T Carrier joins us to share a pivotal moment in his life when he decided to step away from being an artist and embrace a new path in artist management. After years of navigating the music industry as an artist, T realized that his true calling lay in supporting other artists and helping them achieve their dreams. We dive into his journey of rebranding, discussing the importance of authenticity and understanding your identity while making these transitions. T shares valuable insights about the fears and challenges of rebranding, including how to attract the right audience and the necessity of letting go of past personas. With a witty flair, we explore how his experiences have shaped his current business endeavors, highlighting the balance between personal growth and professional aspirations.

It literally just came from me waking up one day and just getting a message from God saying, don't do it no more.

I woke up that random Tuesday and was like, it's over.

We went to Applebee's and I just told everybody, like, hey, we focused on him right now.

Very clear that Smoothie Baby was a priority until gas pedal happened.

A lot of people don't know this, but, like, prior to me even considering myself an artist manager, I managed an artist before, and it was Saves the Gemini.

There's a point where you realize, like, okay, I'm not.

Not going to be as big as Drake.

I went by the name Smoothie Baby.

And, yeah, she said, oh, wow.

I didn't feel like it really identified who I was as a person.

Welcome to the Success Effect, where I bring you success tips, real conversations from successful entrepreneurs, and I'm now taking you through my personal journey as I build and scale my business.

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Without further ado, I have a very, very special guest.

Please introduce yourself.

Well, I go by the name of T Carrier.

I specialize now in artist management and, you know, development of talent, but also used to be a former artist and been in the game about 20 years now, so I love that.

Happy to be here too.

Like, I'm very happy for you and your new situation.

Thank you.

Thank you for actually being the first guest as we launched the rebrand.

And I am talking about a rebrand currently because that's where I'm at in life.

So can you take me through your phases of your rebrands?

Okay.

Well, I mean, initially when I introduced myself into the music business, I went by a different name.

I went by the name Smoothie Baby.

Oh, wow.

And yeah, she said, oh, wow.

Well, it was a high school name, right?

Like, I think the streets called me Smooth just cause of my voice or something.

It turned into something more because when I started doing music, I patterned my style after Lil Wayne.

You know, like, that was who I looked up to and still do to an extent when it comes to music.

But people Heard me rap.

They thought I was doing my best Lil Wayne impersonation.

So instead of it just being like, oh, what up, smooth?

They would be like, oh, I see you, Smoothie F, baby.

And they was, like, mocking me a little bit.

But a few times, people was giving respect for it.

Like, you kind of sound like Wayne Bruh.

And then I just took it on one.

And so that was my introduction to the music business.

But after I started getting more success from it, I didn't feel like it really identified who I was as a person.

So I decided to go back to, like, a more natural, grassrooted situation and go by my name, you know, and put on my family as well.

Carrie A is our family last name that kind of got lost in translation due to, like, you know, moving from Louisiana, coming to California.

And I wanted to highlight it a little bit more, you know, and give the history and heritage of it.

So changing my name initially was a really tough thing.

Cause, like, you spoke to earlier off camera, the SEO thing was really cool with the Smoothie Baby thing.

But now when you type in T Karya, you might get something not in relation to me.

So that was an issue at first, but it's starting to catch up, you know, over the 10 years that I changed my name.

And then more recently, I just retired from music.

So now I'm pivoting into artist management, trying to give back a little bit more to what I've experienced and, you know, now put artists and talent in position to do the same, if not bigger than me.

So I like that you brought up identity, because that was one of the things that I think most people are afraid about is.

Is losing that identity that they built.

Sure.

And I think it's such an unhealthy bond to have with, you know, with a Persona that you may have created.

I like how you mentioned, you know, your beginning story where you were this one person, but then you went back to your roots, your actual ident.

That gave you more purpose behind it.

So what would be your best advice for anybody that's, like, on the cusp of rebranding?

Well, I mean, if you're on the cusp of rebranding, why?

I mean, I think the why is more important because, I mean, for me, I rebranded because I wasn't secure with what I had going on.

Right.

So maybe if I had jumped out the window with that initial name, maybe I wouldn't have felt the need to do so.

But it also has to make sense for what you're trying to achieve.

So.

So in my case, it was more like I wanted to attract the right kind of people.

I think Smoothie Baby was something that was, like, in my youth, it made more sense.

But as a grown man, did I really want people addressing me that way?

You know, And I think it was more or less like I wanted to attract a more mature audience.

