Dr. Davinder Sidhu is the optometrist behind The Genuwine OD, an educational and consulting platform focused on evidence-based eye care, private practice growth, dry eye, leadership, and the eye-brain connection. He provides comprehensive eye care in British Columbia, with experience in ocular disease, surgical co-management, contact lenses, binocular vision, pediatrics, and neuro-ophthalmology. Additionally, Dr. Sidhu advises clinics on KPIs, patient flow, operations, and clinical systems, drawing from his experience building clinics and consulting with optometry practices. He is also the Co-owner and Director of Operations at Vasanti Estate Winery, an award-winning, family-owned South Okanagan winery rooted in the Sidhu family’s farming heritage.

In this episode…

Optometry can look very different depending on where it is practiced, who it serves, and how widely a clinician is willing to define the profession. From remote communities to practice systems, patient education, and family winemaking, what does it take to build a career that is both clinically grounded and creatively expansive?

For Dr. Davinder Sidhu, an optometrist, practice owner, consultant, and educator focused on evidence-based eye care and practice growth, the answer starts with refusing to fit into a single mold. He explains that optometrists can build careers around their strengths, whether that means serving rural and Indigenous communities, developing efficient clinic systems, educating patients online, or branching into entrepreneurship. Dr. Sidhu emphasizes the importance of mapping the patient journey, tracking meaningful KPIs like revenue per hour, and using tools such as AI and teleoptometry to expand access without losing the human side of care. His perspective turns “unconventional” into a practical strategy for creating more resilient practices, stronger teams, and more meaningful patient experiences.

In this episode of the Cleinman Connect Podcast's Optometrist Unleashed series, Dr. Trevor Miranda chats with Dr. Davinder Sidhu, the optometrist behind The Genuwine OD and the Co-owner and Director of Operations at Vasanti Estate Winery, about vision care, business, and vines. Dr. Sidhu shares lessons from remote BC clinics, optometry KPIs, and the patient experience. He also touches on AI, teleoptometry, neuroscience, wine hospitality, and unconventional career paths.