Summary:

In this strategic and empowering conversation, Lori sits down with Kate Haranis—a reputation and public relations strategist—to unpack what it really means to be visible in a way that feels aligned, intentional, and impactful.

Kate shares how her work centers on helping leaders “tell better stories” so their external reputation reflects their true value—not a curated or performative version of success. Drawing from her experience across nonprofits, PR agencies, and Fortune 500 companies, she breaks down how visibility isn’t about being the loudest in the room—it’s about showing up in the right rooms, with clarity and purpose.

This episode is a must-listen if you’ve ever felt stuck being “known” only within your inner circle or unsure how to step into a bigger conversation without losing authenticity. It’s not about chasing attention—it’s about building a reputation that opens doors.

If you’re ready to be seen for your real work—and leverage that visibility for growth—this episode will show you how.

🔑 Key Takeaways:

Visibility Is a Strategy—Not a Personality Trait

You don’t need to be loud, viral, or everywhere. The key is being intentional about where and how you show up.

Audience follow-up → Where am I currently visible—and is it aligned with where I want to go?

Start With What You Want to Be Known For

Before jumping into platforms or tactics, define your reputation goals and what opportunities that visibility will unlock.

Audience follow-up → What do I want people to associate with my name—and why does it matter?

Build Signature Ideas, Not Just Content

Strong reputations are built on clear, repeatable ideas that position you as a thought leader—not scattered posts.

Audience follow-up → What are 1–2 ideas I can consistently speak about and own?

Don’t Get Stuck in the “Tactics First” Trap

Jumping straight into posting or pitching without a clear narrative leads to misalignment and burnout. Strategy comes first.

Audience follow-up → Am I creating content with intention—or just to stay visible?

Your Inner Circle Isn’t Enough

Being well-known in your current environment doesn’t always translate to new opportunities. Growth requires expanding your audience.

Audience follow-up → Who needs to know about my work that currently doesn’t?

Authenticity Doesn’t Mean Staying Small

Showing up as yourself doesn’t mean playing it safe. Growth often requires stretching—but not abandoning who you are.

Audience follow-up → What would it look like to expand my visibility without feeling like I’m “performing”?

🔎 Mentioned in the Episode:

• PR Hype Girl – Kate’s platform offering tools and resources to help founders and leaders build their visibility and reputation
• LinkedIn Strategy Example – A leader leveraging LinkedIn to turn experience into a consulting business
• Women’s Health Founder Story – Using visibility to shape a broader industry conversation, not just promote a product

✨ Reflection Prompts:

• Where am I relying on being “known” instead of being visible?
• What story am I currently telling—and is it aligned with where I want to go?
• Am I choosing visibility strategically… or avoiding it altogether?

🧠 Who This Episode Is For:

• Founders and entrepreneurs ready to expand their visibility
• Corporate leaders who want to own and shape their professional narrative
• Women who want to grow their influence without sacrificing authenticity
• Professionals looking to build a reputation that creates new opportunities

📩 Want to Go Deeper?

Follow Lori on LinkedIn to continue the conversation

Book a Leadership Strategy Call with Lori: loripine.com

Check out Kate Haranis website: https://www.prhypegirl.com/

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