I wanted to attract people that kind of understood where I was going as a man and not laugh and joke with me every day like, everything ain't funny, you know?

So that was my initial reason.

But, like, for someone else, it might be something as simple as, like, you know what?

I want to reach a new audience.

It might not have to be that deep.

I think most people are afraid of that because they get stuck in that.

I built this already.

Like, these are the people.

But like you said, you want to attract a certain crowd.

Like, even, like, what I'm doing right now, the whole purpose behind it is because I want a true tribe.

Like, I want the people that are going to show up to the events.

I want the people that actually want to learn these things.

And like, yes, being viral is very attractive and being trendy is very attractive.

But a lot of it starts with you and, like, what are you living by?

What are your morals?

What are your values?

Are you living the life that you are saying you're living?

You know, like, the first thing I did was go to the drawing board and map out who it is I want to be, right?

And then I started figuring out, like, okay, I want to get in the gym again.

I need to lose this weight.

I want to look good.

Not because anybody told me I didn't look good, but honesty.

I wanted to be healthy for sure.

Like, it makes me feel more confident when I'm on stage.

Makes me feel like the person that I wanna be, which is the one roaming in the business world who's teaching people about rebrands and what it takes and taking them through the not so pretty parts of doing this transition.

And they'll respect you more for it.

Cause they've seen you do it.

You know what I mean?

So it's almost like the old school.

Practice what you preach.

You can't be out here giving advice.

And I'm not saying just you, but any of us.

We can't be giving advice to things that we wouldn't do for ourselves.

Exactly.

The credibility.

It's like you going into a room full of, I don't know, I don't know, let's see, teachers or something, and you're like, oh, well, I Haven't taught yet, but I can teach you how to.

How to do this, or I can teach you a whole history lesson.

Right, Right.

Not saying that's impossible, but your credibility is not.

Don't even know the curriculum either.

No.

Yeah.

So you don't even know the guidelines.

So let's talk about your transition from being an artist into artist management.

So how has that been for you?

What was the first step that led you to retirement?

A lot of people don't know this, but, like, prior to me even considering myself an artist manager, I managed an artist.

It was Sage, the Gemini.

What?

Yeah.

And that was my introduction to putting someone before me in a sense of, like, okay, his day to day stuff or trying to get him a record contract.

That was something that kind of happened inadvertently, you know, like, he was an artist that was adjacent to me.

I don't wanna say he was under me, but at the time, I was the premier act in my label, Black Money Music Group.

And so we were pushing my music, you know, like, collectively.

We had a whole team of people.

And it was very clear that Smoothie Baby was a priority until Gas Pedal happened.

And when Gas Pedal happened, we decided to pivot because it made the most sense.

I mean, I sat down with my team, and I'll never forget this.

We went to Applebee's and I just told everybody, like, hey, we focused on him right now.

And a few of my teammates were looking at me like, are you sure?

Cause we put a lot of work into this whole thing.

And I was like, I'm positive, because what he has right now is gonna put us all in a better position.

And I wasn't wrong.

You know what I mean?

But it did.

It was like my first introduction to understanding the value of helping someone else achieve their dreams.

You know what I'm saying?

Cause at the time, it was tough for me as an artist to see that happen.

Not for myself.

I was like, yo, like, what am I doing wrong?

But I wasn't doing anything wrong.

In fact, I was doing exactly what I was supposed to be doing.

And so I think things didn't work out with him.

And I.

As far as, like, the long run, but I went back into doing music, and it just felt like maybe I was trying to fill a void or something, but I think I was more happy when I was supporting someone else's career, if I really look back at it, you know?

So that's what made me want to go back to it.

That takes a lot for you to put down your ego, because I Think ego gets in most people's way.

It got in my way for a minute.

I mean, it wasn't like always like the best feeling, but what I did feel great about is like some of the people I met during that time, some of the contacts I made during that time, my relationship with record labels and even the current record label empire, we had a lot to do with their success because Sage was a really, really big artist that helped launch what they're doing today.

And so, you know, it's all full circle now because they're doing so great.

And they have an expose right now at their flagships place in Montgomery in San Francisco, a whole museum dedicated to their origin.

And that situation is on there.

Yeah.

So I'm very proud of that.

You're part of history 100%.

I love that.

So my question for you is, what comes after this?

Like what?

I know you mentioned it.

I saw a content piece earlier today, so I know you mentioned it there, but I want you to kind of like give us the full, like, what happens after this?

After this, as in like artist management?

Well, I want to pivot into broadcasting.

