.
Speaker C:Most of that stuff is through social media and the mainstream media.
Speaker C:But I think anytime, you know, we're here in Myrtle beach filming this, like, everybody we ran into is cool.
Speaker C:Like, when you're cool to somebody, they're cool to you.
Speaker C:And I think that's the true reflection of our country.
Speaker C:But that emotion and manipulation, and then it becomes just the brainwashing.
Speaker C:And people don't make decisions, like, well thought out.
Speaker C:They just making them sans reason, just full emotion.
Speaker B:I mean, if you want to see where we're at right now, go watch the movie Idiocracy.
Speaker D:Oh, my gosh.
Speaker C:I do want Gatorade in my water tap, though.
Speaker B:It's what the plants crave.
Speaker B:Well, see, you mentioned, like, media soundbites because this is exactly what they're doing.
Speaker B:It's like there'd be a bill, the Save the Puppy Act.
Speaker B:We're gonna save puppies, but there's gun control in it.
Speaker B:Well, everybody on the Republican side hates puppies.
Speaker B:Well, it's more.
Speaker B:Better example is children.
Speaker B:They do it a lot with that.
Speaker B:But it's all about the media.
Speaker B:Sound bite.
Speaker B:Oh, you hate it.
Speaker B:They hate puppies.
Speaker B:That's all they hate now.
Speaker B:Now the ads are going to run.
Speaker B:Congressman so and so hates puppies.
Speaker B:Do you hate puppies?
Speaker B:No, I love puppies.
Speaker B:See, and that's where we're at.
Speaker A:That's why we want to abolish the atf.
Speaker A:Gosh, guys,.
Speaker B:We want to save the puppies.
Speaker A:If you're like me, you are probably slightly addicted to your phone, and that means it is incredibly important who you choose as your cell phone provider.
Speaker B:And now it's time to Switch your cell phone service over to Patriot Mobile, a freedom loving brand that supports the second Amendment and goa's mission.
Speaker A:I am a customer of Patriot Mobile as well as a big fan because Patriot Mobile not only gives great nationwide coverage from the top three carriers, but they also support the second amendment.
Speaker B:Patriot Mobile is super easy to switch to.
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Speaker B:That's patreonmobile.com goa and use code GOA at checkout to get one month free and save 15% off on each additional line.
Speaker A:Well, I am being told that it is time for my favorite segment, although I feel like we've been on the soapbox like the whole time.
Speaker A:But they're telling me that we need to go to our from the Soapbox segment where we delve into the spicier if we can get there side of the of the conversation.
Speaker A:So I'm going to leave it out on the table like what are your spicy steaks?
Speaker B:People need to take jokes.
Speaker C:Yeah, the sensitivity is like it's faux outrage most of the time and virtue signaling.
Speaker C:I think that's probably my most annoyance in today's world.
Speaker C:Take a joke.
Speaker C:Like we used to be able and it's weird because we're the generation that was raised by south park and Family Guy, but holy crap, you make any tongue and teeth joke now.
Speaker C:And like people, the party that was once of acceptance and peace and love has become the party of hate.
Speaker C:And they're becoming progressively more violent in their hate too.
Speaker C:And a lot of times I feel like they have a need to be heard and so they put their opinions like you should see the strangers at just social media comment.
Speaker C:I'm like, I don't even know who you are.
Speaker C:Why would you think that I care what you have to say if I even know you most of the time?
Speaker A:Yeah, I actually saw an opinion piece.
Speaker A:I forget which publication, but it was like is comedy dead?
Speaker A:And they basically like did like a social experiment and they're like only comedy exists on the right now because we're the only ones capable of laughing at ourselves.
Speaker A:And they're like, you have to have a certain level of self deprecation in order to enjoy comedy.
Speaker A:And they did this whole thing of comparing the comics on the left to the comics on the right and they're like, basically comedy is now split on party lines, which I thought was just a wildly crazy take.
Speaker A:Because if you think of who runs Late Night and who runs all of the traditional comedy, Comedy Central and stuff, so much of them are on the left.
Speaker A:And yet this particular opinion piece was like, no, it doesn't exist there anymore.
Speaker C:That's actually very accurate.
Speaker C:You can see that.
Speaker C:And it's like, can you imagine just being miserable and not laughing all the time?
Speaker C:Everything makes you angry and mad and that's how you wake up.
Speaker C:Like I say all the time I'm stuck on funny.
Speaker C:It doesn't matter.
Speaker C:The conversation, the location, a funeral.
Speaker C:My first thought is something funny in my mind.
Speaker C:But yeah, it's sad to see that there are.
Speaker C:It hasn't always been this way.
Speaker C: to a specific date, but like: Speaker C:And it's always very eye opening to see very intelligent people with opposing views become very hateful and not laugh at the jokes.
