Why is Productivity Important in Business_ Time management and non-negotiables

You'll learn strategies and tactics, leadership skills, and practical advice from successful women entrepreneurs to help you grow, nurture, and sustain your business.

[00:00:34] Jen McFarland: Hello. Welcome to Women Conquer Business. I'm Jen McFarland joined by Shelley Carney and I am so excited for this month. We are talking all month about productivity, time management, it's in that streamlined processes lane of what we have in our intro. So without further ado, Shelley. Yeah. What's up this week.

[00:01:18] Jen McFarland: I'm not 60. I don't be there someday. You'll be, they'll say yeah.

[00:01:29] Jen McFarland: Oh yeah. Yeah. I know. And I, yeah, I'm staring down at 50 and I'm thinking, oh God, that used to be like ancient and now I don't feel quite the same.

[00:01:40] Jen McFarland: What else is up?

[00:02:00] Jen McFarland: I've had, as we talked before, I've had a couple, I've had the open ones where the it's not quite as closed down and I've had the ones where you go all the way in.

I mostly just ignored the noises and closed my eyes and tried not to think about it. I don't really like closed spaces. It's not really my thing. Living abroad for a while and being in like cramped spaces, I didn't enjoy it. And I was fine. I went to my little happy place, I'm talking a lot about meditation and stuff.

And I think I was able to just do that, it's easy,

[00:02:41] Jen McFarland: All I'm saying is if Sigourney Weaver walks in, you've got some concerns.

So I'm hopeful. That's cool. Wow. Am I in the same company with Brene Brown? That is awesome.

[00:03:22] Shelley Carney: I was excited.

[00:03:27] Shelley Carney: That's right. We're going to interview Vince. We've interviewed you already. Yep. But we are looking for more digital marketer experts, digital marketing experts, especially in email marketing, relationship marketing, things that we haven't really covered yet. Even the different social media platforms, we've done LinkedIn, but if somebody is an expert at Instagram or Pinterest or one of those we're looking forward to speaking with you as well.

[00:04:19] Shelley Carney: Dreamy pillow, get yourself a dreamy pillow. This is from gross pork. Not sure says I've had a few as well. Speaking about the MRIs because of pituitary adenoma had a near panic attack the first time. So I think that's why it's a really good idea to talk about these things and get your fears expressed before you get there.

A lot of people don't like those. And that's the thing about the MRIs, for sure. Yeah.

So that got me past that feeling confined and claustrophobic is I could always just push the lid up myself. So pop that. Yeah, that control helps a lot. Totally.

[00:05:34] Shelley Carney: Breaking news. Guess what? This is International Women's History month and International Women's Day is coming up on next Tuesday, the eighth.

Yep. And I'm just going to share my screen with the world here. If you're interested in learning more about International Women's Day and getting some resources you can go to this it's international women's day.com/resources, and they've got all kinds of great things in there. And they talk about the theme for this year, which is.

Hashtag break the bias.

My husband bought me a vacation for International Women's Day, and we're not going to be able to go because of what's going on during the war. And I was, over there or, and so it was interesting to me because, here we don't, we have Mother's Day. We have, all of these other.

[00:07:14] Shelley Carney: Yeah. Yeah. And I think in conjunction with the Supreme court nominee, Ketanji Jackson. Yeah, I think that's going to help us with the breaking of the bias, in the breaking of the glass ceiling and just saying, Hey, why not?

Everybody on the Supreme court be a woman what's, if it's going to be, everyone could be a man, why not? Everyone can be a woman?

[00:07:45] Shelley Carney: I just need to think of those things and break those biases.

[00:08:03] Shelley Carney: They were winning cups,

Her name is Effa Manley, and it is an episode of a profile that I did on the Women Conquer Business show a little over a year. Two years ago, the pandemic time, like two years becomes like one. And it is, we'll put it in the show notes. And it's a profile that I did on Effa Manley. She is the only woman who is in the Major League Baseball Hall of Fame.

She was an owner of a Negro League team and ran it and then was very influential in ending segregated baseball for a long time. African-Americans weren't allowed to play major league baseball. And then after the Negro League went away after segregation was over in baseball, the league closed, and then she became really influential in civil rights. And so I did a whole profile on her because I felt like more people needed to know about her. Something that I think Shelley and I are exploring is if, we could do profiles like that, about business women in the future. So if that's interesting to you, please let us know and we would love to hear from you about that.

