Welcome to Lookers into Bookers, the podcast where we separate fact from fiction when it comes to tourism marketing.

In today’s episode, we’re debunking some of the most common misconceptions about working with marketing agencies. A lot of promises are made to attract clients—like instant ROI, immediate results, or guaranteed bookings—but these expectations are often unrealistic.

We’ll discuss why marketing requires time, effort, and data-driven strategies to deliver results. Plus, we’ll explain the importance of transparency and setting realistic goals when partnering with an agency, and why you should be cautious of anyone offering quick fixes. Join us as we explore what it really takes to see success in your marketing efforts!

Download the Lookers into Bookers, The Tourism Marketing Blueprint book!

Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.

In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.

Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9