What is the most important tool in marketing? If you ask Jon Benson, and even our CEO Ryan Deiss, they’d both say it’s copywriting. In this episode, we’re replaying one of our favorite copywriting episodes featuring legendary copywriter Jon Benson. Listen to learn the biggest mistakes marketers make when they write copy, copywriting best practices, and Jon’s audit of a 3 million view headline.

WP Engine

Open Click Buy: 21 Ways to Cash In on Emails While Avoiding the Information Apocalypse

CopyPro

Sellerator

Jon’s Website

Jon on LinkedIn

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