[00:09:45] Jen McFarland: That's right. And I think it's called the Tenacious Effa Manley is actually the episode title. That's the URL is successful women.

Cause it was like a successful business women in history. So

[00:10:01] Jen McFarland: Okay. All right. So happy women's history month.

[00:10:11] Jen McFarland: Let's be happy. So the other breaking news to share is that Instagram is discontinuing IGTV that was their long form video. It was always a little difficult I thought to work with. I, what I'm hearing and I'm sure you're hearing it as well, Shelley, is that just look for them to make changes to, their Reels product is what I think is going to happen. But who knows? So if your business is reliant on Instagram IGTV you'll probably need, you've probably hopefully heard about it. You'll have to do something different instead. That's one of the reasons why it's good to have a platform of your own, like a website. So you're not completely reliant on social media tools.

[00:11:03] Jen McFarland: Oh, that would be great. That's a really great idea. Thank you so much. Yeah let's do that because when we plan the shows for this month, we didn't, we thought that there were four weeks and there's actually five. That's what we're trying to, we're trying to find, we were trying to think of somebody that we could talk about as a profile for the last week.

So I'm going to make a note of that right now. Yeah, we can do that. That's a great idea. And if there's somebody in particular, From hidden figures. You want us to talk about, go ahead and let us know,

[00:11:34] Jen McFarland: yeah. Oh man. And it's yeah, no, it's a great, it's a great story. Great movie. The way that they fictionalized it. And then the real life stories are even more phenomenal. I think From, yeah. Cause I did some read, I saw the movie and then I was like, oh, and I started reading about many of the women in that film and everything they had to go through. So that's a really great idea.

So we'll look at that. So look for that episode then at the end of the month.

[00:12:00] Jen McFarland: Yes. Awesome. This month, we're dedicating, we're talking about productivity for the first four weeks, but then we'll have a profile the last week.

[00:12:10] Jen McFarland: I have no ideas, incredibly

[00:12:18] Jen McFarland: Drive and resilience. I think it's, I think it's both. It's a lot of resilience, I think, to be in an environment that's so hostile, openly hostile sadly. And but yeah, that's a. Yeah, that's a great idea. Thank you. Thank you so much. Yeah, absolutely. So are we ready to break into the training topic?

[00:12:47] Jen McFarland: So this was interesting. We were talking about it before the show. And I, we're talking about productivity this month. I was like, I wonder what, like Merriam-Webster has to say about productivity because I always like to check myself and my own assumptions about it.

So in the super nerd dictionary definition, I thought this was really interesting. It's about how it's about the amount of input it takes to get to an output. So if you think about it in terms of. In the business context and why productivity is important in business. Then in the business context, you could look at it as how much time or energy or input does it take before I can get a product to market before I can deliver a service, whatever the thing is.

And then I think too, since we do talk about marketing, I do think too, then it's also then including like the marketing piece of that. I think, especially if you are a solopreneur worked from home, small business owner, I think productivity is incredibly important in business. It might be the most important thing if you really are looking at, how long does it take for me to deliver services?

That's really what so many of us are trying to master, is like, how do we do that faster? How do we make it? Better faster, more efficient. So there's efficiency, time management. I think there's all these different, like buckets of, I don't know, influence that you can be focused on to make service delivery productivity.

As I make the checklist, it reinforces this, then this, and that makes this project complete when I finish all of these tasks and I've put that into Program called Chaos Control, which I'm trying out to see how that works. It forced me to try some, to write it all down and focus.

And I think it's super helpful, especially if you're starting any kind of a new thing to have that checklist, write it down for yourself and then to check it off and work with them. As you're learning the learning that process until you get it ingrained in your brain. And then, you do it every time, the same way.

And it becomes one thing instead of, like it's like when you're learning to type, when you type a word, you think of each letter, but after you're good at typing, you see the word, you type the word. Have that thought process anymore, to get to that it takes some practice, takes some memorization and knowing exactly step-by-step what it takes to get there.

Like standard operating procedures and they're all just like exactly how to do it. So you could have a checklist of I need to do all of these things and then you could have your standard operating procedure for and here's what the windows look like. Like this is if I'm putting in.

