Episode #7. Let us tell you a story… This episode focuses on Storytelling, a brilliant soft skill for marketers to not only connect emotionally with consumers, but a useful tool for internally leading and inspiring your organisation. Joining host Abby is successful author, trainer and strategist Anthony Tasgal. He shares the ‘golden thread’ storytelling method, why you should let yourself ‘wander’ to share inspiration and in an industry obsessed with numbers and data, the importance of emotion to be memorable, resonate and influence your audience.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

Host: linkedin.com/in/abigailcdixon/

Guest: linkedin.com/in/tastasgal/

Resources/brands mentioned in this podcast:

www.CIM.co.uk

The Storytelling Book – Anthony Tasgal

The Inspiratorim – Anthony Tasgal

A Thousand Ships – by Natalie Haynes

Circle – by Madeline Miller

Iliad – Homer

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com