243 - From The Vault: 5 Options For Starting a Membership BEFORE You’ve Grown Your Audience
Can you start a membership before you’ve grown your audience?
It might sound tricky, but there are some sure-fire ways you can get started. Whether you’re right at the start and haven’t told a single soul about your membership or you’re partway there with a small audience, there are ways you can grow your membership right now and get on the path to having a successful business.
Every successful membership has its own unique story of how it got member number one (and all the others after them!). These are five ways you can get to that stage.
Essential Learning Points:
Validate that your audience exists – you need to have more than just a hunch, find proof that your audience is out there and that they want your solution
Build, borrow, or buy an audience – there are three ways to grow your audience from scratch
Sell a big-ticket product before your membership – give people a one-off product that requires less commitment but proves your value
A soft launch is still a launch – don’t be afraid to start small and quietly
Offering your membership for free isn’t a sin – but there are some important caveats to be aware of
“There’s a big difference between having your own audience and having a market. You don’t necessarily have your own portion of the market, but there needs to be a market actually there.”
“Having a small intimate coaching program is perfectly suited to having a smaller following and a smaller audience.”