Shownotes
In this episode of the Growing a Deeply Rooted Business Podcast, we’re flipping the script on everything you think you know about content creation. If you’re spending hours on social media every week and still not seeing traction, it’s not because you’re uncreative or undisciplined—it’s because you don’t have the right system. And that’s exactly what we’re diving into.
In this episode, we cover:
- 02:15 Myth #1: Good content must be brand new every single day
- 05:50 Myth #2: Repurposing is just copying and pasting
- 10:22 Myth #3: Repeating yourself will bore your audience
- 15:43 The Content Waterfall Method (and how we went from 10 hours to 2)
- 18:00 Introducing the Content Flow Studio
Links and resoruces mentioned:
Meet Your Hosts
Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.
Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .
Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.
Connect With Us: 
Jess Website
Rachel's Website
Learn with Us 
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>
Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>
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Hang Out & Say Hi!
Deeply Rooted Business Instagram 
Jess Instagram 
Rachel's Instagram