Speaker C:And instead now you're all these ists that don't even begin to cover who you actually are just because you disagree or you say something maybe a little off color.
Speaker C:I'm a marine infantry.
Speaker C:If I published all my jokes one, I'd probably be in a straitjacket somewhere.
Speaker C:But we laugh at.
Speaker C:There's a lot of dark humor in the military and that crosses over into the two a world I think most normal people have the ability to laugh at things that come across as funny.
Speaker C:And you're like, oh, you shouldn't say that, or something like that.
Speaker C:But you chuckle and then you're like, oh, yeah, you shouldn't say something like that.
Speaker C:But the ability to laugh at everything that you're doing, it's troubling when it starts to disappear.
Speaker D:I grew up on Def Comedy Jam, but try watching that now.
Speaker D:I pulled it up for my 16 year old old and I'm like, I couldn't stop it fast enough.
Speaker C:Because I was like, what did I.
Speaker D:Why did I think this was so hilarious?
Speaker D:Like it was at the time, but we've gone through so much change.
Speaker C:And that's a very good point.
Speaker C:It's like, even the stuff that we found funny, we're.
Speaker C:We're getting so conditioned against it that we even pause and be like, oh, like that was wrong.
Speaker C:But it's more society and it's, I.
Speaker B:Don't know, watching old kids shows and going Oh, I didn't catch that, Joe.
Speaker B:Wow, this is highly inappropriate.
Speaker C:Okay, cool.
Speaker C:So, yeah, that's funny.
Speaker B:I have another spicy take because this happened over the weekend.
Speaker B:We just got back from gear, so we did.
Speaker B:We had a mile shot of gear.
Speaker B:And we always talk about, on this podcast about being welcoming and inviting people into the Second Amendment.
Speaker B:Well, Matt from Ozark Overlanding, great guy, True patriot.
Speaker B:He's got purple and pink hair.
Speaker B:He, he loves.
Speaker B:He's got weird hair.
Speaker B:The amount of people on the comment who are like, oh, look at that liberal.
Speaker B:Wait a minute, you don't even know the guy.
Speaker B:Oh, that flight time was too short.
Speaker B:He called it.
Speaker B:That's not a mile.
Speaker B:You're watching a video.
Speaker B:Why?
Speaker B:The thing I want to say is, why judge him on his hair?
Speaker B:He's shooting guns.
Speaker B:He's supporting the second Amendment.
Speaker B:Be open and invite people into the community instead of pushing them out.
Speaker C:No, and I touched on that earlier.
Speaker C:It's like when we act like that, you're closing off the wall where you're never going to convince them of our opinions and points of views if we treat them like that.
Speaker C:And that's going back even to Martin Luther King.
Speaker C:The content of your character, color of your skin, that's what you should be judged on.
Speaker C:It's no different than the pink hair and stuff like that.
Speaker C:But, you know, we start to paint everybody with such a broad brush and then, you know, it's the extreme, more extreme on the right that shoots those people down or takes shots at them and oh, that's a liberal.
Speaker C:Don't listen to him.
Speaker C:It's like, hey, he's on our side.
Speaker C:Like, we are in the same fight for the second Amendment and if we don't sway some people on with some opposing views, then we're gonna lose.
Speaker C:Like, and, you know, we.
Speaker C:I talk a lot back home.
Speaker C:It's like we're losing in our own community.
Speaker C:We just had a very liberal school board elected in a very red area.
Speaker C:And it's like when you see that happen just in that micro center, it's like, whoa, we're starting to lose.
Speaker C:But it's because of stuff like that that we'll start to lose.
Speaker C:It's because the people in the middle see that where like somebody pro gun is shouting down somebody who is also pro gun just because of the way that they look.
Speaker C:Come on, man.
Speaker C:We're better than that.
Speaker C:And we can't become what we dislike about the other side.
Speaker C:But you see it start to happen and you know, just over since Charlie Kirk's assassination.
Speaker C:I've seen it start to happen a lot more with people on the right.
Speaker C:Is it a result of the years of what the left is doing?
Speaker C:Maybe it's an instinctual response to meet them where we are, but we have to be better than that.
Speaker C:And I say a lot of left and right, but overall I'm just anti government.
Speaker C:It's the same bird and it's just, they play on emotions on both sides.
Speaker C:But when you become what you hate about the other side, bro, it's game over for you.
Speaker C:You're no better than them at that point.
Speaker C:Whether you, whether it's the left versus the right or the right versus the left, when you become what you hate, like, man, you failed yourself.
Speaker C:And I think with a lot of reflection that people can curb that.
Speaker C:But it takes effort.
Speaker C:And we're, we're in and we approach it more and more in effortless society and people are comfortable in that.
Speaker C:But when you get comfortable, you get complacent and things happen and then you wake up one day under a complete tyranny.
