The Lighthouse - Tales of Marketing Transformation #008
It's been a while since the last episode and a lot has changed since then, many things that we couldn't have imagined, such as everyone around the world in various forms of "stay at home" situations due to the global COVID-19 pandemic. All our lives have been impacted and in the online world, some have "gone dark (or invisible)" whereas others have begun bombarding me with well-meaning emails full of advice about how best to deal with the pandemic. Someone said to me, early on during the lockdown, that "You are either hiding, or leading". What is your choice? Are you shining your light brightly, to serve your community?
Speaking of the light, in today's episode, I'll share with you a story about the lighthouse.
There are many metaphors contained in this story, and I encourage you to listen a few times, to find them all. In fact, comment in the show notes to tell me all the ones you recognize and what they mean to you. As you reflect on this story, I'm curious to know - how are you showing up and shining your light? What is the foundation of your Lighthouse?
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