I mean, I think what we're doing right now is again, it's adjacent to what I'm doing on social media.

I want to be able to use my voice in a way where it's not just news, but it's media friendly, you know, And I want to be able to give my.

Just like you see the retired basketball players, I want to give my perspective on the music business the same way analysts in the sports world do, you know?

So I would like to pivot into broadcasting and just kind of create a media hub, if you will.

I think that would be really cool because your spin on it is completely different from what I've consumed in.

In the content sphere.

I feel like you still have that connection to the artist movement.

So you still care.

Yeah.

About an artist.

They're not just numbers right now.

Yeah, I can relate.

Yes.

So it's easier for someone to, you know, find you and utilize you as a real resource because you have so much knowledge behind it.

And by the way, I do love your artist.

She is amazing.

Thank you.

Don't know how you guys met, but I will listen to that story after we get a little fan.

Yeah, we'll get to it.

But what would you say has been the highlight since you started creating more of that broadcasting kind of.

Well, I don't wanna call it that.

It's more like a vlog.

You created like a vlog?

Yes, it's similar.

It's a series or whatever, but you said the most rewarding thing about it.

When I'm out and moving around and people come up to me and say, I like your content, it's a little bit different.

Cause you know what, I wasn't getting that same love as an artist.

I think the fan interactions are different nowadays because when I was an artist, it's subjective.

If, if you don't like my music, you may not even wanna speak to me.

Right.

But if it relates to you in a sense of like, I like what you be saying, people are.

I'm a little bit more approachable to them, you know, so it's fulfilling in that way because I'm not doing it for like you were saying, I'm not doing it to go viral.

I'm not doing it to just ride a wave of what's going on.

It's a genuine, like a lot of times I don't even rehearse what I'm gonna say.

Yeah, I don't have like a docket of things that I'm speaking to.

I really just go off how I feel, you know what I mean?

So these are like one take videos.

But that's the best kind of content creation.

Yeah, it's just my thoughts and my, you know, things that I would like to share.

Maybe like someone else might tweet that I just get on my phone real quick and be like, you know what I want to say and it goes off from there.

But yeah, I think the most rewarding thing is people telling me it's helpful.

Have you been getting a lot of DMs for people to work with you now that you're out in the open with this?

Okay, yes.

I've even had people reach out about me doing potential A and R jobs.

And yeah, that's what that was.

My next question, would you do it?

For sure.

I want, I want to work at a label.

I would like to work at Empire.

You know, I'm, I'm talking to, you know, trying to get a job over there.

That's so cool.

So have you thought about like what happens if you actually make it to that level?

Yeah, I think, you know, we were speaking off air.

I would like to help bring back artist development and gatekeeping.

Yeah, we need it.

Yeah, we do, we need it.

So I would like to be a part of that as opposed to complaining about what's going on.

I just want to be like a solution to it, you know, like there's too many people that are saying like, oh, we don't have people that really know what's going on in the music world.

I agree.

It's a lot of tech savvy people, it's a lot of analysts, but they don't know anything about the creative process or what's going on in the artist's psyche to why they might be non productive right now or whatever is going on.

So who better than somebody who's done it before to be able to speak to like, well, this is why they're depressed, or this is why they're going through this, you know?

So like, even now, I don't just offer artist development.

It's like personal development, wellness, like making sure you know what the hell you're doing up here first.

But I think a lot of people, you know, especially in today's music world, music industry, they're on drugs, they're on liquor, they're in.

In the fast life culture, the.

The things that are not so conducive to what they should be doing.

Yeah.

Because it's.

That's the most celebrated aspect of being a rapper or a singer.

Right.

It's like the clubs and the parties and stuff.

But I'm just being honest.

It also has to speak to the fact that we're unfulfilled as artists.

Yeah.

Like, we're depressed, all of us.

Yeah.

Okay.

All right.

Yeah.

There's not a single artist that's not.

Depressed because it's not funny, but.

No, but it's true.

I mean, like, a lot of us are battling depression because we don't have the achievements we're looking for yet.

You know, I've seen it so many times where, like, artists like Eminem, you know, when he got off the drugs and he got off the liquor and all that stuff, a lot of people weren't messing with his music.

Right.

You know, the transition was pretty harsh on his fan base.

Right.

And it was harsh on his image because they were so used to him being such a comedy artist that it was different when he got serious and started telling people really what's going on in his head and his life.

Yeah.

And why do you think that is?

Broken artists make the best art.