A podcast show or from putting together a blog, here's, step-by-step like what I need to check and what I need to do and click my has a really good set of that for for, I think solopreneurs and S and small businesses who are taking on some of the digital marketing themselves.

And then for professionals like me, it's like a good starting point. If you're going to hand off how to do things to somebody.

[00:16:50] Jen McFarland: We'll put a link to that in the show notes as well.

I know exactly. Step-by-step what I'm doing.

Am I doing this show by myself? Which is ridiculous because I did this show by myself for years, but it's we've now got this new system for how we're doing it. And then I'm like, Am I going to be able to like, do all of the things like we're on stream yard. I'm not used to it. I've let Shelley take the lead on both not like completely let Shelley take the lead on that and all of these other things.

So I was like, cause we're partners, right? Yeah. But I was like, are you going to be there? And then she's yeah. I was like,

And it's when I'm supposed to do a live show Toby's volume. To takeover on things like that. So I don't think I'm going to have to miss any shows, but if I do, I'm going to tell you several weeks in advance and we're going to go, step-by-step how to do everything. All I'm

And like you don't freak out. Another thing I do after the. That's what I really take up my part and and so anyway, so it's all kind of fascinating stuff. So write it down because then it keeps that like, when I just said I was kinda like, oh my gosh it keeps that from happening.

If oh, it's all written down. That's cool. Keep a checklist. I kinda got like some things and that's why productivity is important in business, because then you're just you're making it quicker to deliver goods to the end, meaning like we deliver the podcast done. Like we know exactly what we need to do.

Checklist. And that's

[00:19:11] Jen McFarland: That's how I've always looked at it too. Yeah.

But if you look at productivity from that definition then you could look at it as I'm doing all of these things. Do I have to do all of those things? Like it do you know what I mean? It's a different spin on it a little bit. I think both definitions are completely valid.

Like I don't see any problem with, like we're just exploring here, all this. Things that you could be looking at. So I think both the definitions are valid. I was just, I always like to look at what the dictionary says, because sometimes it's just mind blowing, like how off base, the common vernacular is for what the historical definition is.

It's the English major. It's, I'm broken. Don't worry about it. It's fine. It's

[00:19:59] Jen McFarland: So one of the things, when we were talking through like productivity is a potential topic for us that I thought was really fascinate.

In terms of what you do. And I was hoping you could speak to it because I think it's critical also for why productivity is important in business are the non-negotiables. And so can you run us through what that means and then what, how that plays out within your workflow on a weekly basis?

What's the ROI on that? Is it important? Why am I doing it? It does it fulfill a personal need or is it bringing in money? And just like the Pareto principle says, 80, 20% of your activities bring in 80% of your. Income. So what are those 20% activities that we should really be focusing on?

And Toby and I talked about email marketing yesterday and because of the ROI on email marketing, that is one of those things that fits into that 20%. So I make sure that I send out. Email newsletter every Tuesday. That's a non-negotiable for me every Tuesday must get out my weekly email and then I've added other things that are related to putting on a live show.

So every Wednesday I do a live show with messages and methods. Every Thursday, I do the show with you, and then on Thursdays. If I'm available and not at the hospital doing an MRI, then I do a show with Toby on video tomorrow. So those things are my non-negotiables and they have to happen on a certain day and some of them at a certain time.

And then there's other things that I just want to get done sometime this week. So it's not as time sensitive, but it is something that, is a step on my way to a particular goal. So we have, these are my non-negotiable.

Life, like I was listening to this really fascinating. I don't have children. I was listening to this fascinating article on, I have apple news from his thing is from like Elle magazine of all places. They're talking about how the blurring, particularly for women who don't have children has happened in career since the.

And I was thinking about it in terms of this show, which is, which is to say that women who don't have children are working at a phenomenal pace because a lot of people are like you're not a parent. Can you take this on? And it adds up a lot. And one of the stories they had was somebody who was in a production meeting and I think it was in marketing and she was in the 11th hour of a call and she like passed out.

In the middle of the zoom call passed out cold. And as she was passing out, she like shut her computer and then woke up like in a pool of her sweat, and everyone's this is like the thing that horrors are made out of, horror shows and stuff. Oh, when I was thinking about that part of the non-negotiables also have to be your life and how much, if you're, if you have a partner, how much time were you spending with that partner?

