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Data-driven marketing success, the importance of flexibility & ChatGPT as PA
17th April 2023 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:24:43

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Madlen Nicolaus, the former VP Marketing EMEA at SAP Concur, showcases the power of a working mother in the tech industry on the latest episode of the Shiny New Object podcast. She shares why working without data is like driving blindfolded, while also advocating for agility as an essential tool for all marketers.

Additionally, find out why ChatGPT is Madlen's Shiny New Object - and how she uses it to increase her effectiveness in day-to-day activities.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at



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