Yeah, you're right.

I mean, we love Mary J. Blige when she was sad.

Right.

She made just fine.

And we were like, that shit sucks.

Yeah.

But she was happy.

And we didn't even, like, celebrate it, you know, Like Keyshia Cole, when she was hurt, it was like, ooh, I feel this.

Yeah.

So, you know, broken.

Broken artists provide some of the most relatable art.

You know what I mean?

And sometimes that's why we stay in that space too, because we understand.

Like, well, my numbers show that I'm getting more productivity because I'm speaking about my pain.

Amy Winehouse.

You know, there's a lot of artists that spoke to their pain and it became a part of their brand.

So I think we, as consumers, we don't even realize that we are attracted to that.

You know what I'm saying?

When people get to their happy place, nobody wants to see that.

Yeah.

I think it's more like the, you know, that saying, misery loves company 100.

Because more of us are miserable than not.

Exactly.

You know what I mean?

There's, like, a handful of people that have found themselves or been sober or found a way to be healthy.

Like, you know, we.

We in the gym now.

Right.

How many of your friends don't go to the gym?

None of them.

Yeah.

And then they look at you like, damn, girl crazy.

You're going to the gym again.

And it's like, I stopped drinking, and.

Everybody acted like I committed murder.

And I was like, you're not going.

To drink with us.

No.

Like, they make you feel bad.

Right.

Because they haven't decided to get to that point.

I'll just stop hanging out with them.

Exactly.

To be honest.

But we.

We talk about this all the time.

It's cultivating your environment.

Like, I think a lot of people.

And.

And this is like, one of the tips that I would give anybody who's starting a business.

Yeah.

You are the CEO of your life.

If something is not conducive to what your image of yourself is, then feel free to cut it out.

It might hurt, you know, a little bit.

It might feel sad for a little bit.

But you do have control over yourself.

100 And I think I read it in the Mountain is you.

They talk about how your body is engineered to protect you and it's engineered to keep you in safety.

Yes.

So when it feels uncomfortable with change, it's because your body doesn't understand what you're doing.

That's right.

And it thinks that it's foreign.

So you got to keep practicing that to get new habits for better habits.

Overall, 21 days.

Yeah.

And so many people are not ready for that conversation.

Is like, you're unhappy with.

I don't know, like, let's say I was unhappy with my body weight.

You're unhappy with that.

But what are you doing?

And I really had to ask myself that question.

What are you doing?

And you just said, it it's the conversations we have with ourselves that get us there, you know?

So I don't know if I indirectly answered it or not, but when you asked me about retirement, it literally just came from me waking up one day and just getting a message from God saying, don't do it no more.

It wasn't a long, drawn out anything.

I didn't have a conversation with anybody.

I didn't consult with anybody.

I literally woke up and I knew I had a busy weekend coming up.

I was actually.

I had some stuff planned for super bowl weekend, and that weekend changed my life too.

But that week I just was feeling a lot of stuff.

And I woke up that random Tuesday and was like, it's over.

You know, I was surprised I didn't see you out a lot.

Oh, I was everywhere.

But I feel like I felt like you were out.

You just were not in the common places that normal people were going to because they weren't fitting your lifestyle.

I'mma share something with you real quick.

If I would have still been a rapper during super bowl week, I would have been everywhere that you was looking for me to be.

Cause that's where all the rappers was at.

Yeah, I seen every rapper.

I wasn't with none of the rappers.

You wasn't.

Like, when I seen you post, I said, what?

He was there.

I wasn't with none of the rappers.

And it was crazy because I felt like intentionally.

God put me in that space that week for a reason.

Cause I wouldn't have been able to maneuver like that if I was operating under the, you know, the.

The artist's, you know, expectations, you know, but everything happens for a reason.

And I'm hella grateful.

Like, I've been so much happier since I retired too.

I love that.

You know what, like you said, when you get this vision.

So many of my.

My friends that I have now, they say the same thing.

When you get a vision, it's going to be really hard for you to ignore it.

And your life is not going to be happy until you start listening to that inner voice that you might have.

And I think a lot of people have that.

That difficulty of like, hey, I should probably listen to the voice that's been telling me that I need to do what I know I should be doing, but I don't wanna do it.

It all boils down to like, you know, being in denial too.

You know, A lot of people know.

Cause I'm gonna be honest with you.

I've had success in my music career, but let's be honest.

Like, there's a point where you realize, like, okay, I'm not gonna be as big as Drake.

Yeah.