If you have children, how much time, or what are you spending with your children? If whatever, what hobbies do you have? What things are you doing? And I think that those can all be. Non-negotiables as well. For someone like me, I think it's important to, to have life and business non-negotiables because otherwise the business as someone who has two businesses, like the business is always there and.

Encroaching. So I think it is important to say, I'm going to have a date with my partner every couple of weeks, or I'm going to do this, or I'm going to do that. But I love the idea of having non-negotiables. It sounds and I bet your chaos control a lot of different apps. Do this generate, like here's your to-do list for this week?

Do you have something like that so that you

So it, it keeps you like, oh, I don't have anything else to do today. Let me go, Netflix. Oh, look, I could be working on these things and get ahead. Then when I. A busy day Thursday or whatever, then I'll be ahead. So it keeps you aware of, okay. Here's where I'm at.

[00:24:36] Shelley Carney: to decide, because especially for somebody like you with two businesses which thing is the most important? What do I absolutely have to get done? That's why we're talking about non-negotiables right?

I really don't like email. I'm not talking about email marketing. I personally do not like answering emails all day. And so I've found to be. Perfectly Frank that now that I have even more demands on my time, because I don't enjoy email, it's become less and it's dumb. Like it should be right up there in the priorities.

So sometimes non-negotiables, aren't necessarily things that are fun. Like we've been talking about things that are fun. They can also be. Reminders to do things that maybe you don't enjoy, that you put off.

Or you can delegate it. Have somebody else take care of it for you, or you can say It's maybe not that important. I don't know. I looked

[00:25:48] Shelley Carney: but if you feel like it's absolutely has to be done, then you find a way to do it and make it fun or you delegate it.

Yeah. Oh, and I wanted to talk about something that I learned as a way of doing things. Now I may not stick to it all the time myself, but it's these people were teaching. You get rid of your to-do list, right? So what you do is you write down everything you need to do, and then you plug it into your calendar and say, okay, I get it.

I have to go for a walk every day. That's going to take me an hour. So I'm going to plug it into my calendar. Every day at the same time, or I need to write an email every Tuesday, I'm going to plug that onto my calendar. And during that block of time, that's what I'm working on. So if you open up your calendar, it should be pretty well full of all the things that you plan to do that week.

And that's going to keep you in control of your schedule. People come to you and say, oh, can you work on this for me? Open up your calendar and say, let me see if I have any free time. And you may, or you may not because is, as you keep your calendar. Scheduled with what you need to get done, then you have just, you can just look at it and you say, yes, I have time or no adult.

So that's

[00:27:18] Shelley Carney: Let's talk about that. Let's talk about that then we thought they should take.

And the problem can be that when we don't really say, I'm only give them a, give myself an hour for this email. And that's it. And then we go over it too often, then we have to go, okay, this does take two hours. Am I willing to spend two hours on this project? Yes. No. And because w but if you just leave it at all, sometime on Tuesday, I've got to get it done.

You have this big empty space. And guess what that task is going to take that whole day, because you gave it that whole day to get it done and it's going to take as long as you give it.

So you might say block out and that's the thing about the time blocking or like putting those things in your calendar is like, you might say, I'm going for a walk every day. Doing and is it really taking an hour and, so it seems to me that part of it is an awareness of how long things are actually taking.

Cause for some people they're not even aware, they're like, I'm just always behind. There's not a lot of awareness around what those break points are like in your schedule or your day or what it is that's actually taking longer. And I think part of it is just raising that awareness around okay, so what am I actually.

Doing. And that was part of, that was actually one of the things that, if you've listened to this show for a while, that brought me back into doing meditation and reading. Like you're reading about stoicism, I've been reading a little bit about it too, is just the idea of raising the awareness around like the actuality of the present time versus like this ideal landscape that maybe I've crafted or thought about.

The, that I've created for myself. So it's it is important. I think, to say, what are, what am I actually doing? If it's not, and you don't even have to do that, even if things aren't going well in some ways it's better to do it when things are going well, because then you're like, oh, okay.

I can just repeat this. And that's actually where the gold is, because then it's like, when things are going well, you can just keep doing that and write it down. And all of that when things are not going well, sometimes we tend Stu it gets stuck in the mud.

And then the meditation teacher says, then you need to meditate longer.

And it sounds counterintuitive. But when you can clear your mind of all that extra busy craziness and you can be calm and focused, then you can get so much more done.

