Jennie Wright is an expert in email list growth and lead generation, with over a decade of experience helping business owners achieve their marketing goals. She is the creator of The List Injection Method, an inbound attraction and permission marketing system that assists clients and audiences in generating leads.

Jennie understands the essential steps to create events that attract ready buyers and build trust and engagement with audiences, with a track record of building over 375+ lists. Her mission is to empower business owners with intelligent and authentic marketing, lead generation, and business growth strategies that drive bottom-line results. She is also a sought-after speaker and consultant who inspires audiences with her expertise, passion, and practical advice.

In this episode…

Lead generation involves identifying and engaging potential customers interested in your products or services. From targeted advertising to content marketing and beyond, there are different tactics you can use to generate leads and build a pipeline of potential customers that you can convert into loyal brand advocates. But which is the best and easiest way to do it?

Email marketing expert Jennie Wright says list-building is critical to any successful business strategy. By collecting the contact information of potential customers, you are building a targeted audience that you can engage with and market to directly. Whether through social media, website opt-ins, or other lead-generation tactics, forming a quality email list is an effective way to stay top-of-mind with your audience and drive sales.

In this episode of The Power of Authority Spotlight, Michelle Prince welcomes Jennie Wright, creator of The List Injection Method, to discuss innovative list-building and marketing strategies. Jennie shares her professional background in email marketing, mistakes people make with lead generation, landing page optimization and list-building techniques, lead generation, and advice for list building.