You just have to have those conversations as a rapper, as a singer, whatever.

You have to know your benchmark of, like, where am I really gonna go with this?

Right.

So I had to me.

I felt like I had reached my peak.

I feel like I had plateaued as an artist because, you know, I'm in a space where it's like, okay, I'm entering my late 30s.

What more can I do if I'm still underground?

Yeah.

You know what I'm saying?

Yeah.

And still trying to get to the top.

I'm not saying it's not possible, but, okay, do I want to spend my time, the rest of my life doing that, or could I be using my experiences to help someone else who's maybe early in their journey and need the support?

Because that's what I've always needed, was support.

So I'm looking around and I'm looking at all these talented people that's like, damn, they would be so much further if they had a team, if they had somebody there, if they had somebody to help them.

So instead of me being the guy trying to hoard all the information, I'm just sharing it now.

See, I think also, like, we were talking about, it's hard to let go of things.

Like, one of the hardest decisions I had to make was, like, leaving my old studio to come to this one nice thing.

Thank you.

Shout out to Dr. Stan.

But there were certain aspects that I had to really take into consideration, like, including the producer that we're working with, he is monetized.

And to be where I want to be, that is one of those people that are in line with where I want to be.

Like, surrounding yourself with what you need versus what you want is what triumphs.

And you have to be able to be adult enough to have that type of conversation.

That's Is to tell yourself, like, hey, we want this.

So what are you going to do?

That's real.

And then coming up with the plan, I was like, all right, if we do this, we can't go back.

Like, you got to keep the promises to yourself.

Hold yourself accountable.

Yes.

Because if you don't, then how can you keep promises to anybody that's real.

You are the most important person in your own life.

That.

That stuck with me the most.

I think that's been, like, every day I wake up, I'm like, you have to keep your promise to yourself.

Even when I'm tired, I'm Like, I don't want to go to the gym.

I just work 12 hours.

But it sounds like you care about how people perceive you and also how you, how you conduct yourself, you know what I mean?

Because some people don't care, you know what I mean?

Yeah, I care, you know, at least.

When it comes to me.

Because the vision that you've had in your head of who you are and who you should be, it should be a part of your brand because that's what you are.

This is your personal brand.

It's you.

Who are you?

And if you can't answer that question, you need to go back to the drawing board.

100 And a lot of people, they're out here with these Personas, but they're not the actual personality exactly.

They're.

They're not them.

Which was what leads to the depression.

And you're not sure of yourself, right?

So you're walking around presenting a version of yourself that you think other people want to see.

With me, for example, I felt like I had got stuck in this box because of like for example, maybe the type of music I used to make when I was younger.

I used to make a lot of raunchy booty shaking club music.

But I'll tell you this, there were a lot of DJs and people in the business at that time that were hell bent on championing that type of music because it was becoming successful.

We had Travis Porter out, we had Tyga had just had an explosion with like Rack City.

And then Love Ranch, which is my homie shout out to Love Ranch took us to a new height, right as a region, right.

So then I had DJs telling me like, well shit, if you ain't got nothing like that Love Ranch, I don't know what to tell you.

So you know all the homies, we like, shit, we need some ass shaking music.

See that sucks though because they'll get one song, one type of sound.

I think you said it.

And then they'll just keep going to make that same sound.

And it's unfortunate because you might have, you may have not like.

And I know I'm telling your business, sue, but I'm just being honest.

Sue.

That was originally an I am sue record and I am Sue.

I don't know if people are familiar with his style, but that wasn't his style of music per se.

And he said it straight up.

I didn't want to be known as the guy with the, as the P song, you know what I'm saying?

But Rance on the other Hand, he had a brand that was a little bit more in line with that.

So it was like, well, let's market this as your song.

But I know in hindsight, you know, the success or whatever happened for Rance, but Sue didn't want that to be his jacket, you know, so this guy here, I didn't want that either.

Over a period of time, I was like, let me do stuff that's a little bit more introspective and true to me.

You know what I mean?

But I know my fans didn't like it at first.

They were like, man, where is the slaps at?

But again, you have to be willing to step outside of that and, you know, do what makes you happy, because if not, you're going to be.

You're going to be sad even just putting out music.

Well, apart from the rebrand, we're going to shift a little bit.

Yeah.

You also have your own company.

Yes.

I feel like we should talk about that.

Yeah, let's talk about it.

How did that start?

How did that come about?

Purple Luxury Club actually started when it was.

It was only.