I think the more effective you can be when you're working on those non-negotiables.

I don't know. Do you agree? Or is that yeah. Okay. Yeah,

And we can schedule out our month in a way that says, okay, here's a good time for me to do network and here's a good time for me to really focus on getting my book written or whatever it is that you need to, create your course or whatever it is that you need to work on with full focus.

So as women, we need to be aware of those cycles and hormones and how to stay in balance and how to use those to our advantage.

It's one of the things that is fantastic because it really is breaking things into manageable pieces, understanding that like, if we focus on really big things all the time, then we may never achieve them. And it's very discouraging. And I, this is, have you read this.

[00:31:59] Jen McFarland: ago.

Yeah. Okay. Reading. Yeah. I'm listening to it. Like I consider that reading. Yeah. So this is a, this is another really great resource. Thanks. For bringing it up and. Yeah. So it's there, whatever works for you is really the key. And sometimes those atomic habits, those can be like encouraging and things that you can be doing to really, tackle those to-do lists and be more productive in throughout your day.

Did you want to talk about the 20% you mentioned. Mentioned the 20% quickly.

So booking all of those sales conversations. But then you have to say, okay, how do I get those bookings? So you have to analyze what's bringing on your money and what, what steps are involved. In getting to that step that one important thing. So again, it varies for most people, but the sales calls for entrepreneurs are usually the main thing we need to get to.

So that 20% of activities is getting you to that sales call and having that sales call everything else is just keeping your business from,

And that's the thing, like what are the 20%. Things. And then the more you can shine a light on that, the better it is for you in terms of being effective in your work.

What was my most effective method for bringing those in and making those happen and then converting to clients. And that is your, that's the core of your business, right? It's making those sales and. As you said, you got to keep that pipeline full. So you have to do all the things that are necessary to get to that sales call.

And that has to be a system that you set up so that you can be productive every day. You're always working on something that adds to that system.

If you don't know what did it, if you don't know what it is, then how do you know to do more of it? It was magic and yeah. So it is about like how, how do we make that happen? How do we. Focus on those most important tasks. And it is about being aware of what's working. What's not working.

What do I like to do? What do I not like to do? Can I delegate the things I don't like to do? Like just to bring it all kind of full circle? The 20% is really the critical piece. It's where the rubber meets the road. So you said that you don't schedule. Activities. You mentioned the time-blocking you said you're not doing that.

What are some of the other ways that, people. Are more productive. Where do you have any other tactics? I think this chaos control is great. I've been playing around with things three. That's another way to manage your checklists and your productivity and set those reminders and all of that kind of thing.

That's an apple product. There are certainly apps that help with that, but, and using your calendar app to do that is also helpful as well. What are some other ways that we can be more productive, do you think? And if you're watching, go ahead and let us know too.

There are certain things that I do every morning. This, then this I, one of them is writing in my journal and I forced myself to do that because. If it makes me feel like I'm more organized if I get my journal done and it's only a couple of paragraphs, so it's not something that's difficult, but it pulls up that.

Junk out of my head. So then I can focus on the rest of the day. I know a Toby, he's got a morning routine where he gets up and he makes his bed and he does his his rubber band stretches, which keeps his back and shoulders healthy so that he doesn't experience pain. I know a lot of people need to do things like that to keep, to maintain their health and maintain their physical fitness so that they don't get into.

Feeling unfit and feeling pain. So those are important things to make sure you incorporate daily. And then once you have gotten through your morning routine, then you start your work day and maybe then you have, certain tasks that you have to work on. Like Mondays is LinkedIn newsletter.

Tuesdays is email newsletter, And I fit it into the rest of my life. I might need to go grocery shopping on Monday. So I'll fit that into my schedule too. Some things have to be at a certain time and some things just have to be in a certain day. So I just move it around as I need to.

What do you do?

[00:37:35] Shelley Carney: tasking.

Yes,

[00:37:46] Jen McFarland: conquer business. Listening today from work and that's productive kind of. So I was giggling at that, but I was also thinking about for people like like many of us who worked for a long career and in an office setting and then.

Started working from home. What you're talking about with the routines, I think is really important. I think it's really key is like you have to formulate whatever it means to you, whatever that looks like. And it's different for everybody. You have to have at least some kind of stress. In your day, like it's really good to have my day begins at this time.

