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97: The role of sales and marketing as B2B buyer behaviour shifts (with Louis Vandommele, Head of Demand Gen at Sunday)
Episode 9724th May 2023 • Revenue Champions • Cognism
00:00:00 00:42:47

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Cognism’s Global Head of Demand Gen, Fran Langham, is joined by guest Louis Vandommele, Head of Demand Gen at Sunday. Having worked through the ranks in sales, before transitioning into a marketing leadership role, Louis has a unique perspective on the role of sales and marketing as B2B buyer behaviour changes.

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