Speaker A:As liberty loving Americans, we know how important it is to put your money where your values are.
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Speaker B:We've got all these patches here on your awesome backpack, but we also have technology now with your patches.
Speaker C:Yeah, let me get my phone out of here.
Speaker C:Yeah, but yeah, we are patch ops.
Speaker C:We didn't talk too much about it, but patchops.com so make sure you check us out.
Speaker C:I think we have like around 2,000 different designs, but we have added something new and we filed for a patent on it on the method and the process where we're putting NFC chips in our patches.
Speaker C:So your patches can continue to work for you.
Speaker C:Oh, my phone's on do not disturb, but it opens right up.
Speaker C:This one goes to no signal, but we'll go to patchops.com.
Speaker C:Well, that's disappointing.
Speaker D:So it's pretty nice too.
Speaker C:There it goes.
Speaker D:Add it to your business.
Speaker D:Like candles.
Speaker C:Yeah, you touch it, it can go to your YouTube page, your Instagram.
Speaker C:We do them as contest patches where we'll link 10 out of the batch to a prize.
Speaker C:Some of them will go to Rickroll, some of them will go to an offensive meme.
Speaker C:But it's cool technology to make your patch work for you.
Speaker C:So make sure you check us out in.
Speaker C:Our custom work is kind of where we have a focus now, custom and retail.
Speaker C:So if you're a business owner and you want to offer your customers some of the baddest patches on the planet, check out patchops.com I have a special discount code, so you can.
Speaker C:Hopefully the camera can see that, but it's, oh, 3.
Speaker C:31.
Speaker C:That was my MOS in the Marine Corps.
Speaker C:But if you use that coupon code at checkout, it's a free patch.
Speaker C:So you guys can check out our quality.
Speaker C:We try to do things a little bit different.
Speaker C:We put adhesive on the back of the matching loop piece.
Speaker C:So one of our taglines is stick that stuff anywhere.
Speaker C:It's not stuff, but you can stick our patches literally anywhere.
Speaker C:Your refrigerator, your car, or use the Velcro and stick them traditionally.
Speaker C:But a lot of cool stuff in the works.
Speaker C:We're adding new stuff to our website every single day.
Speaker C:So Patch Ops.com, patchOps.com Patch Ops.com our son does that.
Speaker B:Well, I am a valued customer of patchops.com I get a patch every month.
Speaker D:Thank you.
Speaker B:I love it every month.
Speaker C:And my direct email is timatchops.com she's michelleatchops.com two L's in that.
Speaker C:But you guys can always hit us up directly.
Speaker C:I think that is something that's important to us, is to have the direct communication with us with our artists.
Speaker C:There's no.
Speaker C:It starts with the sales team, but then you're in direct contact with the artist so that you can create and finalize your ideas, and we'll make it into the baddest patch on the planet.
Speaker B:Yeah.
Speaker B:If you like patches and candy.
Speaker C:Yeah.
Speaker C:So the candy thing is, my kid said, hey, put a piece of candy in there.
Speaker C:Because everybody remembers who gave them a piece of candy.
Speaker C:Well, then we spun that into.
Speaker C:We would put a bubble gum crayon, because I told you we started with just focus on the Marine Corps.
Speaker C:So we would put a edible crayon in each one.
Speaker C:And you should have seen my wife's face when I bought a pallet of that gum.
Speaker D:It was like $7,500.
Speaker D:I'm like, what the hell are you talking about?
Speaker C:Big pallet of gum.
Speaker C:Gum showed up.
Speaker C:But it's become one of our things, and it's just.
Speaker C:It's something cool to add in it, and it actually serves a purpose because it increases the thickness for the priority shipping.
Speaker C:But you always get a piece of candy from us.
Speaker C:And weirdly, we've even got haters on that.
Speaker C:But yeah, you're not going to please everybody.
Speaker C:And don't come for us with Cancel Culture because we just put our middle fingers a little bit higher each time.
Speaker D:And maybe make you into a patch.
Speaker C:And we might make you into a design.
Speaker C:That is one thing we do pretty consistently.
Speaker C:So, yeah, I definitely appreciate you guys inviting us down here.
Speaker C:The humidity isn't great for my beard, but other than that,.
Speaker B:Awesome.
Speaker B:Well, I get a patch.
Speaker B:My wife gets a piece of candy, so she gets happy.
Speaker C:There we go.
Speaker C:We aim to please, everybody.
Speaker B:All right, guys.
Speaker B:Well, thank you guys for watching.
Speaker B:We appreciate them.
Speaker B:Tim and Michelle being on.
Speaker B:Make sure to, like, share and subscribe.
Speaker B:Hit the little bell for notification.
Speaker B:Leave a five star review on all podcasting hosts and make sure to be at goals happening August 1st and 2nd in beautiful des Moines, Iowa, and we will see you guys on the next episode.