My day ends at this time, here are the reasons why I could potentially work late, clearly define that. Then have also what, what are those routines that you need to do? What are the things that I have to do to feel good? What are the things have to do that I, that will make me more productive in my day, like what works well.

And I think that all of that is really. How put yourself in the best position to win whatever winning looks like. I think it's really important. And those are the scheduling or the activities that we do repeat over and over.

And he did worked with a team to interview. Very high performing people and find out the things that they did in their lives to make them a high performer, somebody who achieves great things. And one of the things was having that routine, having that morning routine. And then with, he works in time blocks, but he takes.

A five minute break every hour, he takes a five minute break. I'm not good at that myself because I'm not, I'll have to get up and go to the bathroom. Okay. And I just have to go right now. But I don't plan those like 55 on the hour 55, I'm going to take a break. I'm going to go run up and down the stairs.

So whatever great idea. And he feels like that gives him way more energy. The day and that even at the end of the Workday, he's still got more energy than most people who've worked really hard focusing and not taking those breaks.

I haven't read it yet, but maybe I should.

[00:40:04] Jen McFarland: on my bookshelf. But yeah, that's a. That's a really that's I like that, and I, when I first started my business, I think I was just screaming for that structure that he used to have. And and I became fascinated with like morning routines and things like that.

I love reading that so that I can see. Oh, what is the Pomodoro technique? Oh, I can talk about that. Good. And there's actually a video on the women conquer business, a YouTube channel that kind of goes through it. I mean that like years ago, so the Pomodoro method. I really like it, it's a form of deep work that is very compressed time and I still do it sometimes.

So you can go to tomato-timer.com and there's other places like that. So they are like 20 or 25 minute blocks of time. So it would be the time where you would take your phone out of the room and you would clear all of the distractions. And you would say, I'm going to work on this one thing for the next.

25 minutes and then I'm not going to be interrupted at all. And then when the timer goes off, if you spend you spend five minutes away, so getting back to what you were just talking about, like you spent five minutes on a break and then you can come back and do it. Now, what they have found is that.

But the, you can only, if you're not used to doing that kind of high intensity, like compressed time work, that it can be really hard on your system. Some people go into it and think, oh, I'm going to do 10 of these a day. And it's that's not really possible, but the technique is really good.

If you have a short period of time and you really need to do something, or if you're like me and there are things that you really don't like to do. Like email, like spending 25 minutes and just being like, this is the only thing that I'm going to do. I'm not going to browse anything. I'm not going to do anything else.

And you'd be amazed at how much you can really get done in that amount of time. If you have this like dedicated time to deep work, so that's the Pomodoro technique at a high level. And then we can give you the link to the other YouTube video in the show notes to talk about that. Cause I think I described it in a little, not, it's not very long, but like in a little more length there.

But it is highly effective for some people. And it really was.

But if you're trying to multitask or, you're like, okay And this is what happened to me on Tuesday. First I have to get this show scheduled. That means I have to do this Canva piece. And then I have to schedule the show and then I need a title. I need a description. I need all these things.

And then I can do the newsletter doing all of those things. Wastes some bandwidth and switching back and forth between tasks has been shown to reduce your productivity greatly. So if you can do your work in these block times, first, I need to do this, then I'll do this. And then the next piece, and then you can focus deeply on each piece rather than.

Being a little too scattered, you're going to save some time. You're going to get more done and you're not going to feel so stressed.

[00:43:26] Shelley Carney: grows port, he said, call him bacon. Cause everybody likes bacon. Oh, really? Let's see the avatars bacon.

And think at the same time and listen to a podcast, that's me. I I tend to listen to something. I listened to brain.fm. That's something that I listened to. It hell, it's just by Arnold beets and it helps with that because I can't listen to words. So everybody's what are your favorite podcasts?

And I'm like, I don't listen to a ton of podcasts because most, if I'm not working, know, if I'm working on. Listen to shows at the same time. So I'll listen to a couple shows while I'm cooking dinner or going for a walk, but I'm not, I can't do it during the day. But some people can, or they say that they can.

But it's to your point, they say that like when we multitask and stuff, our brains are actually like a light switch and. It goes through like all of this, like processing, when we switched to something and then that's why sometimes it's like, why can't I get back into this? And it's literally your brain is just what did you just do to me?