Only going to be a merch brand.

I was in LA one time, and I was, you know, soaking up a lot of Nipsey's ideologies and stuff.

Rest in peace to him as well.

But at the time, I wasn't a huge Nipsey Hussle music fan.

I was more in love with how he thought, like, his mind.

And I used to watch a lot of his interviews and just be like, man, this guy is brilliant.

You know, just the way he breaks things down and he was speaking to the marathon and how, you know, he felt like he built a community with the marathon continues.

And then it turned into clothes.

Yeah, I didn't have anything like that.

So at the time, I was like, I want something where it can also speak to my personality and what I.

My values.

Purple is a very important color to me.

It speaks to royalty and, you know, luxury, elegance.

And it also was the color that my favorite artist, Prince, embraced.

So I wanted to pay homage to him and also his values as an artist because he stood on independence and ownership and not allowing the majors to control him in that way.

I thought that was important to represent him.

And then luxury was just a part of the.

It was part of purple but brand.

It was an extension of the word purple.

But I didn't want to call it records.

I didn't want to call it entertainment.

I like it.

Yeah.

I thought Club Luxury Club.

Yeah.

I'm like, okay, it's like a yacht club.

It's like, hold up, y' all going to the purple Luxury Club?

Yeah.

I remember when I first wore it, I had, like, a prototype hoodie I wore to Universal Studios, and I had a bunch of people asking me, like, what is that?

And that's when I knew, like, okay, this could be something special.

But I pivoted recently into making it more solely on my management and my entertainment company, because I think it can do more for people in that way.

Well, it would be cool if you had, like, a society, because I can see that.

Yeah.

Luxury club society.

Yeah.

Yeah.

Maybe I have to collab with you on that.

Yeah.

We can make something down.

I'm down for that.

But I think it's cool that you're showing the expansion.

Not only did you level up and you switched from artistry to management, and you also have merch, plus the actual business behind it.

This is a season of expansion for you, for sure.

All the way around, for sure.

And I know a lot of people probably see this in a new light, and they're like, what else can you do?

Well, the good news is I do have a plan.

And it's crazy because I didn't necessarily know when I was going to get to the management thing, but it was always part of the plan.

You know what I mean?

My former manager and I, we were actually going to start a firm together.

That didn't happen because we no longer work together, but I decided to just keep it going, and I'm happy as hell now, man.

I feel like I'm fulfilling my purpose, but I'm also still in alignment with.

My plan, and alignment is key, especially with your rebrands.

Okay.

So I do want to be respectful of your time.

Okay, we are going to wrap it up.

My final question for you is if you could give us three tips on a good rebrand.

What would be your tips and why?

Tips on a good rebrand.

I would say, for one, make sure that it's something that's true to yourself.

You know, be authentic, because people can see through things that are not authentic.

When it's something.

Yeah.

When it's something that's forced.

When it's something that's coming from a place of, just like you said, trying to clout, chase, or be a part of a trend, people can see through that.

I would also say do your research.

Make sure that you're not attaching yourself to something that already exists.

It happens a lot.

A lot of people go all in on something, and then they find out later.

That there's four of them with the same name, with the same everything.

So also do that research, and also don't be afraid to fail.

You know what I'm saying?

Because that's a good one.

Yeah.

Cause, like, it's so scary to put an idea out there.

You know what I mean?

I've put a lot of ideas out there that have failed, but it's okay because you learn from that.

It's like market research.

Like, oh, you know what?

They like the way I talk, but they didn't like the content or the subject matter.

So it's like, all right.

I used to do a series where I tried to do movie reviews because I was getting into film and I thought I could attract the film community.

But instead I felt like I was chasing something that wasn't really true to me because I didn't really love it, but people did appreciate my opinion, you know?

So then I realized, like, that.

Yeah, so there's value in my opinion, but it needs to be in line with what I care about.

Yep.

Something that you're passionate about.

Well, thank you so much.

This has been a very enlightening conversation.

Thank you.

Thank you for being here to talk about rebranding, and I appreciate your time.

I appreciate you for having me.

Thank you so much.

I wish you the best.

Thank you.

One more thing.

Can you tell the audience where to find you?

You can find me on social media right now.

Go to Instagram TK Music.

I'm not on Tik Tok as much, but you can find me on there as well under the same name.

I'll be.

I'll be everywhere you need me to be.

All right.

Okay, you guys, there you have it.

As always, please, like, share, comment, subscribe, and don't forget, the magic is always you.

Bye.