And

Most of us can't,

This has been really great. We are live every Thursday at 10:00 AM. Pacific 11:00 AM. Now to a mountain and then wherever else you are in the world. Thank you for being here. And I think that this probably wraps up the, our training component today. Do you think, I feel like we've we still got to talk about this for another three weeks

The messages and methods, YouTube channel. We have a playlist on there called cast life and we go through each part of our system and why it works and how it works as a system. So check that out if you're interested in that.

But yeah, you'll want to go there because there's just so many. Great tidbits and pieces of information there. So definitely go there and check it out. And. Before we wrap up. So what do we have for tea? We have tweaks. We have

Two weeks of the week. So what is when you want to start off with the Jen and

I

Podcast episode to your LinkedIn article. I did an article. I do one every Monday. It's a newsletter, basically that LinkedIn allows me to write a newsletter and send it out to all my contacts who are subscribed to it. And luckily, each week more people. Are added to my subscriber base. So I'm very excited about that.

But what you can do is take your Spotify link for your podcast and put that into your LinkedIn article. And it becomes an embedded player for that.

Common any more, I think. But there are a lot of musicians who use SoundCloud or if there's clips. I think that, I think it's great. I, and I didn't know that it happens. Somebody posted it. And I like was like, what? Tell me more. And reshared it. And then I had commented like, Shelley, did you know this?

And so you tested it right? You did it this week.

[00:47:40] Jen McFarland: have to go share it.

[00:47:42] Jen McFarland: The other the other tweak of the week that I have is there was a it's on AppSumo now it's a lifetime deal for $89 and.

I missed it the first time it's called studio cart. It basically adds a cart to your WordPress website, so people can buy like courses and different things like that. It's an alternative to thrive cart. It's only for WordPress, I've been testing it and it's been really great. And it integrates with all different kinds of membership platforms.

Other plugins on WordPress. We're using it at a Tiffany courses to integrate with teachable so that we don't have to have a billion zaps anymore. It's going to be great because we can actually delete all of those zaps. And so anyway, if you are trying to figure out if you've, I had a client who was adding.

Products using Stripe and then selling them through their WordPress website. Those things can take a lot of time and a lot of hassle. And what I love about studio cart as opposed to thrive cart, which I also have thrive cart is do your cart is beautiful. Like they make these beautiful sales pages and opt in forms and things that are.

Really beautiful and wonderful. And I've asked a couple of questions and they've been getting back to me. So that's called studio cart. Again, it's not very expensive in. It's $150 a year for people. Or you can get it forever with a one-time payment of $89. Now, I don't know how long it's going to be on AppSumo.

I'll put the link in the show notes, but if that's interesting to you then you'll definitely want to look at that while it's.

[00:49:21] Jen McFarland: Yeah. Two for one today. Woo. And then inspirational

Am I doing things that I love that make my life. Better. And if you're not seeing very many things start adding them into your calendar and then become accountable for them. Okay. So I want to go to the park, let's say, but I'll put it off if I'm not accountable. So maybe I will. Meet somebody at the park, maybe a friend and I will walk around the park every other week or something.

So that I'm now accountable to show up at the park to meet my friend. What is on your calendar or what is missing from your calendar that can bring you that joy? Because it can come to a point, especially for entrepreneurs where all you're doing is working and you're not finding any joy and it's no fun anymore.

Life is just not fun. So I don't have to do this for yourself. Find some joyful activities, plug them into your calendar, then make yourself accountable for them in some way, maybe I love to live stream. So I schedule three live streams a week, and I'm there and I'm having a good time. And I.

This particular live stream up with Jan women conquer business so that I could see Jen every week and we could talk and build our relationship. And it's wonderful. And I personally, I don't care if anything else happens because I'm having so much fun anyway. So look for those things in your life that you can plug into your calendar and then make yourself accountable for them.

Absolutely.

For sure. So with that, I think that we're going to close for today. So thank you. So much for being here. Everyone, we love the comments. We hope that you've really enjoyed. Today's show. If you're listening, please consider tuning in at 10:00 AM or emailing us your questions at I have my contact form on@womenconquerbiz.com.

There's a million different ways. We're both all over social media, so you can find us. Please send us your questions. We'll be talking about productivity all week and. Oh all month. Yes. Every week. All that. Yeah, just have a great week, everyone. See you next week. Yes.

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